Maxwell E. McCombs
Jesse H. Jones Centennial Chair in Communication Emeritus
University of Texas at Austin
Adjunct Professor
University of Navarra
Pamplona, Spain
School of Journalism
University of Texas at Austin
1 University Station A1000
Austin, TX 78712-0113
(512) 471-8416
maxmccombs @ mail.utexas.edu
Education
B.A., Tulane University, 1960
M.A., Stanford University, 1961
Ph.D., Stanford University, 1966
Academic and Professional Appointments
Jesse H. Jones Centennial Chair in Communication Emeritus, 2011- present
Paul F. Lazarsfeld Professor, University of Vienna, June 2011
Jesse H. Jones Centennial Chair in Communication
and Professor of Government, University of Texas at Austin, 1985-2011
Chairman, Department of Journalism, 1985-1991
Adjunct Professor, University of Navarra, 1994-present
Professor on the Associated Faculty, Catholic University of Chile,
Santiago,2000-2003; Visiting Professor, 1998 & 1999.
Visiting Professor, Diego Portales University. Santiago, Chile.
August, 1998 & July, 1999
John Ben Snow Professor of Research and Director, Communication Research Center,
Syracuse University, 1973-1985
Director, American Newspaper Publishers Association (ANPA) News Research Center,
1975-1984
Associate Professor, University of North Carolina, 1969-1973
Assistant Professor, University of North Carolina, 1967-69
Assistant Professor, U.C.L.A., 1966-67
Lecturer, U.C.L.A., 1965-66
Reporter, New Orleans Times-Picayune, 1961-63
Honors and Awards
Helen Dinerman Award
World Association for Public Opinion Research
Amsterdam, The Netherlands. September, 2011
Media Tenor Special Award for Agenda-Setting Theory
Media Tenor 10th International Agenda-Setting Conference.
Zurich, Switzerland. November, 2009
Presidential Award
Association for Education in Journalism and Mass Communication, 2007
Honorary doctorate, Doctor Honoris Causa
Conferred by the University of Antwerp, 2002
College of Communication Annual Research Award, University of Texas, 2001
Journalism & Mass Communication Quarterly’s Significant Books of the 20th Century:
The Emergence of American Political Issues: The Agenda Setting Function of the
Press, Donald Shaw and Maxwell McCombs, St. Paul, MN, West, 1977
(Winter 1999 J&MCQ)
Paul J. Deutschmann Award for Excellence in Research
Association for Education in Journalism and Mass Communication, 1998
Murray Edelman Award for distinguished scholarship in political communication
American Political Science Association, 1996
Best Research Article, College of Communication, University of Texas. 1996
Fellow of the International Communication Association, Elected 1995
"Edward Trayes Professor of the Year" Award
Mass Communication & Society Division, Association for Education in Journalism
and Mass Communication, 1993
Fellow of the Institute for Advanced Study, Indiana University. June, 1990
Recipient of the Sidney S. Goldish Award for "a significant, continuing contribution to
newspaper research." International Newspaper Promotion Association, 1978
Member of Phi Beta Kappa, Omicron Delta Kappa and Kappa Tau Alpha
Publications on Career and Agenda-Setting Research
Biography in Encyclopedia of Political Communication, Linda Lee Kaid and Christina
Holtz-Bacha, eds. Vol. 2, 425-426. Thousand Oaks, CA: Sage (2008).
William R. Davie and T. Michael Maher, Maxwell McCombs: Agenda-Setting Explorer.
Journal of Broadcasting & Electronic Media, 50, 358-364 (2006)
Wen Cai and Jia Dai, A Dialogue with McCombs: History, Present and Future of
Agenda-Setting Theory and Research. Journal of International Communication
(Chinese), 2, 14-20 (2006).
Em Griffin, Conversations with Theorists. Videotape and CD. New York: McGrawHill, 2002.
Wilbur Schramm, The Beginnings of Communication Study in America. A
Personal Memoir. Edited by Steven H. Chaffee and Everett M. Rogers.
Thousand Oaks, CA: Sage, 1997. See pp.143-144.
James W. Dearing and Everett M. Rogers, Agenda-Setting. Communication
Concepts Series. Thousand Oaks, CA: Sage, 1996.
Everett M. Rogers, A History of Communication Study: A Biographical
Approach. New York: The Free Press, 1994. See pp.237-243.
Leo Bogart, Preserving the Press. New York: Columbia University Press, 1991.
See pp.149-152.
Makers of the Media Mind: Journalism Educators and Their Ideas. (William
David Sloan, ed.) Hillsdale, NJ: Lawrence Erlbaum, 1990. "Maxwell McCombs,
Donald Shaw, and Agenda-Setting" by James Tankard Jr. Pp.278-286.
Shearon Lowery and Melvin DeFleur, Milestones in Mass Communication
Research: Media Effects. New York: Longman, Second edition, 1988.
Chapter 13.
Professional Affiliations
Association for Education in Journalism and Mass Communication
Standing Committee on Research, 1971-1974; 1975-1978 Chairman, 1972-1973)
Communication Theory & Methodology Division Head, 1974-1975.
Journalism Quarterly Associate Book Review Editor, 1972-1973;
Associate Editor, 1973-1975.
International Communication Association
Elected ICA Fellow, 1995
World Association for Public Opinion Research
President, 1997 & 1998
Vice President & President-Elect, 1995 & 1996
Treasurer, 1985-1994
Lawrence Erlbaum Associates, Publishers
Journalism Advisory Editor, 1988 - 2008
Dissertations supervised at the University of Texas at Austin
and abroad
Sebastian Valenzuela – Catholic University of Chile (Santiago)
Psychology of the Agenda-Setting Process: The Role of Moderator and Mediator
Variables (2011)
Seckjun Jang – Chung Ang University (Seoul, Korea)
Intermedia Agenda-Setting Effects between Internet Bulletin Boards and
Traditional New Media in U.S. and Korean Presidential Campaigns (2010)
Sang Bai
Making Korean American News: Korean American Journalists and Their News
Media (2010)
Vanessa Higgins – Southern Methodist University
News Media Roles in Bridging Communities: Consensus Function of AgendaSetting (2009)
Jae Kook Lee – Indiana University
Incidental Exposure to News: Limiting Fragmentation in the New Media
Environment (2009)
Maria Flores – Texas A&M Laredo
Who Sets the Media Agenda? News vs. Advertising (2008)
Soo Jung Moon – University of West Georgia
Agenda-Setting Effects as a Mediator of Media Use and Civic Engagement:
From What the Public Thinks About to What the Public Does (2008)
Ying-Ying Chen – National United University, Taiwan
Exploring Attention-Setting Effects by Examining News Cues and Characteristics
of Three Kinds of Gated News in Online News Sites (2008)
(Co-chaired with Mark Tremayne)
Sharon Meraz – University of Illinois at Chicago
The Networked political blogosphere and mass media: Understanding how
agendas are formed, framed and transferred in the emerging new media
environment (2007)
(Co-chaired with Mark Tremayne)
Oya Dursun – Elizabethtown College
Press coverage of the enlargement of the European Union and public opinion in
the United Kingdom and France: A cross-national comparative study of the first
and second-level agenda setting and priming effects (2007)
(Co-chaired with Terri Givens, Department of Government)
Gunho Lee – Chosun Daily (Seoul, Korea)
Agenda-setting effects in the digital age: Uses and effects of online media (2005)
Craig Carroll – University of North Carolina at Chapel Hill
How the mass media influence perceptions of corporate reputation: Exploring
agenda-setting effects with business news coverage (2004)
Sungtae Ha – University of Texas at Austin
Who accepts the news? News coverage of presidential campaigns, voters’
information processing ability and media effects susceptibility (2004)
Tamara Anne Bell – Texas State Legislature Staff
The Killer Ds and the media: Framing the coverage from Austin to Ardmore
(2004)
Young Jae Choi – Hallym University (Korea)
Rules of the agenda game: The president’s issue management, media’s agenda
setting and the public’s representation (2004)
Young Min – Elon University
Media agenda setting and its electoral consequences: A study of political
advertising, news media, and the public in the 2002 primary election for Texas
governor (2003)
Ivana Segvic – University of Texas at Arlington
Government and the freedom of the press: An 11-year content analysis of three
Croatian newspapers (2003)
Judy Buller – California State University at Pamona
How the field of media ethics addresses the influence of economics on journalism
values (2002)
Hoon Shim
The professional role of journalism reflected in U.S. press reportage from 1950 to
2000 (2002)
Linda Jean Kensicki – University of Minnesota
Media construction of an elitist environmental movement: New frontiers for
second level agenda setting and political activism (2001)
Raquel Rodriguez Diaz – Rey Juan Carlos University (Madrid, Spain)
Los profesores universitarious como medios do comunicacion: La agenda-setting
de los alumnos y profesores. (2001)
(co-chaired with Fermin Bouza, Complutense University. Madrid, Spain)
Tai-Li Wang – National Chengchi University (Taipei, Taiwan)
The effects of interactivity on web campaigning in Taiwan’s 2000 presidential
election. (2000)
Spiro Kiousis – University of Florida
Beyond Salience: Exploring the linkages between the agenda setting role of mass
media and mass persuasion. (2000)
Philemon Bantimaroudis – University of the Aegean (Greece)
Western media portrayals vs. historical assessments: The framing of Andreas
Papandreou (1999)
Yi-Ning Chen – National Chengchi University (Taipei, Taiwan)
The effects of political attack discourse in presidential news reports: Interactions of
attack news discourse and public attitudes toward the president and toward the
press, 1972-1976 (1999)
(co-chaired with George Sylvie)
Camille Renee Kraeplin – Southern Methodist University
The role of the editorial page in newspaper-based public journalism projects (1998)
Kenneth Bryan – Political consultant
Political Communication and Agenda Setting in a Low Involvement Race (1997)
(co-chaired with John Murphy, Dept. of Advertising)
Rachel L. Emanuel – Southern University / Louisiana State University
The making of a black documentary: an ethnography from an agenda-setting
perspective (1996)
Salma Ismail Ghanem – University of Texas - Pan American
Media coverage of crime and public opinion: an exploration of the second level of
agenda setting (1996)
Pu-tsung King – National Chengchi University (Taipei, Taiwan)
Issue agendas in the 1992 Taiwan legislative election (1994)
Karlene Marie Ferrante – University of Wisconsin, Stevens Point
Moving into the "Circle of politics": The process of personal enfranchisement
(1992)
Marilyn Roberts – University of Florida
The agenda-setting power of political advertising (1991)
(co-chaired with John Leckenby, Dept. of Advertising)
Jinok Son – Yonhap News Agency, Seoul
The impact of new electronic media on audience support for mass media (1990)
Lucig Hameste Danielian – American University of Armenia
Network news coverage of interest groups: Implications for mass media and
democracy (1989)
Wayne M. Wanta – University of Missouri
The President, press, and public opinion: an examination of the dynamics of
agenda-building (1989)
Books and Monographs
Maxwell McCombs, Lance Holbert, Spiro Kiousis & Wayne Wanta, The News and
Public Opinion. Cambridge, England: Polity Press, 2011.
