Curriculum Proposal
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Department: MHRM
School Document Number: MGMT-CC-12-31
Author (Contact): Dr. Sue Conners
School Approval Date: 10/31/2012
Date: October 8, 2012
CEP Review Date:
Effective Term: Summer 2013
Senate Approval Date:
Type of Proposal
(place an X in the proper box)
Course: X
addition
Program:
Experiential
Learning
General
Education
deletion
revision X
Proposal Subject: (One sentence overview of the proposal. Examples: change in title, prerequisite and description of NUR XYZ. Create new plan of
study in XYZ department, etc.)
The MHRM department wishes to globally change the designator for Marketing courses that are used by all departments to MKT. The
new course designator has been approved by the Registrar.
Justification: (Explain the rationale for the proposed change.)
The school is in the process of changing designators to be able to more accurately track students in departments and reflect more
clearly on their transcript the course content.
Current: (If proposal is for a course change, enter current course
Proposed: (If proposal is for a course change or new course, enter
information here. Include title, credits, pattern, course description
and course outcomes or objectives. If proposal is for a change in
plan of study, enter name here, and include current bingo sheet as an
attached document, labeled CURRENT.)
new course information here. Include title, credits, pattern, course
description and course outcomes or objectives. If proposal is for a
change in plan of study, or new plan, enter name here and include
proposed bingo sheet as an attached document, labeled
PROPOSED.)
MGMT 22100 Principles of Advertising
(Class 3, Cr. 3) An analysis of commercial persuasion from
colonial times to the era of mass communication. The course
examines the structure of advertising messages, how they are
adapted to specific audiences, and the social settings in which
they occur.
MKT 22100 Principles of Advertising
(Class 3, Cr. 3) An analysis of commercial persuasion from
colonial times to the era of mass communication. The course
examines the structure of advertising messages, how they are
adapted to specific audiences, and the social settings in which
they occur.
BA 22400 Principles of Marketing
(Class 3, Cr. 3) An introduction to the principles and
concepts underlying marketing decisions. The topics covered
include distribution channels, pricing, promotion, product,
consumer behavior, and environmental influences on
marketing.
MKT 22400 Principles of Marketing
(Class 3, Cr. 3) An introduction to the principles and
concepts underlying marketing decisions. The topics covered
include distribution channels, pricing, promotion, product,
consumer behavior, and environmental influences on
marketing.
MGMT 32400 Marketing Management
Prereq MGMT 20000 or ECON 25100
(Class 3, Cr. 3) A managerial approach to the job of learning
to make a decision on product policy, distribution channels,
pricing, personal selling, advertising, and marketing
research..
MKT 32400 Marketing Management
Prereq ACCT 20000 or ECON 25100
(Class 3, Cr. 3) A managerial approach to the job of learning
to make a decision on product policy, distribution channels,
pricing, personal selling, advertising, and marketing
research..
Curriculum Proposal 1
MGMT 42100 Promotion Management
Prereq MGMT 32400 or BA 22400
(Class 3, Cr. 3) Promotions Management integrates
advertising, public relations and publicity, personal selling
and sales promotion as the overall promotional mix. Various
communication methods and tools are treated a variables for
use alone or in combination to communicate attributes of
products and services to the customer.
MKT 42100 Promotion Management
Prereq MKT 32400 or MKT 22400
(Class 3, Cr. 3) Promotions Management integrates
advertising, public relations and publicity, personal selling
and sales promotion as the overall promotional mix. Various
communication methods and tools are treated a variables for
use alone or in combination to communicate attributes of
products and services to the customer.
MGMT 42200 International Marketing
Prereq MGMT 32400 or BA 22400
(Class 3, Cr. 3) This course explores the opportunities in
global markets and examines the challenges of global
marketing. Emphasis is placed on the strategic implications of
competition in various country markets.
MKT 42200 International Marketing
Prereq MKT 32400 or MKT 22400
(Class 3, Cr. 3) This course explores the opportunities in
global markets and examines the challenges of global
marketing. Emphasis is placed on the strategic implications of
competition in various country markets.
MGMT 42400 Consumer Behavior
Prereq MGMT 32400 or BA 22400
(Class 3, Cr. 3) An analysis of the environmental, social and
psychological factors which influence an individual’s buying
decisions. The course covers how individual consumers are
identified, motivated, and evaluated for use in various
marketing activities. Emphasis is placed on the business
approach for identifying the consumer’s decision making
process.
MKT 42400 Consumer Behavior
Prereq MKT 32400 or MKT 22400
(Class 3, Cr. 3) An analysis of the environmental, social and
psychological factors which influence an individual’s buying
decisions. The course covers how individual consumers are
identified, motivated, and evaluated for use in various
marketing activities. Emphasis is placed on the business
approach for identifying the consumer’s decision making
process.
MGMT 42500 Marketing Planning and Research
Prereq MGMT 32400 or MGMT 22500
(Class 3, Cr. 3) The management of the marketing research
functions in industrial firms. Emphasis on market research
and information systems for planning and control.
MKT 42500 Marketing Planning and Research
Prereq MKT 32400 or BUSM 22500
(Class 3, Cr. 3) The management of the marketing research
functions in industrial firms. Emphasis on market research
and information systems for planning and control.
MGMT 42600 Retailing
Prereq MGMT 32400 or BA 22400
(Class 3, Cr. 3) Promotions Management integrates
advertising, public relations and publicity, personal selling
and sales promotion as the overall promotional mix. Various
communication methods and tools are treated a variables for
use alone or in combination to communicate attributes of
products and services to the customer. Functions of a retail
establishment are examined. The topics covered include retail
operations planning; buyer behavior, store design, location,
and layout; organizing and staffing the retail firm;
merchandise management; pricing concepts and strategies;
promotion; credit, financial management; and a discussion of
the future of retailing. Emphasis is given to significant
developments taking place in the major environments of
retiling to include social, economic, technological and legal
aspects.
