Module specification
1. 1. Factual information
Module title
OUFP505 Moving with Fashion
Module tutor
Module type
Taught
Level
5
Credit value
30
Notional
learning hours
300
2. Rationale for the module and its links with other modules
This module will examine the role of the ‘moving image’ and the ‘fashion film’ within the fashion
industry. The inclusion of ‘moving image’ within the fashion photographers practice has
developed over recent years. ‘Fashion film’ has now become an established part of the fashion
photographers’ output for self-promotion and to meet the requirements of client led briefs. This
module will introduce and develop the skills and knowledge required to produce ‘moving image’
outcomes. ‘Moving image’ may be explored further in the Level 6 ‘Extended Practice’ module.
3. Aims of the module
To facilitate the experience of producing ‘moving image’ outcomes through the application of
knowledge and understanding of current fashion industry practices.
To develop skills learnt in previous modules and apply knowledge and understanding for the
production of ‘moving image’ outcomes.
To develop practical skills using specialist photographic equipment and appropriate digital
software.
To ensure students are aware of the relationships and nuances of the ‘photographic still’ and
‘moving image’.
To promote a range of professional practices for the production of fashion images through the
use of different media.
4. Pre-requisite modules or specified entry requirements
As those required for entry to Level 5.
5. Intended learning outcomes
A. Knowledge and understanding
Learning and teaching strategy
At the end of the module, learners will be
expected to:
Lectures/Briefings: to introduce module content,
principles/theories and explore their relationship to
studio practice.
5A7: Demonstrate an understanding of
fashion imagery through identifying
contemporary and historical uses of ‘lens
based media’ within a range of contexts for
different audiences.
B. Cognitive skills
At the end of the module learners will be
expected to:
5B5: Analyse and evaluate the possibilities
and potential of the ‘moving image’ in relation
to the ‘photographic still image’ within the
context of the Fashion industry and the
production of creative outcomes.
Seminars/Workshops: Knowledge and
understanding are acquired through seminars and
directed independent learning activities.
Independent Research & Study: to develop selfdirected areas of interest and methods of selfevaluation appropriate to module content and
personal development.
Learning and teaching strategy
Workshops and Briefings: to introduce and
support the development of practical and
conceptual approaches to problem analysis, idea
generation and design development.
Seminars: to develop knowledge and
understanding within a supportive framework.
C. Practical and professional skills
Critiques: to enable students to relate their work to
a growing awareness of the link between theory
and practice and how this supports the evaluative
process.
Learning and teaching strategy
At the end of the module, learners will be
expected to:
Practical studio sessions: to develop skills
specific to student needs.
5C5: Develop practical work in response to a
defined brief that demonstrates professional
working practices in research, planning and
communications.
Practical Workshops: to support the development
of appropriate practical/technical skills appropriate
to module content and outcomes.
5C6: Identify and use a range of techniques
and technology for the production of fashion
imagery. Producing work to a technically
competent standard that realises concepts
and creative intentions.
Independent Studio Development / Drop in
Access: to further develop increasingly selfdirected areas of interest, practical skills and studio
practices appropriate to module content and
personal development.
D. Key transferable skills
Learning and teaching strategy
At the end of the module, learners will be
expected to:
Group Critique: to develop understanding and
skills in the critical analysis and evaluation of
individual progress and peer feedback.
5D5: Review and evaluate the experience of
using a range of media for the production of
Fashion imagery. Recognising the key
nuances and subtleties of the different
techniques and technologies used.
Independent Research & Study: to develop
individual areas of interest and methods of selfevaluation appropriate to module content and
personal development documentation in support of
personal performance.
6. Indicative content
This module will explore the use of ‘moving image’ within the context of the fashion industry. The
interrelationship between the moving and still image will be examined through a series of seminars
and workshops. Specialist skills and knowledge will be acquired through the use of appropriate
digital technology and techniques for the production of moving image outcomes. Workshops will
ensure that technical skills are gained to meet the practical requirements of set briefs. The
conceptual knowledge and practical skills gained in modules at Level 4 will be developed further to
produce creative final outcomes. Organisation of workload and time management skills will be
crucial to ensuring the requirements of briefs are completed to set deadlines. Opportunities to
collaborate with others will be encouraged and the benefits of working as a production team
highlighted. Analysis and critique of experiences and work produced will be essential for the future
development of practice. Peer review and tutor guidance will help raise awareness of potential
areas/pathways for future progression.
