Become-an-Expert-of-Mens-2013

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BECOME AN EXPERT – SOTHYS HOMME
What is the Sothys Homme?
A man’s skin is 25% thicker than a woman’s, contains a higher content of collagen and elastin proteins and is more acidic
with a pH 4.5-5. The skin is more resistant, firmer and more elastic and subsequently the signs of aging appear later on
men’s skin. Typically men have fewer fine lines but when the wrinkles appear they develop rapidly and are deep.
A man’s skin tends to be oilier due to the male hormone testosterone and is more prone to acne, blackheads and dilated
pores, but the hydrolipidic film which is rich with sebum protects the skin better than a women’s.
Daily shaving can be very aggravating for the skin. It destroys the hydrolipidic film that reduces the natural protection of the
skin and increases dehydration, the skin becomes thinner, red, irritated and often feels tight. A high percentage of men
experience skin irritation due to daily shaving.
Sothys Homme answers the specific needs of a man’s skin with the Detoxifying, De-Stressing Treatment and homecare
collection.
Volcanic Rock, the key active of Sothys Homme is obtained from Olivine (or Peridot) mineral (liquid extract from a rock)
after a volcanic eruption this is the first component to crystallize it is a major mineral which is part of the earth’s mantle.
Benefits: rich in magnesium and minerals which strengthens skin cells from environmental aggressions. It helps detox and
then energize the cells of the skin helping the skin to be strengthened.
Paraben Free / Organic / Natural
Paraben Free Actives: there is no use of the preservative called methylparaben and any active ending with the word
paraben. Preservatives are needed keep products stable and so there is no bacterial or fungal growth in it. The preservative
used in the Sothys Line is methylchloroisothiazolinone/ methylisothiazolinone (MCI/MI) the shelf life is 9 months.
Organic Actives: Definition: “Noting or pertaining to a class of chemical compounds that formerly comprised only those
existing in or derived from plants or animals, but that now includes all other compounds of carbon.” The FDA has rules on
food that is organic but no rules on cosmetics. As far as food it means that crop has been grown with no synthetic pesticides
and fertilizers.
Natural Actives: “Natural is anything pertaining to nature. It will not include anything that is synthesized, or man made.
Natural products will include ingredients that are taken directly from nature and nothing synthesized in a lab.” This means
that it has been extracted from nature there isn’t a difference between synthetic and natural chemical. It does not mean that
natural chemical is better than synthetic one.
Sothys Homme –Volcanic Rock Main Active ingredient
Volcanic Rock: Olivine (or Peridot) is rich in magnesium this mineral is composed of the earth’s mantle it’s the first
component to crystallize after volcanic eruption. Olivine is found in several places: moon, Mars and Reunion Island. This
liquid extract from the volcanic rock technology that extracts the essential trace elements from minerals gives the cells
bioavailable. The mineral recharges and increases the levels of intracellular energy.
 Energy Action: increases cells’ energy levels and boosts cellular respiration.
 Detox Action: Helps reduce the inhibiting effect of toxins and help cells detox themselves.
SOHTYS HOMME
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What kind of skin will benefit from the Men’s treatment?
All men’s skin types and ages
The treatment can be customized according to the skin condition.
What are the products you will need to perform Sothys Homme Treatment?
Professional products needed:
Energizing Face Cleanser
Vitality Hair Lotion
Desquacreme
Age-defying Face Serum (Ampoules 20)
Cristalline Modeling Cream
Mask according to skin type
Age-defying Hydrating Fluid
Active-contour Age Defying Eye Cream
Treatment Preparation:
Prepare 2 damp towels in the Aroma Diffuser or Hot Cabby
What are the different phases of the Sothys Homme Treatment?
Phase 1 – CLEANSE, EXFOLIATE, MASK
The Energizing Face Cleanser
Deep cleanses, removes dead cells and roughness and restores incomparable suppleness to the skin.
Detoxifying and energizing mask when left on the skin
Volcanic Rock –Olivine (or Peridot)  rich in magnesium
Rhyolite– mechanical exfoliation  renew, smooth and improve microcirculation (Mediterranean sea)
Perform a mechanical exfoliation and leave on as a mask for 5-10mn. Perform a scalp massage in the meantime with
the Vitality Capillary Lotion (see below). Remove with a hot towel. Use Desquacreme under steam if necessary.
The Vitality Capillary Lotion
Volcanic rock  rich in magnesium
Vitamin complex : pro-vitamin B5 (vigour, strength and radiance to the hair)
Vitamin H (reduce sebum production, slows down hair loss)
Amino-acid: glycine biovector that regulates the ecosystem of the skin and hair
Phase 2 – ANTI-AGING PROTECT REGULATE
With the Age-defying Serum (20 ampoules), increasing: cellular communication, collagen production, anti-glycation
Volcanic Rock –Olivine (or Peridot)  rich in magnesium
Age-defying Vegetal Complex: Oligosaccharides (sugars) from myrtle and Rice Peptideslimit hardening of
elastin fibres and stimulate collagen : slowing down the aging process.
