IP/09/1849
Brussels, 30 November 2009
Promotion of EU agricultural products outside the
EU
The European Commission has approved measures to provide information
on, and to promote agricultural products in third countries. Member States
submitted 20 programmes to the Commission to be examined. The 10
programmes that have been accepted are from France, Greece, Italy,
Lithuania, Poland, Portugal and Romania. The products covered are PGI and
PDO, wine, fruit and vegetables, meat, spirits, olive oil, and organic products.
The EU contribution is € 11.1 million (50% of the total budget of the
programmes).
"EU quality products are second to none,” said Mariann Fischer Boel, Commissioner
for Agriculture and Rural Development. “Increasing their visibility on markets outside
the EU is a major priority. I see enormous sales potential on overseas markets,
where people appreciate the history behind these high quality foodstuffs and wines.
By investing in promotion and information campaigns for our products outside the
EU, the European Union is showing its determination to take up this challenge."
Background
The EU can fund (to a maximum of 50%) measures in third countries that provide
information on, or promote, agricultural and food products. These measures can be
public relations, promotional or publicity measures, in particular highlighting the
advantages of EU products, especially in terms of quality, hygiene, food safety,
nutrition, labelling, animal welfare or environment-friendliness. These measures can
amongst others also cover participation at events and fairs, information campaigns
on the EU system of protected designations of origin (PDOs), protected geographical
indications (PGIs) and traditional speciality guaranteed (TSGs) and organic farming.
Also possible are information campaigns on the EU system of quality wines
produced in specified regions (QWPSR) and studies of new markets.
Detailed rules for applying the promotion and information measures are laid down by
a Commission Regulation1. Not later than 30 June each year Member States have to
send to the Commission the list of programmes they have selected and a copy of
each programme. Subsequently the Commission evaluates the programmes and
decides on their eligibility. The Commission Regulation also lists the third-country
markets where promotion measures can be carried out and the products which can
be covered by these promotion measures.
Annex: Accepted information and promotion programmes - series 2009
1
Regulation (EC) No 501/2008 of 5 June 2008
ANNEX
Regulation (EC) No 501/2008: Promotion in third
countries
Member
State
MULTI
Progr.
No
1
Proposing
organisations
Products
- 2009 series Target
countries
(*)
DELKOF+Romconserv
EL
DELKOF
RO
Romconserv
Processed
fruit and
vegetables
EL
1
KIN. BIO- PRCERS
Organic
products
EL
2
EAS Rethymnon
PDO, PGI and
TSG
FR
1
BNIC
Spirits
IT
1
Consorzio di Garanzia
dell olio Extravergine di
oliva di Qualità
Olive oil
IT
2
Federdoc
Wines
IT
3
Formaggio
Asiago+Speck Alto
Adige
PDO, PGI and
TSG
LT
1
AGPIA
Spirits
LAM+NO+RU
+UA
MEA+
NO+RU
Programmes approved (PROPOSALS of MS)
Total budget in €
Year 1
Year 2
Year 3
EC contribution in € (annual and total)
Total
2.957.460
Year 1
Year 2
Year 3
489.229
537.155
452.346
978.459 1.074.309
904.692
650.501
887.012
606.071
325.250
443.506
303.036
327.958
187.297
298.621
163.979
93.648
149.311
Total
1.478.730
929.185 1.538.411 1.032.405
3.500.000
464.592
769.206
516.203
1.750.000
MEA
589.674
418.938
215.381
1.223.993
294.837
209.469
107.690
611.996
CN+NAM+RU
657.952
583.495
583.495
1.824.942
328.976
291.748
291.747
912.471
IN
727.905
539.571
539.571
1.807.047
363.952
269.786
269.786
903.524
JP+NAM
916.959
754.529
792.200
2.463.688
458.480
377.265
396.100
1.231.845
NAM
468.184
450.113
918.297
234.092
225.056
CN+MEA+
NAM
619.099
773.978
2.344.617
309.550
386.989
951.540
459.148
475.770
1.172.309
Member
State
Progr.
No
Proposing
organisations
Products
Target
countries
(*)
PL
1
SRWRP
Beef, veal and
pigmeat
CN+RU
+SEA+UA
PT
1
CVRVV
Wines
CH+LAM+
NAM +NO
EU
GRAND TOTAL 10 programmes
Total budget in €
Year 1
Year 2
Year 3
1.583.406 1.520.552
714.936
618.563
732.761
8.185.758 8.272.459 5.752.045
EC contribution in € (annual and total)
Total
Year 1
Year 2
3.103.958
791.703
760.276
2.066.260
357.468
309.281
Year 3
Total
1.551.979
366.381
1.033.130
22.210.261 4.092.879 4.136.231 2.876.022 11.105.132
(*) Geographical areas: LAM = Latin America; MEA = Middle East; NAM = North America; SEA = South-east Asia;
Countries: CH = Switzerland; CN = China; IN = India; JP = Japan; NO=Norway; RU = Russia; UA = Ukraine