PRESS INFORMATION
City of Prague
at EXPO REAL 2015
5. – 7. 10. 2015
New Munich Trade Fair Centre
Stand No. A2.310
CONTENTS
SUMMARIZING PRESS RELEASE:
Prague heading for prestigious Expo Real, Munich, to present projects for revitalization of two
formerly famous marketplaces and other exhibits.
THE CITY OF PRAGUE´S PROJECTS PRESENTED AT EXPO REAL 2015
The Old Town Marketplace: restoration and reconstruction
The Holešovice Marketplace: revitalization and the development of the site
DETAILED INFORMATION ON PRAGUE PRESENTATION AT EXPO REAL 2015:
The attractiveness of Prague for investors
Real estate market in Prague
CITY OF PRAGUE CO-EXHIBITORS:
Central Group
Equator European Architects
Unibail-Rodamco
EXPO REAL 2015 – INFORMATION ABOUT THE TRADE FAIR
CONTACTS AND LINKS
PRESS RELEASE
PRAGUE HEADING FOR PRESTIGIOUS EXPO REAL, MUNICH, TO PRESENT
PROJECTS FOR REVITALIZATION OF TWO FORMERLY FAMOUS
MARKETPLACES AND OTHER EXHIBITS
The City of Prague is set to attend Expo Real 2015, the International Commercial Property
Exposition, which is about to take place in New Munich Trade Fair Centre from 5 to 7 October.
Prague will have a stand in A2 hall and it is willing to present itself as an attractive 21st century city,
which, aside from being a good place to live, remains an interesting investment destination as it has
a lot to offer. In addition to its position in the middle of Europe, it boasts well-developed
infrastructure, a genius loci and a qualified workforce. At this year´s Expo Real, Prague has decided
to focus its effort to present projects for revitalization of two formerly iconic Prague´s marketplaces,
which are currently listed buildings. One of them, the project for restoration and reconstruction
of the Old Town Marketplace, is situated in Prague 1, while the other, revitalization and development
of the Holešovice Marketplace, can be found on Bubenské Waterfront, Prague 7. The developers
Central Group and Unibail-Rodamco have decided to stage joint exhibitions together with the City
of Prague, as well as Equator European Architects, an international network of European
architectural studios represented in Prague by Casua Studio. The core of the accompanying
programme at the stand is Prague reception which is held on Tuesday 6th October at 4 pm. After
the official presentation at the Prague stand, held for business partners and investors, who will
receive a welcome from Eliška Kaplický Fuchsová (City of Prague Counsellor and Chairwoman
of Committee for Culture, Heritage, Exhibitions, Tourism and International Relations), there will be
an opportunity for networking.
Restoration of the Old Town Marketplace and the Holešovice Marketplace to their former glory
Prague is planning to return the building of the Old Town Marketplace to its original state
from the end of the 19th century when it served as a marketplace for people living in the Old Town.
Accordingly, it will be restored to the original architectural concept of a basilica hall of considerable
dimensions, full of market stalls. As a part of the reconstruction programme, the exterior
of the building will be also refurbished and some logistics and parking facilities will be developed.
Responsibility for the reconstruction of the building, in accordance with project documentation
approved in advance, along with follow-up operations in the building will be assigned to a winning
contractor at its own expense under a licence agreement. As for the Holešovice Marketplace, which,
being built in the same century, is also a listed building, Prague is set to revitalize its huge area, where
30 buildings and tens of stationary stalls are currently located. The intention is that the Marketplace
should attract a wider spectrum of visitors, being an asset to all people form Prague, in addition
to those from Holešovice. The complex should certainly serve especially its market function, which
will be, however, combined with other functional units, such as catering, cultural and sports facilities.
At the heart of the entire complex, there will be two central squares. One of them will provide space
for traditional markets, social functions and cultural events, whereas the other one, being located
in front of a former water tower, the highest building of the entire complex, will be a place for rest
and relaxation, complete with green vegetation, a water area, a restaurant and an observation tower.