[Arabic translation forthcoming] Cairo: Dar al Fajr.
Maxwell McCombs, Amber Willard Hinsley, Kelly Kaufhold, and Seth C. Lewis,
Editors, The Future of News: An agenda of perspectives. San Diego: Cognella,
2010.
Setting the Agenda: The mass media and public opinion. Cambridge, England:
Polity Press, 2004.
[Spanish translation] Estableciendo La Agenda: El impacto de los medios en la
opinion publica y enl el conocimiento. Barcelona: Paidos, 2006.
[Swedish translation] Makten Over Dagordningen. Stockholm: SNS Forlag, 2006.
[Chinese translation] Peking University Press, 2008.
[Polish translation] Jagiellonin University Press, 2008.
[Czech translation] Prague: Portal, 2009.
[English-language Chinese edition] Peking University Press, 2009.
[Portugese translation] A Teoria da Agenda - A mídia e a opinião pública. Rio de
Janeiro: Editora Vozes, 2010.
[Korean translation forthcoming] Seoul: Woongin.
[Ukranian translation forthcoming]
Davis Merritt and Maxwell McCombs, The Two W’s of Journalism: The why and
what of public affairs reporting. Mahwah, NJ: Lawrence Erlbaum (2003).
Maxwell McCombs and Issa Luna Pla, Editors, Agenda-Setting de los Medios de
Comunicacion. Mexico City: Universidad IberoAmericana y Universidad de
Occidente (2003).
Paula Poindexter and Maxwell McCombs, Research in Mass Communication: A
practical guide. Boston: Bedford / St. Martin’s (2000).
Maxwell McCombs and Amy Reynolds, Editors, The Poll With a Human Face: The
National Issues Convention experiment in political communication. Mahwah,
NJ: Lawrence Erlbaum (1999).
Maxwell McCombs, Donald Shaw and David Weaver, Editors, Communication and
Democracy: Exploring the theoretical frontiers in agenda setting theory.
Mahwah, NJ: Lawrence Erlbaum, 1997.
Donald L. Shaw, Maxwell McCombs and Gerry Keir, Advanced Reporting:
Discovering patterns in news events. Second edition. Prospect Heights, IL:
Waveland, 1996.
Maxwell McCombs, Edna Einsiedel and David Weaver, Contemporary Public
Opinion: Issues and the news. Hillsdale, NJ: Lawrence Erlbaum, 1991.
Japanese edition, 1995
Korean edition, 1995
Greek edition, 1997
David Protess and Maxwell McCombs, Editors, Agenda-Setting: Readings on media,
public opinion and policymaking. Hillsdale, NJ: Lawrence Erlbaum, 1991.
Robert Picard, James Winter, Maxwell McCombs and Stephen Lacy, Editors, Press
Concentration and Monopoly: New perspectives on newspaper ownership
and operation. Norwood, N.J.: Ablex, 1988.
Gerry Keir, Maxwell McCombs and Donald Shaw, Advanced Reporting: Beyond
news events. New York: Longman,1986.
Paperback Edition: Prospect Heights, IL: Waveland Press, 1991.
David Weaver, Doris Graber, Maxwell McCombs, and Chaim Eyal, Media AgendaSetting in a Presidential Election: Issues, images, interest. New York:
Praeger, 1981.
Japanese editions, 1988 and 1993.
Maxwell McCombs and Lee Becker, Using Mass Communication Theory.
Englewood Cliffs: Prentice-Hall, 1979.
George Comstock, Steven Chaffee, Natan Katzman, Maxwell McCombs and Donald
Roberts, Television and Human Behavior. New York: Columbia University
Press, 1978.
Donald Shaw and Maxwell McCombs, Editors, The Emergence of American Political
Issues: The agenda-setting function of the press. St. Paul: West, 1977.
Maxwell McCombs, Donald Shaw, and David Grey, Editors, Handbook of Reporting
Methods. Boston: Houghton Mifflin, 1976.
Mass Media in the Marketplace, Journalism Monographs, No. 24 (104 pp.).
August 1972.h
Economic Constraints on New Media Technology / The Fate of Existing Media
/The End of Mass Communication." Chapter 11 (pp. 158-194) in Decline of the
Global Village (James Grunig, ed.). Bayside, NY: General Hall, 1976.
[Reprinted from Mass Media in the Marketplace, pp. 28-63.]
Chapters in Books
Maxwell McCombs & Jae Kook Lee, Continuing evolution of agenda-setting theory.
In Media Effects/Media Psychology, Erica Scharrer, ed., New York: Blackwell,
In press.
Maxwell McCombs & Sebastian Valenzuela, Agenda setting theory: The frontier
research questions. In The Oxford Handbook of Political Communication (Chapter
30), Kate Kenski and Kathleen Hall Jamieson, Eds. New York: Oxford University
Press. In press.
Maxwell McCombs and Lei Guo, Agenda-setting influence of the media in the public
sphere. In International Handbook of Media and Mass Communication Theory,
Robert S. Fortner & P. Mark Fackler, Eds. Cambridge, MA: Blackwell. In press.
Agenda Setting. In International Encyclopedia of the Social & Behavioral Sciences,
Gustavo Mesch, Ed. Oxford: Elsevier. In press.
Maxwell E. McCombs, Salma Ghanem, Federico Rey Lennon, R. Warwick Blood, YiNing (Katherine) Chen and Hyun Ban. International applications of agenda-setting
theory’s Acapulco typology. In Sourcebook for Political Communication Research:
Methods, measures and analytical techniques, Erik Bucy & Lance Holbert, eds.,
Chapter 20 (pp.383-394). New York: Routledge, 2011.
McCombs, Maxwell, Kelly Kaufhold and Seth Lewis. The future of news. In
Comunicacion, Litertura y Sociedad: Investigaciones y reflexiones, Patricia
Liliana Cerda Perez, ed., (pp 13-27). Monterrey, Mexico: Senderos, 2011.
Foreword, Corporate Reputation and the News Media: Agenda-setting within
business news coverage in developed, emerging, and frontier Markets, Craig
Carroll, ed. (pp. xi-xii). New York: Routledge, 2010.
Salma Ghanem, Maxwell McCombs and Gennadiy Chernov, Agenda setting and
framing. In 21st Century Communication, William Eadie, ed., Chapter 57 (pp.516524). Thousand Oaks, CA: Sage, 2009.
Sebastan Valenzuela and Maxwell McCombs, The agenda setting role of the news media.
In An Integrated Approach to Communication Theory and Research, Second
Edition, Michael Salwen and Don Stacks, eds., Chapter 7 (pp.90-105). New York:
Routledge, 2009.
Maxwell McCombs and Amy Reynolds, Agenda Setting: News influence on our pictures
of the world. In Media Effects, Third edition, Jennings Bryant and Mary Beth Oliver,
eds., Chapter 1 (pp.1-16). New York: Routledge, 2009.
Renita Coleman, Maxwell McCombs, Donald Shaw and David Weaver, Agenda
Setting. In Handbook of Journalism Studies, Karin Wahl-Jorgensen &
Thomas Hanitzsch, eds., Chapter 11 (pp.147-160). New York: Routledge, 2009.
Maria Flores and Maxwell McCombs, Latino agenda-setting effects during the 2004
presidential election. In The Mass Media and Latino Politics: Studies of media
content, campaign strategies and survey research, Federico Subervi, ed.,
Chapter 16 (pp.350-364). New York: Routledge, 2008.
Maxwell McCombs and Mike Conway, Broadcast television. In Encyclopedia of Media
and Politics in America, Todd M. Schaefer and Thomas A. Birkland, eds. (pp.281282). Washington DC: CQ Press, 2007.
The agenda-setting function of the press. In The Press: Institutions of American
democracy, Geneva Overholser and Kathleen Hall Jamieson, eds., Chapter 9
(pp.156-168). New York: Oxford University Press & The Annenberg Foundation
Trust at Sunnylands, 2005.
Maxwell McCombs and Young Min, Agenda setting and the media. In Polling America:
An encyclopedia of public opinion, Samuel Best and Benjamin Radcliff, eds.,
Volume 1, pp.8-17. Westport, CT: Greenwood Press, 2005.
David Weaver, Maxwell McCombs, and Donald Shaw, Agenda-setting research: Issues,
attributes, and influences. In Handbook of Political Communication Research,
Lynda Lee Kaid, ed., Chapter 10 (pp.257-282). Mahwah, NJ: Lawrence Erlbaum
Associates, 2004.
Preface to Alicia Casermeiro de Pereson, Los Medios en Las Elecciones: Agenda
setting en la Ciudad de Buenos Aires [The Media in Elections: Agenda setting in
the city of Buenos Aires]. Buenos Aires: Austral University, 2003. (pp.13-17)
Myth and reality in scientific discovery: The case of agenda setting theory. In
Communication: A different kind of horse race, Brenda Dervin and Steven
Chaffee, eds., Chapter 2 (pp.25-37). Cresskill, NJ: Hampton Press, 2003.
The master detective. In Communication: A different kind of horse race,
Brenda Dervin and Steven Chaffee, eds., Chapter 22 (pp.296-297). Cresskill, NJ:
Hampton Press, 2003.
Pamela J. Shoemaker and Maxwell E. McCombs, Survey research. In Mass
Communication Research and Theory, Guido Stempel, David Weaver, and G.
Cleveland Wilhoit, eds., Chapter 9 (pp.231-251). Boston: Allyn & Bacon, 2003.
Maxwell McCombs and Amy Reynolds, News influence on our pictures of the
world. In Media Effects, 2nd edition, Jennings Bryant and Dolf Zillmann, eds.,
Chapter 1 (pp.1-18). Mahwah, NJ: Lawrence Erlbaum Associates, 2002.
Maxwell McCombs and Salma Ghanem, The convergence of agenda setting and
framing. In Framing Public Life: Perspectives on media and our understanding of
the social world, Stephen Reese, Oscar Gandy Jr. and August Grant, eds., Chapter 2
(pp.67-81). Mahwah, NJ: Lawrence Erlbaum Associates, 2001.
Agenda-setting, International Encyclopedia of the Social & Behavioral Sciences,
N.J. Smelser and Paul B. Baltes, eds. (pp.285-288). Oxford, England: Pergamon
(2001).
Agenda setting during a time of democratic transition. In El Cambine en la
Comuicacion, los Medios y la Politica, Juan Francisco Escobedo, ed., (pp.11-22).
Mexico City: FMBAC, 2001.
Agenda setting: Zusammenhange zwischen massenmedien und weltbild [Mass media
and the pictures in our heads: Attribute agenda setting]. In Publikums – Und
Wirkungsforschung, Angela Schorr, ed., 123-136. Wiesbaden: Westdeutscher
Verlag, 2000.
David Weaver, Maxwell McCombs and Donald Shaw, International trends in agenda
setting research. In Wie Die Medien Die Welt Erschaffen [How the media
construct the world and how people live in it], Christina Holtz-Bacha, Helmut
Scherer and Norbert Waldmann, eds., pp.189-203. Wiesbaden: Westdeutscher
Verlag, 1998.
