2011 Hartford Arts & Heritage Jobs Grants Program: Phase 1
Return on Investment Analysis
In the Hartford Arts and Heritage Jobs Grant Phase 1 program, the City invested $370,000 from the City’s General Fund
to support 19 non-profit cultural organizations, through the creation of new works, facilities improvement, and youth
employment.
Results to date – between January and December 2011:
Direct Job Creation:
 3 jobs were retained
 12 jobs were expanded
 83 job opportunities were created (part-time or temporary positions) and
 26 youth employment positions were created.
Supporting Hartford Businesses:
 In addition, grantees purchased $150,000 of materials and services from Hartford businesses, and over $30,000 of
materials and services from non-Hartford businesses. A total of $180,000 was spent on regional service providers
and retail businesses.
Audience Spending in Hartford
 Grant recipient events and programs attracted 147,250 attendees; 122,000 of these audience members visited
Hartford to participate in an arts event or performance funded through the Jobs Grant program. *
 These audiences contributed significantly to the local economy. Using formulas from the Americans for the Arts
Report on Non Profit Organizations Economic Impact in Greater Hartford:
 Greater Hartford audiences spent an estimated $1.58 million in Hartford, and
 Other Connecticut residents and Out-of-State visitors* spent an estimated $1.56 million in Hartford
 An estimated total of over $3.14 million spent by arts audiences in Hartford
* Out-of-state audiences for the Friends of Elizabeth Park’s Rose Weekend and the Mark Twain House’s
“American Storytellers” were far greater than the average audience size, significantly increasing the amount of
money spent in Hartford by visitors.
Some programs provide additional benefits to our City that is not included within economic impact data. For example:

Through participation in the Institute for Community Research’s Cultural Heritage Arts Program, youth employees
developed foundational skills essential for their success in higher education and the workforce

The Mark Twain House and Museum’s “American Storytellers: Norman Rockwell & Mark Twain” Exhibit increased
the national visibility of the Hartford arts and heritage community with coverage in the New York Times and the
Huffington Post among other print/online sources.
100 Pearl Street  P.O. Box 231436  Hartford, CT 06123-1436  T. 860.525.8629  F. 860.278.5461  www.LetsGoArts.org