SERENA ISLAND
Follow Up Strategy
Jacob Parker, Forestry & Wildlife Department,
Andrea, July 2009
A Campaign Follow-Up Plan is a clearly articulated strategy of the steps needed to be put in place by the lead agency over a 1-3
year period to build upon, and/or sustain the momentum of the initial phase of a campaign. It should include a summary of the
human and financial resources required; the monitoring that will be undertaken, and the partners necessary for success. Content will
depend upon the campaign’s theme. Some examples are shown below, are are set along a continuum.

For some campaigns where the target audience is clearly in early pre-contemplation, the first two years of a campaign might have
only seen the audience move to contemplation and it will only, be now -- in the follow up phase -- that barrier removal strategies
or pro-active behavior change can be implemented fostered or adopted.

For some campaigns the steady state simply needs to be maintained, and the results of a campaign monitored over time. For
example in the Serena campaign, monitoring to ensure the island remains rodent-free must continue, and fisher compliance in
setting snap traps must be kept at 100% over time. It takes only a single pregnant female rat to re-populate the island.

In some cases where success has been completely achieved a campaign’s geographic extension or a second campaign might be
considered. For example, if the goal of a campaign is to secure the establishment of a community reserve and this was
accomplished during the first phase; a follow up campaign might be needed to establish other similar sanctuaries elsewhere, or to
promote the adoption of a particular management strategy or behavior change within the new reserve.
In some cases the follow-up plan might be quite simple and straightforward, in others it may be very detailed.
TABLE OF CONTENTS
Introduction
The first phase of the Serena Island campaign can be considered a considerable success1:

Knowledge of the issues (how rodents reach Serena and the economic, health and environmental implications of their doing so) dramatically
increased over the course of the campaign; while the attitudes of the key target audiences (fishers and recreational users) softened toward
eradication, becoming supportive of the project and accepting of the need to prevent re-invasion.

Over 5,000 signatures were collected in a petition that called upon the Minister of Health to agree to permit the safe eradication of invasive
ship rats on the island using secure bait stations in a program conducted by REI, world leaders in rodent removal. The Minister subsequently
granted the permit and eradication has commenced.

Fishermen, who may act as vectors of rodent transference were called upon to set snap traps in their boats to kill any rats that might re-invade
Serena, by the end of the campaign the Forestry Department who make periodic checks, have found 100% compliance.

At the time of writing (July 2009) REI reports strong likelihood that all rodents have now been eradicated, post-baiting monitoring is being
undertaken now.
While we can celebrate the apparent success of the campaign to date, we should not be complacent, for the following reasons:

The eradication process is still underway, the Forestry Department has yet to receive formal notification from REI that all rodents have indeed
been eliminated. The MNR2 and/or REI will then need to continue periodic monitoring to confirm that no new rodents have arrived. This
can/will be accomplished using chew sticks, sticky boards and traps.

The concern that it only takes the landing of one female, pregnant rat to undo all the good work -- A female Ship Rat can give birth to five to
eight young in each litter and may have from three to five litters a year. From a single female there could be 1808 rats after one year. To
prevent re-invasion, vigilance must be constant and fisher compliance with snap trapping must remain at 100% over time.

Finally, the Forestry Department has yet to even begin measuring progress toward the campaign’s over-arching goal of increased Quail Dove
populations. These too will need monitoring over time.
The strategy outlined here is therefore built around addressing these issues.
1
2
Please refer to the campaign’s final report for documentation of results.
MNR – Ministry of Natural Resources (Forestry Dept)
Strategy 1: Introduce periodic rodent monitoring to determine the continued absence of rats on
Serena Island.
SMART Objective: By September 2009, the Forestry Department in collaboration with Rodent Eradication
International and the Stallman Fund will have put into place appropriate on-going monitoring procedures (snap
traps, sticky boards and chew sticks) to monitor for rodents on Serena Island.
Description of
activity
ACTIVITY 1 (Rodent Monitoring Procedures )
Under the existing contract with REI, all X bait stations used in the eradication program will remain baited through December 30th
2009. They will be checked daily through June 30th, then every other day till September 30th and then weekly through December
30th. To keep bait fresh it will be wrapped in cling film. After December 30th 2009, focus will shift from eradication to ongoing
monitoring. Bait stations will be collected up and placed in storage, incase future eradication efforts are required. In their place
An effective, on-going rodent monitoring program for Serena will require periodic
sampling in each of the five habitats present on the island. These include:





