PRESS RELEASE
#FOODPEOPLE
THE EXHIBITION FOR PEOPLE EAGER FOR INNOVATION
A major exhibition dedicated to the changes that have marked the way we eat
and to the future prospects of the food system.
National Museum of Science and Technology
Via San Vittore 21, Milan
http://www.museoscienza.org/english/press/
press kit and pictures
Milan, 22 April 2015. At the National Museum of Science and Technology, opening of
“#FoodPeople. The exhibition for people eager for innovation”, a major exhibition
dedicated to the changes that have marked the way we eat and to the future prospects of the
food system.
The exhibition is designed and created by the Museum with the contribution of
Fondazione Cariplo. Institutional partner: Regione Lombardia – Agriculture. Main
partner: Valagro. Partners: BASF GRANAROLO, Air Liquide Italy, SAME DEUTZ-FAHR,
SAMMONTANA, Image Line, Netafim, with the support of YAKULT Federazione ANIMA,
Epta, Riello.
On this occasion the Museum opens its doors for free to families and citizens, with an Open Night
from 6 to 11 pm, offering tours and activities in its labs.
The exhibition will run from April 23 until the end of 2015. Opening times are the same as the
general admission time of the Museum and ticket included in general admission ticket. It is one of
the initiatives of the program "Expo in the city", sponsored by the City of Milan with the Chamber
of Commerce.
People are at the core of the exhibition “#FoodPeople. The exhibition for people eager for
innovation”: each of us in his/her relationship with food. Food production professionals,
researchers and industry experts, teenagers and adults are all involved in the design of the
exhibition.
Sharing, change, relationships and technology are the keys to understanding chosen by the
Museum to interpret the theme of Expo 2015.
"We are proud to present the exhibition #FoodPeople - declares Fiorenzo Galli, Director
General of the National Museum of Science and Technology - which is part of a plan for
the development of cultural and educational resources initiated by the museum in 2009. The role
of the Museum is to interpret the past to provide interpretations of the present and cast a look on
the future. On this occasion, stimulated by the theme of Expo 2015, we made a commitment to
recount innovative aspects in the food chain, highlighting their relationships with other systems
and future prospects. We were able to deal with these issues, which closely affect each one of us,
thanks to the many partner companies, all working towards innovation in their own sector".
"Fondazione Cariplo is hungry for innovation - says Sergio Urbani, Secretary General of the
Cariplo Foundation - A voracious appetite that can only be satisfied by sustaining projects, more
than a thousand every year, with a common denominator: social innovation alongside non-profit
agents. It is the case for social housing, new welfare, cultural enterprises that employ young
people; and for research in the field of food, where the Foundation is committed alongside the
main Italian and foreign organizations, to innovate and find solutions to problems for improving
nutrition and combating hunger in the world".
"Agriculture and food can be told in many ways, even in terms of innovation and scientific
research, as happens with #FoodPeople at the National Museum of Science and Technology - says
Gianni Fava, Lombardy Commissioner of Agriculture - Lombardy could not be the first agrifood region in Europe, if industry had not introduced new technologies and advanced systems in
support of ancient knowledge and traditional uses, both necessary to combine high quality
products and recognized as necessary for food safety. Tradition, quality, food safety will be crucial
themes, along with the protection of products, which the Lombardy Region will pose during Expo,
to defend agricultural supply chains".
The exhibition highlights the important role played by scientific and technological innovations
within the agri-food sector and in daily life.
Over 700 square meters dedicated to all, in which to try and see in a different perspective objects
and technologies that are now part of our everyday life, the relationship between ourselves and
the food system, what happens within the industries that produce our food, appreciate the
innovative aspects of today’s agriculture, take a look at the future and explore firsthand many
exciting topics in the three interactive workshops dedicated to Food, Biotechnology and Genetics.
Many characters, represented in pictures or videos, accompany visitors with their stories, along
two complementary narratives. The first tracing some of the major scientific and
technological innovations that have crossed the agri-food sector and its activities over the
past 150 years. The second allowing visitors to encounter scenarios and perspectives related
to the future of food, starting from spontaneously emerging questions, answered by experts
from different sectors.
#FoodPeople is based on an innovative co-curating approach, based on the joint work of
Museum staff and groups of visitors, especially teenagers and adults, Italians and foreigners.
