I. ASCRC General Education Form
Group
Group VII Social Science
Dept/Program
Management and Marketing Course #
Course Title
Prerequisite
U: MGMT 101
Introduction to the Entertainment Business
None
Credits
3
II. Endorsement/Approvals
Complete the form and obtain signatures before submitting to Faculty Senate Office
Please type / print name Signature
Date
Instructor
Scott Douglas
Phone / Email
243-5695
Program Chair
Klaus Uhlenbruck
Dean
Larry Gianchetta
III. Description and purpose of the course: General Education courses must be introductory
and foundational. They must emphasize breadth, context, and connectedness; and relate course
content to students’ future lives: See Preamble:
http://www.umt.edu/facultysenate/gened/GEPreamble_final.htm
In this course students are introduced to a wide array of business concepts and models. Students come
away with a basic understanding of the language of business and the frameworks explaining social
interaction in the workplace that will underpin much of their professional lives. In so doing, the
business of entertainment is used as a vehicle to illustrate the basic business concepts, models and
processes inherent to all organizations. Moreover, students learn successful methods for developing
strong social networks and for pursuing successful careers.
Given the wide breadth of the course, students will be introduced to various aspects and functions of
business that they are most likely to encounter during their professional lives. Topics include:
accounting, business ethics and corporate social responsibility, business policy and strategy, creativity,
diversity, economics, finance, human resource management, international business, leadership,
management information systems, motivation, new media, organizational structure, production, business
research methods and analysis, and teamwork.
IV. Criteria: Briefly explain how this course meets the criteria for the group. See:
http://www.umt.edu/facultysenate/ASCRCx/Adocuments/GE_Criteria5-1-08.htm
1) Systematically study individuals, groups or
social institutions:
Students are introduced to the basic
language, practices and processes inherent in
organizations (see list of topics under section
3), regardless of context.
Students are introduced to successful
methods for developing, working and
managing diverse individuals, groups and
organizations.
Students interact with several leaders of
major business institutions. They learn about
more and less effective methods for leading
organizations and their diverse members in
highly competitive and often ethically
challenging environments.
2) Analyze individuals, groups or social
After reviewing relevant business concepts
problems and structures; and/or
and theoretical models, students are provided
with current articles on organizational issues
that require them to analyze the problems
facing these institutions (often including
broader social issues). In so doing, students
must identify the organizational and social
implications within the articles, and make
effective recommendations based on the
theoretical models that they reviewed.
3) Give considerable attention to ways in which Students are introduced to basics methods
conclusions and generalizations are developed
for data collection for business research early
and justified as well as the methods of data
in the course. These methods include metacollection and analysis
analyses, field studies, surveys, laboratory
studies and case studies. Moreover, the
conceptual, instrumental and symbolic use of
research findings are discussed.
Additionally, students are introduced to
concepts and processes for assessing the
validity of research findings.
V. Student Learning Goals: Briefly explain how this course will meet the applicable learning
goals. See: http://www.umt.edu/facultysenate/ASCRCx/Adocuments/GE_Criteria5-1-08.htm
1) Students taking courses in the Sciences
Perspective will be able to: Describe the nature,
structure, and historical development of human
behavior, organizations, social phenomena, and
or relationships.
2) Use theory in explaining these individual,
group, or social phenomena; and/or
3) Understand, assess, and evaluate how
conclusions and generalizations are justified
based on data
Students will come away with an enhanced
understanding of how businesses organize
their physical assets and human capital to
effectively compete in industry. In order to
achieve this goal, students will review
various historical perspectives for business,
including management science (man-asmachine), human relations and total quality
perspectives, in addition to reviewing the
various aspects and functions of business
described in Part III.
