ACP77 GERD guidelines SCRIPT FINAL Slate 1 American College of Physicians: Upper Endoscopy is Overused in Patients with Heartburn New Evidence-Based Paper in Annals of Internal Medicine Aims to Inform Patients and Physicians about Current and Effective Standards of Care Video News Story from American College of Physicians American College of Physicians Video Press Kit For More Information Please Contact: American College of Physicians Steve Majewski 215.351.2514 SMajewski@mail.acponline.org For Technical Information Contact: D S Simon Productions 212.736.2727 news@dssimon.com www.dssimon.com Slate 2 Courtesy the American College of Physicians, publisher of Annals of Internal Medicine. Slate 3 Table of Contents: Story Description Interview ID Suggested Lead Full Video Package :30 Video Package Additional Soundbites Additional B-Roll ACP77 GERD guidelines SCRIPT FINAL Slate 4 Story Description: Heartburn is one of the primary symptoms of gastroesophageal reflux disease, or GERD, and is one of the most common reasons people see a doctor. More than 113 million prescriptions are filled to treat GERD each year costing $14 billion dollars—making it the third largest selling drug category in the world. Upper endoscopy is routinely performed for the diagnosis and management of the condition but may not be necessary according to the American College of Physicians (ACP). An evidence-based paper published in Annals of Internal Medicine finds that upper endoscopy is not needed for most patients unless other serious symptoms are present. The ACP says that inappropriate use of upper endoscopy does not improve the health of patients, exposes them to preventable harms, may lead to unnecessary interventions, and result in unnecessary costs with no benefit. The ACP finds that medication to reduce gastric acid production is warranted in most patients with typical GERD symptoms. Upper endoscopy is appropriate in patients with heartburn who are unresponsive to medicine to reduce gastric acid production. The ACP does recommend endoscopy when serious symptoms are present, such as difficult or painful swallowing, bleeding, anemia, weight loss, or recurrent vomiting. For men over the age of 50 with multiple risk factors, screening with upper endoscopy may be needed for Barrett's esophagus, a disorder in which the lining of the esophagus is damaged by stomach acid and may lead to cancer. The recommendations are part of ACP’s High Value Care initiative and aim to inform patients and doctors about current and effective standards of care. As with all tests and treatments, people with heartburn should talk to their doctor about upper endoscopy so that they understand the benefits and risks of the procedure. Slate 5 Interview Id David Bronson, MD, FACP President American College of Physicians Slate 6 Suggested Lead: Heartburn is one of the most common reasons people visit their doctor and we spend $14 billion dollars annually on medications to treat it. Yet one of the nation's leading medical organizations says one procedure is being overused. Slate 7 ACP77 GERD guidelines SCRIPT FINAL Full Video Package: (1) Announcer: Upper endoscopy is commonly used in the diagnosis and management of gastroesophageal reflux disease or GERD for patients with heartburn--one of the most common reasons people see a doctor. But the American College of Physicians says that the procedure is being overused for most patients. David Bronson, MD FACP President American College of Physicians (2) David Bronson: The American College of Physicians recommends that upper endoscopy be reserved for patients who fail therapy or have other symptoms suggestive of a more serious disease. (3) Announcer: The new evidence-based recommendations are published in Annals of Internal Medicine. The ACP says that inappropriate use of upper endoscopy does not improve the health of patients, exposes them to preventable harms, may lead to unnecessary interventions, and result in unnecessary costs with no benefit. (4) David Bronson: Patients with heartburn usually do not require upper endoscopy as the first part of their evaluation unless they have symptoms such as weight loss, bleeding, repeated vomiting, or difficulty with foods. (5) Announcer: The recommendations are part of ACP’s High Value Care initiative and aim to inform patients and doctors about current and effective standards of care. The recommendations say that medicine to reduce gastric acid production is warranted in most patients with typical GERD symptoms such as heartburn or regurgitation. (6) David Bronson: Upper endoscopy is usually appropriate in those circumstances where you have symptoms such as vomiting, weight loss, pain with swallowing, or food sticking, or bleeding. Additionally, patients who fail to respond to treatment after an appropriate period of time should have an endoscopy. ACP77 GERD guidelines SCRIPT FINAL (7) Announcer: For men over the age of 50 with multiple risk factors, screening with upper endoscopy may be needed for Barrett's esophagus, a disorder in which the lining of the esophagus is damaged by stomach acid and may lead to cancer. (8) David Bronson: I think it’s very important that patients have a conversation with their doctor about lifestyle factors that may be playing a role so they can be corrected. (9) Announcer: For more information go to acponline.org Slate 8 :30 Version (1) Announcer: Upper endoscopy is commonly used in the diagnosis and management of gastroesophageal reflux disease or GERD for patients with heartburn--one of the most common reasons people see a doctor. But the American College of Physicians says that the procedure is being overused for most patients. Dr. David Bronson, MD FACP President American College of Physicians (2) David Bronson: The American College of Physicians recommends that upper endoscopy be reserved for patients who fail therapy or have other symptoms suggestive of a more serious disease. (3) Announcer: For more information go to acponline.org Slate 9 B-roll Bites: David Bronson, MD FACP President American College of Physicians ACP77 GERD guidelines SCRIPT FINAL The most appropriate first step is not endoscopy in most cases, unless there are symptoms of concern that the doctor picks up during an evaluation. The most appropriate first treatment is an acid sup-, a trial of acid suppression For most patients with, heartburn, or GERD, upper endoscopy is not necessary as an initial first step. Usually treatment with a acid inhibitor is sufficient to control symptoms. Patients with heartburn usually do not require upper endoscopy as the first part of their evaluation unless they have symptoms such as weight loss, bleeding, repeated vomiting, or difficulty with foods going down, getting stuck, or severe pain. For my patients, I recommend very much that they be clear about their history and get a nice understanding of what factors often precipitate heartburn, sometimes as alcohol, sometimes it’s just excessive coffee, sometimes it’s medicines for arthritis. Slate 10 Additional B-roll Slate 11 Courtesy the American College of Physicians, publisher of Annals of Internal Medicine