Guidelines for Email Signatures
We have put together a standard email signature for all of us to use so that Big Brothers Big
Sisters can put forth a common look and feel with a consistent message within our
communications. Consistent messaging strengthens the Big Brothers Big Sisters brand and
is necessary to effectively communicate who we are to the public.
“Of America” Version
[Name]
[Title]
Big Brothers Big Sisters of America
230 North 13th Street • Philadelphia, PA 19107
Tel: [XXX XXX XXXX] Fax: [XXX XXX XXXX] Cell: [XXX XXX XXXX]
BigBrothersBigSisters.org
[Call to action]
This e-mail contains PRIVILEGED AND CONFIDENTIAL INFORMATION intended only for the use of the Individual(s)
named above. If you are not the intended recipient of this e-mail, or the employee or agent responsible for delivering this to
the intended recipient, you are hereby notified that any dissemination or copying of this e-mail is strictly prohibited. If you
have received this e-mail in error, please immediately notify us by e-mail at [INSERT EMAIL ADDRESSFirst.Last@bbbs.org].
Local Agency Version
[Name]
[Title]
[Big Brothers Big Sisters Name]
[Street Address] • [City, State Abbreviation Zip Code]
Tel: [XXX XXX XXXX] Fax: [XXX XXX XXXX] Cell: [XXX XXX XXXX]
[Web Address]
[Call to action]
This e-mail contains PRIVILEGED AND CONFIDENTIAL INFORMATION intended only for the use of the Individual(s)
named above. If you are not the intended recipient of this e-mail, or the employee or agent responsible for delivering this to
the intended recipient, you are hereby notified that any dissemination or copying of this e-mail is strictly prohibited. If you
have received this e-mail in error, please immediately notify us by e-mail at [INSERT EMAIL ADDRESSFirst.Last@bbbs.org].
Page 1 of 3
Email Signature Guidelines
Updated November 2010
Calls to Action (Also in Spanish)
Please choose a Call to Action from the list below to add to your address blocks. If you don’t
find one that fits your needs, please email Jammie O’Brien (jammie.o’brien@bbbs.org) or call
(215) 665-7753.
1. Every time you donate money or time to Big Brothers Big Sisters,
you help a child reach their potential.
Start Something™ today at BigBrothersBigSisters.org
Spanish version:
Cada vez que Usted dona su dinero o su tiempo a Big Brothers Big Sisters, ayuda a un niño a
alcanzar su potencial. Inicia un cambio y ponte en compromiso con
BigBrothersBigSisters.org
2. Start Something™ for a child today.
Donate or volunteer at BigBrothersBigSisters.org
Spanish version:
Construye un futuro para un niño. Dona dinero o se voluntario en BigBrothersBigSisters.org
3. Start Something.™
Imagine the Possibilities. What Will You Start?
BigBrothersBigSisters.org
Spanish version:
Comienza a hacer un cambio por todos.
Imagina las posibilidades. ¿Que es lo que tu harías para tu comunidad?
BigBrothersBigSisters.org
4. Start Something.™
Donate. Volunteer. Advocate.
Get Started at BigBrothersBigSisters.org
Spanish version:
Comienza hoy y ponte en marcha.
Dona tu dinero. Se Voluntario. Haz Cabildeo. Comprométete
Entra a BigBrothersBigSisters.org
Page 2 of 3
Email Signature Guidelines
Updated November 2010
Please Note:

We haven’t used our logo because if we did every email will have an attachment. This
is a problem for sorting and storage.

The background color is white.

The purple to be used is “violet” (call to action statement and website)-- See the
examples on page one for examples of the areas to be called out in color)

Font for copy: Arial

Font for Start Something™: Verdana Bold, Verdana Regular

Point Sizes for fonts –

Name and Tagline - 10 pt

Organization name, address, phone numbers, and website – 10 pt.

Call to action –11 pt

Disclaimer – 9 pt

Remote staff should use their local address instead of the national address.

Our legal counsel provided us with the disclaimer to be used. It should be used on all
e-mail correspondence (for both internal and external communications).

Your mobile phone number is optional.

Please be sure to customize the areas of this email signature that are in [brackets]
before cutting and pasting it into your email.
Page 3 of 3
Email Signature Guidelines
Updated November 2010