Throughout the course students are
introduced to major theoretical frameworks
to explain individual, group and
organizational phenomena. For instance, at
the individual level students are introduced
to motivation and goal-setting frameworks
including Maslow’s Hierarchy, Equity
Theory, Expectancy Theory, McClelland’s
Needs Theory, Alderfer’s ERG Theory, and
the Job Characteristics Model. At the group
level, students are introduced to Tuckman’s
Group Development Model and Rational,
Normative and Garbage Can Decision
Making Theories. At the organizationalsocietal level, students are introduced to the
Workplace, Social Exchange Model, and
various leadership and influence
frameworks (e.g., Trait Based, Contingency,
Path-Goal and Transformational
perspectives)
Students are engaged in discussions of how
the various theories described above have
been supported and/or contradicted through
academic study and through practical
experiences (e.g., as described and
discussed by visiting leaders of
organizations). Moreover, students discuss
limitations for generalizing the findings of
systematic studies by assessing issues
concerning their internal and external
validity.
VII. Syllabus: Paste syllabus below or attach and send digital copy with form.  The syllabus
should clearly describe how the above criteria are satisfied. For assistance on syllabus
preparation see: http://teaching.berkeley.edu/bgd/syllabus.html
The University of Montana – School of Business Administration
Course:
Title:
Class Time:
Room:
Credits:
Req’d Text:
MGMT 101
Intro. to the Entertainment Business
12:40-2pm MW
GBB 122
3 hours
Course Resource Packet of
Selected Readings and Database Keys
Instructor: Douglas & Webster
Office:
GBB L35B
Office Hours: 8:00 - 10am M/W
or by appointment
Office Tel: 243-5695
Cell:
529-0310
E-Mail:
scott.douglas@business.umt.edu
COURSE OVERVIEW:
Welcome to Introduction to the Entertainment Business. The primary goal of this course
is to introduce you to the language and theoretical frameworks for understanding
business, regardless of context. To accomplish this goal, we will use the business of
entertainment as a vehicle of introduction and illustration for the language of business
and the models upon which our understanding of business is founded.
Throughout the course we will discuss how our understanding of business is developed
through research and critical assessment of research findings. Additionally, students will
engage instructors and guest experts in discussions that examine the extent business
practices reflect the theoretical frameworks studied in the course. Thus, students will
come away with a better understanding of general business models and their application
to the workplace.
SCHOOL OF BUSINESS ADMINISTRATION/MISSION STATEMENT
The faculty and staff of the School of Business Administration at The University of
Montana – Missoula are committed to excellence in innovative experiential learning and
professional growth through research and service.
SCHOOL OF BUSINESS ASSESSMENT AND ASSURANCE OF LEARNING
As part of our assessment process and assurance-of-learning standards, the School of
Business Administration has adopted five learning goals for our undergraduate students:

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

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Learning Goal 1 – SoBA graduates will possess fundamental business
knowledge/integrated business knowledge.
Learning Goal 2 – SoBA graduates will demonstrate communication skills.
Learning Goal 3 – SoBA graduates will possess problem solving
skills/creative thinking skills.
Learning Goal 4 – SoBA graduates will have an ethical awareness and
demonstrate ethical decision making.
Learning Goal 5 – SoBA graduates will demonstrate the use of
technological skills for communication and problem solving.
ADA ACCOMMODATION STATEMENT:
Students with any type of documented disability that may interfere with learning in this
class may negotiate a reasonable accommodation with the instructor early in the semester.
ACADEMIC INTEGRITY:
At minimum, if you cheat on an assignment, you will receive an F in this course.
Moreover, plagiarism, defined as quoting or paraphrasing passages from other sources
and then placing them in your paper(s) without referencing the original source, also
constitutes cheating.
COURSE REQUIREMENTS AND ASSIGNMENTS:
It is suggested that you read the required assignments prior to the first day they are
scheduled to be discussed in class. The required reading is considered a minimum. Thus,
we hope that you will be actively reviewing other current literature and topics of related
interest. Without your input, our course is limited to the instructors’ interpretations.
