Annual Forum:
June 13: Workshops
June 14 & 15, 2016
Shaw Centre, Gatineau Salons
Call for Speakers
Deadline: November 27, 2015
The program will be built as we receive appropriate
content. MARCOM reserves the right to extend the
deadline until program is complete.
Visit: marcom.ca
Produced by:
MARCOM Annual Forum 2016: Call for Speakers Guidelines and Submission Requirements
Call for Speakers Guidelines
MARCOM seeks passionate marketing and communications professionals with exceptional
delivery skills and relevant experience with the public and not-for-profit sectors.
MARCOM is a chance for others to learn from your experience – to find out what works and
what doesn’t. If you have innovative ideas and best practices and stories you’d like to share, this
is your opportunity. Above all, we are looking for actionable education; concrete strategy, tools
and techniques for planning and delivering the next generation of marketing. Case studies are a
great way to showcase best practices. Reviewing what you did is important, but how to replicate
and evolve the marketing process is our goal and what you should focus on for learning
outcomes.
For a speaker’s role at MARCOM Professional Development Annual Forum or Pre-Forum
Workshops on June 13, 14 or 15, 2016 at the Shaw Centre (formerly Ottawa Convention
Centre), please read these guidelines and complete the proposal as outlined.
To make a submission, complete the MARCOM 2016 Speaker Proposal Abstract below (in
Microsoft Word format) and submit it via email to Claire Mills at clairemills@cepsm.ca. If you
have questions or want to chat about an idea, please call 613-230-6424 ext 118
REMEMBER a few things:
Focus your presentation on the HOW!
Please note that the content of all presentations should focus mostly on HOW to accomplish what the
presenter is detailing and not as much on WHAT was done. The background information is important,
but not as important as how it relates to the audience and how they’ll adapt the advice, tips and tools to
move things forward in their own environments.
Level of Education and Appeal:
MARCOM strives to keep content, new, fresh and directed at the right level. We want to appeal to and
inspire our audience, many of whom have many years of experience. Tell them something they may not
have heard before. Our sessions are meant to be provocative and new and take people to a new level of
understanding, but put in relatable terms. In a nutshell, aha moments and new inspiration at an
overwhelming time in marketing and communications and looking forward to what’s to come.
Please ensure you indicate the level when you submit your suggested topic and writeup.
MARCOM 2016 Format and Flow
You may apply for a 1 hour session right up to a ½ day or full day workshop.
We will be creating a schedule that includes mini workshops during the traditional forum, along with
breakout sessions of 60 to 75 minutes. We may also have panels where up to 3 presenters will be
working together.
Please indicate on your submission exactly what format you are proposing and most comfortable with.
MARCOM Professional Development Annual Forum marcom.ca
Produced by: The Centre of Excellence for Public Sector Marketing (CEPSM)
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MARCOM Annual Forum 2016: Call for Speakers Guidelines and Submission Requirements
2016 Theme:
All too often, marketing is considered a staff function. In reality it is part of everyone’s role in an
organization and should be communicated and understood by all employees and stakeholders
representing that brand to make the rest of the marketing equation possible and worth pursuing.
Unfortunately, this Internal Marketing effort is often the most neglected.
Build Your Marketing from the CORE emphasizes that marketing success comes from great execution.
It comes from well informed, highly skilled and adequately prepared employees. We tend to spend most
of our time on external marketing in setting the promise, finding all the places and ways to tell our story
and get our message out. Equally and more than ever our time is spent in the Interactive phase, where
we finally engage with the end-user and our services are tested. The effectiveness relates back to our
original internal marketing efforts and whether our employees deliver the promises made by our external
marketing efforts. We begin to appreciate how holistic the discipline of marketing is.
MARCOM will help you build your marketing from the core to enable, set and deliver your
promise through 1, 2 or 3 days of interactive keynotes, mini-workshops, intensive
workshops and peer-2-peer roundtables.