Co-exhibitors´ projects: From residential facilities to shopping centres
Also, visitors to the Prague stand can familiarize with projects conceived by the City’s co-exhibitors.
Architectural studio Casua is set to exhibit its projects in the City of Prague (e.g. the Galerie Myšák
multipurpose complex in Prague 1, residential projects ByTy Malešice in Prague 10, Zelené Město in
Prague 3, Rezidence Korunní in Prague 10, Karlínské dvory in Prague 8), along with attractive
foreign projects implemented by the other studios associated in the network of Equator European
Architects, whose members also include Casua. Central Group is prepared to present its residential
projects in a wide range from classy apartments in the very centre of Prague (Rezidence Park
Nikolajka, Prague 5) and luxury apartments in the wide centre of Prague (Residence Garden
Towers, Prague 3) to residential schemes in Prague 7 (Vltavská vyhlídka), Prague 9 (Letňanské
zahrady) and Prague 10 (Javorová čtvrť). Moreover, Central Group´s portfolio presented at Expo
Real includes commercial space located in residential areas, along with warehouses and offices
for lease. Unibail-Rodamco will exhibit its successful projects for shopping centres in the City
of Prague: Centrum Chodov and Centrum Černý Most, which – having opened in 1997 – was
the very first shopping centre in the Czech Republic. After significant modernization and extension it
opened again in 2013 as a supra-regional centre of new generation and it has collected numerous
awards. Already in 2013, it won the competition considered the most prestigious in its field, "Best
of Realty" while receiving an exclusive award as the best Czech project of the year in the category
“Shopping Centres”. Also Centrum Chodov is undergoing expansion at the moment: after its
completion at the end of 2017, the shopping centre will expand its floor area by about a third to more
than 100,000 m2 in total.
The list of Czech cities attending the fair also includes the City of Ostrava, which will have its
separate exhibition together with the Moravian-Silesian Region in C1 Hall.
THE CITY OF PRAGUE´S PROJECTS PRESENTED AT EXPO
REAL 2015
THE OLD TOWN MARKETPLACE: RESTORATION AND RECONSTRUCTION
Built in the year 1894, the Old Town Marketplace is a listed building, a part of the “Prague Heritage
Zone”, located in Rytířská Street, Prague 1. It was originally an indoor marketplace, designed
to provide service to people from the Old Town; however, the building was converted to a self-service
shop in the second half of the 20th century and its interior was rebuilt in an unsatisfactory manner (its
interior structure was hidden by ceilings and vacant interior space was divided). The building currently
houses a supermarket, along with several rather small retail and service establishments.
The appearance of the Old Town Marketplace is unattractive and the place fails to serve its purpose,
which is why the City of Prague aims to reconstruct the building. It is envisaged that all the unoriginal
elements will be removed and the building will be restored so that it can serve its original purpose
as a marketplace. What is intended to be restored is, first and foremost, the original architectural
layout concept of the marketplace as a basilica hall of considerable dimensions, with the main transept
crossing an octagonal dome and a lantern at their crossing. Market stalls, arranged parallel
with the grid lines of the load-bearing cast-iron structure on the first floor, will be divided by aisles
and the space below the main transept and the dome will remain vacant to enable people to walk
along. Aside from the stalls, there will be two catering facilities which, in addition to selling products,
can provide customers with opportunities to taste and consume them. As a part of the reconstruction
programme, the exterior of the building will be refurbished and some logistics and parking facilities
will be developed.
An economic and legal analysis of all the options available has indicated that, in terms
of the restoration of the Old Town Marketplace, the best solution is to assign responsibility
for the reconstruction of the building in accordance with project documentation approved in advance
of the building, along with follow-up operations in the building to a winning contractor at its own
expense under a licence agreement.
Future interior of the Old Town Marketplace
Designed by SGL projekt, s. r. o.
