BA 290 Business Seminar Project—Marketing Majors, 3 credits
Describe the marketing
planning process and
marketing strategies.
Design the marketing
mix for different
competitive
environments.
Conduct market
research and relate that
information to the
design of the marketing
mix.
Tasks
Limited
100001B.Mgmt
E002,003,004
100001 M+Ent
E002,003,005,007,
012,013
100036 MktgA
E001,002,F001,
004,005,006,
K020,033
100001B.Mgmt
E002,003,004
100001 M+Ent
E002,003,005,007,
012,013,014
100037 BusEcon
A005,009,C002
100036 MktgA
B001,C001,003
F003,K016,017
020,021,027
100035 B.Comm
A004,006
100001B.Mgmt
E002,003,004
100001 M+Ent
E002,003,005,007,
012,013,014
100036 MktgA
F003,005,G001,
G005,K030,031
Shows little or no understanding
of the marketing planning process
and marketing strategies.
Explains some of the marketing
planning process and marketing
strategies but does not have a
clear understanding.
Central Oregon Community College
Basic
Marketing mix is not identified or
identified incorrectly. No link
between the marketing mix and
competitive environments.
Shows little or no understanding
of conducting market research
and how it can impact the
marketing mix.
Proficient
Advanced
Shows some
knowledge and
understanding of the
marketing planning
process and
strategies. Clearly
defines the planning
process and some of
the strategies.
Shows some
understanding of the
marketing mix with
minimal errors in
designing the mix for
some competitive
environments.
Shows adequate
knowledge and
understanding of the
planning process and
strategies. Clearly
explains the planning
process and the
strategies.
Shows superior
knowledge and
understanding of the
planning process and
strategies.
Demonstrates ability to
apply knowledge in the
business plan.
Shows adequate
knowledge of the
marketing mix with no
major errors in
designing the mix for
different competitive
environments.
Shows superior
knowledge of the
marketing mix.
Demonstrates ability to
effectively apply the
mix to different
competitive
environments.
Shows some
understanding of both
primary and
secondary market
research with minimal
errors in relating that
research to the
marketing mix.
Shows adequate
knowledge of primary
and secondary market
research with no
major errors in
relating the research
to the marketing mix.
Shows superior
knowledge of the
primary and secondary
market research
methods.
Demonstrates ability to
conduct research and
relates that information
to design an effective
marketing mix.
November 2009
Page 1 of 3
Tasks
100035 B.Comm
A004,006
100037 BusEcon
A005,009,013,
B006,007,C002,
010,E010
100001 M+Ent
E002,003,005,007
100036 MktgA
B001
Limited
Shows little or no understanding
of how to analyze or evaluate
competitors. No understanding
between direct and indirect
competition.
Basic
Shows some
knowledge of analyzing
and evaluating the
competition. Can
distinguish between
direct and indirect
competitors.
Proficient
Shows adequate
knowledge of analyzing
and evaluating the
competition both
direct and indirect.
Describe the consumer
decision-making process
and apply it to various
products/services to
create an effective
marketing mix.
100036 MktgA
F001-005,G005,
K016,017,021,
024,027,028,
029,030,031
Explains the consumer decision
making process but does not
have a clear enough
understanding to apply it.
Shows some
understanding of the
consumer decisionmaking process.
Clearly explains the
process and can apply
it to products/services
for at least two areas
of the marketing mix.
Understand the product
life cycle (PLC) and how
it applies to the
marketing mix.
100036 MktgA
F001-005,G001,
005,H003,H004,
005,K016-031
Shows little or no understanding
of the PLC. Explains 2 of the 4
stages but cannot apply it to the
marketing mix.
Shows some
understanding of the
product life cycle.
Explains all 4 stages
and can apply it to at
least 2 areas of the
marketing mix.
Shows adequate
knowledge and
understanding of the
consumer decisionmaking process.
Clearly explains the
process and applies it
to products/services
effectively for at least 3
areas of the marketing
mix.
Shows adequate
knowledge and
understanding of the
PLC. Clearly explains
each stage and its
impact to the
marketing mix.
Effectively analyze and
evaluate competitors.
Central Oregon Community College
November 2009
Advanced
Shows superior
knowledge and
understanding of
analyzing and
evaluating the
competition both
direct and indirect.
Creates a format
from which to
analzye and evaluate
competitors
effectively.
Shows superior
knowledge and
understanding of the
decision-making
process.
Demonstrates ability
to apply it to various
products/services to
create an effective
marketing mix.
Shows superior
knowledge and
understanding of the
PLC. Demonstrates
ability to apply the
PLC to create an
effective marketing
mix.
Page 2 of 3
Tasks
100036 MktgA
A005,B001,
F001-005,H003,
004,K024
Limited
Selects a pricing strategy but does
not consider the factors that affect
pricing. Explains how the pricing
affects at least two other areas of
marketing but does not have a
clear understanding.
Basic
Shows some
knowledge of pricing
strategies. Selects a
price that is based on
minimal identification
of the factors affecting
price.
Differentiate channels
of distribution.
100001 M+E
E007
100036 MktgA
H005,K021
Shows little or no understanding of
the different channels of
distribution.
Shows some
knowledge and
understanding of the
different channels of
distribution. Defines
each and how location
affects two other
areas of marketing.
Develop a promotional
mix to align with your
market strategies.
100036 MktgA
F002,003,004,
005,I002,003,
K021,027,028,
029,030,031
Shows little or no understanding of
the components of the promotion
mix. Explains how promotion
affects at least two other areas of
marketing.
Shows some
knowledge and
understanding of the
components of the
promotional mix.
Clearly explains how
promotion affects at
least two other areas
of marketing.
Develop pricing
strategies for different
market segments.
Central Oregon Community College
November 2009
Proficient
Shows adequate
knowledge of pricing
strategies and selects a
price based on
somewhat clear
identification of factors
that affect pricing.
Clearly explains how
pricing affects some
market segments.
Shows adequate
knowledge and
understanding of all
the different channels
of distribution. Clearly
defines each and how
location affects three
other areas of
marketing.
Shows adequate
knowledge and
understanding of the
components of the
promotional mix.
Clearly explains how
promotion affects
three other areas of
marketing.
Advanced
Shows superior
knowledge of pricing
strategies and selects
pricing based upon
clear identification of
factors that affect
pricing. Clearly
explains how pricing
affects all market
segments.
Shows superior
knowledge and
understanding of the
channels of
distribution. Clearly
explains how location
affects all other areas
of marketing.
Shows superior
knowledge and
understanding of the
components of the
promotional mix.
Clearly explains how
promotion affects all
other areas of
marketing and can
align the mix to the
marketing strategies.
Page 3 of 3