Beach & dune vegetation
Rock pavement formation
Littoral/coastal woodland
Coastal scrub/thorn scrub
Deciduous seasonal woodland
Where habitat types are fragmented3, monitoring will be conducted in all major
habitat blocks. Existing trap lines created for the actual eradication program will
be used. A minimum of two lines with 15 stations per line (each located 15-25
meters apart) will be established in each habitat type. REI has estimated that 16
lines will be required, needing a total of 240 “stations”.
Each station will require one Tomahawk Single Door Rigid Live Trap, Model 102, a chew stick or bait block and a tracking board
(or similar). See following page for details on these. Stations will be set out at dusk and checked at dawn to minimize the chance
on non-target species becoming trapped. Monitoring will take place monthly over the next three years with stations armed
consecutively for 3 nights each month. When not in use the Tomahawk stations will be closed. Baited Protecta stations will
continue to be used in areas where re-invasion is likely to occur, for example adjacent to the dock. These will be baited with
3
For example, the Deciduous Seasonal Woodland on Serena can be found in the center of the island and to the south, but the two plots are not contiguous.
Talon and monitored monthly.
Materials required
1: Tomahawk: Tomahawk Single Door Rigid Live Trap, Model 102, is Tomahawk's most popular
selling trap. With its small ½ x 1 inch wire mesh openings, it is used for Rattus norvegicus; R. rattus; R.
exulans. Model 102: Qty 6+ @ $ 22.09; http://www.livetrap.com/
An estimated 240 live traps will be required at a total cost of A$ 5,301 + $240 for shipping. Traps will be
baited with peanut butter.
2: Chew sticks: An effective way of making a palatable chew stick is use Flat Round End Wooden Ice Lolly Sticks (150mm x 10mm)
(http://www.ashwood.biz/flat-round-end-wooden-ice-lolly-sticks-150mm-x-10mm-bulk-packed-423-p.asp). To make the sticks more palatable, they
will be soaked in chicken fat or peanut oil until saturated, or smeared with peanut butter. They are then pushed vertically into the ground in such a
manner that they cannot easily be removed.
A minimum purchase order for 10,000 sticks will be made (A$ 210). Old oil will be solicited from the local Kentucky Fried Chicken Outlet in Rima.
Chew Sticks will be produced in house by Forestry Department Staff.
3: Tracking boards: Rodents leave characteristic footprints (see side bar). One way to determine their presence is
to make a “tracking board”. REI has had the most success using tracking boards that deposit a marking material on
the rodent’s feet, and have an adjacent blank area that will record and preserve those tracks, just like a clean floor
that gets mud on it when you enter a building from outside. The critical aspects of this kind of track board are 1)
ensuring that a rodent will walk through the marking medium, and 2) making sure that rodent walks across the
recording surface immediately afterward. Tracking boards can easily made “in-house” using vinyl floor tiles or
linoleum with a portion “painted” with soot or a thin layer of anti-climb paint. These will be produced in house by
Forestry Department Staff.
An estimated 240 tracking boards/tiles will be required at a total cost of A$ 338 for the 240 tiles and A$ 83 for 10 liters black “anti-climb” paint
(http://www.insight-direct.co.uk/DotNetShop/listsubgroup.aspx?Group=9&SubGroup=1) and A$ 40 for brushes
Note: Bait is placed in the center of your marking medium – peanut butter, fish oil, or a similarly strong flavor. When the rodent (or any other
creature) walks across the board to investigate the bait, its feet and/or tail will leave tell-tale marks on the blank portion of the tracking board.
Rationale for
activity
Partners,
vendors or prerequisites for
activity
Process
evaluation
measure
Re-invasion of Serena Island by rodents MUST be prevented to ensure the continued survival of the endemic Andrea Quail Dove and other
birds. Should re-invasion occur, immediate re-baiting will be needed to prevent their population from growing. Monitoring to check for reinvasion is therefore a necessary pre-requisite.
Forestry Department (Responsible)
Rodent Eradication International (Consulted)
Vendors as described above
Stations placed and monitored.
Sub activity: Procure materials from
vendors and consult REI
Timeline: November 1st-December 31st 2009
Sub activity:: Commence ongoing monthly
rodent monitoring program
Timeline: December 0th 2009-July 2012
(ongoing thereafter)
Budget: Tomahawk traps -- 5,541
Chew sticks
-- 210
Sticky boards
-- 461
Talon (3 tubs) -- 147
Budget: Staff and transportation costs
covered under Forestry Dept recurrent
budget for Serena
RACI4: R = Jacob Parker (FWD)
C = REI
RACI: R = Forestry Dept Staff
Comments: Total cost:
$6,359
Timeline December 2009 – July 2012
The actual monitoring (including placement and checking of stations on a monthly basis) will be carried out by existing forestry staff, as an add-on to their
current work plans and paid for under the department’s recurrent estimates. The material procurement (bait, traps, chew sticks etc) will be covered by the
Stallman Fund under an existing MOU agreement. Chicken oil will be donated by KFC (Rima).
Note: Monitoring from now through December 30th falls under the existing REI contract and is not covered here
Throughout this document in RACI – “A” is Jo Smith, as Chief Forest Officer and signee of the MOU, JO is accountable for the campaign; “I” (informed) is the
Steering Committee
4
Strategy 2: Maintain continued support of fishers in setting snap traps in their vessels to prevent
rodent re-invasion5
SMART Objective: Throughout the project period (July 09-July 2012), the Forestry Department will continue its
outreach program to fishers and recreational visitors reminding them as to the need to set snap traps in their
vessels to prevent rodent re-invasion. 100% continuing compliance is the objective. This will be complemented
by stepped up vigilance in the form of additional patrols.
Description of
activity
ACTIVITY 2 (Outreach to fishers & recreational visitors)
The project has currently succeeded in reaching 100% compliance with regard to vessels arriving on Serena setting snap traps
to prevent rodent re-invasion. This was achieved through a combination of effective, targeted materials and a “carrot and stick
approach”; where fishers face fines of $1000 for non compliance (and potentially being banned from using Serena) with the
benefit of compliance ensuring reduced fisher fees. Fishers are also provided with free snap traps and training in how to use
them.
The Forestry Department is cognizant that in every behavior change there is risk of regression if positive change is not reenforced and prompted, also that snap traps may be lost or broken and will need replacing. Also new fishers may enter the