1)
Exams (30%):
There will be 3 exams based on class discussions,
reading materials and guest presentations.
Performance on each test = 10% of total grade.
THERE WILL BE NO MAKE-UP EXAMS GIVEN
WITHOUT THE PRIOR, EXPRESSED AND
WRITTEN APPROVAL FROM INSTRUCTOR .
2)
Questions for Experts (24%): Throughout the semester the class will be visited by
several guest instructors who are considered experts in
their fields. For each guest speaker, students will
prepare and submit three questions that they would
like to see addressed by the speaker. In order to
accomplish this task we expect that students will
conduct research on each speaker’s area of expertise
and relate their questions to the theoretical models
discussed in class. We anticipate that there will be 1215 guest speakers throughout the semester, and that
these questions will be prepared and submitted for at
least 12 of them.
Each set of questions = 2%. The submitted questions
must be of a relevant nature (i.e., must be related to
the theoretical frameworks and/or studies discussed in
class) or they will not be accepted. Additionally, all
questions must be submitted at least one class prior to
the speaker’s presentation.
3)
Current Event Articles (25%) We will host 5 class sessions to discuss current events
in the entertainment business, and how these events
are related to basic theories and related findings in
business. We provide the articles prior to the day they
are to be discussed in class. Students are required to
attend these sessions.
4)
Attendance (20%):
5. Resume & 1 p. fact sheet (1%)
Students are required to attend all presentations by
guest speakers. More specifically, students will lose
4% of their class grade for each session that they miss
when a guest speaker presents. However, students that
miss 5 or more presentations by guest speakers will
receive an “F” for the class.
At the beginning of the semester you must submit (in
electronic form) a resume (see schedule below).
Additionally, you will be asked to fill out and turn in a
fact sheet indicating any work experience that you
have had related to the entertainment business.
93 - 100 A
90-92 A87-89 B+
84 – 86 B
80-83 B77–79 C+
74-76 C
70 – 73 C69 or below F
Please note that grades are not rounded up at the end of the semester.
Grading
SCHEDULE FOR TOPICS
1) January 26th: Course Overview
a. Review syllabus
b. Review theoretical/historical perspectives on business
i. Management Science
ii. Human Relations
iii. Total Quality Movement
c. Review common methods for business research
i. Case Studies
ii. Field Studies
iii. Laboratory Studies
iv. Surveys
v. Meta-analyses
d. Review common uses of research
i. Instrumental
ii. Conceptual
iii. Symbolic
iv. Examples from the business of entertainment
e. Review concepts for assessing study results
i. Validity
ii. Generalizeability
2) January 28th: The Language of Business
a. Review basic concepts for business
b. Review basic forms used in business
3) February 2nd: Guest speaker – Cheryl Minnick (questions not required)
a. Business Ethics
i. Review model for ethical decision-making in organizations
ii. Kennedy Doctrine for Consumer Rights
iii. Establishing codes of conduct
iv. Basic rules of thumb in business ethics
b. Review of the basic functional areas of business
c. Discuss the development of a professional resume
i. Content specific to functional areas of business
ii. Content specific to areas of business expertise
iii. Examples from the business of entertainment
4) February 4th: International Business-Economics, and Structures
a. Review of International Business and Economics
i. Economics of supply and demand
ii. Monopolies v. Oligopolies
iii. Infrastructure
iv. Gross Domestic Product
v. Planned v. Free-Market Economies
vi. Inflation v. Deflation
vii. Tariffs and Quotas
viii. Examples from the business of entertainment
b. Review Business Structures
i. Small Business