THE HOLEŠOVICE MARKETPLACE: REVITALIZATION AND THE DEVELOPMENT OF
THE SITE
The complex of buildings of the Prague Marketplace, also known as Holešovice Marketplace, was
built between 1894 and 1895 to meet the needs of the Central Slaughterhouses of the Royal City
of Prague. This construction began when a provincial bill had been passed, imposing a statutory duty
to slaughter animals nowhere but in municipal slaughterhouses. The complex was built under
supervision of Senior City Engineer Josef Srdínko, who also designed the building of the Stock
Market with an inn. The company of the Central Slaughterhouses of the City of Prague in Holešovice
was forced into liquidation in mid-1951; however, this complex was not replaced by new meatpacking plants in Libuš and Čakovice until the early 1980s. The production was eventually stopped
in 1982 – 1983 and the Prague (Holešovice) Marketplace was established on its original site.
The entire complex, located at the edge of the “Prague Heritage Zone”, has been preserved as listed
buildings of the Czech Republic.
The Marketplace currently consists of 30 brick or partially brick buildings and tens of stationary stalls.
As for the buildings, they vary considerably as some of them are in a dilapidated condition whereas
the others are in a good state of repair. What looks particularly dilapidated is the street-level space,
including the south and north entrance areas. The complex houses buildings and stalls serving various
purposes, along with numerous premises that have been left vacant. Moreover, the distribution
of particular functions seems rather haphazard.
The City of Prague´s intention is that the Marketplace should attract a wider spectrum of visitors,
being an asset to all people from Prague, in addition to locals from Holešovice. The complex is also
easily accessible to those living outside the capital. Furthermore, a number of benefits inevitably arise
from lying in proximity to business centres, which generate huge numbers of prospective customers.
These centres are located in Bubny, where future development areas can be found, and Karlín,
from where a footbridge spanning Štvanice Island is under consideration. Admittedly, marketplaces do
have a primary market function which should be served, but useful additions to their functions
certainly make the area more attractive. A great variety of individual functional elements
and a comprehensive range of choices are to guarantee sustainability of the entire complex. According
to the City representatives, the marketplace will combine well with areas designed for catering,
cultural and sports facilities. These functions are distributed across the complex and located
in accordance with their particular type, condition and the location of individual buildings, stalls
and areas. This explains why the site would be imaginarily divided into four segments, each of them
with a distinctive function. It is envisaged that the north-west segment will host, first and foremost,
farmers´ markets, along with handmade product markets, and the south-western segment is where
catering facilities will be in the majority. In the north-east and south-east, you will find wholesale
businesses and cultural/sports facilities respectively. The proper functional zoning of particular
buildings and areas is the most significant factor as it will, together with the correct categorization
of individual functions, determine whether the complex will prove effective on a day-to-day basis
and sustainable in a long-term horizon.
Also, the revitalization of the space along the north-eastern axis between the two main entrances
into the Marketplace is high on the agenda. It is envisaged that the central shopping mall will be
situated parallel with this axis. The design of the entrance piazzettas will be architecturally
reappraised. There will be two parallel malls with modern kiosks – boutiques, whose tidiness
and uncompromisingness will receive a special emphasis. In view of this, the entire mall will look
well-arranged and airy, in comparison with the existing state.
Furthermore, at the heart of the entire complex, there will be two central squares. One of them will
provide space for traditional markets, social functions and cultural events, such as feasts
on the occasion of hog killing, concerts, performances, and public events (ice-skating rink), whereas
the other one, being located in front of a former water tower, the highest building of the entire
complex, will be a place for rest and relaxation, complete with green vegetation, a water area,
a restaurant and an observation tower.
The entire complex would grow even more attractive if the districts of Holešovice (near the southern
gate into the Marketplace) and Karlín were linked via a footbridge over the Vltava River.
In the circumstances, visitors to the Marketplace and Holešovice, being provided with easier access,
could take advantage of every opportunity offered by this “green island”. Numerous designs for this
footbridge have been created, however, none of them has been implemented although it would be
certainly a considerable asset to the wide area.
