Press Release
16 February 2011
How smart and contactless technologies are changing everyone’s lives
Asian Sesames to reward innovation on 29 March 2011 at CARTES in Asia
Hong Kong, 16 February 2011. Imagine a world where there are no fake goods, no one needs to carry a wallet or
where cars make meals. In just a few years, smart and contactless technologies such as NFC, RFID and the ‘Internet of
Things’ could make this possible.
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Wallets may become a thing of the past. According to a recent (February) report sponsored by Mastercard,
mobile and contactless payments will experience immense global market growth over the next five years,
reaching US$680 billion and US$320 billion, respectively. In Beijing, China Unicom launched its SIMpass in
January, giving the public contactless mobile payment on thousands of buses, taxis and in businesses,
including the car parks, supermarkets, restaurants, pharmacies, cinemas, public telephones. SIMpass
has more than two million users in more than 20 cities and provinces of China, including Beijing,
Hunan and Jiangsu.
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In the future, fake goods may become obsolete. All products including pharmaceuticals could be tagged with
RFID (radio frequency identity) chips to prevent fakes. For example garment manufacturers such as Gerry
Weber already implant chips into their care labels to stop copying. In just a few years, these RFID chips will
be so small that they may be used to tag all manner of products to prove authenticity.
Machines will talk to each other to make peoples’ lives easier. When people arrive home by car, the car could
potentially switch on the air conditioning unit, the air conditioner could switch on the TV and microwave and
so on. According to Analysys Mason, the consumer ‘Internet of Things’ will grow to almost 16 billion
connectable devices worldwide by 2020.
Innovations such as these and many more will be showcased and discussed at CARTES in Asia exhibition and
conference on 29 – 31 March 2011 at AsiaWorld-Expo, Hong Kong. Over 170 exhibitors and more than 4,000 trade
visitors are expected.
On Tuesday 29 March, 2011, the first day of CARTES in Asia, The Asian Sesames Awards will announce the most
innovative smart technology application in Asia Pacific. Jury members include Frank Xu, chairman of the Smart Card
Forum of China and Greg Pote, chairman of the Asia Pacific Smart Card Association. Last year’s winning product was
Watchdata’s DBS Live Fresh 3-in-1 credit card that combined banking, transport and retail payments on a single chip
dual interface smart card and used in Singapore.
Professionals from the fields of banking, security, IT, electronics, retail, telecoms, logistics and government who are
responsible for innovation cannot afford to miss this trade show and conference.
Sources: BBC News, NFC News, Analysys Mason
These topics will be covered in the following conferences:
Mobile payments & financial services (Wednesday 30 March – 10am-12.30pm)
Asian consumers as the largest mobile users are increasingly using their mobiles to pay. Smart phones are opening up
new opportunities in mobile banking: NFC, payments & mobile financial services. What are the latest trends? What are
the challenges to ensure security for consumers?
Chairman’s introduction: M. Sebastien TORMOS – Chairman, GlobalPlatform – USA
Speakers: China Telecom Group, Watchdata, Gemalto, Sunward Telecom
Convergence & Mobility (Thursday 31 March – 2pm - 5.30pm)
Whether it’s the world of identity, networks, mobility & contactless, convergence is evolving based on a more
important cooperation between all the stakeholders to develop products and services with a better performance to
increase the chance of success and uptake the market. This trend will be illustrated in the session.
Chairman: M. Gérard DE MOURA – Managing Director, Galitt – France
Speakers: American Express, Multos International, Giesecke & Devrient, GlobalPlatform, Oberthur Technologies, RFI
Global
NFC & contactless applications (Wednesday 30 March – 2pm-5.30pm)
2010 has been a good year for the take up and deployment of NFC and contactless services across the world. What
types of NFC applications have to be developed to meet user’s needs? What are the technical challenges:
Interoperability, multiple form factors including mobile phones? This conference will look at the many aspect of NFC
development that will drive NFC adoption.
Chairman: M. Craig RICHMAN - Member, NFC Forum
Speakers: DeviceFidelity, Gemalto, Giesecke & Devrient, Fime, Sony, Verayo
Internet of Things / M2M applications (Thursday 31 March – 9.30am-01.00pm)
Consumers and Citizens are definitively looking for more convenience and simplicity in their everyday life, with secure
and personalized tools to protect their interaction with the digital world. The purpose of this conference about the
Internet of Things is to look at what will be the main challenges and to anticipate what will be needed to satisfy the
expectations of billions of Consumers and Citizens.
Chairman: M. Gerald SANTUCCI – Head of Unit, European Commission
Speakers: CIITA, Giesecke & Devrient, Watchdata, Sierra Wireless, University of Paris Dauphine, Gemalto
About CARTES in Asia
Date:
Opening times:
Place:
Organiser:
Website:
29-31 March 2011
29 March - 2.00pm to 5.30pm
30 & 31 March - 9.30am to 5.30pm
Hong Kong – AsiaWorld-Expo
COMEXPOSIUM
www.cartes-asia.com
For trade visitors only
CARTES in Asia is a regional Exhibition for the APAC market and a high-level Congress covering digital security
and smart technologies.
For its first edition in March 2010, CARTES in Asia brought together 116 exhibitors from the smart card and digital
security industry and took its place among the major events dedicated to smart technologies worldwide. 2813
visitors from banks, telecoms, administration, IT security and retail sectors, had the opportunity to discover
innovative technologies for card manufacturing, authentication solutions, payment solutions, mobile security and
other innovative technical solutions.
25 years experience at high level, international card business events
The CARTES team organises the sector’s leading international event CARTES & IDentification in Paris which
celebrated its 25th anniversary in 2010 with 432 exhibitors and 18,768 international visitors . CARTES has promoted
smart technologies and presented the main market trends and innovations through the most appropriate forms
including conferences programme, SESAMES Awards, animation areas, specific exhibition and demonstration areas.
CARTES events are organized by COMEXPOSIUM, the leading French profesional trade fairs organizer, offering a
high level of service and premium quality standards for exhibitors and visitors.
Strong partnerships with main regional media and associations
CARTES in Asia will benefit from the strong support of major regional associations, authorities and local
development agencies to gather all the components of the smart technology value chain in the Asia Pacific region.
Contact
For more information, obtain photographs or to arrange interviews please contact Mandy Queen at CRED
Communications Ltd (English media) on +852 96847365 or email mandy@credcommunications.com and
contact Otis Kung (Chinese media) on otis@credcommunications.com or telephone +852 96843926 .