businesses who have not been exposed to the program or who may not be aware of the benefits and penalties of
compliance/non compliance. These too need to be “reached” to ensure we maintain 100% compliance.
The following outreach tools will continue through the three year project period:
- Monthly bush cinema (see final report) on Serena Island, this proved a hugely effective tool in engaging fishers.
- Posters (to replace those as they become faded and worn), as and when needed
- Participation in the Recreational Visitor AGM and regular updates in their newsletters
5
Activity details:
I: Bush Cinema: Meetings will be held on the third Saturday of each month in the evenings on Serena Island. Using a generator, DVD Projector
and screen (already sourced), the Forestry Department representative will follow the successful format used in the first phase of the campaign.
He/she will begin by showing an action movie; then, mid-way through the movie, there will be 15 minute interlude where a PPT will be shown on
the need for rodent trapping on boats and how to set snap traps. At the end of the movie, there will be an open forum discussion (by gas light) and
snap traps will be given away to those that require them. Traps will have to be signed for, using a pledge form. (Fishermen pledge to use them).
During the interlude presentation, Forestry staff will re-emphasize reduced license fees as a reward for compliance. Staff will illustrate use of snap
trap and where it should be placed in the fishers’ vessel, as well as the safe disposal of dead rodents
II: Posters: Posters serve as prompts reminding fishers to set traps on their boats. Thery were used successfully in the first phase being placed
in locations frequented by fishermen (e.g., local bars, favored lunch spots, and fishing supply stores). Distribution of these posters was limited to
the communities frequented by fishermen who use Serena Island, namely Woking and Silver Springs. Two posters were produced (see below).
The one on the right (while illustrating a fisherman) could equally target anyone using a vessel.
Over time, posters fade or are removed. The second phase of the campaign will re-print both versions. The left hand one will continue to be
distributed where fishers congregate, the right hand one will be more widely distributed placed where fishers and recreational visitors may gather.
The FWD will produce 5,000 of each, keeping them in storage until required. We anticipate continued assistance with poster distribution from both
Forestry staff and volunteers from the Andrea Naturalists’ Society, as well as from several of the newly established School Environmental Clubs.
III: Recreational Visitor’s AGM
Unlike Fisher’s recreational visitors do not congregate. There is no Recreational Visitor’s Co-operative to visit, making outreach difficult. There is
however an “RV & Camping Association” that hosts its Annual General Meeting in early March of each year. This meeting is typically held in the
Rima Town Council Meeting Room. Attendance at last year’s meeting afforded the Forestry Department an excellent opportunity to meet a wide
range of individuals who like to visit Serena. It is proposed that the department participate in this event each year and use it to distribute fact
sheets and other materials. The Association’s Director (Clint Godfrey) had participated in the inaugural stakeholder meeting and had remained
supportive of the program throughout has since agreed that the Department can place a side bar on the first page (gratis) reminding readers of the
rules governing use of snap traps in vessels.
Note: Reduction in annual license fees will continue for those fishers in compliance
Rationale for
activity
Partners,
vendors or prerequisites for
activity
Process
evaluation
measure
The concern that it only takes the landing of one female, pregnant rat to undo all the good work -- A female Ship Rat can give
birth to five to eight young in each litter and may have from three to five litters a year. From a single female there could be 1808
rats after one year. To prevent re-invasion, vigilance must be constant and fisher compliance with snap trapping must remain at
100% over time.
RV & Camping Assn
Island Printers
Continued (100%) compliance of snap traps on all vessels visiting Serena
Sub activity: Bush cinema/community
meetings
Timeline: Monthly from July 09 to July 12
Sub activity:: Poster production
Timeline: Printed in December 2009 at
Island Printers. Distribution will be as and
when needed over the follow up phase
Timeline:
Produce factsheets as and when needed.
RV & Camping AGM. March each year
Sub-activity:: RV meeting
Budget:: No cost
Video store donates video, equipment on
hand. Staffing/transportation covered
under FWD budget
Budget:
Printing 5000 of poster A = $1165
Printing 5000 of poster B = $1165
Budget:
Printing 1000 factsheets = $3,550
Comments: Total cost: A$5,880
Notes: Equipment for Bush Cinema already owned by FWD, videos promised by local video store
RACI6: R = Jacob Parker (FWD)
C = Fisheries Cooperative
RACI: R = Forestry Dept Staff
RACI R= Forestry Dept staff (J. Parker)
Timeline July 2009 – July 2012
Throughout this document in RACI – “A” is Jo Smith, as Chief Forest Officer and signee of the MOU, JO is accountable for the campaign; “I” (informed) is the
Steering Committee
6
Strategy 3: Bi-annual line transect counts to monitor population of Andrea Quail Dove
SMART Objective: The population of Andrea Quail Doves resident on Serena Island will be monitored by trained7
volunteers from the Andrea Naturalists’ Society using point/transects on a bi-annual basis in December8 of each
alternate year (commencing 2009)
Description of
activity
ACTIVITY 3 (Monitoring of Andrea Quail Dove Population)
The Andrea Naturalists’ Society has pledged to provide bi-annual volunteer support for Dove monitoring on Andrea. These
individuals have been fully trained (by the US Fish & Wildlife Service) in transect surveys. The first post-eradication survey of the
Andrea Quail Dove has been scheduled for December 2009 and will continue bi-annually thereafter. The methodology to be
used is outlined in detail in pages 43-48 of the following publication:
Expedition Field Techniques
BIRD SURVEYS
Colin Bibby, Martin Jones and Stuart Marsden
Published by the Expedition Advisory Centre, Royal Geographical Society
1 Kensington Gore, London SW7 2AR
Tel +44 (0)171 591 3030 Fax +44 (0)171 591 3031
Email eac@rgs.org Website www.rgs.org
October 1998. ISBN 0-907649-79-3
Rationale for
activity
Partners,
vendors or prerequisites for
activity
Process
evaluation
measure
7
8
http://biology.kenyon.edu/courses/biol229/fieldmanual%20birds.pdf
To track the over-arching goal of the Serena Island campaign, which is the re-bounding of Quail Dove population that we assume
will take place once rodents that prey on dove eggs and chicks are removed