DETAILED INFORMATION ON PRAGUE PRESENTATION
AT EXPO REAL 2015
THE ATTRACTIVENESS OF PRAGUE FOR INVESTORS
Prague, which in the long term produces almost 25% of the GDP of the Czech Republic, has for a long
time maintained good ratings (Moody’s A1 and Standard & Poor’s has even improved its rating to
AA- in 2014). The city administration intends in the future also to assist in the growth of the Prague
economy by purposefully directing its decisions and financial resources into supporting the city’s
attractiveness and into the improvement of general business environment. Prague’s continued
attraction for investors is also confirmed by the appraisals of important consultancy and real estate
firms. For a long time, Prague has had a prominent position among the post-socialist cities and it
doesn’t lag behind most of the major European cities. Its very well appraised attractiveness factors
include, in particular, cost of labour, level of rents of office spaces (good value for money) and
the climate government creates for business. Respondents also identified some problems, for example
in the area of external transport links, which, however, together with city transport, remain the chief
priority for both the Prague budget and that of the whole Czech Republic. An example of a crucial
solution is the opening of more than 20 km long section of the Prague’s city ring-road in south-west
segment of the city, which has become a significant contribution to road transit traffic. Another
example is the modernization and increasing capacity of Václav Havel Airport Prague. This year,
the new section of metro on the line A has been opened, and also the largest system of city road
tunnels in Europe, named as Blanka, should be opened. Attractiveness of Prague can be also
demonstrated by a high representation of multinational companies operating in various branches of
advanced business services - according to the Institute of Planning and Developing Prague (IPR)
analysis, 65 out of 100 monitored global companies were represented in Prague in 2010 (i.e. more than
in Vienna, Berlin or Budapest). City leaders are aware that there is an increasing competition on the
“market of metropolises”, at least within the context of Central Europe. Therefore, measures have
been taken leading to working out a new marketing strategy presenting opportunities available to
investors. The intention is to establish the brand of the city as a location offering stability, satisfaction
and certainty.
REAL ESTATE MARKET IN PRAGUE
The Prague real estate market segments (housing, office and retail spaces, industrial and logistics
warehousing market) are considered stable and perspective. Most of them have shown re-growth due
to improving economic situation in the recent period. This manifests itself mostly in demand
and construction activity.
CITY OF PRAGUE CO-EXHIBITORS
CENTRAL GROUP
ABOUT CENTRAL GROUP
With its wide offer of new apartments and homes, CENTRAL GROUP is the largest residential
developer and investor in the Czech Republic. It has been confirmed by the statistics of the prestigious
international magazine Construction & Investment Journal, which has ranked the company among
the 10 largest residential developers in Central and Eastern Europe. In its 21 years on the market,
CENTRAL GROUP has successfully completed 135 residential projects and sold more than
11,000 new apartments, family houses and plots.
CENTRAL GROUP is not only the largest Czech seller of new apartments and homes, but is also
the most active investor in the acquisition of new property for housing construction. CENTRAL
GROUP has at present purchased and prepared land for more than 14,000 new apartments and family
houses, scheduled for sale throughout the period of the next eight years. CENTRAL GROUP is
continuing its active search for new properties and brownfields for constructing apartments and homes
in Prague.
MOST IMPORTANT PROJECTS
The list of major projects developed by CENTRAL GROUP is as follows:
CLASSY APARTMENTS IN THE CENTRE OF PRAGUE
 Prague 5 – Smíchov, Rezidence Park Nikolajka project
New classy apartments in the very centre of Prague, in a prestigious garden city, with green
vegetation all around. A unique offer of a limited number of apartments. It is hard to believe that
the entire process from the stage of project preparation to its implementation took 13 years. A wide
range of residences (from studios to five-room apartments) with spectacular views are to choose
from. The project has been completed and the building is ready to move in.
LUXURY APARTMENTS IN THE WIDE CENTRE OF PRAGUE
 Prague 3 – Žižkov, Residence Garden Towers project
Unique new apartments in the centre of Prague. Luxury living at an affordable price. Lots
of greenery in the surroundings and a wonderful view of Prague Castle from many apartments.
