Michael Bolous
Riyadh, Saudi Arabia
30 years
.
+966 0503 398 480
Egyptian
.
michael.naeem@gmail.com
Married
OBJECTIVE
Based on Seven years of solid Marketing experience, in telecom, IT, paints, Advertising agency, insurance with
Multinational and national companies, equipped with Masters in International Business Administration, I am
willing and able to exploit these givens to further flourish my marketing career with a challenging position in a
Multinational company.
Area of Marketing Specialization
Strategic marketing planning, Product Management, Channels development,
Corporate communications, brand architecture, competition analysis.
PROFESSIONAL EXPERIENCE
Marketing & Advertising Senior specialist
Heights Marketing & Advertising Agency, Saudi Arabia
www.ha.com.sa
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May 2009 – Present
Managing a portfolio of accounts:
(Banking, Fast Food Chains, FMCG, aviation, Medical services, Government, Telecom)
Dealing with all aspects of research, strategic business solutions, integrated mar-com plan
development, Plan, campaign management
Leading and training other members of the account team
Project management
Building a 'territory'
Achieving sales targets and KPI’s
Maintain and develop existing and new customers through appropriate propositions and ethical sales
methods, and relevant internal liaison, to optimize quality of service, business growth, and customer
satisfaction.
Handling budgets and managing campaign costs to ensure profitability.
Michael Bolous, Marketing Management Resume
Page 1 of 2
Senior Marketing Executive
Sigma Paints - PPG, Egypt
www.ppg.com
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Aug. 2006 – May 2009
Formulating and Executing Marketing Strategies and Plans; carry out plans on all Aspects of the
Marketing Mix (Assortment, Pricing, Distribution and Communication)
Manage and direct a team of seven members representing the marketing unit to successfully and
efficiently implement the marketing plan.
Propose, Monitor and Control the Marketing Budget.
Propose and Manage Marketing Research Projects.
Define, Prepare, Propose, Implement and Evaluate Media Plans (Deco Trade and Consumer Advertising,
Radio Campaigns, Promotional Programs).
Lead the integration with Advertising Agencies and Suppliers.
Channels Management and Development.
Search, Evaluate, Develop and Propose Business Development programs.
Product Management (Product Planning, Packaging, R&D).
PR Management (Articles, Events, sponsorships)
International Working Context
Marketing Coordinator
Sigma Paints - PPG, Egypt
Feb. 2005 - Aug. 2006
Marketing Coordinator
The Rock Smart Card Solutions, Egypt
July 2003 - Feb. 2005
Direct Agent
Alico - AIG Egypt
www.aig.com
Mar. 2003 - June 2003
EDUCATION
MBA (International Business)
B.A. of Business Administration
High School
ESLSCA - France
June 2008
Modern Academy - Egypt
May 2002
Rajac Language School -Egypt
June 1997
SKILLS
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Computer skills: Computer literate (MS office, Internet applications, Pascal).
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Language skills:
Arabic: Mother tongue, English: Fluent, French: Fair.
Michael Bolous, Marketing Management Resume
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