Andrea Naturalists’ Society
Bi-annual counts take place repeating standardized methodology that aligns with approved international standards
Trained by the US Fish & Wildlife
When male birds sing
Sub activity: Monitoring of Quail Dove
populations
Comments:
Timeline: Bi-annually, in December, beginning
December 2008
Budget N/A
Budget:: No cost Volunteers pledged by
ANS. Transport provided by FWD
RACI9: R = Duncan Major (ANS)
C = Jacob Parker (FWD)
Timeline December 2009, 2011
No cost Volunteers pledged by ANS. Transport provided by FWD
Throughout this document in RACI – “A” is Jo Smith, as Chief Forest Officer and signee of the MOU, JO is accountable for the campaign; “I” (informed) is the
Steering Committee
9
Activity details
The Andrea Naturalists’ Society and its volunteers have generously agreed to facilitate Strategy 3 and to conduct bi-annual bird counts on Serena.
These counts will take the form of point and line transects, following approved procedures as detailed in:
Expedition Field Techniques
BIRD SURVEYS
Colin Bibby, Martin Jones and Stuart Marsden
Published by the Expedition Advisory Centre, Royal Geographical Society
1 Kensington Gore, London SW7 2AR
Tel +44 (0)171 591 3030 Fax +44 (0)171 591 3031
Email eac@rgs.org Website www.rgs.org
October 1998. ISBN 0-907649-79-3
http://biology.kenyon.edu/courses/biol229/fieldmanual%20birds.pdf
The Society’s volunteers have all received training in this methodology from the USFWS and are experienced from survey work that they conduct
on the mainland. The bi-annual surveys will count all terrestrial species and not just the doves. By doing this annually they will build a database as
to the numbers of Quail Doves (and other species present on Serena). Note that a similar baseline survey was conducted prior to the campaign,
which estimated that only 100 doves survived in 2007. Surveys will begin in December 2009 and be next repeated in 2011. If warranted the ANS
has offered to do an interim survey (counting only doves in 2010 to help monitor the campaign’s goal of dove increased numbers resulting from
successful
eradication.
FOLLOW UP GRANT REQUEST
PAGES 14-26 IS SUBMITTED
SEPARATELY BUT INCLUDED
HERE FOR COMPILATION
PURPOSES
Rare Alumni Fund
2009
Application Form
I. General Information
1.
Applicant eligibility: (Rare Alumni Fund grants are ONLY available to Pride campaign manager alumni and in
special cases, Pride partner organizations that have continued the Pride campaign if the original campaign manager
has left the organization.“Alumni” are defined as individuals who have completed a Pride campaign or will graduate
from a Pride diploma course by March 31st, 2008. “Original Pride partner organizations” are defined as the original
local partner organization that sponsored the first Pride campaign.)
Are you a Pride campaign manager alumnus currently employed by the original Pride partner organization?
Yes X No
Are you a Pride campaign manager alumnus currently employed by a new partner organization?
Yes No X
If “No” to 2 questions above, are you a representative from an original Pride partner organization with a new
campaign manager? (i.e. if the Pride alumnus has left the organization and a new campaign manager is
implementing the proposed project)
Yes___ No___
If “No” to all 3 questions above, please contact Rare Alumni Fund staff as your Application may not be
eligible for this fund.
2.
Applicant contact details: (The Applicant must be the project leader for the proposed project in this Application.
Please enter the Pride campaign manager alumnus or Pride partner organization representative filling out this form.
Pride alumni must be sponsored by a legally registered partner organization such as an NGO, local institution,
government department to act on their behalf as recipient of a Rare Alumni Fund grant.)
Full name: Jacob Parker
Title/Position within the organization: Forestry & Wildlife Officer
Organization: Forestry & Wildlife Department
Complete mailing address: FWD, Ministry of Natural Resources, Govt. Buildings, Rima, ANDREA
Country: ANDREA
Telephone: (with international codes): (099) 779552
Fax: (with international codes) (099) 779551
Email: j.parker@fwd.an
Rare Alumni Fund
Application Form
16
3.
Partner organization contact details: (Please enter the organization that will receive and manage the grant.
Organizations must be legally registered with a bank account in the organization’s name and support this
Application project completely. In addition, partner organization representatives are required to sign the Rare Alumni
Fund “Statement of Endorsement” in Appendix A.)
Partner organization: Forestry & Wildlife Department
Complete mailing address: FWD, Ministry of Natural Resources, Govt. Buildings, Rima, ANDREA
Country: ANDREA
Telephone: (with international codes): (099) 779552
Fax: (with international codes): (099) 779551
Website:
Name and title of the person that will sign the agreement and will be responsible for the implementation of the
grant: (the Executive Director of other high level representative with authority to take on new projects and accept grants)
Full name of partner organization signing authority: Jo Smith
Title/Position within the organization: Chief Forest Officer, FWD
Telephone: (with international codes): (099) 779552
Email: j.smith@fwd.an
4.
Project summary: (not to exceed 3 sentences below)
Project title: Preventing Rodent Re-invasion on Serena Island, Andrea
Andrea’s offshore Serena Island is home to the world’s last remaining population of Andrea Quail Doves, Geotrogon
andrea which are under threat from predation by invasive ship rats. The first phase of the Pride Program saw the
successful removal of rodents from Serena and public support to prevent their re-introduction through the use of
snap traps on all vessels landing on the island. This project builds upon foundations laid, and strives to maintain
compliance with new social norms surrounding trap usage thereby preventing reinvasion.
Project site name and location: Serena Island, Andrea
Total USD$ amount requested from Rare Alumni Fund: US$ 5,880
(Please complete all answers below briefly, with a maximum of 1 or 2 paragraphs
each.)
Rare Alumni Fund
Application Form
17
II. Review of Initial Pride Campaign
5.
Please summarize the initial Pride campaign. (Please use bullets below.)
Campaign start date: October 21st 2007 (Initial University Phase)
Campaign end date: July 3rd 2009 (end of final university phase)
Principal threats addressed: Invasive rodents (Ship rats) that prey on native wildlife including the eggs and chicks
of the Andrea Quail Dove
Principal target audiences: Fishers you use Serena Island and act as vectors for rodent re-invasion and
recreational visitors whose support was needed to persuade the Minister of Health to grant permits for the
eradication of rats already on Serena Island.
Fisher SMART objectives: Sample only, see Project Plan