Excellent transport links – only 8 minutes from Wenceslas Square. Unique system of rooftop
gardens for residents to relax in. Residents will also have a reception desk with a nonstop security
camera system
AFFORDABLE APARTMENTS
 Prague 7 – Holešovice, Vltavská vyhlídka project
Affordable apartments in the wide centre of Prague. Modern residences overlooking the Vltava
River. Excellent amenities, with shops and services, sports and cultural facilities on the spot.
Favourite and dynamically growing area.
 Prague 9 – Letňany, Letňanské zahrady project
Modern apartments designed to suit families, located in proximity to a metro station.
The development of Letňanské zahrady is growing in an established area of new residential
buildings, no more than five minutes from a C metro line, Letňany, and a major shopping
and entertainment park. Also, a large forest park, Letňany, is only at a five-minute walking
distance.
 Prague 10 – Horní Měcholupy, Javorová čtvrť project
Commercially the most successful residential project in Czech history. In three years
800 apartments were sold in this location. New, modern apartments in an area full of
overlooking greenery and not far from Hostivař Dam. Excellent transport links to
of Prague and to metro. The last stage apartments, scheduled for completion in 2015,
already put on the market.
more than
amenities,
the centre
have been
COMMERCIAL SPACES IN RESIDENTIAL AREAS FOR SALE OR LONG-TERM LEASE
 Prague 3 – Žižkov, Residence Garden Towers project
Three unique commercial spaces on the ground floor of the project suitable for operating
a restaurant, supermarket and other non-intrusive services, such as a café. The space faces a busy
street with tram tracks and heavy traffic. Excellent catchment area – the project and its immediate
vicinity are home to 3,000 residents, and thousands of visitors are generated daily by neighbouring
offices and services (post office, health centre, etc.). Spaces for rent.
 Prague 6 – Břevnov, Rezidence Břevnovské centrum project
Two commercial premises, attractively located in Prague 6, immediately adjacent to busy
Patočkova Street. Suitable for a display room, a shop or a so-called “evening shop” or, perhaps,
for a small restaurant or offices.
 Prague 7 – Holešovice, Vltavská vyhlídka project
Two commercial premises in a residential scheme located in a dynamically growing area
of Holešovice. This vibrant neighbourhood day and night, located in the wide centre of the city, is
a catchment area for several thousands of people (locals and employees of adjacent companies
alike). This project also sets apart due to its extremely easy access by tram and the metro.
The premises are suitable for showrooms, offices, shops or service facilities.
 Prague 10 – Záběhlice, Park Zahradní Město project
Three prime, rather small commercial premises suitable for a prestigious shop, showroom
or a rather small convenience store. Can be seen very well from a busy street and has excellent
access to the centre of the city by car and public transport alike. In the vicinity of a big shopping
centre.
SKLADY A KANCELÁŘE K PRONÁJMU
Prague 6 – Ruzyně, Westpoint Distribution Park warehouse complex
Warehouses and offices for unrivalled rent levels for 3 months to 10 years. Renovated warehouse
complex with railway siding in an attractive part of Prague with excellent transport links to the centre
of the city and international airport both by car and public transport. Complete civic amenities in the
area. Large variability of storage units from 20 to 15,900 m2, high ceilings, maximum time flexibility.
EQUATOR EUROPEAN ARCHITECTS (EEA)
ABOUT EEA
EEA is an international network of European architectural studios, founded in 1991. Pan-European
coverage and experience allows EEA architects to take a lead in the development of a sustainable
society by exchanging experience and knowledge with more intensity than ever. EEA architects
understand the complexity of international business as well as the specifics from each market.
Within the network, they have established long-term working relationship to ensure successful crossborder projects. Currently, EEA architects are located in Budapest, Dublin, Helsinki, Lisbon, London,
Paris, Prague and Stockholm.
