Position:
Marketing Internship – (Marketing Administration)
Location:
The Swiss Colony, Inc.– Monroe, WI
Department:
Integrated Marketing Solutions - Marketing Administration
Status:
Internship
Reports To:
Marketing Director
Customer Acquisition Manager
Internship Length:
June 2008 to August 2008
# of Positions:
1
General Description:
Works in The Swiss Colony’s IMS subsidiary within one of the following departments: Housefile Circulation & Budgeting or New
Customer Acquisition. Assists the departmental manager with required data analysis, planning, budgeting and forecasting. Also
performs special projects as deemed necessary by departmental manager.
Specific Responsibilities:
1. Assists with the development of semi-annual sales plans and associated marketing budgets for assigned titles.
A. Participates in the development of summaries of prior seasons’ results.
B. Sets projections of future seasons’ forecasts based on those summaries.
C. Works with Accounting, Print Production, Marketing Services, and other departments to secure necessary costs to be used in
budget forecasts
2. Assists with the presentation of semi-annual summaries of prior season results, including:
A. Analysis of sales and profitability.
B. Explanation of variances versus budget.
C. Analysis of test results for assigned titles.
3. Participates in the recommendation of new test concepts and in the creative development of those concepts.
A. Brainstorms together with Catalog Creative, Marketing Services, and possibly Catalog President to come up with test ideas.
B. Reviews creative changes with catalog creative with use of support materials.
C. Plans majority of testing (lists, frequencies, preapproval, etc.) without much contact of outside analyst group.
4. Assists with reforecasting sales on a weekly basis for inventory planning purposes for assigned titles.
A. Releases twice a week the marketing report for each catalog showing:
1.
Actual sales.
2.
Projections using prior seasons’ sales curves.
B. Uses these reports to weekly reforecast sales estimates for the season.
C. Uses Excel program to create reports.
5. Participates in weekly meetings to prioritize marketing database query requests and improve the content and integrity of the
marketing database.
A. Meets with Systems and Programming (S&P) responsible for the database.
B. Requests data from S&P.
C. Receives data in the form of Excel spreadsheet, or in a datafile for import into other programs.
6. Participates in a weekly mailing plan strategy meeting to share new ideas and analysis with the following people:
A. Catalog President.
B. Analysts.
C. Credit.
D. Marketing Services.
E. Catalog Creative.
F. Accounting.
7. Participates in new initiatives as requested by the departmental manager.
Training Time:
1 Month (120+ hours)
MAJORS: Marketing, Marketing Research, Finance, Accounting, Statistics, or Economics
REQUIRED COURSES: The following courses, although not required, are helpful if taken prior to the internship term:
1
Marketing Concepts
Principles of Accounting
Managerial Accounting
Business Statistics
Business Finance
Applicants must anticipate having attained Junior standing at commencement of internship term.
Skills Developed During Internship Term:
The marketing intern will use and develop the following skills during their term:
 Breakeven analysis
 Profitability analysis
 Sales planning and forecasting
 Budgeting
 Development and analysis of marketing tests
 Analysis of historical purchase data to develop optimal promotion strategies
 Ongoing written and verbal communication to company management
2