Maxwell McCombs and George Estrada, The news media and the pictures in our
heads. In Do the Media Govern? Politicians, voters, and reporters in
America, Shanto Iyengar and Richard Reeves, eds., Chapter 29 (pp.237-247).
Thousand Oaks, CA: Sage, 1997.
I media e le nostre rappresentazioni della realta. Un’analisi della seconda dimensione
dell’agenda-setting. In Comunicare Politica nel Sistema dei Media, Sara
Bentivegna, ed., Chapter 5 (pp.129-156). Genova: Costa & Nolan, 1996.
Maxwell McCombs and Tamara Bell, The agenda setting role of mass
communication. In An Integrated Approach to Communication Theory and
Research, Michael Salwen and Don Stacks, eds., Chapter 7 (pp.93-110).
Mahwah, NJ: Lawrence Erlbaum Associates, 1996.
Chinese translation published in Journalistic University, 60 & 61 [Fudan University,
Quarterly]. Fudan, China, 1999.
Lucig Danielian, Maxwell McCombs and Wayne Wanta, Issues in the news and the
public agenda: The agenda setting tradition. In Public Opinion and the
Communication of Consent, Theodore Glasser and Charles Salmon, eds.,
Chapter 11 (pp.281-300). New York: Guilford, 1995.
News influence on our pictures of the world. In Media Effects: Advances in
theory and research, Jennings Bryant and Dolf Zillmann, eds. Hillsdale, NJ:
Lawrence Erlbaum Associates, 1994.
Joan Schleuder, Maxwell McCombs and Wayne Wanta, Inside the agenda-setting
process: How political advertising and TV news prime viewers to think about
issues and candidates. In Television and Political Advertising, Vol. 1,
Psychological Processes, Frank Biocca, ed., Chapter 10 (pp.263-310). Hillsdale,
NJ: Lawrence Erlbaum Associates, 1991.
Foreword to Holli Semetko, Jay Blumler, Michael Gurevitch and David Weaver, The
Formation of Campaign Agendas: A comparative analysis of party and media
roles in recent American and British elections, Hillsdale, NJ: Lawrence Erlbaum,
1991.
The promise of problematic situations. Foreword to Alex Edelstein, Youichi Ito and
Hans Mathias Kepplinger, Communication & Culture. A comparative
approach. New York: Longman, 1989.
Donald Shaw and Maxwell McCombs, Dealing with illicit drugs: The power—and
limits—of mass media agenda-setting. In Communication Campaigns About
Drugs: Government, media and the public, Pamela Shoemaker, ed. Hillsdale,
N.J.: Lawrence Erlbaum, 1989, Chapter 10.
Agenda setting. In International Encyclopedia of Communications, Erik Barnouw, ed.,
Volume 1, pp. 42-43. New York: Oxford University Press, 1989.
Pamela Shoemaker and Maxwell McCombs, Survey research. In Research
Methods in Mass Communications, Second Edition, Guido Stempel and Bruce
Westley, eds. Englewood Cliffs: Prentice-Hall, 1989. Chapter 9.
Concentration, monopoly, and content. In Press Concentration and Monopoly
(Robert Picard, James Winter, Maxwell McCombs and Stephen Lacy, eds.).
Norwood, N.J.: Ablex, 1988. Chapter 8.
Reprinted in Taking Sides. Clashing views on controversial issues in mass
media and society (Jarice Hanson and Alison Alexander, eds.) Guilford, CT.:
Dishkin, 1991.
Maxwell McCombs and Sheldon Gilbert, News influence on our pictures of the
world. In Perspectives on Media Effects (Jennings Bryant and Dolf Zillman,
eds.). Hillsdale, N.J.: Lawrence Erlbaum, 1986. Chapter 1.
Maxwell McCombs and David Weaver, Toward a merger of gratification and
agenda-setting research. In Media Gratification Research: Current
perspectives (Karl Erik Rosengren, Lawrence Wenner and Philip Palmgreen,
eds.). Beverly Hills: Sage, 1985. Chapter 5.
Foreward for Milestones in Mass Communication Research by Shearon Lowery and
Melvin DeFleur. New York: Longman, 1983. pp. viii-xiv.
Maxwell McCombs and Chaim Eyal, Spending on mass media. In Charles Whitney
and Ellen Wartella, eds., Mass Communication Review Yearbook, Volume 3.
Beverly Hills: Sage, 1982. pp. 456-462.
The agenda-setting approach, In Handbook of Political Communication (Dan
Nimmo and Keith Sanders, eds.). Beverly Hills: Sage, 1981. Chapter 4.
Setting the agenda for agenda-setting research: An assessment of the priority ideas
and problems. In Mass Communication Review Yearbook, Volume 2. (G.C.
Wilhoit, ed.). Beverly Hills: Sage, 1981. Chapter 10.
Using readership research. In The Newspaper. (Earl Newsom, ed.). Englewood
Cliffs: Prentice-Hall, 1981. Chapter 7.
George Comstock and Maxwell McCombs, Collecting data through survey
research. In Research Methods in Mass Communication (Guido Stempel and
Bruce Westley, eds.). Englewood Cliffs: Prentice-Hall, 1981. Chapter 9.
Chaim Eyal, Jim Winter, and Maxwell McCombs, The agenda-setting role of mass
communication. In Readings in Mass Communication: Concepts and issues
in the mass media (Michael Emery and Ted Smythe, eds.). Dubuque: W.C.
Brown, 1980. Chapter 2.
Lee Becker, David Weaver, Doris Graber and Maxwell McCombs, Influence on
public agendas. In The Great Debates. Carter vs. Ford, 1976 (Sidney
Kraus, ed.). Bloomington: Indiana University Press, 1979. Chapter 24.
Public response to the daily news. In Women and the News (Laurily K. Epstein,
ed.). New York: Hastings House, 1978. Chapter I.
Maxwell McCombs and Gerald C. Stone, Social indicators for planning newsdocumentary television programs: The Charlotte Drug Study. In
Communication Research and Drug Education. (Ronald Ostman and Hamid
Mowlana, eds.) Vol. III, International Yearbook for Drug Addiction and Society.
Beverly Hills: Sage, 1976. Chapter 8.
Lee Becker, Maxwell McCombs, and Jack McLeod, The development of political
cognitions. In Political Communication (Steven Chaffee, ed.), Vol. 4, Sage
Annual Review of Communication Research. Beverly Hills: Sage, 1975.
Chapter 1.
P.H. Howard, Maxwell McCombs, and D.M. Kovenock, Louisiana. In Explaining
the Vote: Presidential choices in the nation and the states, 1968. (D.M.
Kovenock, J.W. Prothro and Associates) Institute for Research in Social Science,
University of North Carolina at Chapel Hill, 1973. Chapter 15.
Mass communication in political campaigns: Information, gratification and
persuasion. In Current Perspectives in Mass Communication Research.
(Phillip Tichenor and F.G. Kline, eds.), Vol. 1, Sage Annual Review of
Communication Research. Beverly Hills: Sage, 1972. Chapter 6.
Chicago's television college. In New Educational Media In Action: Case
studies for planners-II. UNESCO, 1967. pp. 99-127.
Articles
Lei Guo, Hong Tien Vu, & Maxwell McCombs, An Expanded Perspective on AgendaSetting Effects: Exploring the third level of agenda setting, Revista de Comunicación
(School of Communication, University of Piura, Peru). Forthcoming.
Maxwell McCombs and Marcus Funk, Shaping the Agenda of Local Newspapers: A
Methodology Merging the Agenda Setting and Community Structure Perspectives,
Mass Communication and Society, 14, 905-919 (2011).
Gennadiy Chernov, Sebastián Valenzuela, and Maxwell McCombs, An Experimental
Comparison of Two Perspectives on the Concept of Need for Orientation in AgendaSetting Theory, Journalism & Mass Communication Quarterly, 88, 142-155
(2011).
Extending Our Theoretical Maps: Psychology of Agenda-Setting, Central European
Journal of Communication, 2, 13-22 (2010).
Maria Flores and Maxwell McCombs, Who Set the Television Agenda in the 2006
Mexican Election? News vs. Advertising, Journal of Spanish Language
Media. Published online, February, 2010.
http://www.spanishmedia.unt.edu
Interview with Maxwell McCombs at the University of Navarra by Jan Alyne
Barbosa e Silva, Estudos em Comunicação, 4, 133-160 (November, 2008).
Um Panorama da Teoria do Agendamento: 35 Anos depois de sua formulacao, Intercom,
31 (2), 205-221 (2008). [Brazil]
Creating a New News: Opportunities on the Internet for Broader and Deeper Journalism,
Brazilian Journalism Research, 4, 6-17 (2008).
Hyun Ban and Maxwell McCombs, Revisiting Agenda-Setting Theory: A Five-Phases
Evolution Model, Communication Theories, 3, 7-53 (2008).
Renita Coleman and Maxwell McCombs, The Young and Agenda-Less? Age-related
Differences in Agenda-Setting on the Youngest Generation, Baby Boomers, and the
Civic Generation, Journalism & Mass Communication Quarterly, 84, 299-311
(2007).
Gunho Lee, Chan Yun Yoo and Maxwell McCombs, Exploring a New Version of the
Need for Orientation Concept in Agenda-Setting Theory, Korean Journal of
Journalism & Communication Studies, 51, 411-438 (2007).
Kihan Kim and Maxwell McCombs, News Story Descriptions and the Public’s Opinions
of Political Candidates, Journalism & Mass Communication Quarterly, 84, 299311 (2007).
Paths of Discovery: The Invisible College Investigates the Psychology of Agenda Setting,
Media Tenor Research Reports, 2007 (2), 83-85.
Maxwell McCombs and Sebastián Valenzuela, Forty Years of Agenda Setting Theory:
The Media’s Impact on Public Opinion, Cuadernos de Información, 20 (July), 44-50
(2007). [Pontificia Universidad Católica de Chile, Santiago]
Gunho Lee, Chan Yoo and Maxwell McCombs, The Second Level Agenda Setting
Effects of Environmental Issues: Competing Attributes of the Global Warming Issue,
Korean Journal of Journalism & Communication Studies, 51(2), 153-179 (2007).
Paula Poindexter, Don Heider and Maxwell McCombs, Watchdog or Good Neighbor?
The Public’s Expectations of Local News, Harvard International Journal of
Press/Politics, 11, 1-12 (2006).
Craig Carroll and Maxwell McCombs, Agenda Setting Effects of Business News on the
Public’s Images and Opinions about Major Corporations, Journalism &
Communication Review, 107-117 (2005). [Chinese]
Don Heider, Maxwell McCombs and Paula Poindexter, What the Public Expects of Local
News: Views on Public and Traditional Journalism, Journalism & Mass
Communication Quarterly, 82, 952-967 (2005).
A Look at Agenda-Setting: Past, Present and Future, Journalism Studies, 6, 543-557
(2005).