PROJECTS PRESENTED AT EXPO REAL 2015
Two members of EEA will be presented this year on Expo Real: Studio CASUA (Equator Prague)
and Equator Stockholm AB. The latter has recently realised in Stockholm the multifunctional
buildings Krejaren, Liljeholmstorget and Nattugglan as well as the residential complex
Ndjurgårdsstaden Abisko. From Studio Casua portfolio, let´s mention the residential buildings
in Prague – ByTy Malešice, Zelené Město in Prague-Jarov, Rezidence Korunní, Karlínské dvory
and Palouk-Vinice complex. Further important projects are SKANSKA new offices interior, Gallery
Myšák in Prague or renovation and extension of airport in Bratislava.
Studio CASUA has been using the Building Information Modelling (BIM) technology for more than
12 years and has been working with Autodesk Revit programme. It has made good use of its
knowledge as the provider of implementation documentation for a number of projects such as Nová
Palmovka – Prague 8 City Hall, Crystal business and shopping centre in Prague 3 and Corso Court B
in Prague – Karlín.
Efficiency of the cooperation between the members of EEA was recently proved in design
of rowhouses and townhouses in Täby Municipality in Stockholm. It was the project of the centre
of this quarter development where the emphasis was placed mainly on the quality of public space
and the sustainability. Final proposal was a result of the cooperation of both the above mentioned
studios. Thanks to the experience of Swedish colleagues with green issues the buildings were designed
in LEED Platinum standard.
UNIBAIL-RODAMCO
ABOUT UNIBAIL-RODAMCO
Created in 1968, Unibail-Rodamco SE is Europe’s largest listed commercial property company,
with a presence in 12 EU countries, and a portfolio of assets valued at €35.7 billion as of June 30,
2015. As an integrated operator, investor and developer, the Group aims to cover the whole
of the real estate value creation chain. With the support of its 1500 professionals, Unibail-Rodamco
applies those skills to highly specialised market segments such as large shopping centres of major
European cities, and large offices and convention & exhibition centres in the Paris region. The Group
distinguishes itself through its focus on the highest architectural, city planning and environmental
standards. Its long term approach and sustainable vision focuses on the development
or redevelopment of outstanding places to shop, work and relax. Its commitment to environmental,
economic and social sustainability has been recognised by inclusion in the DJSI (World and Europe),
FTSE4Good and STOXX Global ESG Leaders indexes. The Group is a member of the CAC 40,
AEX 25 and EuroSTOXX 50 indices. It benefits from an A rating from Standard & Poor's and Fitch
Ratings.
In the Czech Republic, Unibail-Rodamco is the owner and operator of the Centrum Černý Most
and Centrum Chodov shopping centres. Centrum Černý Most introduced itself to the public in March
2013 after its transformation as a modern shopping centre of a new generation with a huge importance
for the entire region. The original centre presented itself as the very first shopping centre in the entire
Czech Republic in year 1997, equally it also marks the start of a new era of shopping nowadays.
Centrum Chodov is undergoing expansion at the moment, which will result in the shopping centre
becoming one of the largest in the Czech Republic, with many added features – some of them unique
to the Czech Republic, which will elevate the Czech shopping to new level.
PROJECTS PRESENTED AT EXPO REAL 2015
CENTRUM ČERNÝ MOST
Unibail-Rodamco started a new era of shopping centres in the Czech Republic by introducing a new
supra-regional shopping centre that was opened on 22 March 2013. New Centrum Černý Most covers
an area of more than 81,000 m2 and its ingeniously designed building combines stunning interior
and exterior design, materials and construction technologies to minimise the impact
on the environment. This is also confirmed by the BREEAM Certificate given to the centre in June
2012. It is the first building in Prague certified BREEAM ”VERY GOOD” in the “Retail” category.
In 2014 Centrum Černý Most underwent another audit of BREEAM In-Use International 2013 which
focused on building’s operations. Within it was verified its Building Management and Asset.
