Please find below a template press release to use to promote your walks during the
Festival of Winter Walks.
Fill out the relevant information and copy and paste the release into an email to send
to journalists in your area, two weeks in advance of the first walk if possible.
If you have any questions, need the media contacts for your area, or receive
requests for high resolution images to accompany the press release, please email
press@ramblers.org.uk and we will be able to help.
For immediate release
[date]
Step out with the [name] Ramblers
for the free Festival of Winter Walks
People in [area] are being invited to step out with the [name] Ramblers during its free,
annual Festival of Winter Walks, where walkers will be leaving footprints in the snow as they
explore the town/city/area at its wintry best.
[group] will be leading a free walk(s) during the festival, which runs from 19 December 2015
until 3 January 2016 and everyone’s invited.
From short festive strolls to blow away the cobwebs, to heartier rambles to burn off the
Christmas indulgence and kick-start new year’s resolutions, there’s something for everyone
in [area] to enjoy.
Step out with [group] for the following free walks:
ADD DETAILS OF YOUR LOCAL WALK(S) HERE (including the following information).
[Name of walk]
Date:
Start time:
Distance:
Difficulty:
Description: (make this sound as inviting and interesting as possible)
Starting point: (better not to use a grid reference if possible)
Nearest postcode:
[name of group] group chair, [insert name of group chair], said: “Winter is one of the best
times to go out for a walk in [area]. There’s something truly magical about putting on your hat
and gloves, heading out with your loved ones and perhaps even being the first person to
leave footprints in the snow.
“Our popular Festival of Winter Walks is our Christmas gift to the nation, so that everyone
can enjoy the wonders of a winter walk. Our walks during the festival are free, fun and open
to everyone, so wrap up warm and join our friendly group as we enjoy the season the way
we know best, on our feet.”
The Festival of Winter Walks is free and open to everyone, but anyone who gets the walking
bug can visit www.ramblers.org.uk/become-a-member to find out more about becoming a
Ramblers member.
Ramblers members enjoy access to over 45,000 group walks led by volunteers each year,
as well as exclusive walking routes that can be downloaded and quarterly editions of Walk
magazine. Membership fees also help to protect the region’s footpaths for generations to
come.
For further information about the Festival of Winter Walks and to browse the festive walks or
routes on offer in [area], visit www.ramblers.org.uk/winterwalks.
*** ENDS ***
For more information call the Ramblers press office 0207 339 8531 or 07584 848083
(out of hours) press@ramblers.org.uk, www.ramblers.org.uk
Follow us: Facebook www.facebook.com/ramblers and Twitter
twitter.com/RamblersGB
Or
For more information please contact [insert your name] from [insert group name] on
[insert your number], or visit [insert group website].
Follow us: Facebook www.facebook.com/ramblers and Twitter
twitter.com/RamblersGB
Photograph credits
Centre: Long Mynd, Shropshire, by Ian Dickin
Notes to editors:

The Ramblers helps everyone, everywhere, enjoy walking and protects the places
we all love to walk. It is the only charity dedicated to looking after paths and green
spaces, leading walks, opening up new places to explore and encouraging everyone
to get outside and discover how walking boosts your health and your happiness.

By becoming one of our members, joining our team of dedicated volunteers or simply
supporting our work, together we can get everyone, everywhere walking. To find out
how to get involved, visit www.ramblers.org.uk/support-us.