Objective 01: By May 09, 90% of Fishermen over-nighting on SI will know how rodents get to SI (4%)

Objective 02: By May 09, 80% of Fishermen over-nighting on SI will support rodenteradication (33%)

Objective 03: By May 09, 80% of Fishermen over- nighting on SI will have talked to one another about
rat issues and solutions (40%)

Objective 04: By June 30th 09, 100% of Fishermen will check their boats & set traps (daily) for rodents
before landing on SI and will report rat sightings to the Forestry Dept.

Objective 05: Avg # of rats caught per 100 traps per week declines from 36 (in ’08) to zero in Feb
’09(REI)

Objective 06: The # of Quail Dove on SI increases from 100 in ’07 to 250 by 2010
Recreational Visitors SMART objectives: Sample only, see project plan

Objective 01: By May 09, 70% of RV to SI will be aware of the critical steps needed to protect SI for
future generations incl. need for rodent eradication & NP declaration (32%)

Objective 02: By March 09, at least 70% of RV to SI will support rodent eradication and its declaration
as a National Park (40% and 33% respectively)

Objective 03: By May 09, at least 70% of RV to SI will have talked to one another about the steps
needed to protect SI (21%)

Objective 04: By April 09, Minister of Health approves carefully planned & implemented invasive rodent
eradication program for SI

Objective 05: By March 16th 09 5,000 RVs will have signed a petition to the Minister of Health
supporting carefully planned implemented rat eradication program

Objective 06: Avg # of rats caught per 100 traps per week declines from 36 (in ’08) to zero in Feb
’09(REI)

Objective 07: The # of Quail Dove on SI increases from 100 in ’07 to 250 by 2010
Key conservation results:
 On average, knowledge variables increased by 33 percentage points between the pre- and post campaign
surveys, and we attained 109% of the SMART objectives. This clearly supports the hypothesis that this
campaign caused a substantial change in knowledge around rodent impact and eradication issues.
 On average, attitude and IC variables increased by 45 percentage points between the pre-campaign and post
campaign surveys, and we attained 103% of the SMART objectives. This clearly supports the hypothesis that
the Pride campaign caused a substantial change in attitudes and improved communication around rodent
impact and eradication issues.
 Free traps were provided to all fishers’ using Serena Island, as well as owners of recreational vessels that use
the island. The baseline levels for all of the fisher SMART objectives were low (0% to 22%), but the objective of
100% compliance was met for all of them! We had similar success in getting RV to set snap traps in their boats
in large part because they are highly motivated to do what they can to protect Serena Island, a spot for which
they have an emotional attachment.
 A total of 5,148 signatures were collected and the Petition was handed to the Minister of Health on March 17 th.
On April 5th, CFO, Jo Smith received formal permitting approval.
 By early July 2009, we have early indications of a successful eradication of rodents from Serena. No bait has
been taken from the Protecta stations, which according to REI is indicative of a successful removal of rodents.
But it is too early to tell for sure. Baited stations will remain in place for some time to come.
 First post-eradication survey of Andrea Quail Dove population to be conducted in December 2009
Rare Alumni Fund
Application Form
18
6.
Please provide evidence of success that shows how supportive constituencies were created in your target
site. (Provide results such as # of volunteers, # of petitions signed, # of environmental groups or clubs created)
- See above and final project report
7.
Please provide evidence of success that shows how were threats reduced or mitigated. (Provide results
such as # of new hectares protected, # of reduced forest fires, # of new demonstration plots created)
Currently tracking 100% compliance in use of snap traps onboard fisher and recreational visitor vessels a key
step in preventing rodent eradication; permits for on-island eradication to occur were approved and eradication
appears successful
8.
Please summarize the next steps articulated in your campaign Final Report. These are the follow-up
recommendations needed to achieve conservation results after the initial Pride campaign.
Strategy 1: Introduce periodic rodent monitoring to determine the continued absence of rats on Serena
Island.
SMART Objective: By September 2009, the Forestry Department in collaboration with Rodent Eradication
International and the Stallman Fund will have put into place appropriate on-going monitoring procedures
(snap traps, sticky boards and chew sticks) to monitor for rodents on Serena Island.
Strategy 2: Maintain continued support of fishers in setting snap traps in their vessels to prevent rodent
re-invasion10
SMART Objective: Throughout the project period (July 09-July 2012), the Forestry Department will
continue its outreach program to fishers and recreational visitors reminding them as to the need to set
snap traps in their vessels to prevent rodent re-invasion. 100% continuing compliance is the objective.
This will be complemented by stepped up vigilance in the form of additional patrols.
Strategy 3: Bi-annual line transect counts to monitor population of Andrea Quail Dove
SMART Objective: The population of Andrea Quail Doves resident on Serena Island will be monitored by
trained11 volunteers from the Andrea Naturalists’ Society using point/transects on a bi-annual basis in
December12 of each alternate year (commencing 2009)
9.
What progress has been made to achieve these follow-up activities since the end of the initial campaign?
None. Campaign ends this month.
10. Does this Application support any of these follow-up activities? Yes X No ___
If Yes, please summarize how.
The follow up campaign is articulates the three strategies believed to be required to ensure effective monitoring of
rodent and dove populations and audience engagement to ensure continued compliance and prevention of rodent
re-invasion on Serena
10
11
12
Trained by the US Fish & Wildlife
When male birds sing
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(Please complete all answers below briefly, with a maximum of 1 or 2 paragraphs
each.)
III. Project Details: Conservation Objectives
11. Please summarize your Application project site. If this is the same site as your initial Pride campaign, are
there any significant changes/updates since the initial Pride campaign? (Please be brief and use bullets
below.)
Key biodiversity values: Serena Island has only one species on the IUCN Red Data List (Andrea Quail Dove). It is
listed as “Critical” in the 2006 IUCN Red List Category (as evaluated by BirdLife International - the official Red List
Authority for birds for IUCN) due to its very low numbers and restricted habitat size.
Priority/significance of the site: Home of the endangered and endemic Andrea Quail Dove (Geotrogon andrea)
which numbers 100 individuals
Key threats to the site: Threats were ranked using Miradi by Scope, Severity & Irreversibility. Invasive rodents
ranked” very high” in their impact on the Quail Dove, while hunting ranked “high. Threat addressed by campaign:
Invasive non-native species (8.1) – eradication of invasive rodents (Ship rats) and the prevention of their reinvading. Other threats include fire, hunting, typhoons etc
12. What is the specific biodiversity target of your project? (i.e. a forest reserve, a particular fauna species)