The worldwide prestigious certification of "green buildings" BREEAM confirmed that Centrum
Černý Most meets all the standards required to achieve the highest mark "OUTSTANDING"
in the category of Building Management. The resulting 96% is also the highest rating granted to any
retail centre in Central Europe. In the category Asset Centrum Černý Most gained 81%, which is
the second highest evaluation of "EXCELLENT". Centrum Černý Most has collected also numerous
prestigious international awards. Already in the year 2013, it won the competition considered
the most prestigious in its field, "Best of Realty" while receiving an exclusive award as the best
Czech project of the year in the category “Shopping Centres”. Centrum Černý Most also won
the prestigious title “Best Lighting and Fixturing of the Year” in the international competition "Retail
Week Interiors Awards". The centre received this award for the best retail in-mall lighting design.
In 2014, the centre became the winning project in the category "Reconstruction and / or Expansion"
of the renowned competition “European Shopping Centre Awards”, issued by international
organization ICSC. These awards prove that Centrum Černý Most started a new era of shopping
centres in the country. The new Centrum Černý Most shopping centre besides almost 170 retail units
also provides excellent leisure and entertainment zones, children’s play areas for the youngest
visitors or the spaces for social events. The services were officially awarded four stars by SGS
Company, a world leader in quality authentication and certification in quality certification.
The certification was based on a compliance with a number of stringent criteria. The key parameters
which are diligently monitored among all projects of Unibail-Rodamco in Europe, were set by
leading experts of the developer. On the top of that, the new Centrum Černý Most achieved the best
evaluation within all certified projects of the company. The centre is accessible by metro line B,
buses and car. The drivers can chose from 3,200 parking places. Moreover, the entire roof parking lot
with 500 parking places is available for alternative fuel vehicles. Centrum Černý Most is
an exceptional place where customers can meet, relax and be entertained.
CENTRUM CHODOV
Centrum Chodov is located in Prague 11, which is one of the most numerous and wealthiest catchment
areas in the Czech Republic. The centre was opened in November 2005. With more than 200 retail
units it spreads over a gross retail area of 61,000 m2 and is enjoying unique access by both, car
and public transport including the C metro, and many buses lines. It is one of the prime, most modern
and largest shopping centres in the country. One of the main priorities of Centrum Chodov is
an environmentally responsible approach, which is confirmed by prestigious international certificates
BREEAM, as well as "Honourable mention for contribution to the development in the construction
of buildings with environmental certification", issued by the Czech Green Building Council.
Concerning the BREEAM certification, the centre is rated "VERY GOOD" in the category "Asset
Rating" and it was the first shopping centre in the Czech Republic certified "EXCELLENT"
in the category "Building Management". Centrum Chodov also offers its visitors a chance to recharge
their electric vehicles, buy bio products from farms in the Czech regular markets and learn interesting
information about beekeeping thanks to the bee hives, which were installed on the roof of the centre
in 2012 to support and promote the honey consumption. In addition to the renowned and unique world
brands and high-quality services, Centrum Chodov offers a wide range of entertainment and leisure
activities through specific events for the public. It won great popularity soon after opening and became
a shopping destination number one in Prague.
Centrum Chodov is currently undergoing extensive extension, under which was already in January
2015 opened a new office building with two floors with an area of 1,600 m2 and the ground floor
of 574 m2. The building provides space for corporate offices and facilities offering services
and refreshments. After the complete extension is finished, the shopping centre will expand its floor
area by about a third to 100,286 m2 in total. Visitors can look forward to the end of the year 2017:
the shopping centre will offer 296 shops, the highest number among Czech shopping centres,
and parking facilities for more than 3,400 cars. Centrum Chodov will also open the largest multiplex
cinema equipped with the latest technology and 18 projection rooms, and a brand new and expanded
food court with more than 40 catering options. The unique concept of a ‘designer gallery’ will
showcase premium labels and VIP services geared towards fashionistas. Centrum Chodov extension is
a joint project of acclaimed architecture firms Benoy and Saguez & Partners. The design sensitively
combines style and function with sustainability and responsibility to our environment.