Spiro Kiousis and Maxwell McCombs, Agenda Setting Effects and Attitude Strength:
Political Figures during the 1996 Presidential Election, Communication Research,
31, 36-57 (2004).
Hsiang Iris Chyi and Maxwell McCombs, Media Salience and the Process of Framing:
Coverage of the Columbine School Shootings, Journalism & Mass
Communication Quarterly, 81, 22-35 (2004).
Llegar efectivamente al publico: Informacion relevante para sociedades democraticas
[Effectively engaging the public: Relevant information for democratic societies],
Telos: Cuadernos de comunicacion, tecnologia y sociedad, No. 58. 62-67 (Madrid,
Spain: November, 2003).
Craig Carroll and Maxwell McCombs, Agenda-setting Effects of Business News on the
Public’s Images and Opinion about Major Corporations, Corporate Reputation
Review, 6, 1, 36-46 (2003).
Lo Que el Publico Necesita Saber [What the Public Needs to Know], Cuadernos de
Informacion (Santiago: Escuela de Periodismo, Pontificia Universidad de Chile), No.
15, 71-83 (2002).
Paula Poindexter and Maxwell McCombs, Revisiting the Civic Duty To Keep Informed
in the New Media Environment, Journalism & Mass Communication Quarterly 78,
113-126 (2001).
Maxwell McCombs, Esteban Lopez-Escobar and Juan Pablo Llamas, Setting the Agenda
of Attributes in the 1996 Spanish General Election, Journal of Communication 50
(2) 77-92 (2000).
The Agenda Setting Role of Mass Communication: Mass Media and Public Opinion,
Egyptian Journal of Public Opinion Research,1 (2) 1-3 & 1 (3) 83-84 (2000)
[These are the introductions to a set of five articles prepared by six of my graduate
students for this journal.]
Les medias vous disent quoi penser et comment [The media tell you what to think and
how], Le Temps Strategique, No. 92, March/April, 86-89 (2000). Geneva,
Switzerland.
Personal Involvement with Issues on the Public Agenda, International Journal of
Public Opinion Research, 11 (2) 152-168 (1999).
The Agenda-Setting Role of Mass Communication, World Social Science Report
1999. Paris: UNESCO/Elsevier. 258 (1999).
Donald L. Shaw, Maxwell McCombs, David H. Weaver and Bradley J. Hamm,
Individuals, Groups, and Agenda Melding: A Theory of Social Dissonance,
International Journal of Public Opinion Research, 11 (1) 2-24 (1999).
Esteban Lopez-Escobar, Juan Pablo Llamas and Maxwell McCombs, Agenda Setting
and Community Consensus: First and Second Level Effects, International Journal
of Public Opinion Research, 10 (4) 335-348 (1998).
Esteban Lopez-Escobar, Juan Pablo Llamas, Maxwell McCombs, and Federico Rey
Lennon, Two Levels of Agenda Setting Among Advertising and News in the 1995
Spanish Elections, Political Communication, 15 (2) 225-238 (1998).
Maxwell McCombs, Juan Pablo Llamas, Esteban Lopez-Escobar and Federico Rey,
Candidate Images in Spanish Elections: Second-Level Agenda-Setting Effects,
Journalism & Mass Communication Quarterly, 74 (4) 703-717 (1997).
Building Consensus: The News Media’s Agenda-Setting Roles, Political
Communication, 14 (4) 433-443 (1997).
New Frontiers in Agenda Setting: Agendas of Attributes and Frames, Mass Comm
Review, 24 (1 & 2) 32-52 (1997).
Esteban Lopez-Escobar, Maxwell McCombs and Federico Rey, La Imagen de los
Candidatos: El Segundo Nivel de la Agenda Setting, Comunicacion y Sociedad,
9 (1&2) 39-65 (1996).
Esteban Lopez-Escobar, Juan Pablo Llamas and Maxwell McCombs, Una Dimension
Social de los Efectos de los Medios de Difusion: Agenda Setting y Consenso,
Comunicacion y Sociedad, 9 (1&2) 91-125 (1996).
Marcus Brewer and Maxwell McCombs, Setting the Community Agenda,
Journalism & Mass Communication Quarterly, 73 (1) 7-16 (1996).
In Defense of Readers, Presstime, (February) 46-47 (1996).
Maxwell McCombs and Jian-Hua Zhu, Capacity, Diversity and Volatility of the
Public Agenda: Trends from 1954 to 1994, Public Opinion Quarterly, 59 (4)
495-525 (1995).
Wayne Wanta, Pu-tsung King and Maxwell McCombs, A Comparison of Factors
Influencing Issue Diversity in the U.S. and Taiwan, International Journal of
Public Opinion Research, 7 (4) 353-365 (1995).
Maxwell McCombs and Dixie Evatt, Los Temas y Los Aspectos: Explorando una
Nueva Dimension de la Agenda Setting, Comunicacion y Sociedad, 8 (1) 7-32
(1995).
Marilyn Roberts, Ronald Anderson and Maxwell McCombs, 1990 Texas
Gubernatorial Campaign: Influence of Issues and Images, Mass Comm Review,
21 (1-2) 20-35 (1994).
Marilyn Roberts and Maxwell McCombs, Agenda Setting and Political Advertising:
Origins of the News Agenda, Political Communication, 11 (3) 249-262 (1994).
The Future Agenda for Agenda Setting Research, Journal of Mass Communication
Studies, 45 (July 1994) 171-181.
(Book Review) Leo Bogart, Preserving the Press: How Daily Newspapers Mobilized to
Keep Their Readers, Public Opinion Quarterly 58 (Summer 1994) 332-334.
Pu-tsung King and Maxwell McCombs, The Party Agenda in the 1992 Taiwan
Legislative Election: A Content Analysis of the Television Political Party
Advertisements, Asian Journal of Communication 4, 77-98 (1994).
Success and Failure of Multi-Media: Consumer Psychology, Journal of
Information &Communication Research, 11 (4):51-53 (Japan, 1994).
Jinok Son and Maxwell McCombs, A Look at the Constancy Principle Under
Changing Market Conditions, Journal of Media Economics, 6 (2):23-36
(Summer 1993).
Maxwell McCombs and Donald Shaw, The Evolution of Agenda Setting Research:
Twenty-five years in the marketplace of ideas, Journal of Communication,
43(2):58-67 (Spring, 1993). Introductory article for symposium on agenda setting.
Explorers and Surveyors: Expanding Strategies for Agenda Setting Research,
Journalism Quarterly, 69:813-824 (Winter 1992). Introductory article for a
special eight-paper section marking the 20th anniversary of agenda setting research.
Maxwell McCombs and Jack Nolan, The Relative Constancy Approach to Consumer
Spending for Media, Journal of Media Economics, 5 (2):43-52 (Summer 1992).
Issues Aren't just the High Road, They Are the Best Road, presstime, December,
p.35 (1991).
Wayne Wanta, Mary Ann Stephenson, Judy VanSlyke Turk and Maxwell McCombs,
How President's State of Union Talk Influenced News Media Agendas,
Journalism Quarterly, 66:537-541 (1989).
Focusing Public Attention, Extramares, 1:145-152 (1989).
Maxwell McCombs, John Mauro and Jinok Son, Predicting Newspaper Readership
from Content Characteristics, Newspaper Research Journal, 10:25-30 (Fall
1988).
Testing the Myths: A Statistical Review, 1967-86, Gannett Center Journal, 2:
No. 2 (The Making of Journalists) 101-108 (1988).
Attitudes That Really Count For Newspaper Readership, International Newspaper
Marketing Association monograph series (1988).
Effects of Monopoly in Cleveland on Diversity of Newspaper Content, Journalism
Quarterly, 64:740-744, 792 (1987).
David Protess, Fay Cook, Thomas Curtin, Margaret Gordon, Donna Leff, Maxwell
McCombs and Peter Miller, The Impact of Investigative Reporting on Public
Opinion and Policymaking: Targeting Toxic Waste, Public Opinion Quarterly,
51:166-185 (1987).
Intellectual Commerce Between Universities and Mass Media, Massa
Communicatie, XII, 106-109 (June 1984).
Maxwell McCombs and Paula Poindexter, The Duty To Keep Informed: News
Exposure and Civic Obligation, Journal of Communication, 33: 88-96 (1983).
Maxwell McCombs and Laura Washington, Opinion Surveys Offer Conflicting Clues
As To How Public Views Press. presstime cover story , February 1983, pp. 4-9.
Reprinted in Believing the News (Don Fry, ed.) St. Petersburg, Fla.: Poynter
Institute, 1986.
Maxwell E. McCombs and James P. Winter, Defining Local News, Newspaper
Research Journal, 3, 1:16-21, (October 1981).
Maxwell E. McCombs, Richard R. Cole, Robert L. Stevenson, and Donald L. Shaw,
Precision Journalism: An Emerging Theory and Technique of News Reporting,
Gazette, 27, 21-34, (1981).
Gerald C. Stone and Maxwell E. McCombs, Tracing the Time Lag in AgendaSetting, Journalism Quarterly, 58, 1:51-55, (Spring 1981).
Maxwell McCombs and Edna Einsiedel, Explaining Newspaper Readership: Motives,
Attitudes and Content, Mass Comm Review, 7, No. 3:13-16 (Fall 1980).
Sheldon Gilbert, Chaim Eyal, Maxwell McCombs and David Nicholas, The State of
the Union Address and the Press Agenda, Journalism Quarterly, 57:584-588
(1980).
Elsa Mohn and Maxwell McCombs, Who Reads Us and Why. A National
Conference of Editorial Writers special report. Masthead, 32, No. 4:20-29
(1980-81).
David Weaver and Maxwell McCombs, Journalism and Social Science: A New
Relationship. In Polls and the News Media: A Symposium, Public Opinion
Quarterly, 44:477-494 (1980).
Maxwell McCombs and Chaim H. Eyal, Spending on Mass Media, In the
symposium, Literacy and the Future of Print, Journal of Communication, 30
(1):153-158 (Winter,1980).
Reprinted in Charles Whitney and Ellen Wartella, eds., Mass Communication
Review Yearbook, Volume 3. Beverly Hills: Sage Publications, 1982.
Robin Cobbey and Maxwell McCombs, Using a Decision Model to Evaluate
Newspaper Content, Journalism Quarterly, 56:469-476 (1979).
Lee Becker and Maxwell McCombs, The Role of the Press in Determining Voter
Reaction to Presidential Primaries, Human Communication Research, 4:301307 (1978).
Agenda-Setting Function of Mass Media, Public Relations Review, 3, No. 4:89-95
(1977).
What to Drop and What to Keep? A scientific procedure for evaluating standing
features, ANPA News Research Report No. 4: 5-6 (July 1977).
Newspaper Research and Circulation, ANPA News Research Report No. 3
(May 1977).
Maxwell McCombs and John B. Mauro, Predicting Newspaper Readership from
Content Characteristics, Journalism Quarterly, 54:3-7, 49 (1977).
Elaborating the Agenda-Setting Influence of Mass Communication, Bulletin of the
Institute for Communication Research, Keio University. Tokyo, Japan. No. 7
(1976).