7. Assessment strategy, assessment methods and their relative weightings
Formative assessment
Workshops, tutorials and critiques.
Summative assessment:
100% - Project
8. Mapping of assessment tasks to learning outcomes
Learning outcomes
Assessment tasks
5A7
5B5
5C5
5C6
5D5
Portfolio (100%)
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9. Teaching staff associated with the module
Name and contact details
10. Key reading list
Author
Year
Rees-Roberts, N. 2015
Blanks, T. and
Sloman, P.
Jade, L.
2013
Mijovic, N.
2013
2012
Title
Fashion Film: Art and
Advertising in the Digital Age.
New Fashion Photography.
Publisher
Bloomsbury
Location
London
Prestel
Munich
Fashion Photography 101: A
Complete Course for New
Fashion Photographers.
“Narrative Form and the
Rhetoric of Fashion in the
Promotional Fashion Film” in
Film Fashion & Consumption,
Vol. 2, No. 2, pp. 175-186.
Ilex
Lewes
Intellect
Bristol
10. Key reading list
Author
Year
Green, D. and
2006
Lowry, J. (eds.)
Beckman, K. and
Ma, J.
Campany, D.
2008
2008
Title
Stillness and Time:
Photography and the Moving
Image.
Stillness Moving: Between
Cinema and Photography
Photography and Cinema
Publisher
Photoworks
Location
Brighton
Duke University Press
Durham,
NC.
London
Reaktion Books
11. Other indicative text (e.g. websites)
Exhibition, Research and Education project: http://www.fashioninfilm.com/
Fashion Photography Archive: http://www.bloomsburyfashioncentral.com/products/fashionphotography-archive
Academic Fashion Book Publishers: http://www.bloomsbury.com/us/academic/academicsubjects/fashion/
The Dazed Guide to Fashion Film: http://www.dazeddigital.com/fashion/article/17977/1/the-da-zedguide-to-fashion-film
Show Studios, The Home of the Fashion Film: http://showstudio.com/projects/tag/fashion_films
Independent Online Media Fashion Channel: http://filmsoffashion.com/
Berlin Fashion Film Festival: http://filmsoffashion.com/
The Home of Fashion Film, Show Studio: http://showstudio.com/blog/
Post-Production for the Digital Age, Yeah, It’s Magic: http://yeah-its-magic.com/
On-going Collection of Short Fashion Films: http://www.ravished-by-illusions.com/
Clothes on Film, Costume and Identity: http://clothesonfilm.com/
A Shaded View on Fashion: http://ashadedviewonfashion.com/
New York Fashion Film Festival: http://www.nyfff.com/about
London Fashion Film Festival: http://lfff.co.uk/
Fashion Film Festival Milano: http://fashionfilmfestivalmilano.com/#gallery
British Council, Dressing the Screen: The Rise of Fashion Film:
http://design.britishcouncil.org/projects/dressing-screen/
Video Curation: Stories & Fashion Films: http://modeconnect.com/project/film-fashion-video-cobanbeutelstetter-curation
Tokyo and Asian Fashion Video: http://www.tokyofashionfilm.com/
On-Line Photographic: Fashion/Lifestyle/Art/ Culture
125 Magazine http://www.125magazine.co.uk/
VOLT Magazinehttp://www.voltcafe.com/
Seesaw http://seesawmagazine.com/
Oh Comelyhttp://www.ohcomely.co.uk/
Lens Culture http://www.lensculture.com/
Used Magazine http://usedmagazine.co.uk/
Flakphoto http://www.flakphoto.com/
Visura http://www.visuramagazine.com/
Verve: Fashion & Art magazine http://www.verve-magazine.com/
Foam Magazine http://www.foam.org/magazine
Slave Magazine http://slavemag.com
Flux Magazine http://www.fluxmagazine.com/index.php/about-flux-magazine/
Another Magazine http://www.anothermag.com/
Hunger Magazine http://www.hungertv.com/
Dazed & Confused http://www.dazeddigital.com/