A very brief resume of Cream of the Crop
Cream of the Crop originated over twenty odd years ago as a catering
distributor working from New Covent Garden Market in London. Since then
the company has grown in stature and in 2009 it was taken over by Premier
Fruits to become the catering distribution arm of one of the largest fresh
produce conglomerates in the UK. Premier Fruits have interests across the
UK and abroad and has expanded year on year. However the one area of the
fresh produce industry missing from their portfolio was catering
distribution, and that’s where Cream of the Crop entered the picture. That was two years ago, and now
Cream of the Crop is one of the premium London based distributors serving London and the South of the
Country. The incorporation last year of another London based distributor to Cream of the Crop has
given the company the enviable position of being able to call on a Management team that has extensive
experience in Catering Distribution, and with the Premier Fruits portfolio it has created a formidable
presence in the industry.
We employ over seventy experience staff, all fully trained in their fields of
work and we have over thirty fully refrigerated delivery vehicles ranging in
size from 3.5 tons to 7.5 tons. Our distribution area currently ranges from
Luton and Stevenage in the North to Canterbury and Maidstone in the East
across to Oxford and Banbury in the West and Brighton and Southampton in
the South. However we are in a position to change and expand our area as and
when required. We are currently exploring the possibility of opening a new
distribution depot based at one of the Premier Companies in Portsmouth, so opening up a whole new
region for us to expand into.
Cream of the Crop also own our own UK sourcing company called Desiree, a
company that has forged links with many growers and farms throughout the UK
promoting UK produce and helping UK growers to send their produce to the
central markets throughout the country, in fact we supply many of our
competitors with UK produce through Desiree. Our purchasing policies require
us to procure home grown products from proven sustainable sources as a matter
of course in front of imported produce whenever possible, price and quality
permitting. We have recently purchased our own farm from whence we will
produce herbs and other produce for the UK market, and this farm is within the
M25 so it is definitely local to the capital!
Having the backing of one of the major industry players gives Cream of the Crop a huge advantage over
other companies in our trade, namely that we have tremendous purchasing power, the ability to
purchase top quality produce at rates many companies cannot compete with.
This means we are in a position to pass this advantage onto our clients in the
form of discounts, rebates and very competitive price schedules. That is not to
say that we are the cheapest, but we offer value for money that cannot be
beaten. This along with our experience and knowledge of our trade has
enabled us to move onwards and upwards but at a rate that we can control.
That way we are able to expand without pressure, providing a top quality
service at very competitive rates by making sure that we do what we say we will do, by fulfilling our
promises to our clients and ensuring that we do the job to the best of our ability. The proof of that
statement is that our client portfolio is constantly growing across the whole range of catering
establishments, from the smallest café to major clients that receive lorry loads of produce each day.
Cream of the Crop is a company that is moving forwards, and it is to the advantage of our clients to move
forwards with us.
Please contact our sales team for further information:
Mark Woolger
Director
07836 383135
mark@cream-ofthe-crop.co.uk
Telesales 0207 720 7755
Fax
0207 720 9300
e-mail sales@cream-ofthe-crop.co.uk