JOB DESCRIPTION
Job title:
Service:
Location:
Grade:
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Head of Brand & Reputation Management
Corporate Communications
Based at the Docklands Campus but will need to work on both
Docklands and Stratford campuses on a regular basis.
H
Director of Corporate Communications
Communications Manager (Events), Communications Manager
Liaison with:
(Alumni), Communications Officers (Alumni), Communications
Officers (Events)
Director of Communications, Schools & Services, External
Stakeholders
JOB PURPOSE:
To be the guardian for the University’s brand management and reputation so ensuring consistent messaging and imagery, internally and externally by leading in the development of strategies and delivering pragmatic, innovative and commercial ways to enhance the UEL.
MAIN DUTIES AND RESPONSIBILITIES:

Lead in the development of strategic plans to enhance the UEL brand and its overall reputation

Lead, discover and deliver innovative ways and crea te strategies to enhance UEL’s reputation and brand

Lead on providing expertise when it comes to marketing schools and services in line with their strategic plan and the University’s Corporate Plan in areas of brand and reputation excluding student recruitment
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
Research how other higher education institutions manage their brand and reputation, collate, analyse and mine the data, raise funds and monetise events and draw out best practices and continually update strategy and working practices

Liaise with exter nal stakeholders to enhance the UEL’s reputation and brand

Oversee the execution of brand development

Work with appropriate colleagues across UEL to lead and design campaigns that can be tracked for effectiveness, impact and return on investment

Overall responsibility, in conjunction with the Director of Corporate Communications and Deputy Vice-Chancellor and Chief Operating Officer, for all university wide marketing campaigns, excluding student recruitment

Provide strategic marketing advice and support to the Faculties senior management and the wider University and establish credibility as a marketing and brand and reputation management expert.

Work with the Director of Communications to identify areas which need enhancing in terms of brand and reputation

Prepare, monitor and manage an agreed operational budget in relation to advertising and specific campaigns

Lead in the management and application of UEL's brand image across all material as appropriate

Lead and line manage a team which consists of, among others, Communications
Manager (Events), Communications Manager (Alumni), Communications Officer
(Events), Communications Officer (Alumni), and temporary staff and interns

Lead the team on the development of non-Student Recruitment marketing events.

To work with the Director of Corporate Communications and Associate Director of
Corporate Communications to discover and deliver innovative ways of monetising products and core skills

To work with the Director of Corporate Communications and Associate Director of
Corporate Communications to identify the priorities which will enhance the reputation and brand of the UEL

To work in accordance with our Equal Opportunities Policy

Ensure that duties are undertaken with due regard and compliance with the Data
Protection Act and other legislation

Undertake other duties commensurate with the grading and nature of the post as may be reasonably required.
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PERSON SPECIFICATION o EDUCATION, QUALIFICATIONS AND ACHIEVEMENTS o Essential

Degree or equivalent and/or Professional marketing and/or communications qualification. (A) o KNOWLEDGE AND EXPERIENCE o Essential

A track record of planning, developing and implementing a strategic approach to marketing, campaigns, advertising, brand and communications. (A/I)

Experience of leading and managing a team. (A/I)

Confident user of Microsoft Office 2007 (Outlook, Word, Excel, and Powerpoint) and specialist marketing software preferably including Email Marketing (e.g. MailChimp) and Customer Relationship Management (e.g. Microsoft Dynamics) systems. (A/T) o Desirable

Knowledge and understanding higher education. (A/I) o COMMUNICATION

Excellent oral and written communication skills, including good spelling and grammar, a fluent grasp of the English language and attention to detail. (A/I/T) o TEAMWORK AND MOTIVATION

Demonstrable negotiation skills with internal and external stakeholders. (A/I) o SERVICE DELIVERY

Sound understanding of the business issues associated with project delivery, including delivery to budget and time in order to achieve strategic goals. (A/I)

Proven evidence of leading a brand marketing and advertising campaign. (A/I) o DECISION MAKING

Experience of providing advice or information that influences and shapes the decisions of others and the ability to identify possible options previously not
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considered, evaluating their wider and longer term impact and then implementing the decisions taken. (A/I) o PLANNING AND ORGANISING

Ability to plan, organise and lead projects, driving activity to completion while managing detail, and reporting on progress to date. (A/I) o INITIATIVE AND PROBLEM SOLVING

Able to use professional knowledge and experience to identify issues, trends and problems and manage resources towards those goals. (A/I) o LIAISON AND NETWORKING

Able to use tact, sensitivity and persuasion to influence and achieve results where there is no direct line management chain. (A/I)

Experience of managing external agencies. (A/I) o OTHER REQUIREMENTS

Proven ability to generate income without harming the organisation brand and reputation. (A/I)

Commitment to and understanding of equality and diversity issues within a diverse and multicultural environment. (A/I)
Criteria tested by Key:
A = Application form
C = Certification
I = Interview
T = Test
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