Andrea Quail Dove, Geotrogon andrea
13. What is the main human behavior threat to this target that your project will focus on reducing/mitigating?
(i.e. forest fires caused by slash and burn agriculture)

Continued compliance with using snap traps onboard vessels landing on Serena to prevent re-invasion
of the island by Ship Rats.
14. Who are the key target audience group(s) that are conducting this behavior that you will focus your
project on? (i.e. local farmers living adjacent to the project site)

Fishers

Recreational Visitors (picnickers on Serena)
15. What behavior do you want this group(s) to change as a result of your project? (i.e. using prescribed or
sustainable burns)

Prevent behavioral regression, maintain 100% compliance in use of snap traps to prevent re-invasion.
16. What are the barriers to this behavior change that you will address in your project? (i.e. lack of farmer
knowledge about the critical role of the forest reserve, lack of sustainable alternative methods)

Potential to forget, lack of continuing awareness as to the need for compliance. New fishers entering the
business.

Snap traps break or become lost
17. What are the specific “SMART” objectives for your project? (SMART objectives are Specific. Measurable,
Action-oriented, Relevant, and Time-bound. (i.e. “By the end of the project, there will be a 50% reduction in the
number of forest fires in the forest reserve.”)
SMART Objective 1: By September 2009, the Forestry Department in collaboration with Rodent
Eradication International and the Stallman Fund will have put into place appropriate on-going monitoring
procedures (snap traps, sticky boards and chew sticks) to monitor for rodents on Serena Island.
SMART Objective 2: Throughout the project period (July 09-July 2012), the Forestry Department will
continue its outreach program to fishers and recreational visitors reminding them as to the need to set
snap traps in their vessels to prevent rodent re-invasion. 100% continuing compliance is the objective.
This will be complemented by stepped up vigilance in the form of additional patrols.
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SMART Objective 3: The population of Andrea Quail Doves resident on Serena Island will be monitored by
trained13 volunteers from the Andrea Naturalists’ Society using point/transects on a bi-annual basis in
December14 of each alternate year (commencing 2009)
18. What are the tactics and/or activities that you will use to achieve these objectives? Please be specific in
listing the activities you will undertake. (i.e. using proven social marketing tactics like peer pressure from key
influencers, one-on-one meetings, and awareness-raising. Also, conducting activities like introducing the
techniques of prescribed burns in 3 training workshops and producing 1,000 fire prevention posters.)
SMART 1: Rodent monitoring using chew sticks, sticky boards and live traps
SMART 2: Posters, community visits
SMART 3: Bi-annual line transect counts
19. How will the project be monitored and evaluated? How will you measure capacity built, constituencies
created, and/or threats reduced? Does baseline data exist and if not, will it be gathered? (i.e. # of farmers
attending workshop, # of specific target species sited, comparing acreage burned and number of fires over time,
measuring change in attitudes towards sustainable farming methods, comparing with a control group survey)

Compliance re use of snap traps by fishers and RV users monitored by FWD spot checks

Continued absence of rats on Serena Island (Strategy 1)

