E-mail: wassimdesign@gmail.com
Mobile: +353862067698
Portfolio: http://www.creativesimo.com
Linked-in: http://www.linkedin.com/pub/wassim-atef/8/698/72b
I am a specialist UI Digital Designer / Digital Art Director (Mobile, Web, Video, Print) with over 12 years of international experience in e-commerce solutions, advertisement and entertainment fields.
My specialties reach across various touch points involving UI/UX, e-commerce solutions, interactive design, usability, ads campaign, branding, art direction, printing, social media, emerging technology and team management.
Engaging the end user, using imagination, strategy and action to create digital experiences that excite, inspire, challenge and motivate.
My core duties as a senior User Interface Designer include:
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Prototyping, wire framing, designing and customer journey usability testing for mobile, tablet and desktop.
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Participating in the UX design processes.
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Contributing and being an active member of agile team.
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Strong experience in managing designers and front-end developers.
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Excellent skills in creating mobile web applications and responsive web solutions
Creating smart ideas with intuitive design to create experiences that captivate audiences across multiple digital, social, and integrated platforms. Awesome is a daily standard!
I've collaborated with various agencies and private clients on everything from new business to advertising campaign development to interactive design. I've been recruited to contribute and lead at many levels of creative. I enjoy and thrive in collaborative and fast-paced environments.
Senior UI/UX Digital Designer (Mobile/Web/Print)
Dunnes Stores Ireland (Full time work)
(Irish leading retailer / e-commerce website)
November 2012 — present (3 year)
My responsibility:
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Producing top quality designs UI that consider usability, user experience, and performance, whilst achieving commercial goals.
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Customer journey and check out transaction process for Desktop and mobile site.
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Art direction for the new web and mobile site.
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Team lead (UI designers and front-end developers)
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Front-end promotional graphics from concept to delivery.
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Make recommendations on design, developments or improvements for the site.
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Delivery of campaign artwork, front-end design content and usability throughout the Dunnes
Stores website to provide the customer with an exciting brand experience.

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Liaising with the in-house digital designers, photo studio, marketing and buyers department to ensure consistency and accurate representation of core brand values.
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Creative involvement across the onsite daily updates, email campaigns and social media content with the ecommerce Marketing Manager.
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Maintain and develop relationships with third party providers, e.g. digital agencies, affiliate partners etc.
Creative Director (Mobile/Web/Print)
Digital Compass United States (Full time online work)
(Telecommunication; Marketing and Advertising agency)
July 2007 — October 2012 (5 years)
My responsibility:
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Leading a creative team (digital designers, developers, copyrighter, photographer)
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Concept development for offline brand strategy and online digital campaign.
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Create and develop web solutions across multiple platforms.
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Multimedia design (online ads, microsites, mobile ads)
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Wire framing, Information architecture, web accessibility, and usability design.
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Transform concept into words and design during the brainstorm process with the creative team.
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Oversee the digital designers, front-end to create the best web / mobile solutions quality and user-friendly interface.
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Print design: corporate brochures, annual reports, direct marketing, magazine design and other collateral.
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Corporate identity: branding, logo design and implementation.
Senior Art Director
Yellow pages Egypt (Full time work)
(Marketing and Advertising industry)
April 2006 — July 2007
Web/Graphic Designer
E-turn Egypt (Full time work)
(Marketing and Advertising industry)
January 2005 — April 2006
Web/Graphic Designer
Host Nile Egypt (Full time work)
(Marketing and Advertising industry)
January 2003 — January 2005
Graphic Designer
IMG Egypt (Full time work)
(Marketing and Advertising industry)
June 2001 — July 2002

(Here are some clients I worked for through advertising companies)
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CocaCola Egypt
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Egypt Air Egypt
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Toyota Egypt
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Easons Ireland
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Go School Guide Dubai
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IGMF & Equity Dubai (Media and Films)
 Johnson‘s Baby Dubai
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PLM Egypt (Print House)
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Taya It Egypt (Arabic Search engine)
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Emeco Travel Egypt
Smart Village Egypt
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Volkswagen Egypt
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Audi Egypt
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AUC (The American University in Cairo)
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Cataract Egypt (Hotels, Resorts & Nile Cruises)
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Ettc Egypt (Egypt tabletop trading Co)
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Merl Egypt (Pharmaceutical Company)
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Unilever Egypt
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Knorr Egypt
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Rotana Studios Egypt (TV Channel)
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ART Sport Egypt (TV Channel)
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Hard Wood Egypt
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DCdial USA (Voice Broadcast Services)
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Salon Bela Dama USA
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VCA Corp USA
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Nirvana Trading USA
Bachelor of Arts, Faculty of Commerce
(Ain Shams university in Egypt, Cairo) 2004
Web design diploma by Diti (delta information technology institute)
During the period from 30 July 2000 to 26 September 2000
Web design diploma by VirgiTech Corporation NIIT (TRAINING & EDUCATION)
MICROSOFT CERTIFIED (technical education center)
MICROSOFT GOLD CERTIFIED (partner)
CompTIA
Authorized PROMETRIC (TESTING CENTER)
Authorized CENTER PEARSON VUE
During the period from 2 nd of July 2003 to 17 th of March 2004
NEW WEB PICKS
New web picks one of the leading Authorities on contemporary web design.

PAN ARAB WEB AWARDS
Pan Arab Award 2008 (Silver Award)
Category: Art & Design
MY DESIGN AWARD
My design award 2010 (Silver Award)
Category: Art & Design
Advanced level
Art Direction
Interaction Design
Concept Development
Illustration
User Experience Design
User Interface Design
Adobe Creative Suite
HTML/CSS
Intermediate level
After Effects
Motion Graphics
3D modeling
JS
Arabic Mother tongue
English Fluent spoken & written
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Deep understanding of the design process from initial concept to end product.
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Understanding of server-side technologies.
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In-depth knowledge of design for onscreen use and design for the Internet.
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Excellent understanding of user interface design and navigational devices.
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In-depth knowledge of usability issues surrounding screen design.
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Highly developed color skills and design knowledge.
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Experienced in communicating with clients and fellow employees.
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In-depth knowledge of pre-press processes.
Photography & Videography
New Media & Technology
Creative advertisements

Date of birth 26 / 1 / 1981
Place of birth Egypt
Nationality Egyptian
Live in Dublin, Ireland
Social status Married
I’ll have the honor to be a member of your prominent institution.