DONOR APPRECIATION GUIDE Comprehensive Edition Why

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DONOR APPRECIATION GUIDE

Comprehensive Edition

W HY T HANK D ONORS ?

1.

Increase awareness of childhood cancer

2.

A donor who is appreciated is more likely to donate again.

3.

Show the donor how his/her money is making an impact in the lives of the Four Diamonds families

 Every THON donor is contributing to the fight to conquer pediatric cancer!

S IMPLE S TEPS TO E NSURE T HAT Y OUR D ONORS F EEL A PPRECIATED :

1.

Collect THONvelopes as they are returned to your organization members.

2.

Track online donations credited to your organization

3.

Record donor information:

 Name

 Address

 Donation amount

4.

Ensure that respective organization member writes thank you note to donor.

5.

Thank you notes should be sent to EVERY donor, regardless of amount!

G ENERAL T IPS F OR Y OUR T HANK Y OU L ETTER :

Handwrite your note if possible

 Use THON stationary

 Sold at cost from the THON office (210 Hub ) or the THON store 10 cards for $3 or 20 cards for

$5

 Include photos and/or THON family updates

L OOKING T O S AVE M ONEY ?

 Phone calls and emails are inexpensive and effective ways of thanking

B E C REATIVE !

 If possible, include photos of your THON family and/or current THON experiences

 Add facts about childhood cancer

 Include your favorite inspirational quote or story

 Brainstorm your own ideas!

POST-THON IDEAS:

 Grab some copies of the Collegian the day after THON and give it to your donors… It does a great job explaining THON in pictures and words!

 Include your own photos from THON weekend

 Include a story from THON weekend

B ARE -B ONES S AMPLE T HANK YOU LETTER : P RE -THON W EEKEND E DITION

 It is really important that you add your own personal touches. Personalization is the KEY to making donors feel appreciated!

Dear____,

Hi ____! I hope everything is going well with you and the family! Thank you for your generous contribution to the Penn State IFC/Panhellenic Dance Marathon! Since 1977, Dance MaraTHON has raised more than $78 million for The Four Diamonds Fund at Penn State Hershey Children's Hospital. Collectively, donations to THON have the power to conquer childhood cancer. Your support is truly making a difference in the lives of countless families! Thanks again, ______! I can't wait to see you again over break. Tell the family I say hello!

For The Kids,

(Your name)

B ARE -B ONES S AMPLE T HANK YOU LETTER : P OST -THON W EEKEND E DITION

Dear____,

Hi ____! I hope everything is going well with you and the family! Thank you for your generous contribution to the Penn State IFC/Panhellenic Dance Marathon! You have helped us raise $___________ for

The Four Diamonds Fund at Penn State Hershey Children's Hospital. Collectively, donations to THON have the power to conquer childhood cancer. Your support is truly making a difference in the lives of countless families! Thanks again, ______! I can't wait to see you again over break. Tell the family I say hello!

For The Kids,

(Your name)

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