Maxwell McCombs and Lynne Masel-Walters, Agenda-Setting: A New Perspective
on Mass Communication, Mass Comm Review,3, No. 2:3-7 (1976).
Maxwell McCombs and Donald Shaw, Structuring the 'Unseen Environment',
Journal of Communication, 26 (2) 18-22 (1976).
Reprinted in Mass Media and Society, Third Edition (Alan Wells, ed.) Palo Alto
Calif.: Mayfield Publishing Co., 1979.
Agenda-Setting Research. A bibliographic essay, Political Communication
Review, 1-7 (Spring 1976).
David Weaver, Maxwell McCombs, and Charles Spellman, Watergate and the Media.
A case study of agenda-setting, American Politics Quarterly, 3:458-472 (1975).
The Future of the Mass Media, Hartwick Sociologist, 37-44. 1974. Condensed
from a public lecture presented under the auspices of the Hardy Chair in Sociology
at Hartwick College, Oneonta, New York, 1974.
David Weaver, L.E. Mullins, and Maxwell McCombs, Competing Daily Newspapers.
A Comparison of Content and Format. ANPA News Research Bulletin, No. 8
(1975).
L.E. Mullins and Maxwell McCombs, Young Voters and the Mass Media, ANPA
News Research Bulletin, No. 5:13-20 (1974).
Donald Shaw and Maxwell McCombs, GNP and Advertising Dollars, 1929-1968,
Mass Comm Review, 1, No. 3:19-20 (1974).
Maxwell McCombs, L.E. Mullins and David Weaver, Why People Subscribe and
Cancel. A 'Stop-Start' survey of three daily newspapers, ANPA News Research
Bulletin, No. 3 (1974).
Too Many 'Whack' at Problems, Fail to Think Creatively, Journalism Educator,
29:3-5, 44 (1974).
Maxwell McCombs and L.E. Mullins, Consequences of Education: Media Exposure,
Political Interest and Information-Seeking Orientations, Mass Comm Review, 1,
No. 1: 27-31 (1973).
Jacqueline Harris and Maxwell McCombs, The Interpersonal/Mass Communication
Interface Among Church Leaders, Journal of Communication, 22:257-262
(1972).
G. Ray Funkhouser and Maxwell McCombs, Predicting the Diffusion of Information
to Mass Audiences, Journal of Mathematical Sociology, 2:121-130 (1972).
Maxwell McCombs and Donald Shaw, The Agenda-Setting Function of Mass Media,
Public Opinion Quarterly, 36:1766-87 (1972).
Reprinted in:
Mass Communication. Denis McQuail, ed. New Delhi: Sage Publications
Benchmarks in Communication, 2006.
Sources: Notable Selections in Mass Media. Jarice Hanson and David Maxcy,
eds. Hartford, CT: Dushkin/ Benchmark, 1996.
Agenda Setting: Readings on Media, Public Opinion, and Policymaking.
David Protess and Maxwell McCombs, eds. Hillsdale, NJ: Lawrence Erlbaum,
1991.
Media Power in Politics. Doris Graber, ed. Washington: Congressional
Quarterly, 1984.
Reader in Public Opinion and Communication, 3rd ed. Morris Janowitz and
Paul Hirsch, eds. New York: Free Press, 1981.
National Government and Policy in the United States. Randall Ripley and
Grace Franklin, eds. Itasca, IL: F.E. Peacock, 1977.
For a citation analysis documenting the influence of this article, see Everett Rogers,
James Dearing and Dorine Bergman, The Anatomy of Agenda-Setting Research,
Journal of Communication 43 (2):58-67 (1993).
Maxwell McCombs and W. Ben Waters, Jr., Social Science in the Newsroom: The
Charlotte Drug Survey, Journal of Broadcasting, 15:79-82 (1970-71).
G. Ray Funkhouser and Maxwell McCombs, The Rise and Fall of News Diffusion,
Public Opinion Quarterly, 35:107-113 (1971).
John M. Smith and Maxwell McCombs, The Graphics of Prose, Journalism
Quarterly, 48:134-36 (1971).
Reprinted with additional materials in Visible Language, 5:365-369 (1971).
A Scientific Method for Reporting, Journalism Quarterly, 47: 757-59 (1970).
John S. Slater and Maxwell McCombs, Some Aspects of Broadcast News Coverage
and Riot Participation, Journal of Broadcasting, 13:367-70 (1969).
Maxwell McCombs and John M. Smith, Perceptual Selection and Communication,
Journalism Quarterly, 46:352-55 (1969).
Verbal and Object Availability in the Acquisition of Language: Implications for
Audio-Visual Communication, Journal of Communication, 19:54-63 (1969).
New Sources of News: Exploiting Local Data, ANPA News Research Bulletin,
1969:7-9.
Maxwell McCombs and Zoe McCombs, Descriptive Style of Deaf Children, Volta
Review, 71: No. 1:23-26 (1969).
The Influence of Mass Communication in Politics, Today's Speech, 16:31-34 (1968).
Negro Use of Television and Newspapers for Political Information, 1952-1964,
Journal of Broadcasting, 12: 261-66 (1968).
ETV Audience Preferences for Information and Culture, Journal of Broadcasting,
12:155-59 (1968).
Editorial Endorsements: A Study of Influence, Journalism Quarterly, 44:545-48
(1967).
Maxwell McCombs and Walter Wilcox, Media Use in Presidential Election
Campaigns, ANPA News Research Bulletin, 51-54 (1967).
Mass Communication on the Campus. UCLA Communication Board [128 pp.]
(1967).
ANPA News Research Bulletin 18:91-92 (excerpts)
Editor & Publisher, December 2, 1967, 60 (excerpts)
News Research for Better Newspapers. (C.R. Bush, ed.) III, 40-41 (excerpts)
Conference Papers and Lectures
Hong Vu, Lei Guo & Maxwell McCombs, Exploring “the World Outside and the Pictures
in Our Heads”: A Network Agenda Setting Study. Association for Education in
Journalism & Mass Communication. Chicago. August, 2012.
Jennifer Kowalewski & Maxwell McCombs, Measuring Public Opinion Formation:
Assessing First- and Second-Level Agenda Setting through Salience Measures.
Association for Education in Journalism & Mass Communication. Chicago.
August, 2012.
Visiting the Past and Future of Agenda Setting. Newhouse School, Syracuse University.
April, 2012.
Do the Media Tell Us What to Think About? The Psychology of Agenda Setting,
Melvin L. DeFleur Distinguished Lecture, Boston University. April, 2012.
Agenda Setting Opportunities on the Digital Frontier. Visualist 2012.
Istanbul. March, 2012.
Lei Guo & Maxwell McCombs, Toward the Third Level of Agenda Setting Theory: A
Network Agenda Setting Model. Association for Education in Journalism & Mass
Communication. St. Louis. August, 2011.
Civic Osmosis: Learning About Public Affairs from the News Media. Keynote address at
the European Communication Research and Education Association, Journalism
Studies Conference. Pamplona, Spain. July 2011.
Current Trends in Agenda Setting Research. Seminar on agenda-setting research in
Austria. Austrian Academy of Science. Vienna. June 2011.
Master Class – Continuing Evolution of Agenda Setting: The Current Research Agenda.
International Communication Association. Boston. May 2011.
Lei Guo & Maxwell McCombs, Network Agenda Setting: A Third Level of Media
Effects. International Communication Association. Boston. May 2011.
Research Frontiers in Agenda Setting. Public lecture at Oklahoma State University.
Stillwater, OK. April, 2011.
Agenda-Setting Research in the 21st Century. Presentation for the School of
Communication faculty, Elon University. Elon, North Carolina. March, 2011.
In the Spirit of Graham Wallas. Public lecture at the University of Vienna.
Vienna, Austria. June, 2010.
Media Agenda-Setting, Social Melding and Mediamorphosis. 8th Annual Communication
in the Millennium, An International Symposium. Eskisehir, Turkey. May, 2010.
Future Directions in Agenda-Setting Research: Psychology of Agenda-Setting Effects.
Public lecture at Indiana University. April, 2010.
Maxwell McCombs, Kelly Kaufhold & Seth Lewis, The Future of News. Exposicion
Magistral, Primer Congreso Internacional: Comunicacion, Literatura, Sociedad.
Autonomous University of Nuevo Leon. Monterrey, Mexico. March, 2010.
Extending Our Theoretical Maps: The Psychology of Agenda Setting. Keynote address at
the International conference of the Polish Communication Association, Development
of Agenda Setting Theory and Research. Wroclaw, Poland. November, 2009.
An International Voyage of Discovery: The Evolution of Agenda Setting Theory. Public
lecture at the University of Wroclaw. Wroclaw, Poland. November, 2009.
Moving Agenda Setting to New Frontiers. Plenary address at the Media Tenor 10th
International Agenda-Setting Conference. Zurich, Switzerland. November, 2009
Gennadiy Chernov, Sebastian Valenzuela and Maxwell McCombs, A Comparison of
Two Perspectives on the Concept of Need for Orientation. Association for
Education in Journalism and Mass Communication. Boston, August, 2009
Mass Media and Public Opinion. Public lecture at Universidad Europea Miguel de
Cervantes. Valladolid, Spain. June, 2009.
Continuing Evolution of Agenda-Setting Theory. Public lecture at Universidad Rey Juan
Carlos. Madrid, Spain. June, 2009.
The Role of Theory – An Autobiography. Graduate seminar lecture. University
of North Carolina at Chapel Hill. December, 2008.
Jae Kook Lee, Renita Coleman and Maxwell McCombs, Age and Public Opinion:
Testing Generational and Life Cycle Effects on Agenda Setting. Association for
Education in Journalism and Mass Communication. Chicago, August, 2008.
Assumptions, Myths and Traditions: Challenging the Principle of Inertia in
Communication Research. Keynote address, Australian and New Zealand
Communication Association. Wellington, New Zealand. July, 2008.
Agenda Setting from Chapel Hill to Web 2.0. Public lecture at Australian Centre for
Public Communication, University of Technology Sydney. July, 2008.
Influence of the News Media on Public Opinion in a Digital Age. Lecture at the Institut
de Journalisme Bordeaux Aquitaine (IJBA), Universities Michel de Montaigne –
Bordeaux 3. May, 2008.
Centrifugal and Centripetal Research Opportunities in Agenda-Setting Theory. Series of
five lectures at the University of Navarra. May, 2008.
Concepts, Domains and Settings: A Look at Agenda-Setting Research in the Future.
School of Journalism, Indiana University. Bloomington, IN. March, 2008.
Donald Shaw and Maxwell McCombs, Agenda Setting in the New Media Landscape:
Two Perspectives and Approaches to Research. Colloquium honoring the retirement
of Philip Meyer, School of Journalism and Mass Communication, University of North
Carolina at Chapel Hill. March, 2008
Creating A New News: Opportunities on the Internet for Broader and Deeper Journalism.
Keynote address for Brazilian Society of Journalism Researchers. Aracaju, Brazil.
