ASPA OFFERED AFFORDABLE ANTI-COUNTERFEITING SOLUTIONS
TO SECURE “MADE IN INDIA PRODUCTS” IN THE INTEREST OF
CONSUMER, BRAND AND REVENUE PROTECTION
Panaji, 11th September, 2015: The Authentication Solution Providers’ Association (ASPA) is world
first and only self-regulated non-profit organization that represents the entire authentication solutions
industry globally. Today, ASPA members offered various affordable anti-counterfeiting solutions to
secure “Made in India products” in the interest of consumer, brand and revenue protection. Today, its
members companies are already protecting more than 10,000 brands across globally.
On the occasion Mr. U.K. Gupta, President, ASPA said, “We welcome the initiative of Government of
India and the campaign “Made in India”. Today, “Made in India” product have great opportunity in India
and overseas market. However, with the increase of counterfeiting in various sectors, there is a constant
need to ensure that these “Made in India” label product are of highest quality, genuine and secured till
its deliver to the end consumer. We offer the various authentication solutions which will ensure that
“Made in India” label product are of highest quality and can be easily identified as genuine products by
brand owners, Government authorities and consumer by large with the help of IT and digital solutions
such as mobile app, SMS and web based applications. Further, the adoption of authentication solutions
will help these sectors in combating counterfeiting and ensuring the high revenue growth which will
contribute to the country economy”.
He further added, “For example, the most successful case study is of usage of authentication solutions
by various State Excise Department’s which provides them an authentic tool to differentiate illicit liquor
and helps in fighting against counterfeiting. In India, more than 22 States are already using
approximately 2000 crores security hologram (tax stamps) on liquor bottles per annum. The usage of
authentication solutions in these States like Tamilnadu, Uttar Pradesh, Karnataka, Madhya Pradesh,
Puducherry, Chhattisgarh etc. etc. has not only minimized the tragedies due to spurious liquor but have
also substantially increased the excise revenue collection by more than 15-20 percent on year to year
basis”.
States such as Maharashtra, Goa, Rajasthan, Bihar and Jharkhand which are not using any
authentication solutions till date are also considering to use such solutions to increase their excise
revenue and to curb the menace of illicit liquor. It will also help these states in curbing the inter-state
smuggling of liquor which happens due to difference excise duties rates. According to Excise Minister of
Maharashtra the usage of security hologram will likely earn the State INR 1400 crore in additional
revenue.
On the occasion, Mr. Nakul Pasricha, Vice President, ASPA stated, “There are various affordable
authentication solutions available. For example drug counterfeiting can be fight by putting unique,
random, alphanumeric codes onto each individual blister pack, bottle or injectable vial. Over 1200 crore
products (i.e. one for every Indian citizen) have been already protected to date through this technology,
with close to 50 companies in India and other countries having already adopted the solution. With
regulations being adopted by most Governments, including India (as mentioned above), such solutions
that incorporate unique identification of products with verification, and add a layer of track-and-trace, will
be required in order to meet the regulatory demands and also protect consumer’s life without
comprising with their health”.
The India industries are badly affected and the high menace of counterfeit is not only bothering
Government, Brand Owners but also have high life threat to the end consumer. According to sources
the impact in various sectors like: - FMCG Packaged Goods loss to the industries was 20,378 crores in
year 2011-12 have increased to 21,957 crores in 2013-14 which is the growth of 7 %. In FMCG
Personal Goods loss to the industries was 15035 crores in year 2011-12 have increased to 19,243
crores in 2013-14 which is the growth of 28%. In Mobile Phone Industry the loss was 9,042 crores in
years 2011-12 have increased to 19,066 crores in 2013-14 which is the growth of 111 %. In Alcoholic
Beverages Industry the loss was 5,626 crores in year 2011-12 have increased to 14,140 crores in
2013-14 which is the growth of 151%. In Tobacco Industry the loss was 8,965 crores in year 2011-12
have increased to 13,130 crores in 2013-14 which is the growth of 46 %. In Auto Components Industry
the loss was 9,198 crores in year 2011-12 have increased to 10,501 crores in 2013-14 which is the
growth of 14 %. In Computer Hardware Industry the loss was 4,725 crores in year 2011-12 have
increased to 7,344 crores in 2013-14 which is the growth of 55 %. Overall the loss to the above mention
industry was 72,969 crores in year 2011-12 have increased to 105,381 crores in 2013-14 which is the
growth of 44%.
Similarly the above mentioned industries the India Government incuse the loss of 26,190 crores in year
2011-12 have increased to 39,239 crores in 2013-14 which is the growth of 49.8% in two years. The
matter is so serious that if no immediate measures are taken than counterfeit market size will in next 5
years will grow to beyond imagination and will be a very substantial loss to the Indian Government,
Industry and may impact the health of the consumers as well as their belief in “Made in India Products”.
ANNEXURE FOR HANDY REFERENCE
Fig1: Loss of Sale to Industries 2013-14 (INR billion)
Industry
F.Y. 2013-14
F.Y. 2011-12
FMCG Packaged Goods
219.57
203.78
FMCG Personal Goods
192.43
150.35
Mobile Phones
190.66
90.42
Alcoholic Beverages
141.40
56.26
Tobacco
131.30
89.65
Auto Components
105.01
91.98
Computer Hardware
73.44
47.25
₹ 1,053.81
₹ 729.69
Total Loss
Source: FICCI Cascade Report
About ASPA
The Authentication
Solution
Providers’
Association
(ASPA) is
a
self-regulated,
non-profit
organization of authentication solution providers. Founded in 1998 as Hologram Manufacturers
Association of India (HoMAI), it has now been revamped in 2014 as ASPA to more accurately
represent the transformation of products and services offered by its existing member companies. The
broader scope of ASPA also covers a wide array of other technologies that have evolved over the years.
As the world’s first and only industry body of its kind, ASPA aims to comprehensively covers the
interests of the entire authentication solutions industry worldwide, including, but not limited to,
holograms, optically variable devices (OVD’s), taggants, security inks and substrates, watermarks,
nanotechnologies, RFIDs, barcode / QR code-based digital tracking and verification solutions, security
and tamper-evident labels and any other brand protection and authentication solutions. ASPA works
closely with global authorities such as International Hologram Manufacturers Association (IHMA),
Counterfeit Intelligence Bureau (CIB) and Interpol. ASPA members protect over 10,000 brands
worldwide through the identification of genuine products and documents.
For more information please contact:Sanjiv Singh
C.S. Jeena
PR Mantra
Secretary, ASPA
+91 9818430943
+91 9818971116
.