Increasing population of Andrea Quail Dove (Strategy 3)
20. In thinking about Questions 12-19 above, please summarize what conservation success will look like.
How will you know that your project activities are linked to reducing threats and achieving biodiversity
conservation? (i.e. In order to reduce the threats of forest fires in the reserve, our project will change the behavior
of local farmers using slash and burn agriculture by introducing them to prescribed burns and building an
understanding that the reserve plays a critical role in their lives. Our project will conduct training workshops and
produce awareness-raising posters. In the end, we will measure impact by counting the number of farmers
attending our workshops, and comparing acreage burned and the number of forest fires over time. In order to be
a true success, our project will have reduced forest fires in the reserve by 50% by the end of the year.)
Continued absence of invasive rodents on Serena Island, reducing the threat of predation by rodents on the eggs
and young of nesting birds on the island, especially the Andrea Quail Dove. Consequential increases in dove
populations
13
14
Trained by the US Fish & Wildlife
When male birds sing
Rare Alumni Fund
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21
(Please complete all answers below briefly, with a maximum of 1 or 2 paragraphs
each.)
IV. Project Details: Sustainability Assessment
21. What is the long-term strategy of your partner organization at this project site? (i.e. is there a long-range site
management plan or strategic plan, is there educational outreach incorporated into this plan)
Compliance in the use of snap traps must continue forever. The Forestry Department is submitting budgets to include
on-going material production, which it hopes will be approved by the Government. The FWD has embedded Rodent Reinvasion Prevention into its annual work plan and assigned staff to ensure goals are met.
22. How does this project fit within that long-term strategy?
The 2001-2010, Ten Year Forest Management Plan was approved by the Andrean Parliament on August
14th 2000 and commits the Government, “To strengthen the protection of Andrea’s fauna and flora for
future generations of its people to cherish and enjoy”. Further, as a signatory to COP7, Andrea agreed
to “strengthen communication, education and public awareness” and to “establish strategies and programs
of education and public awareness on the importance of protected Areas”. In 2004, the Ministry of Natural
Resources established an Education Unit within the Forestry Department, staffed by Susan Dikins and
myself.
23. How will the project be sustained after the period of grant implementation?
See question 21
24. How does this project work with the local network of partners, organizations, stakeholders etc. that are
working on conservation goals in your site? If applicable, name the active partners at your site and the projects
on which they work.
The project will continue to work with the Andrea Naturalists’ Society who played a pivotal role in the first phase
(assistance with questionnaire survey, material distribution, petition drive and dove monitoring), as well as with REI
(Rodent Eradication International)
25. Please describe local matching funds or in-kind support for this project. (Line item budget details are
requested below in “VI. Grant Request.” Please provide a brief narrative summary here such as staff, volunteers,
administrative support, office space, local transportation provided by the partner organization or other funding
source.)
The Forestry Department (and/or its other partners) will cover all manpower and material costs associated with
strategies 1 and 2 (see above) and solicits Rare’s assistance only with the actual material costs related to strategy
2. The Forestry Department will continue to assign Jacob Parker full time to the campaign and cover local
transportation, project administration and other associated costs.
*Please also include as an Appendix to this Application, “Evidence of Match Support.” Evidence can be any
documentation that shows the match support is valid such as:

a letter of proposal acceptance from a foundation

a letter of support from the local partner organization providing in-kind salary or local
administration costs

a letter of monetary support from a separate partner organization that has agreed to supply
funding for this project
Please contact Rare Alumni Fund staff for further clarification.
V. Project Details: Alumni Support Assessment
26. How does this project utilize the skills or tools gained from implementing the original Pride campaign? How
will this project support new uses of the Pride methodology?
27.
1. Jacob Parker will continue to serve as “Campaign manager” with full over-sight of this phase of the project
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28. What technical support is needed from Rare in order to implement this project? What kind of support,
mentorship, training, tools, new skill development, site visit, communication, if any, will you need?
1. On-going support of Rare mentor (Paul Butler) principally through RarePlanet as a forum for discussing ideas
and sharing materials
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VI. Grant Request
29. What is the total amount in US dollars (USD$) requested from the Rare Alumni Fund for the proposed
project for a period of one-year only? (Rare Alumni Fund grants are available in any amount up to USD$10,000
for a one-year period, with the average grant amount ranging from USD$5,000-USD$10,000.)
Single request for US$ 5,880
30. Are you requesting multiple year funding? (Applications may be submitted of up to USD$10,000 per year for up
to 3 years, when accompanied by evidence of a long-term site strategy. If you do not request multi-year funding
now, you may submit a new Application to the next Rare Alumni Fund year instead.) Yes ___ No _X__
Full funding required in Year 1, but materials will be used and stored for multi-year usage.
If Yes, what is the total amount in USD$ requested for Year 2 and Year 3? (Rare Alumni Fund multi-year grants
will be distributed yearly after all reporting requirements are complete and the first year results are assessed.)
31. Please provide an itemized project budget in USD$.