November, 2007.
Understanding the Agenda-Setting Role of the News Media. Lecture at the Federal
University of Pernambuco. Recife, Brazil. November, 2007.
Agenda-Setting in a Digital Age. Keynote address for Technology for Information and
Social Communication, 3rd International Conference, Autonomous University of
Nueva Leon. Monterrey, Mexico. October, 2007.
Opportunity & Challenge in Agenda-Setting Research. Lecture at the University of
Salamanca. Salamanca, Spain. June, 2007.
Sebastian Valenzuela and Maxwell McCombs, Agenda-setting effects on vote choice:
Evidence from the 2006 Mexican Election. International Association. San Francisco.
May, 2007.
Sang Bai and Maxwell McCombs, Second-level agenda setting and affective intelligence:
Fluctuations of public perceptions of foreign nations. International Association. San
Francisco. May, 2007.
Renita Coleman and Maxwell McCombs, The young and agenda-less: Exploring agerelated differences in agenda setting on Generation X, Baby boomers and the Civic
generation. International Communication Association. San Francisco. May, 2007.
Globalization – An Expanding View. Global Communication Forum, Shanghai Jiao Tong
University. [Taped presentation and powerpoint] Shanghai. April, 2007.
What Citizens Learn from the News Media. Keynote address at the Second Annual
International Conference of the Autonomous University of Nuevo Leon. Monterrey,
Mexico. November, 2006.
Maxwell McCombs and Sebastian Valenzuela, The Informal Classroom: The agendasetting role of the news media. Lecture at Galileo University. Jornadas de
Comunicacion 2006, “Medios Nuestros, Medios Enteros.” Guatemala City. October,
2006.
Maxwell McCombs and Sebastian Valenzuela, Impact of the Media on Public Opinion.
Workshop for Guatemalan journalists. Jornadas de Comunicacion 2006, “Medios
Nuestros, Medios Enteros.” Guatemala City. October, 2006.
Maxwell McCombs and Sebastian Valenzuela, An Overview of the Theory of Agenda
Setting. Lecture at Rafael Landivar University. Jornadas de Comunicacion 2006,
“Medios Nuestros, Medios Enteros.” Guatemala City. October, 2006.
Classroom for Citizens: The Agenda-Setting Role of Television News in the Mexican
Presidential Election.University of Nueva Leon. Monterrey, Mexico. November,
2006.
Political Portraits: An Agenda-Setting Role of the News Media. Keynote address for
Campanas Electorales y Medios: La Actualidad Latinoamericana. ITESM
(Technologico de Monterrey) international conference. Monterrey, Mexico.
August, 2006.
Paths of Discovery: The Invisible College Investigates the Psychology of Agenda Setting.
Crossing Boundaries Conference: Global Communication in the New Media Age.
National Chengchi University. Taipei, Taiwan. July, 2006.
The Power of the Media.
Public lecture at the University of Goteborg. Goteborg, Sweden. May, 2006.
Public lecture at Mid-Sweden University. Sundsvall, Sweden. May, 2006.
Media, Politics and Building Opinion. Keynote seminar presentation at SNS Forlag,
Publishers. Stockholm, Sweden. May, 2006.
The Internet: The New Frontier for Agenda-Setting Effects. Keynote address, 7th annual
International Symposium on Online Journalism. University of Texas at Austin. April,
2006.
The Internet, The News Agenda, and The Public Agenda. Public lecture at the
University of Oklahoma under the auspices of the Presidential Dream Course
Program. Norman. February, 2006.
Understanding the Agenda-Setting Role of the News Media. Lecture for U.S.
Army Strategic Leadership Development Program. Austin, February 2006.
The Five Stages of Agenda-Setting Theory. Presentation to Buzz Merritt’s
Knight Seminar, University of North Carolina at Chapel Hill. January 2006.
Moving Agenda Setting to New Frontiers. Media Tenor’s 6th International Agenda
Setting Conference. Lugano, Switzerland. October, 2005
Trends in American Research: Agenda Setting. Seminar presentation at Zeppelin
University. Friedrichshafen, Germany. October, 2005.
Impact of the internet on the mass media’s agenda-setting influence. First Pan-American
Conference on Journalism and Communication on the Internet. Buenos Aires,
September, 2005.
An international voyage of discovery: Evolution of agenda-setting theory. Lecture at
Catholic University of Argentina. Buenos Aires, September, 2005.
Young Min, Dixie Evatt, Salma Ghanem, Spiro Kiousis, Maxwell McCombs and Toshio
Takeshita, Using a split-ballot survey to explore the robustness of the “M.I.P.”
question in agenda-setting research: A methodological study. Association for
Education in Journalism and Mass Communication. San Antonio, August, 2005.
Carol Adams-Means, Maria Flores and Maxwell McCombs, Agenda-setting and the hip
hop factor in decision 2004. First Place Faculty Paper, Entertainment Studies Interest
Group, Association for Education in Journalism and Mass Communication. San
Antonio, August, 2005.
Paula Poindexter, Don Heider and Maxwell McCombs, Watchdog or good neighbor? The
public’s expectations of local news. Association for Education in Journalism and Mass
Communication. San Antonio, August, 2005.
The evolution of agenda-setting research through five theoretical stages. Lecture at Vrije
University. Amsterdam, The Netherlands. December, 2004.
The 2004 presidential campaign in the American news media. Third International
Seminar in Political Communication. Madrid, Spain. November, 2004.
Celebrating four decades of agenda-setting theory. National Communication Association.
Chicago. November, 2004.
Designing an agenda-setting study of the 2006 Mexican presidential election.
Pan American University. Guadalajara, Mexico. October, 2004.
Ten presidential elections and counting: Evolution of agenda-setting theory. Department
of Communication Colloquium, University of Maryland. September, 2004.
Don Heider, Maxwell McCombs and Paula M. Poindexter, What the public expects of
local news. Association for Education in Journalism and Mass Communication.
Toronto, Canada. August, 2004.
The basics of agenda-setting theory. Lecture at Alicante University. Alicante, Spain.
June, 2004.
Explorers and surveyors: Drawing new maps of agenda-setting theory. Lectures at the
University of Navarra. Pamplona, Spain. May, 2004.
Current frontiers in agenda setting research. A University of North Carolina / Elon
University Research Seminar. Chapel Hill, NC. April, 2004.
Erkan Yuksel and Maxwell McCombs, The agenda-setting influence of the national
security council on the education reform issue in Turkey. 2nd International
Symposium, Communication in the Millennium: A Dialogue Between Turkish and
American Scholars. Istanbul, Turkey. March, 2004.
Effectively engaging the public: Relevant information for democratic societies. Plenary
session speech at Past, Present and Future of the Freedom of Expression, An
International Congress. San Pablo University – CEU. Madrid, Spain. November,
2003.
David Deephouse, Craig Carroll and Maxwell McCombs, An empirical crossexamination of the media’s anti-business bias. Academy of Management.
Seattle. August, 2003.
Publico y medios: Quien manda a quien? Paper presented at the national conference, Los
Medios Hoy y Manana Que? Santiago, Chile. May, 2003.
Research in Communication: Agenda-Setting Effects of the News Media. Technologico
de Monterrey, Guadalajara Campus. Guadalajara, Mexico. April, 2003.
Current Trends in Agenda-Setting Research. Lecture at the School of Mass
Communications, University of South Florida. April, 2003.
News Media Agenda Setting – A New Look. Lectures at Central Michigan University for
the Journalism Department and Political Science Department. October, 2002.
Agenda Setting Theory as a Reporting Tool. Lectures at Central Michigan University for
Journalism Department reporting courses. October, 2002.
Evolution of Agenda Setting Theory: A Look at the Past and the Future. International
Communication Association Workshop on Agenda Setting. Seoul, Korea. July, 2002.
Democracy, Citizens and the News: The Agenda-Setting Role of the News Media in the
Formation of Public Opinion. London School of Economics Conference on Mass
Media . London, England. June, 2002.
Agenda Setting Role of the News Media. Public lecture at the University of Antwerp.
Antwerp, Belgium. May, 2002.
Agenda Setting During a Time of Democratic Transition. Keynote address for the
“Communications, Media and Policy Change” conference at Ibero-American
University. Mexico City. November, 2001.
Esteban López-Escobar, Maxwell McCombs, and Antonio Tolsá, Understanding the
Public Agenda of Political Figures: A Study of the Agenda-Setting Theory’s Second
Level. World Association for Public Opinion Research. Rome. September, 2001.
Attribute Agenda-Setting and Corporate Reputation. Keynote address for the
International Conference on Corporate Reputation, Identity and Competitiveness.
Paris, France. May, 2001.
New Developments in Agenda-Setting Research (2 lectures). University of Navarra.
Pamplona, Spain. May, 2001.
Agenda-setting Theory. Public lecture at Escola Superior de Comunicacao Social,
Instituto Politecnico de Lisboa. Lisbon, Portugal. June, 2001.
Faculty seminar on agenda-setting research. Escola Superior de Comunicacao Social,
Instituto Politecnico de Lisboa. Lisbon, Portugal. June, 2001.
Maxwell McCombs and Erkan Yuksel, The Economic Privitization Issue in Turkey:
A Four-part Investigation of Agenda-setting Theory. Proceedings of the Anadolu
University International Symposium on Communication. Eskisehir, Turkey. April,
2001.
Lectures in Turkey on agenda-setting theory at Istanbul University and Galatasaray
University in Istanbul and at Selcuk University in Konya. April, 2001.
The Effects of Mass Communication: Agenda-Setting. Association of Directors of
Communication. Madrid, Spain. February, 2001.
Yi-ning Katherine Chen, Maxwell McCombs and George Sylvie, The Impact of Political
Attack Discourse in Presidential News Reports on the Public Confidence in the
President. International Communication Association. Acapulco, Mexico. May, 2000.
Esteban Lopez-Escobar, Antonio Tolsa, Maxwell McCombs and Marta Martin, Widening
the Scope of the Agenda-Setting Paradigm. World Association for Public Opinion
Research. Portland, Oregon. May, 2000.
Public Opinion Polls and Democratic Elections. Catholic University of Chile
conference for journalists covering the 1999 Chilean national election. Sponsored
by the International Social Science Council. Santiago, Chile. July, 1999.
Politics: Elections and the Mass Media. Public lecture at Diego Portales University.
Santiago, Chile. July, 1999.
Esteban Lopez-Escobar and Maxwell McCombs, A New Approach to Measuring and
Evaluating the Public Image of Political Candidates. Regional conference of the
World Association for Public Opinion Research. Sydney, Australia. June, 1999.
Published in Public Opinion in the Nineties and the New Millennium, Proceedings of
the regional conference of the World Association for Public Opinion Research.
Sydney, Australia. June, 1999. Pages 31-41.
Using Research To Advance the Practice of Journalism. Hitesman Lecture, Louisiana
State University. Baton Rouge. February, 1999.
Influence of the News Media on Research. Invited presentation for Higher Education in
the 21st Century. UNESCO Conference. Paris. October, 1998.