MKT 42600 Retailing
Prereq MKT 32400 or MKT 22400
(Class 3, Cr. 3) Promotions Management integrates
advertising, public relations and publicity, personal selling
and sales promotion as the overall promotional mix. Various
communication methods and tools are treated a variables for
use alone or in combination to communicate attributes of
products and services to the customer. Functions of a retail
establishment are examined. The topics covered include retail
operations planning; buyer behavior, store design, location,
and layout; organizing and staffing the retail firm;
merchandise management; pricing concepts and strategies;
promotion; credit, financial management; and a discussion of
the future of retailing. Emphasis is given to significant
developments taking place in the major environments of
retiling to include social, economic, technological and legal
aspects.
MGMT 42700 Sales Management
Prereq MKT 32400 or MKT 22400
(Class 3, Cr. 3) Organization, management, and operation of
the sales force. Examines the recruitment, selection, and
processing of the sales force; motivation; forecasting; sales
department budgeting; and performance evaluation.
Emphasis is given to the management of an outside sales force
and its activities.
MKT 42700 Sales Management
Prereq MKT 32400 or MKT 22400
(Class 3, Cr. 3) Organization, management, and operation of
the sales force. Examines the recruitment, selection, and
processing of the sales force; motivation; forecasting; sales
department budgeting; and performance evaluation.
Emphasis is given to the management of an outside sales force
and its activities.
Curriculum Proposal 2
MGMT 42800 Advertising Management
Prereq MKT 32400 or MKT 22400
(Class 3, Cr. 3) Provides an understanding and evaluation of
the advertising function within the modern business
environment. Covers history; advertising and the
promotional mix; the advertising as a vital communication
tool.
MKT 42800 Advertising Management
Prereq MKT 32400 or MKT 22400
(Class 3, Cr. 3) Provides an understanding and evaluation of
the advertising function within the modern business
environment. Covers history; advertising and the
promotional mix; the advertising as a vital communication
tool.
MGMT 42900 Advertising Campaigns
Prereq MGMT 42800
(Class 3, Cr. 3) Emphasis the preparation of a complete
advertising campaign for a business or non-profit
organization. The student will be able to integrate marketing
research and segmentation, media, and promotion plans,
strategy, creative, and presentation in a unified campaign to
serve a local or national organization.
MKT 42900 Advertising Campaigns
Prereq MKT 42800
(Class 3, Cr. 3) Emphasis the preparation of a complete
advertising campaign for a business or non-profit
organization. The student will be able to integrate marketing
research and segmentation, media, and promotion plans,
strategy, creative, and presentation in a unified campaign to
serve a local or national organization.
MGMT 43300 Personal Selling
Prereq MGMT 32400 or BA 22400
Experiential Learning
(Class 3, Cr. 3) A detailed exposure to personal selling
strategies and tactics. It examines effective selling in the
consumer and industrial markets, including an analysis of
consumers, motivation and communications, handling
objections and closing techniques. The entire sales process is
examined, with particular emphasis on relationship selling,
planning and delivery of sales presentations, and trustbuilding techniques. The roles of professional sales people
with their organizations and economic systems are
investigated, as are important dimensions of sales career.
MKT 43300 Personal Selling
Prereq MKT 32400 or MKT 22400
Experiential Learning
(Class 3, Cr. 3) A detailed exposure to personal selling
strategies and tactics. It examines effective selling in the
consumer and industrial markets, including an analysis of
consumers, motivation and communications, handling
objections and closing techniques. The entire sales process is
examined, with particular emphasis on relationship selling,
planning and delivery of sales presentations, and trustbuilding techniques. The roles of professional sales people
with their organizations and economic systems are
investigated, as are important dimensions of sales career.
MGMT 43400 Electronic Marketing
Prereq MGMT 32400 or BA22400
(Class 3, Cr. 3) An introduction to electronic marketing and
the dynamics of Internet marketing.
MKT 43400 Electronic Marketing
Prereq MKT 32400 or MKT 22400
(Class 3, Cr. 3) An introduction to electronic marketing and
the dynamics of Internet marketing.
MGMT 43500 Services Marketing
Prereq MGMT 32400 or BA 22400
(Class 3, Cr. 3) Addresses the distinct needs and challenges of
managing services and delivering quality service to
customers. The primary focus of the course is on distinctive
approaches to marketing strategy, both in its development
and execution, for service organizations. This course also
addresses the role of service in manufacturing businesses as
the basis for attaining a sustained competitive advantage.
MKT 43500 Services Marketing
Prereq MKT 32400 or MKT 22400
(Class 3, Cr. 3) Addresses the distinct needs and challenges of
managing services and delivering quality service to
customers. The primary focus of the course is on distinctive
approaches to marketing strategy, both in its development
and execution, for service organizations. This course also
addresses the role of service in manufacturing businesses as
the basis for attaining a sustained competitive advantage.
Impact on Students: (Explain how students will be affected by the proposal. Benefits to students should be listed.)
Transcripts will more accurately reflect course content in the degree.
Impact On Other Departments: (Explain how other academic departments may be affected by the proposal, and summarize any discussions with
other departments about the proposal. If adding or deleting a course, explain how other departments may be affected.)
Any other departments using these courses will need to update their plans of study.
Curriculum Proposal 3
Impact on University Resources: (Curriculum changes affect university resources. Explain here how instructional, lab, computer or library
resources may be affected by the proposal. It is especially important to address the possible need for additional faculty.)
none
Impact on General Education Requirements: (If the proposal fulfills or changes general education requirements in your department, explain this
here.)
none
Curriculum Proposal 4