Content will focus in 3 areas:
1. Internal Marketing “Enable the Promise”
What do you do internally to ensure every member of your organization is appropriately equipped to
execute your strategy? How do you re-position your employees as internal customers to ensure they
understand the mission, vision and brand promise and want to deliver on that promise? What tools, skills
development and infrastructure support do you provide so they need to easily and efficiently deliver the
services of your organization? This is the CORE and foundation of marketing success.
2. External Marketing Phase “Set the Promise”
How do you communicate your service, program offering and its benefits to the end user through
advertising, social channels, your website? How do you leverage technology, partnerships, and online
communities to cut through the clutter?
3. Interactive Marketing Phase “Deliver the Promise”
How easy is it for people to find you, understand what you do, contact you, engage with you? What’s it
like when they find you? How to you ensure you keep the promises made by your external marketing
efforts? How to you measure satisfaction and understand what’s working?
MARCOM Professional Development Annual Forum marcom.ca
Produced by: The Centre of Excellence for Public Sector Marketing (CEPSM)
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MARCOM Annual Forum 2016: Call for Speakers Guidelines and Submission Requirements
Overall Submission Guidelines:
We are looking for presentations / case studies, mini-workshops and workshops that allow
attendees to walk away with actionable education. Inspiration is important, but concrete tools
and techniques to use immediately is the goal of the educational program at MARCOM. We
want to stretch our learning and not bring same old subject matter that tells us what we already
know. We want to hear about what’s coming and how to prepare. It’s important to understand
context and what was done, but learning how to do great marketing and avoid pitfalls while
saving time is critical to the multi-skilled marketer today.
We are looking for presenters that can demonstrate how marketing is about aligning innovative
solutions to customer problems and remembering the customer / target audience is at the
centre of all or our efforts.
Finally, we are looking for early adopters and innovators who can inspire us with what's new,
what's coming down the road and how participants can broaden their competencies in an everchanging and increasingly complex environment. Interaction and discussion should be a focus
to allow maximum learning and networking across sessions.
Speaking Requirements
1. Absolutely No Self-Promotion: All speakers must present their information in an educational
fashion, with no reference to commercial endeavours or self-promotion. Marketing industry
suppliers are encouraged to present in case study format, and have a client representative present to
share in the delivery. Feel free to call and discuss your ideas prior to inviting clients. We are flexible
depending upon the content and perceived value to the intended audience.
2. Session Length:
Sessions are 60-75 minutes in length, including 15 minutes Q&A. Presenters may finish a few
minutes early, however you are expected to use the full amount of time allocated and give full
value to the audience. It should be pre-planned that your session is interactive and that you leave
time to address delegate questions either during your presentation or within the last 15 minutes. You
must end on time and follow the guidance of your assigned room monitor.
Mini-Workshops are 1.5 hours to 2 hours
Full Day Workshops are from 8:45 a.m. to 4:00 p.m.
3. Session Description matching Delivery: Please ensure that the write up for your session matches
what you actually deliver. This is critically important. Please do not adjust your presentation title
unless you advise MARCOM well in advance. Plan on at least 3 important take-aways and be sure
you nail these points clearly during your presentation. Your audience wants to receive what’s been
promised. Please use MARCOM management as a sounding board as you prepare.
4. Format and Delivery of Presentation: Speakers are expected to present in innovative ways using
their choice of Slideware. Presentations are expected to make use of multimedia techniques where
appropriate and be inspiring to the MARCOM audience. Please remember that your visuals are
intended to reinforce and support your message. You and the quality of your delivery are the focus.
Copy should be kept to a minimum to ensure that delegates are listening to you and not reading
ahead. Our aim is to enhance the MARCOM experience and everything you do as a speaker can
positively impact each attendee.
MARCOM Professional Development Annual Forum marcom.ca
Produced by: The Centre of Excellence for Public Sector Marketing (CEPSM)
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MARCOM Annual Forum 2016: Call for Speakers Guidelines and Submission Requirements
5. Electronic Presentations: MARCOM will not be printing slide decks – these will be made available
to attendees online. Speakers MUST make their presentations available no later than 2 weeks
prior to MARCOM 2016: by June 3, 2016 and in doing so, they approve distribution to all attendees.