Conference proceedings, pp. 16-21. International Council of Scientific Unions,
Paris, 1999.
New Frontiers in Agenda-Setting Effects: Second-level Agendas of Attributes and
Frames. Invited lecture. German Association for Media Effects Research.
Frankfurt. October, 1998.
Graduate course, undergraduate courses, and a faculty research seminar on the agendasetting role of the mass media. Catholic University of Chile. Santiago, August &
September, 1998.
The Agenda Setting Influence of the News Media. Public lecture sponsored by Diego
Portales University. Santiago, Chile. August, 1998.
Patterns of News Coverage and the Focus of Public Attention. Lecture at the 10th
anniversary celebration of the Intituto de Comunicacion Artes y Humanidades de
Monterrey. Monterrey, Mexico. July, 1998.
David Weaver, Maxwell McCombs and Donald Shaw, Agenda-Setting Research:
Recent Developments in Place and Focus. World Association for Public Opinion
Research. St. Louis. May, 1998.
Our Expanding View of Agenda Setting Influence. Inaugural lecture of the Phifer
Endowed Lecture Series, University of Alabama. Tuscaloosa. March, 1998.
Focusing Public Attention: The Agenda Setting Theory of Mass Communication.
XVI International Communication Symposium. ITESM - Monterrey Campus.
Monterrey, Mexico. February, 1998.
New Frontiers in Agenda Setting: Agendas of Attributes and Frames. Senior
Scholars Invited Paper Session of the Mass Communication & Society Division
and Communication Technology and Policy Division, Association for Education
in Journalism and Mass Communication. Chicago. August, 1997.
The Expanding Theory of Agenda Setting. Southwestern University.
Georgetown, TX. April, 1997.
The Media’s Role in Telling Us What to Think About and How to Think About It.
Louisiana State University. November, 1996
Principles of Agenda Setting Theory. Southern University. Baton Rouge, LA.
November, 1996.
The Influence of the News Media on the Pictures in Our Heads. Public Relations
Association of Louisiana, Baton Rouge Chapter. November 1996.
Total Audience Coverage: Giving All Our Readers What They Need To Know.
Newspaper Roundtable. Kansas City. October, 1996.
Esteban Lopez-Escobar, Maxwell McCombs and Federico Rey, Candidate Image:
The Second Dimension of Agenda Setting. World Association for Public Opinion
Research. Salt Lake City. May, 1996.
Esteban Lopez-Escobar, Juan Pablo Llamas and Maxwell McCombs, The Social
Sense in Establishing the Public Agenda: Agenda Setting and Consensus. World
Association for Public Opinion Research. Salt Lake City. May, 1996.
The New Frontier of Agenda-Setting Research, The Chinese University of Hong
Kong. May, 1996.
Media Agenda-Setting Research: Past, Present and Future, City University of Hong
Kong. May, 1996.
The Pictures of Politics in Our Heads. Keynote address for a conference on News
Media and Taiwan’s First Presidential Election. National Chengchi University.
Taipei, Taiwan. April, 1996.
The Agenda-Setting Theory of Mass Communication. Lecture to the undergraduate
students in journalism at National Chengchi University. April, 1996.
Research Strategy for the 21st Century, School of Journalism, University of North
Carolina. Chapel Hill. December, 1995.
The World Outside and the Pictures in Our Heads: Two dimensions of agenda
setting, Annenberg School, University of Pennsylvania. Philadelphia.
November, 1995.
Building Community Through Communication. Plenary address, X Jornadas
Internacionales. University of Navarra. Pamplona, Spain. November, 1995.
The Media Outside and the Pictures in Our Heads: Surveying the second dimension of
agenda setting, Universita di Roma "La Sapienza" Conference on New Trends in
Communication. Rome, Italy. September, 1995.
Using Communication Theory To Analyse the May 28th Elections in Spain.
University of Vigo - Pontevedre. Pontevedre, Spain. June, 1995.
Setting the Community Agenda: An Editorial Page Success. Newspaper Roundtable.
Kansas City. October, 1994.
Maxwell McCombs and Jian-Hua Zhu, Volatility, Diversity, and Paradigm Shift of
the Public Agenda: Trends from 1939 to 1993. International Communication
Association. Sydney, Australia. July, 1994.
Wayne Wanta, Pu-Tsung King and Maxwell McCombs, Extending the Agenda-Setting
Hypothesis: A Comparison of Factors Influencing Issue Diversity in the U.S. and
Taiwan. International Communication Association. Sydney, Australia. July, 1994.
Success and Failure of Multi Media: A Look at Audience Constraints. Tenth
Communication Forum, Japan Society for Information and Communication
Research. Tokyo. November, 1993.
The Continuing Evolution of Agenda Setting Research, Japan Society for the Study
of Journalism and Mass Communication. Tokyo. November, 1993.
The Agenda Setting Role of Mass Communication. Korean Press Institute. Seoul.
November, 1993.
Contemporary Media Trends in the United States. Korea University. Seoul.
November, 1993.
Mass Communication and Social Agenda Setting. Harvard University School of
Public Health and Northwestern University Annenberg Washington Program joint
conference. Washington, D.C. October, 1993.
Marilyn Roberts and Maxwell McCombs, Agenda Setting and Public Opinion
Research: Origins of the News Agenda. World Association for Public Opinion
Research. Copenhagen. September, 1993.
Megan Mills, Frank Kalupa and Maxwell McCombs, Negative Political
Advertisements: Effects of Position, Performance and Personal Attacks.
Association for Education in Journalism and Mass Communication. Kansas
City. August, 1993.
Marilyn Roberts and Maxwell McCombs, Adding Political Advertising to the
Intermedia Agenda-Setting Mix. Assocation for Education in Journalism and Mass
Communication. Kansas City. August, 1993.
Marilyn Roberts, Ronald Anderson and Maxwell McCombs, Impact of Candidate
Image in the 1990 Texas Gubernatorial Campaign. International Communication
Association. Washington, D.C. May, 1993.
Power, Television and Everyday Life: The agenda-setting effect. International
conference organized by the Istituto Gramsci Toscane. Florence, Italy.
January, 1993.
The Formation of Public Opinion in the Local Community, Texas Department of
Human Services. October, 1992.
Connecting with Readers: Strengthening the Civic Community. Newspaper Research
Roundtable. Kansas City. October, 1992.
Marilyn Roberts and Maxwell McCombs, The Agenda-Setting Capacity of Political
Advertising. Association for Education in Journalism and Mass Communication.
Montreal. August, 1992.
The Changing Character of News. Colloquium at Stanford University. March, 1992.
The Fragmented Agenda: Applying Agenda-Setting Theory to the Scholarly
Literature. American Journalism Historians Association. Philadelphia.
October, 1991.
Agenda Setting and Beyond, American Association for Public Opinion Research.
Phoenix. May, 1991.
How Voters Get Their Information from the Media, Democrat Congressional
Communication Caucus. Washington, D.C. April, 1991.
Setting the Agenda in Public Health Campaigns. Popular Culture Association.
San Antonio. March, 1991.
Mobilizing A Public: The Creation of New Issues. Invited lecture at the
Bloomington, Indianapolis, and New Albany campuses of Indiana University.
June 1990.
Reforming the News Agenda. Conference on the Challenge of Creating an Informed
Electorate. Washington, D.C. May, 1990.
Whose Press Is It?. National Press Club and Smithsonian Institution Symposium.
Washington, D.C. March, 1990.
Origins of the Daily News. Who Sets the Agenda?. Invited lecture at the
University of Alabama, November 1989.
Joan Schleuder, Maxwell McCombs and Wayne Wanta, Inside the Agenda-Setting
Process: How Political Advertising and TV News Prime Viewers to Think About
Issues and Candidates. Association for Education in Journalism and Mass
Communication, Washington, D.C., August, 1989.
Critique of Current Research on Agenda-Setting, International Communication
Association, San Francisco. May, 1989.
New Models for Readership Research, Newspaper Research Council. New Orleans.
April, 1989.
Media Agenda-Setting, Consortium for Atlantic Studies: Media, Polls and Politics.
Tempe, Arizona. March, 1989.
Maxwell McCombs, Jinok Son and Hae-Kyong Bang, Impact of Journalism Genres on
Readership. Association for Education in Journalism and Mass Communication.
Portland, Oregon. July, 1988.
Wilbur Schramm as Agenda-Setter Association for Education in Journalism and
Mass Communication. Portland, Oregon. July, 1988.
Community Involvement: Setting Priorities, National Newspaper Association, San
Antonio. October, 1988.
Competing Perspectives on Newspaper Content: Democratic Theory versus Sociology
of News. Canadian Communication Association, Windsor, Ontario. June, 1988.
Public Opinion and Mass Communication. Invited lecture for The
Broadcasting Development Fund. Taipei, Taiwan. May, 1988.
Setting the Agenda: The Evolution of Agenda-Setting Research. SOMMATIE X.
Veldhoven, The Netherlands. April, 1988.
What We Know About Newspaper Readers, Society of Newspaper Design, Austin,
TX. October 1987.
Lectures presented at Bethany College (West Virginia), October, 1987.
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7.
"Classical Democratic Theory, Mass Communication and Public Opinion."
"Precision Journalism: Evaluating the Political Polls."
"The Newspaper of the Future."
"Agenda Setting and Mass Communication."
"Setting the Press Agenda."
"Vantage Points: The Methodology of Journalism."
"Patterns of Consumer Spending on Mass Media: The Constancy
Hypothesis."
Maxwell McCombs, John Mauro and Jinok Son, "Predicting Newspaper Readership
from Content Characteristics: A Replication." Association for Education in
Journalism and Mass Communication, San Antonio, TX. August 1987.
Maxwell McCombs and Jinok Son, Patterns of Economic Support for Mass Media
During a Decade of Electronic Innovation. Association for Education in
Journalism and Mass Communication, Norman, OK. August, 1986.
Testing Traditional Beliefs About Newspaper Competition and Diversity. American
Association for Public Opinion Research. Great Gorge, N.J. May, 1985.
Civic Attitudes and Use of the News Media. Institute for Retired Professionals.
Syracuse. February, 1985.
The President, State of the Union Message, and the Media--Who Sets the Agenda?.
Society of Professional Journalists, Syracuse University Chapter. February, 1985.
Agenda-Setting Research. Colloquium at the University of Florida. November,
1984.
There is Nothing so Practical as a Good Theory. International Newspaper
Promotion Association. Phoenix. May, 1984.
Civic Attitudes and Newspaper Readership. Thursday Morning Roundtable.
Syracuse. May, 1984.
New Directions in Agenda-Setting Research. Colloquium at Northwestern
University. April, 1984.
Intellectual Commerce Between Universities and Mass Media. Invited lecture for
Sommatie 1984. Eindhoven, The Netherlands. March, 1984.
The Use of Readership and Reader Interest Research. What It Shows the Editor,
Southern Newspaper Publishers Association Foundation Seminar. Oklahoma City,
June 1983.