Phase 3 – REGENERATE
With the Cristalline Modelling Cream + Age-Defying Hydrating Fluid, an ultra-moisturizing balm to strengthen the
skin's barrier function, boost the tissues and restore immediate comfort.
The skin will be revitalized.
Cristalline Modelling Cream avocado oil, shea butter & Filagrinol, liquid crystal emulsion.
Age-Defying Hydrating Fluidvolcanic rock, myrtle, rice, H2O liposomes, hyaluronic acid, NMF components.
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Phase 4 – PERSONALIZE MASK ACCORDING TO SKIN TYPE
- Dry & Dehydrated skin: Hydra-Nourishing Mask (1055 Boletus Extract, vegetal glycerin, urea derivative, sodium
hyaluronate, jojoba oil and rice bran).
- Sensitive skin: Immuniscience™ Mask (Photonyl®, witch hazel, arnica, kaolin).
- Oily/Problem skin: Absorbent Mask (Kaolin, zinc oxide, titanium oxide, menthol).
- Hyperpigmentation: Brightening Mask [W.]™+ (Azeloglycine, vectorized vitamin C, vitamin B3, water lily flower,
vectorized amino acid).
- Anti-Aging Duo Mask (Mineral complex, Filagrinol®, oat extract, natural polysaccharide). Apply ½ tsp of phase 1 & 2.
Remove with moist sponges or hot towel and tone.
Phase 5 – ENHANCE (application of end-of-treatment products)
Application of the Age-Defying Hydrating Fluid (volcanic rock, myrtle, rice, H2O liposomes, hyaluronic acid, NMF
components) and Active-Contour Age-defying Eye Cream
Sothys Homme Homecare Program
Energizing Face Cleanser
Function:
3-in-1 Energizing Face cleaner: Daily deep cleanser, gentle exfoliant and mask.
Energy Action: increase the energy level of the cell and increase ATP rate.
Detox Action: partially reduce the inhibiting effect of toxins and aids cells detoxify themselves.
Key active ingredients:
Increase cellular energy & reduce the effects of toxins
Volcanic rock: Rich in Magnesium, Iron & Silica
Microdermabrasion, stimulates microcirculation
Rhyolite Grains: rich in silica
–up to 55% increased hydration after 1 month
–boosts results of the intensive treatment up to 16% greater moisturizing efficiency after 8 days
Softening Shaving Foam
Function
To repair & calm razor burn from shaving
To smooth & freshen
To reduce irritation
To plump the skin with moisture
To preserve skin’s youth by reinforcing the epidermis architecture
Key active ingredients: Detox the cells & increase energy levels:
Volcanic rock rich in magnesium, iron & silica
To moisturize, emollient & soothing:
Aloe Vera
+ 41% Immediate Hydration
Age-Defying Hydrating Fluid
Function:
To stimulate hydric flow and protect barrier function
To hydrate and fights against ageing
To strengthen skin’s natural protection
To preserve skin’s youth by reinforcing the epidermis architecture
Key active ingredients:
Increase cellular energy & reduce the effects of toxins:
Volcanic rock rich in magnesium, iron & silica.
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Increase cellular communication and collagen production, fight glycation:
Age-defying Vegetal Complex: Oligosaccharides from myrtle and Rice Peptides
Strengthen barrier function ( maintain lamellar structure), maintain water in corneocytes
Hydrating complex: H2O Liposomes, Hyaluronic acid, NMF component
With 1 single application a day:
+39% more hydration
-14% wrinkle depth
De-stressing Eye Roll-on
Function:
Triple action: anti-wrinkle, anti-dark circles and anti-puffiness.
Ophthalmology tested very safe to use around the eye.
Easy application with a fresh roll-on
Key active ingredients:
Increase cellular energy & reduce the effects of toxins
Volcanic rock: Rich in Magnesium, iron and silica.
Increase drainage, improve microcirculation, and tighten the skin
Global complex: oat, polysaccharides and polyphenols.
Maintain optimal skin hydration
Hyaluronic acid and urea.
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11% wrinkle depth reduced after 2 weeks
Hair & Body Revitalizing Gel Cleanser
A 2-in-1 product to cleanse the body and hair
Key active ingredients:
Increase cellular energy & reduce the effects of toxins
Volcanic rock: Rich in Magnesium, iron and silica.
Gently cleanse the skin and scalp
Cleansing and conditioning agent
Eau de Toilette
A timeless fragrance with fresh and woody notes
Woody: cedar
Aromatic: lavender
Musky: white musk
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