We understand if you have to make the odd adjustment leading up to MARCOM, but you then must
update us with the final version to post following the forum. If you are accepted as a speaker, this is
understood as part of your commitment to providing good value to our constituents.
6. Registration: Speakers receive a complimentary registration for the day they present. This
includes access to all sessions, trade show, meals, breaks and networking. Should you wish to attend
the second day of the forum, you will pay a discounted, student rate only. All workshops (June 9) are
an additional cost.
7. Travel and Living: Through this process it is the responsibility of speakers to provide for their own
travel and accommodation unless otherwise agreed in advance with MARCOM management.
Proposal format follows.
MARCOM Professional Development Annual Forum marcom.ca
Produced by: The Centre of Excellence for Public Sector Marketing (CEPSM)
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MARCOM Annual Forum 2016: Call for Speakers Guidelines and Submission Requirements
MARCOM 2016 Speaker Proposal
Thank you for your interest in becoming a speaker at MARCOM Annual Forum 2015. Please
carefully complete the following proposal – all information must be included:
Submitter details:
By completing this proposal
you understand and agree that:
Format:
(what format(s) of session are
you applying for?)
Replace box with an X
Length of Presentation:
Name:
Email:
Phone:
You (the proposed speaker) have read the requirements and
commitment as outlined in these 5 pages and agree to abide by
the parameters presented if selected.
 Full day workshop on June 13
 Concurrent Session on June 14 or 15 (60-75 minutes incl. Q&A)
 Mini Workshop on June 14: 1.5 – 2 hours approx.(TBC)
 Mini Workshop on June 15: 1.5 - 2 hours approx. (TBC)
Some sessions are 60 minutes including Q&A, others could 75
minutes including Q&A and will depend on the schedule.
Topic Title:
Dates Available:
June 13? June 14? June 15?
Level (Beginner, Intermediate
or Advanced):
Intended Audience(s):
(Municipal, Provincial, Federal
Government, Crown, Association,
Non-Profit Organizations,
Charities, Institutions)
Be sure that your content addresses your intended audiences.
Presenter(s) – Primary:
Name
Title
Organization
Address
Work Phone/Mobile
Email
Co-Presenter:
Name
Title
Organization
Address
Phone/Mobile
Email
MARCOM Professional Development Annual Forum marcom.ca
Produced by: The Centre of Excellence for Public Sector Marketing (CEPSM)
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MARCOM Annual Forum 2016: Call for Speakers Guidelines and Submission Requirements
Session Abstract:
Briefly describe your proposed session in 100 words or less from the perspective of the benefits
to the attendee.
Attendee Take-aways:
List the learning benefits of
attending this session (what
attendees will walk away with) in
3 concise, compelling bullets.



State benefit
State benefit
State benefit
Is Internet required?
Format: PC required or bring
own PC or Mac?
Session Delivery Method:
(what slideware will you use?)
Other Special Requirements:
Attendee Participation:
Describe how you will involve the
participants.
Presenter Headshot(s):
All presenters / co-presenters must provide a high-res
JPEG photo for promotion online and in print. Any
photo will do – we normally crop from shoulders up.
Presenter Biographies:
Provide a 50- to 100-word
biography. This is required for all
presenters and will be posted
online.
We require Word format / raw text no formatting to be
able to incorporate into online / print formats – PDF
and links to bios will not be accepted.
References:
Provide up to 2 references (for
all speakers) who can attest to
the quality of the proposed
speakers. Ensure that there is a
name, title, company, address
Email, and phone number.
Thank you kindly for your submission. MARCOM will only be contacting accepted speakers.
Any questions, please call Claire Mills 613-230-6424 ext. 118. Thank you.
MARCOM Professional Development Annual Forum marcom.ca
Produced by: The Centre of Excellence for Public Sector Marketing (CEPSM)
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