Today from 6 to 11 pm, for the opening of #FoodPeople, the Museum has organized a free Open
Night, offering a preview visit. During the evening the Dutch Innovation Zone organized by
Museon in The Hague will also open. This exhibition, open until October 31, focuses on how the
Netherlands have identified in scientific research, innovation and smart international cooperation
the key elements for sustainable solutions to global challenges in the food industry.
Saturday 25 and Sunday 26 April will be the first weekend of special activities related to the
exhibition. Special guided tours with the curators of the exhibition. In the Food, Biotechnology and
Genetics workshops, you can imagine and prepare the food of the future, investigate fruits and
edible flowers, or find out how molds and bacteria can be useful in food production. In the
Tinkering Zone you can compose digital sounds using fruits and vegetables.
During the six-months of Expo 2015, the workshops will be open every day with activities for
schools and families.
Scientific Committee of #FoodPeople. The exhibition for people eager for innovation
Chiara Tonelli Professor of Genetics, University of Milan
Massimo Montanari Professor of Medieval History and History of Food, University of Bologna
Stefano Bocchi Professor of Agronomy and Crop Science and Coordinator of the Section of Agronomy,
University of Milan
Aldo Ceriotti Research Director, IBBA - Institute of Biology and Biotechnology - CNR
Liliana Coppola Executive Structure Protection of the person, promotion of health and hygiene of food, the
Directorate General of Health, Lombardy Region
Fiorella Ferrario Manager Organizational Unit Development of Innovation, Cooperation and Value of
Production, Directorate General Agriculture, Regione Lombardia
Federico Neresini Associate Professor of Sociology, University of Padua
Ignatius Tobacco Professor of Applied Geophysics, University of Milan
Giorgio Varisco Technical Director Institute Zooprofilattico of Lombardy and Emilia Romagna
Vittorio Zambrini Director Quality, Innovation, Safety, Environment, Granarolo
We thank all the people who have worked with the Museum during the co-curating events and the school
Istituto Comprensivo B. Cavalieri - Milan.
The Open Night event is offered by PIÙTUA Milano - Il Gioco del Lotto
VISITOR INFORMATION
National Museum of Science and Technology Leonardo da Vinci
Address: Entrance Via San Vittore 21 20123 Milano | Exit via Olona 6 20123 Milano
Opening hours: In winter, Tue - Fri: 9.30 am – 5.00 pm; Sat, Sun and Holidays: 9.30 am – 6.30 pm. From May 1st to October 31st
2015: Tue-Sun 9.30 am – 7.00 pm; Sat till 9.00 pm
Closing days: Monday (open on Holiday Mondays and the 1st of June), 25th of December, 1st of January
Tickets:
full price 10,00 € | concessions 7,50 € for: under 25; adults accompanying children under 14 (max 2 adults); over 65; groups of over
10 people; teachers of public and private schools; conventions
special 4,50 €: students accompanied by teachers on booked visit;
Free entrance for: disabled visitors and accompanying person; children under 3
MUST SHOP: Tue- Sun: 10.00 am – 7.00 pm; Sat, Sun and Holidays: 10.00 am – 7.30 pm. Closed on Mondays.
Membership card
MUST SHOP sells 4 types of membership cards offering free access to the Museum for the card holder and one accompanying person
or family member.
Guided tours to the Enrico Toti submarine (in Italian)
The ticket for the guided tour of the submarine can not be sold separately from the Museum ticket.
Toti ticket is 8 euro (+2 euro for early booking) + Museum ticket
Tickets purchased at the Museum entrance are subject to availability. Tickets can also be booked by phone (02.48555330, Tue – Fri:
1.30 pm – 4.30 pm) or by email (infototi@museoscienza.it)
www.museoscienza.org | info@museoscienza.it | T 02 48 555 1
PRESS CONTACTS
National Museum of Science and Technology Leonardo da Vinci
Press Office
Deborah Chiodoni – Paola Cuneo
stampa@museoscienza.it
Tel. +39 02 48555 343 / 450 | Mob. + 39 339 1536030
PRESS MATERIAL
Photos, press releases (in Italian) and videoclips at http://www.museoscienza.org/areastampa