Phenotypic Characterization: A Novel Methodology to Improve Wellness through Individualized Risk Prediction The PhenotypeIT ModelTM A phenotype (pronounced fee´-noh-type) is the expression of physical characteristics and biological traits unique to each individual. A phenotype is determined by the genetic makeup of an individual, influences from environmental factors, behavioral patterns, including exercise, fitness and nutritional choices and the interaction of these influences. Phenotypic characteristics, or traits, are related to an individual’s genetic makeup, and importantly to the way in which this genetic makeup interacts with the environment into which an individual is born, grows and matures. Genes contain information that is needed for the development and expression of many of traits that comprise one’s phenotype. The process of genetic expression contributes to the phenotype by providing the basic building codes and instructions, but these instructions are more often than not greatly affected by the environment and our choices of lifestyle patterns. Unique phenotypic traits of each individual are an important source of information that can be used to predict the potential onset of many important health conditions, like heart disease, diabetes and osteoporosis. For diseases like these, a significant proportion of an individual’s health profile is affected by lifestyle and environmental influences that assume an importance beyond that of simple genetic makeup. For example, a person may have a genetic predisposition to mild increases in cholesterol, but ingest excess saturated fats, and an overall excess of calories with minimal exercise. In such a case, this person would have a phenotypic expression indicating significant risk of heart disease above and beyond that of a simple genetic predisposition, and information regarding cholesterol, fat distribution pattern and specific nutritional intake together could be used to predict heart disease. Critically, Copyright © 2010 PhenotypeIT, Inc. Do Not Reprint or Distribute these environmental factors, are modifiable, and can be used in sophisticated modeling paradigms to identify disease before it happens, and in this way to improve wellness and ultimately to reduce health care costs for the consumer, insurance organization and employers. An important philosophy and unique emphasis of the PhenotypeIT platform, is that disease prevention is much more cost effective than other strategies to reduce health care costs after diseases have occurred and require expensive management strategies. Assessing an individual’s phenotypic traits can be a very accurate way to predict risk of chronic disease. Physical characteristics and traits, such as weight, height, pattern of fat distribution [central fat accumulation (apple shape) vs. peripheral fat accumulation (pear shape)], blood pressure and basic laboratory values can be easily obtained and used for disease risk prediction. The advantage of this approach, over one that focuses exclusively on genetic composition, is that these traits may well be modifiable, whereas genetic composition is fixed. Moreover, no one gene has been discovered yet for many of the common chronic polygenic disease such as obesity, diabetes and heart disease which drive health care costs and account for major morbidity and mortality in our society. In contrast to other health risk assessment strategies, the PhenotypeIT platform dose not simply utilize static health information on disease status, but uses risk prediction algorithms based on dynamic and modifiable characteristics and critically provides the tools, resources and knowledge to make these changes, through an individualized web-based portal. The power of assessing phenotypic expression lies not only in prediction and improvement in heath risk for the individual, but also in the aggregation of this data for large organizations, such as employers, insurance companies and point of contact health care organizations. The unique ability of PhenotypeIT to provide this aggregated, but de-identified, data back to these organizations in a HIPAA compliant manner will further reduce health care costs. This information will allow these organizations for Copyright © 2010 PhenotypeIT, Inc. Do Not Reprint or Distribute the first time to look at group characteristics in terms of predicted diseases, and offer tailored lifestyle modification and coaching, to meet the needs of their specific group and individual employees/clients. Generalized programs that do not match specific data to recommendations for lifestyle prescriptions are not likely to be effective. In contrast, programs that uniquely develop and utilize such dynamic information, matching needs to specific lifestyle programs, will be much more effective in terms of disease prevention and ultimately cost reduction. By focusing on critical information provided by the assessment of simple phenotypic traits, PhenotypeIT has developed a novel, dynamic strategy to improve wellness, prevent disease and reduce health care costs. Copyright © 2010 PhenotypeIT, Inc. Do Not Reprint or Distribute