For Immediate Release
(Editor’s Note: Artwork Available upon request.)
EMBARGOED until MONDAY, October 22, 2012 @ 9:00am ET / 6:00am PT
Telerik Unveils Icenium – The Industry’s First Integrated Cloud Environment
Icenium Reinvents Cross-Platform Mobile Development by Eliminating Mobile SDKs, Enabling
Web Developers to Leverage Existing Skills to Build Hybrid Apps via a Web Browser
WALTHAM, MA, October 22, 2012 – Telerik, an end-to-end provider of software application,
lifecycle and content management solutions, today announced the availability of Icenium, the
industry’s first Integrated Cloud Environment (ICE), reinventing cross-platform mobile
development. Icenium combines the power and flexibility of the cloud with the convenience of a
local development environment, simplifying developers’ ability to write code seamlessly, with
unparalleled productivity. With Icenium, developers are no longer tethered to a place, nor are they
beholden to a single platform – they are instead free to code on Mac OS X or Windows and target
iOS or Android easily. Telerik is advancing mobile app development with a breakthrough
alternative that replaces the outmoded IDE approach and offers developers the most technologically
advanced tools and modern coding environment.
As the number of platforms and mobile devices of varying shapes and sizes continue to grow
exponentially, developers are saddled with having to manage multiple development environments.
With Icenium, there is no need to download, configure and manage a myriad of SDKs, compilers,
software packages and tools. By exposing SDKs through a cloud service, Icenium has decoupled
the coding environment from the platform dependencies, enabling developers to focus on
innovation, instead of managing cumbersome, platform-specific development environments.
“Icenium is a great pathway for developers creating hybrid apps – those that look and feel native,
are built once, published through app stores and work on multiple platforms,” said J. Gerry Purdy,
Ph.D., principal analyst, MobileTrax LLC. “It’s a cloud-based development environment that
provides what developers need as a service to target the most relevant device platforms available.
Icenium is a great step forward for those who want to get to market quickly and cost-effectively
with a great app.”
Icenium enables developers to use their existing HTML5, CSS and JavaScript skills to create and
deploy hybrid applications that run natively on Apple iOS and Google Android mobile platforms.
They can also easily leverage device APIs, including those for camera, accelerometer and
geolocation – with integrated support for Apache Cordova.
“The Icenium development environment allowed us to take a client’s concept from idea to working
hybrid mobile app in nine days! The best part was we leveraged our existing JavaScript and
HTML5 skills, accessed native device features like the camera, and exceeded expectations by being
able to deploy working versions to both iOS and Android. We’re going to be seeing a lot more
Icenium in our mobile development efforts,” said Jeff Monteforte, CIO, Access Mobility, Inc.
Helping Mobile Developers Get More Done Faster and Easier
Icenium’s approach to mobile app development combines tools for coding, simulating, debugging,
deploying to devices and publishing apps and leverages cloud-based services. Compared to all other
existing frameworks, which require the setup and configuration of different development
environments for each platform, Icenium requires zero SDKs, making it a snap to be up and running
in minutes, because it only requires a web browser. Developers can now build iOS apps without
owning xCode or a Mac, and Android apps can be built without Eclipse or the Android SDK.
A subscription provides developers with the complete toolset comprised of Icenium Graphite, an
installed version for PCs, and Icenium Mist, the browser-based version. The toolset delivers all of
the modern capabilities that developers expect: syntax coloring and formatting, real-time error
detection, refactoring, code navigation and integrated version control. Icenium even helps
developers cross the finish line with streamlined app publishing assistance and support, replacing
the hassles associated with publishing apps to the App Store or Google Play.
Capabilities available within the Icenium environment include:
 Apache Cordova: enables developers to leverage their existing skills in HTML, CSS and
JavaScript to build hybrid applications that run on multiple mobile device platforms.

Icenium LiveSync: lets developers review changes made in real-time across all connected
devices without having to waste time recompiling for every change and for each device.

Icenium Device Simulator: enables developers to immediately see how apps look and behave
across multiple device platforms and form factors before actually deploying to physical devices.

Icenium Ion: makes deploying and testing apps on any Apple iOS device easy, by eliminating
the need for provisioning. Simply scan the project QR code and in seconds, the app is installed
and running.

Kendo UI Mobile Integration: Telerik’s complete solution for web and mobile development,
developers can leverage its unique adaptive rendering to target multiple phone and tablet
platforms with a single UI codebase.
“By harnessing the power and flexibility of the cloud, Icenium is helping developers successfully
keep up with today’s rapidly evolving marketplace. It delivers unparalleled productivity and
efficiency, letting developers focus on designing and coding great apps, rather than managing
multiple environments. Icenium is a game changing solution that gives developers the access and
ability to innovate quickly and easily, without being tethered to a place or specific platform,” noted
Doug Seven, executive vice president of Telerik.
Pricing and Availability
As a special introductory offer, Icenium is now available for download for free through May 1,
2013. An Icenium subscription includes access to Icenium Graphite and Icenium Mist. Both
Graphite and Mist can work individually or in tandem to provide a modern productivity tooling and
portability environment with the flexibility for the developer to work as they see fit. For additional
information about Icenium, please visit http://www.icenium.com/.
About Telerik
Telerik is a market-leading provider of end-to-end solutions for application development, software
testing, agile project management, reporting, and content management across all major Microsoft
development platforms. Telerik’s award-winning software development products enable enterprises
and organizations of every size to generate tangible productivity gains, reduce time-to-market, and
stay on time and under budget. With tens of thousands of users in more than 90 countries around the
world, Telerik’s customers include numerous Fortune 2000 companies, academic institutions,
governments, and non-profit organizations. For additional information about Telerik, please visit
www.telerik.com or follow @telerik on Twitter.
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Press Contacts:
Carmen Hughes
Ignite Public Relations
Tel: 650.227.3280 #101
carmen@ignitepr.com
Erica Burns
Telerik Inc.
Tel: 888.365.2779 #154
Erica.Burns@telerik.com