EXPO Milano 2015
Polish Section
Polish Agency for Enterprise Development
ul. Pańska 81/83, 00-834 Warszawa
www.parp.gov.pl
www.expo.gov.pl
Press release
15.04.2015 r.
Contact:
Katarzyna Draba
Spokesperson
Polish Tourist Organization,
katarzyna.draba@pot.gov.pl
tel. 22 536 70 58
tel.mobile. 606 909 202
Polish Tourism Sector at EXPO 2015
The slogan „Poland. Come and find all colours of life” has been coined to
imagine Poland as a country of abundance in terms of cultural heritage and
tourist attractions. Non-standard urban actions, which are to attract the
Anna Drozd
Public Relations Specialist
anna_drozd@parp.gov.pl
tel. 22 432 89 82
tel. mobile. 664 319 303
attention of passers-by, as well as variable offers in Poland’s Pavilion – all
this has been planned for EXPO Milano 2015. The advertisement of Polish
tourism will be inaugurated by a Week of Polish Tourism to be held between
18-24 May. The following weeks will be rich in numerous attractions
prepared by Polish Tourist Organization for Poland’s Pavilion visitors within
the framework of a campaign to be led Italy-wide.
The scenario and production design of all the actions conducted in Poland’s
Pavilion during EXPO 2015 as well as within the urban space relate directly to the
promotion campaign: „Poland. Come and find your story” to be implemented by
Polish Tourism Organization on the European markets. The motto for EXPO 2015:
„Poland. Come and find all colours of life” signifies Poland as a country abundant
in cultural heritage as well as tourist attractions, where people and places make
you discover extraordinary stories, feel surprising feelings and immerse into
extremely colourful reality. Graphics based on colourful squares is a reference to
Poland’s logo designed for EXPO 2015.
All the activities to be conducted by the Polish side are going to present Poland as
an open and friendly country featuring European lifestyle and modern design,
while respecting tradition at the same time. Polish Tourism Organization with its
tourism promotion fits very well in the overall theme of EXPO 2015 „Feeding the
Planet, Energy for Life". Tourist products to be recommended in 2015 include i.a.
rural tourism, spa, wellness, health resorts and culinary routes.
The promotion of Polish tourism in Poland’s Pavilion includes a number of various
advertising actions which are divided with respect to target groups, i.e. those
organized for media and industry, such as a press conference with food tasting
and a concert, thematic workshop for tourist sector representatives, meetings for
Press release
15.04.2015 r.
Contact:
Katarzyna Draba
Spokesperson
Polish Tourist Organization,
katarzyna.draba@pot.gov.pl
tel. 22 536 70 58
tel.mobile. 606 909 202
journalists, culinary journeys around Poland; those organized for consumers, such
as contests, games and food-tasting events, interactive performances, virtual
journey around Poland – journey planner, multimedia tables, info-kiosks and
Tourist Information Centre – books, albums, maps in three languages: Italian,
English and German.
Marketing actions during EXPO 2015 are also going to be conducted on the fair
grounds and in the urban space. Our offer includes performances, games,
Anna Drozd
Public Relations Specialist
anna_drozd@parp.gov.pl
tel. 22 432 89 82
tel. mobile. 664 319 303
contests, ambient actions on railway stations and underground stations, flash mob
in the means of public transport or non-standard forms of urban advertising.
The partners of Polish Tourism Organization include Polish regions and cities for
which the participation in EXPO 2015 is an excellent opportunity for a wide
promotion of their tourist products. Lublin is going to attract visitors by reference to
its leading product „The Carnival of Magicians”. The attractions will include
slackline performers or street theatre performances. As in case of Lublin and
Mazovia, the dominant motive of Cracow and Lesser Poland’s presentations will
include cultural and urban tourism, including new facilities (Arena, ICE) and MICE
sector. The region is also going to promote itself through the promotion of 2016
World Youth Days, which are going to be held in Cracow. Laser shows and
spectacular BRIDGES action organized by Wrocław and Lower Silesia will
announce the next year’s event – Wrocław – the 2016 European Culture Capital.
The promotion of cultural heritage in the scope of revitalizing urban space is going
to be the theme of Łódź region promotion. Łódź has also used its presence at
EXPO to underline the fact of applying for the right to organize EXPO 2022.
The amateurs of active tourism who are hungry for extraordinary experiences can
try a 5D capsule – a simulation of Green Velo route – the longest cycle route in
Poland, which goes through 5 regions of Eastern Poland. Podlaskie region is
going to encourage visitors to practise active tourism in unique environment where
natural wilderness is combined with cultural and ethnic attractions in modern
whereabouts. Culinary attractions and fashion shows will also feature regional
characteristics. Podlasie is going to show how it happened that a cross-stitch had
become an inspiration for the modern logo of Podlaskie province, which was
developed by professor Leon Tarasewicz. Visitors to EXPO 2015 will also have an
opportunity to get acquainted with the assets of Świętokrzyskie province and to
learn about a tourist offer prepared by Association of Maritime Cities and
Press release
15.04.2015 r.
Contact:
Katarzyna Draba
Spokesperson
Polish Tourist Organization,
katarzyna.draba@pot.gov.pl
tel. 22 536 70 58
tel.mobile. 606 909 202
Anna Drozd
Public Relations Specialist
anna_drozd@parp.gov.pl
tel. 22 432 89 82
tel. mobile. 664 319 303
Municipalities and by Warsaw.
-------------------------------------------------------------------------------------------------------------------------------------Increased number of visits of Italian tourists in Poland have been observed for a few years. In 2013 the
increase amounted to 5% on the previous year, which means that Poland was visited by more than 300 000
Italian citizens. The Italians who visited Poland perceive Polish people as modern, progress oriented,
friendly and open to the world. They point to a variable tourist offer (sea, mountains), numerous worthwhile
tourist attractions, a possibility to practise sports and low prices, as well as the quality of services. There is,
however, still a significant group of Italians who do not know much about Poland – only 28% of respondents
surveyed answered that they knew „quite a lot" and „rather much" about Poland, while the other 28% were
not quite positive that they knew anything about Poland. The fact that 65% of those surveyed imagined
Poland as a country of tourist attractions (“definitely attractive” and “rather attractive”) should be regarded in
positive terms. Asked about Polish regions and cities, the respondents pointed most often to Warsaw,
Cracow and Gdańsk.
All actions taken by Polish Tourism Organization in the scope of Poland’s promotion during EXPO Milano 2015 are
implemented under the project „Let’s Promote Poland Together” of Measure 6.3. of the Operational Programme: Innovative
Economy 2007-2013 "Promotion of Poland’s Tourist Assets”