EXPO REAL 2015 – INFORMATION ABOUT THE TRADE
FAIR
EXPO REAL, the International Commercial Property Exposition, focuses on business networking
across the world of international and interdisciplinary projects, investments and finance. Traditionally
held in the New Munich Trade Fair Centre in October, it is attended by cities and regions, as well as
banks, investors and investment funds, developers, construction companies, architects, designers and
consultants. Last edition of the fair attracted 36,900 attendees from 74 countries who exhibited
at 1,653 stands located in 6 halls on total area of 64,000 m2.
The Czech Republic ranked eighth among the countries with the highest number of attendees
last year. Expo Real is - thanks to its venue, scope and focus of the event – an extremely effective
global real estate forum for the exchange of experience and negotiations with the existing
and prospective business partners, along with providing opportunities for learning about the latest
trends emerging on the world property market. Thus, the Czech municipalities (Ostrava, Prague, and
the representatives of regions) regard their annual exhibitions at the fair as particularly vital for getting
into the limelight and networking on the competitive market of European cities and regions, in
addition to providing a major boost for well-considered and systematic work with investors.
The three days of the fair´s events will be literally packed with a great variety of conferences,
lectures, and round-table discussions, which are expected to be approximately 80 in number,
along with speeches delivered by 400 participants. The principal programme consists of four
discussion forums. The Planning & Partnerships Forum will address the current issues, along with
outlining a vision of city planning, urbanism, architecture and facility management. The Expo Real
Forum is seen as a barometer of the commercial property sector as it is where experts will assess the
current situation on the global real estate market and particular world regions´ markets, in addition
to discussing the prospects, sustainability, and strategies of investment and funding. The Special Real
Estate Forum will be devoted to particular real estate segments, from office and retail properties to
industrial parks, hotels and housing projects. The Investments Locations Forum will provide a
platform for international experts, who will assess the potential and risks inherent in property and
investment markets in Europe, Asia and North America. The central theme running through
all the four discussion forums is digitalization. Experts in this field will be discussing its various
aspects, along with opportunities, risks and challenges for real estate professionals, in connection
with digitalization. As an illustration, the issues of increase in the quality of housing, implications
of online shopping for the retail property market and the city life, the changes in the workplace
environment will be under discussion, along with how the so-called Big Data should be used
as an effective tool for real estate business. Moreover, the broad conference programme will include
the Intelligent Urbanization Forum, which – being held at Expo Real for the first time – is based
on a forecast that two thirds of the global population will have been living in cities by 2050.
The extraordinarily rapid process of urbanization is behind enormous requirements on “smart cities”
and their ambitions to apply principles of sustainable development. To address this issue, a special
exhibition and accompanying workshops are to be held at the fair.
CONTACTS AND LINKS
Hlavní město Praha (The City of Prague)
Contact person: Jana Voborníková
Jungmannova 35/29, 110 00 Praha 1
Phone: +420 236 002 541
E-mail: jana.vobornikova@praha.eu
www.praha.eu
The City of Prague Spokesperson: Vít Hofman
Mariánské náměstí 2, 110 00 Praha 1
Phone: +420 236 002 080, +420 728 737 868
E-mail: Vit.Hofman@praha.eu
Central Group
Contact person: Milan Jankovský
Phone: +420 226 221 037
E-mail: jankovsky@central-group.cz
www.central-group.cz
Equator Prague - CASUA
Contact person: Oleg Haman
Phone: +420 274 810 745-7
E-mail: oleg.haman@casua.cz
www.casua.cz
Unibail - Rodamco
Contact person: Kristína Naňová
Phone: +420 272 173 605
E-mail: kristina.nanova@unibail-rodamco.com
www.unibail-rodamco.com
Information for media:
Crest Communications
Kamila Čadková (GSM: +420 731 613 609)
E-mail: kamila.cadkova@crestcom.cz
Denisa Kolaříková (GSM: +420 731 613 606)
E-mail: denisa.kolarikova@crestcom.cz
www.crestcom.cz
Veletrhy Brno, a.s.
Ondřej Řeháček (GSM: +420 725 820 899)
E-mail: orehacek@bvv.cz