Column A: Please list items in categories, (i.e. “Campaign Supplies”) and then specific items (i.e. “1,000
posters”) underneath each main category heading. Suggestions are inserted below, but please feel free to
add/delete rows as necessary to match your specific itemized budget.
Column B: Please list your entire project budget in USD$. This number should equal the total sum of Column
C + Column D.
Column C: Please list the total amount you are requesting from the Rare Alumni Fund in USD$.
Column D: Please show how your organization will provide the remainder of your project budget in USD$ or
in-kind support. Remember to include your “Evidence of Match Support” documentation as in Question 25,
where applicable.
Please attach additional Project Budget tables for Year 2 and Year 3 if applicable.
Project Budget – Year 1
A
Item Category
(add/delete rows as necessary)
B (=C+D)
Overall project cost in
USD$
Item Description
(quantity and cost per unit)
Salaries (Include specific staff position,
C
Amount
requested from
Rare Alumni
Fund in USD$
$64,500
-
D
Organization match
in USD$ or in-kind
FWD - $64,500
amount of time required, salary rate)
Jacob Parker Salary 3 years at $21,500/annum
Campaign Supplies & Materials (i.e.
booklets, posters, fact sheets)
Equipment (Materials for eradication)
Office & Administration (i.e. copying,
Print 5000 poster A = $1165
Print 5000 poster B = $1165
Print 1000 f/sheets = $ 3550
Total
$5880
$5,880
Tomahawk traps 5,541
Chew sticks
210
Sticky boards
461
Talon (3 tubs)
147
Total
6,359
FWD budget
-
Stallman- $6,359
-
FWD
-
FWD
printing, postage, internet, telephone)
Conferences & Meetings
Training & Professional Development
Local Transportation
Travel – Long-distance Transportation
Rare Alumni Fund
Application Form
N/A
N/A
FWD budget
N/A
N/A
N/A
N/A
24
Travel – Meals & Lodging
Other (Please list and explain): Volunteers to
N/A
No cost
N/A
No cost
USD$76,739
USD$5,880
monitor dove population
TOTAL
Rare Alumni Fund
Application Form
Andrea Naturalists’
Society
USD$70,859
25
VII. Rare Alumni Fund Information & Timeline
32. Documents Attached:
 Appendix A: Statement of Endorsement signed by partner organization representative.
(THIS FORM MUST BE COMPLETED IN ORDER TO SUBMIT AN APPLICATION.)
 Evidence of Match Support (documentation as applicable to show evidence of monetary or in-kind match to this
Application, as described in Question 25)
 Follow-up Plan (only if required as part of initial Pride campaign work for recent Pride graduates.)
33. Grant Agreement Requirement: All successful grantees will be required to sign a non-negotiable Grant Agreement
with the Rare Alumni Fund after an Application has been accepted. Funds will only be released once this
contractual agreement has been signed with the partner organization. Grantees will be led through this process with
a Rare Alumni Fund staff member during the months of July and August, 2009.
34. Disbursement Procedure: Rare Alumni Fund grants will be disbursed based upon a schedule developed with a
Rare Alumni Fund staff member during the review of your approved Application, as outlined in the Grant Agreement
that you, your partner organization and Rare will sign. Generally, a portion of the grant awarded will be disbursed in
phases dependent upon reporting and assessment of your project deliverables. Each Grant Agreement will clearly
lay out the specific disbursement amounts and schedule.
35. Reporting Requirements: All successful grantees will also be required to regularly communicate progress on their
project through an initial survey, simple quarterly updates, and a final learning report/survey. Rare Alumni Fund
grantees may also be invited to present the results of their work at a public Rare event in late 2009 or early 2010.
More details on these reporting requirements can be found in the Rare Alumni Fund “Reporting Guide” which will be
distributed in August 2009 along with the initial disbursement of grants.
36. Submission: Your completed Application must be submitted by email to the Rare Alumni Fund by July 31st, 2009
in this electronic format. If you are unable to submit through email because of limited access to the internet, please
contact Rare Alumni Fund staff listed below by phone/fax to work out an alternate submission.
 Applications should be submitted by email to: alumni@rareconservation.org
37. Timeline:
 July 31, 2009: Applications due
 August 2009: Rare Alumni Fund Selection Panel reviews Applications
 August, 2009: Grantees announced
 September 2009: Grant Agreements signed
 September 2009: Funds disbursed
38. Rare Alumni Fund Application Contact Details: Please feel free to contact us at any time.
For questions about your proposed project and how to fill out your Application:
Jeanne McKay
Manager, Recruitment and Alumni, Kent
Telephone: +44.1227.761.409 (United Kingdom)
Email: jmckay@rareconservation.org
For general inquiries about the Rare Alumni Fund and Rare’s Alumni Network:
Sharon Price
Manager, Global Alumni Network
Telephone: +1.703.522.5070 (USA)
Email: sprice@rareconservation.org
Thank you for taking the time to complete this Application. We are eager to learn about
your ideas for Rare Alumni Fund grants for Year 2009.
Rare Alumni Fund
Application Form
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Rare Alumni Fund
Pilot Year 2009
Appendix A: Statement of Endorsement
We certify that we have read all six sections of the Rare Alumni Fund Application form:
I. General Information
II. Review of Initial Pride Campaign
III. Project Details: Conservation Objectives
IV. Project Details: Sustainability Assessment
V. Project Details: Alumni Support Assessment
VI. Grant Request
VII. Rare Alumni Fund Information & Timeline
We also agree that to the best of our knowledge all the information submitted to the Rare Alumni
Fund related to this Application is complete and accurate, and all parties are and will be
supportive of this Application project should the Application be accepted. Our partner organization
will fully support the implementation of this project proposed and the Applicant will be the project
leader.
Applicant
Authority
Partner Organization Signing
Signature:
Signature:
Name:
Jacob Parker
Name:
Jo Smith
Title:
Forestry & Wildlife Officer
Title:
Chief Forest Officer
Date:
July 29th 2009
Date:
July 29th 2009
Rare Alumni Fund
Appendix A: Statement of Endorsement
Conclusion
The first phase of the campaign serves as a foundation for the re-bounding of native
wildlife populations on Serena. Research work by REI and the Forestry Department
indicates that rats have been successfully eradicated from Serena, and that at present
key target audiences have adopted new behaviors that should prevent their reintroduction. The Department however recognizes that vigilance and continued
compliance is key. Rat and dove populations need to be continually monitored over time
and outreach maintained to ensure that fishers and recreational visitors remember to set
traps, procure new ones should old ones break or get lost, and that new fishers adopt
the practice of setting traps before they land on Serena. To ensure that this takes place
the Serena Outreach program must continue to engage key audience segments.
Funding to support material production is a critical piece of this engagement strategy
Rare Alumni Fund
Appendix A: Statement of Endorsement