Newspapers vs. Television. Current audience trends in the United States. Seminar
sponsored by Dagspressen and Sveriges Broadcasting. Stockholm, Sweden.
April, 1983.
New Frontiers in Agenda-Setting: The Continuing Growth of a Scientific
Perspective. Lecture at the University of Goteborg. April, 1983.
Maxwell McCombs, Sheldon Gilbert and Chaim Eyal, The State of the Union Address
and the Press Agenda: A Replication. International Communication Association.
Boston. May 1982.
Maxwell McCombs and Kandice L. Salomone, Press Coverage and Public Response.
American Association for Public Opinion Research. Hunt Valley, Maryland.
May 1982.
Maxwell McCombs, Orjan Olsen, Paula Poindexter and Lennart Weibull, Civic
Attitudes and Newspaper Readership. World Association for Public Opinion
Research. Amsterdam. August 1981.
Issue Analysis in Agenda-Setting Research. Lecture at the Institut fur Publizistik,
Westfalische Wilhelms-Universitat. Munster, West Germany. August 1981.
Maxwell McCombs and Elsa Mohn, The Role of the Editorial Page in the Public
Opinion Process. American Association for Public Opinion Research. Buck Hill
Falls, Pa. May 1981.
Recent Trends in Agenda-Setting Research. Lecture at the University of
Pennsylvania. March, 1981.
Mass Media Effects: When Are They Real? Lecture at the University of Miami.
October, 1980.
Mass Media and the 1980 Presidential Election. A series of four lectures.
University of Missouri, Columbia. July, 1980.
Changing Trends in Newspaper Readership in America. International Federation of
Newspaper Publishers. Tel Aviv, Israel. May 1980.
Maxwell McCombs and Donald Shaw, An Up-to-date Report on the Agenda-Setting
Function. Invited paper, International Communication Association. Acapulco,
Mexico. May 1980.
Mass Communication Research and the Professions. Seventy-fifth anniversary
program of the University of Wisconsin School of Journalism and Mass
Communication. May, 1980.
Predicting Newspaper Readership for the 1980's. Lecture at Northern Illinois
University, April, 1980.
New Developments in Newspaper Readership Research. International Newspaper
Promotion Association. Munich, September 1979.
Maxwell McCombs and James Winter, Defining Local News. Association for
Education in Journalism, Theory & Methodology Division. Houston, August 1979.
Computerized Content Analysis of Newspapers On a Continuing Basis. Southern
Association for Public Opinion Research. Chapel Hill, North Carolina. March
1979.
Precision Journalism -- An Emerging Theory and Technique of News Reporting.
Canadian Daily Newspaper Publishers Association, Editorial Division Autumn
Meeting. Toronto. November, 1978.
Maxwell McCombs and Paula Poindexter, Civic Attitudes and Newspaper
Readership. Midwest Association for Public Opinion Research. Chicago.
October 1978.
Maxwell McCombs, Richard Cole, Robert Stevenson and Donald Shaw, Precision
Journalism: An Emerging Theory and Technique of News Reporting.
International Association for Mass Communication Research. Warsaw, Poland.
September 1978.
Robin Cobbey and Maxwell McCombs, Using a Decision Model to Evaluate
Newspaper Content. Theory & Methodology Division, Association for Education
in Journalism. Seattle, August 1978.
David Weaver and Maxwell McCombs, Voters' Need for Orientation and Choice of
Candidate: Mass Media and Electoral Decision Making. American Association
for Public Opinion Research. Roanoke, Virginia. June 1978.
Mass Communication's Impact on the Public Agenda. Lecture at Ohio University.
May 1978.
Developing the Concept of Agenda-Setting: A Case Study of the Trends in Mass
Communication Research. Lecture at the University of Nebraska at Omaha.
April 1978.
The Strategic Use of Research in the Newsroom. Wisconsin Newspaper Institute.
Madison. March, 1978.
Expanding the Domain of Agenda-Setting Research. Strategies for theoretical
Development. Invited paper for the Mass Communication Division of the Speech
Communication Association. Washington, DC. December 1977.
L. Carroll DeWeese III and Maxwell McCombs, Systematic Identification of
Emerging Public Concerns. Midwest Association for Public Opinion Research.
Chicago, October 1977.
Setting the Stage for Public Attention. The agenda-setting influence of the press.
National Conference on Measuring the Effectiveness of Public Relations.
University of Maryland. October 1977.
The Agenda-Setting Function of the Press. Women and the News: The Mr. and
Mrs. Spencer T. Olin Conference, Washington University, St. Louis. September
1977.
Lee Becker and Maxwell McCombs, U.S. Primary Politics and Public Opinion:
The Role of the Press in Determining Voter Reactions. International
Communication Association. West Berlin, Germany, June 1977.
Maxwell McCombs and David Weaver, Voters and the Mass Media: InformationSeeking, Political Interest, and Issue Agendas. American Association for Public
Opinion Research. Buck Hill Falls, Pa., May 1977.
Evaluating Public Opinion Polls. Lecture at DePauw University. Greencastle,
Indiana. April, 1977.
Focusing Newspaper Research. New York State Society of Newspaper Editors.
Syracuse. April, 1977.
"The Political Influence of the Press." Southern Newspaper Publishers Association.
Atlanta. March, 1977.
"Post-Mortem on the 1976 Election: The Three-State Election Project." New England
Society of Newspaper Editors. Hanover, N.H. November, 1976.
David Weaver, Lee Becker, and Maxwell McCombs, "Influence of the Mass Media on
Issues, Images, and Political Interest." Midwest Association for Public Opinion
Research. Chicago, November 1976.
"Building a Theory of the Agenda-Setting Influence of the Press" and "The AgendaSetting Influence of the Press in an Election Year." Lectures at the University of
Minnesota. May, 1976.
"Press and Public Agendas of Community Issues." American Association for Public
Opinion Research. Asheville, North Carolina. May 1976.
"Empirical Findings on the Impact of International Communication." International
Conference on Fair Communication Policy for International Exchange of
Information. Honolulu, Hawaii. March 1976.
New Perspectives in International Communication (Jim Richstad, editor)
Honolulu: East-West Center Communications Institute, 1977. Pp. 71-84.
Abstract published in International Communication Policy and Flow, A
Selected Annotated Bibliography (Jim Richstad and Jackie Bowen, editors)
Honolulu: East-West Center Communications Institute, 1977. p. 51.
Maxwell McCombs, Lee Becker, and David Weaver, "Measuring the Cumulative
Agenda-Setting Influence of the Mass Media." Mass Communication Division,
Speech Communication Association. Houston, Texas, December 1975.
Constructing a Mosaic of the Newspaper and Its Public. ANPA National Conference
for Newspaper Associations. Reston, Virginia, November 1975.
Maxwell McCombs and Henry F. Schulte, Expanding the Domain of the AgendaSetting Function of Mass Communication, World Association for Public Opinion
Research. Montreaux, Switzerland, September 1975.
A New Focus for Research. Applying Social Science Methodology to News
Reporting. Head's Address to the Theory & Methodology Division, Association
for Education in Journalism. Ottawa, Canada. August 1975.
The Principle of Relative Constancy, an Economic Constraint on Mass
Communication. Printing House Craftsmen District Conference. Syracuse,
New York, May, 1975.
Maxwell McCombs and Lee Becker The Agenda-Setting Function of Political
Messages. Short-course presented at the International Communication
Association. Chicago. April, 1975.
The Agenda-Setting Function of Mass Media. Colloquium at General Motors
Research Laboratories. Warren, Michigan, April, 1975.
Agenda-Setting Influence of the Press. Northeast Communications Conference,
Public Relations Student Society of America. Syracuse, N.Y., April, 1975.
Agenda-Setting: A New Perspective on Mass Communication. Keynote address for
Perspectives in Mass Communication, a conference sponsored by the Conversations
in the Disciplines Program of the State University of New York. Utica, N.Y.
April, 1975.
Donald Shaw and Maxwell McCombs, Our Unseen Environment: Media Influence on
Political Agendas. Keynote Address for Syracuse University Conference on
The Media and the Agenda-Setting Function. Syracuse, N.Y., October, 1974.
The Agenda-Setting Function of the Media. Thursday Morning Roundtable,
University College, Syracuse University. September, 1974.
Maxwell McCombs and Donald Shaw, A Progress Report on Agenda-Setting
Research. Association for Education in Journalism, Theory and Methodology
Division. San Diego, California, August, 1974.
Watergate in the Mass Media. Public lecture, New York State League of Women
Voters. New York City, June, 1974.
A Comparison of Intra-Personal and Inter-Personal Agendas of Public Issues.
International Communication Association. New Orleans. April, 1974.
The Future of the Mass Media. Public lecture presented under the auspices of the
Hardy Chair in Sociology of Hartwick College. Oneonta, N.Y. March, 1974.
Professional Activity Beyond the Classroom. Education for Newspaper Journalists in
the Seventies and Beyond, pp. 177-192. ANPA Foundation/AEJ Conference,
Reston, Virginia, October, 1973.
Mary Junck and Maxwell McCombs, Census Date and Circulation Research.
ANPA-INPA Newspaper Research Workshop. Columbus, Ohio. July, 1973.
Maxwell McCombs and David Weaver, Voters' Need for Orientation and Use of
Mass Communication. International Communication Association. Montreal.
April, 1973.
The Agenda-Setting Function of Mass Media, Indiana University, School of
Journalism Colloquium. September, 1972.
Maxwell McCombs, Donald Shaw and E.F. Shaw, The News and Public Response:
Three studies of the Agenda-Setting Power of the Press. Association for
Education in Journalism, Mass Communications and Society Division.
Carbondale, Illinois, August, 1972.
Public Access to Computerized Record Systems. Association for Computing
Machinery (ACM) Urban Symposium. New York, NY, October, 1971.
Maxwell McCombs and Linda Didow, Economic Constraints on Television and
Future News Technologies. Association for Education in Journalism, Radio-TV
Division. Columbia, SC, August, 1971.
James Mullen, Maxwell McCombs and Michael Bishop, Advertising and Economic
Growth: An Historical Analysis. Association for Education in Journalism,
Advertising Division. Columbia, SC. August, 1971.
New Sources of News: Exploiting Available Community Data. Association for
Education in Journalism, Theory and Methodology Division. Lawrence, Kansas.
August, 1968.
Secondary Analysis in Communication Research. Association for Education in
Journalism, Newspaper Division. Lawrence, Kansas. August, 1968.
Consequences of Education: Media Use and Political Interest. Toward an explication
of information-seeking behavior. Association for Education in Journalism, Theory
and Methodology Division. Lawrence, Kansas. August, 1968.
Educational Television: Information versus Culture, Pacific Chapter, American
Association for Public Opinion Research. Asilomar, CA, February, 1967.
Proceeding of the 1967 Conference of Pacific Chapter, American
Association for Public Opinion Research, pp. 77-80.
Walter Wilcox and Maxwell McCombs, Experimental Analysis of 'Trial by
Newspaper'. Association for Education in Journalism, Theory and Methodology
Division. Iowa City. August, 1966.
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