York Mystery Plays 2012 Digital Marketing Internship
The York Mystery Plays 2012 is seeking an enthusiastic marketing intern, to complete an
internship for the minimum period of 3 months, working 1-2 days a week from 9:00am – 4:00pm.
Please note that we are flexible with hours, and will accommodate people who have other
commitments. This position would start in January 2012.
During 2012, a partnership comprising of York Museums Trust, York Theatre Royal and Riding Lights
Theatre Company, supported by the City of York Council, will produce a major re-staging of the
world famous York Mystery Plays in the Museum Gardens for the first time since 1988. This will be
the biggest production for the last decade that has been seen in the region.
The medieval cycle of the York Mystery Plays has been told by the York community for hundreds of
years and is deeply embedded in the City’s cultural heritage. In August of next year a covered,
bespoke, 1,400 capacity auditorium will use the ruins of St. Mary’s Abbey as a back-drop for 32
performances of a new, dynamic production of the Mystery Cycle.
The aim of the project is to include up to 1,000 members of York’s community to work alongside the
professional team to help stage the plays.
Role Description
Supporting the Mystery 2012 communications team in their marketing and communications towards
the project in August 2012 by:
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Working with Volunteer team towards marketing of the 2012 production.
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Copywriting for the web, print and on-line media.
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Communicating with Press and Media.
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To take a lead on social media activity using facebook, twitter and other.
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Keeping the York Mystery Plays You Tube page up to date.
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Analysing the York Mystery Plays website visitor statistics with Google Analytics.
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To collect and archive online coverage.
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Drafting copy, adding images and making changes to the York Mystery Plays 2012 website.
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To ensure that the Mystery 2012 ‘Press and Media’ section of the website is kept up to date.
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Researching ways to market the York Mystery Plays 2012 digitally and online.
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Using initiative to research ways to market the York mystery Plays 2012 digitally and online.
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Helping to organise Mystery Plays events, such as volunteer socials, press nights and volunteer drop in sessions.
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Answering incoming calls to the office and to enter information into data bases provided and
to support work towards project events
Personal Specification
A genuine passion for theatre and the arts in general
An enthusiastic approach to the project
Someone who is punctual and reliable
Excellent organisational skills – ability to work methodically, multi-task and prioritise well
Excellent communication skills – someone who has a friendly approach when liaising with
volunteers, an excellent telephone manner and a general ability to get on well with others
Working knowledge and experience of social media
Excellent eye for detail
Excellent written and grammatical skills
Someone with creative flair and interesting ideas
Ability to work in a small friendly team of people
Skills Gained and Developed
The successful candidate will develop their skill set, gain contacts and get a reference from
the largest arts event that this region has seen for a decade. We are flexible, and are able to
give experience that is tailored accordingly; this is the chance to gain skills in all areas
relating to event marketing and PR. Some of the skills that you will develop are:
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Copy Writing
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Press Release writing
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How to develop and forge relations with the Press
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The running of VIP Events
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Communication skills and the ability to work as part of a team
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Organisational skills
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Website and other digital media skills
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Flyer and Poster distribution research and booking knowledge
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Marketing skills
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Management skills when overseeing and organising volunteers
Please complete the Application Form and Equal Opportunities Form
provided and send to:
Sarah Barnard - Production Administrator
St Leonards Place
York
YO1 7HD
sarah.barnard@yorktheatreroyal.co.uk
Before Friday 16th December at 5pm
For further information please call 01904 715450