ii. Franchising
iii. Joint-Ventures
iv. Corporations
v. Non-Profits
vi. Mergers & Acquisitions
c. Fun/Historical Quiz
5) February 9th: Motivation, Leadership, Teamwork and Creativity
a. Theories of Motivation
i. Maslow’s Hierarchy
ii. McClelland’s Needs Theory
iii. Alderfer’s ERG Theory
iv. Herzberg’s 2-Factor Theory
v. Equity Theory
vi. Expectancy Theory
vii. Job’s Characteristics Model
b. Theories of Leadership
i. Trait-Based Theories
ii. Contingency Theories
iii. Transformational v. Transactional Leaders
6) February 11th: Teamwork and Creativity, and Marketing and Promotion
a. Fostering Creativity and Teamwork in the Workplace
i. Individual, Group and Organizational Characteristics
ii. Tuckman’s Model of Team Development
iii. Issues Pertaining to Diversity, Teamwork and Creativity
b. Marketing Concepts
i. Marketing for Person, Place, Event, Cause and Organization
ii. Gathering and Analyzing Marketing Data
iii. Determinates of Consumer Behavior
iv. Relationship Marketing
c. Promotions
i. Public Relations
ii. Promotional Planning
iii. Push v. Pull Strategies
iv. Personal, Creative and Missionary Selling
v. Pricing Concerns
vi. Leveraging New Media
7) February 16th: Holiday
a. Students review handouts on Decision-Making
i. Rational Decision Making
ii. Normative Decision Making
iii. Garbage Can Decision Making
b. Students review handouts on Negotiations
i. Fixed Pie v. Distributive Perspectives
ii. 10 Reccomendations for Effective Negotiations
8) February 18th – Business Policy and Strategy
a. Tools for Developing Business Strategy
i. Internal v. External Analysis
iii. Integrative Analysis
iv. Using Management Information Systems
9) February 23rd: Guest Speaker-Marlene Hendrickson
a. Negotiating Effectively
b. Using Market Research
c. Making Effective Decisions
10) February 25th: Exam 1
11) March 2nd: Current Events Discussion #1
12) March 4th: Guest Speakers – Staninger and Bingham
a. Person Marketing
b. Team Development
c. Team Leadership
d. Contracts and Negotiations
13) March 9th: Guest Speaker – Mary Muse
a. Managing Physical Assets v People
a. Motivation
b. Leadership
14) March 11th: Guest Speaker –Lou Raiola
a. Cause-Related Marketing v. Event/Person-Related Marketing
15) March 16th: Production, Finance and Accounting
a. Flexible v. Customer Driven
b. Production Management
c. Production Layout
d. Locating Facilities
e. Ratio Analysis
f. Funding Entrepreneurial Activities
g. Accounting Statements
h. Break-Even Analysis
16) March 18th: Guest Speaker – Jerry Molen and Peter Rosten
a. Film Production
b. Raising Capital for Projects
c. Developing and Maintaining Major Budgets
d. Negotiating with Agents, Actors and Directors
17) March 23rd: Guest Speakers – Dave DeVore
a. Music Production
b. Managing, Leading and Motivating Artists
c. Developing Creativity
d. Critiquing Creative Projects
18) March 25th: DVD – Current Events Discussion #2
19) Spring Break
a. Students review notes on Entrepreneurship
b. Students review notes on Accounting and Finance
20) April 6th: Exam 2
21) April 8th: Guest Speaker – Geoff Sutton
a. The need for entrepreneurship in Down Economies
b. Traditional and Non-Traditional Marketing
22) April 13th : Current Events Discussion #3
23) April 15th: Guest speaker – TBA
a. Using New Media and Creating an Online Presence
b. Leveraging the Internet
24) April 20th: Guest Speaker – TBA
a. Developing and Implementing Business Strategy
25) April 22nd: Current Events Discussion #4
26) April 27th: Guest speaker – Marshall Freidman
a. Financing New Businesses
b. Funding for Entrepreneurs
27) April 29th: Guest Speaker – TBA
a. Global Implications for Conducting Business
28) May 4th: Exam #3
29) May 6th: Current Events Discussion #5
*Please note: As an instructor of a general education course, you will be expected to provide
sample assessment items and corresponding responses to the Assessment Advisory Committee.