Adobe Captivate
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The Naked Entrepreneur 409
Watch the video above then take the quiz by using the controls below.
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Slide 2 - Naked Entrepreneur - Bruce Croxon
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Why does Bruce Croxon look towards the future and does not getting too attached to things that are
going really well?
A) He doesn’t believe in taking things one step at a time
B) He doesn’t believe in short term gains
C) He knows that everything cannot go well forever and you have to be prepared for the “bad”
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D) His friends and family put too much pressure on him to always look towards the future
The correct answer is: He knows that everything cannot go well forever and you have to be prepared for
the “bad”.
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Naked Entrepeneur - Bruce Croxon
When Bruce started out he felt like Lavalife would be successful due to the high barriers of entry. What
is a barrier to entry?
A) Something that makes it easy for someone to enter the market
B) A physical wall making it hard for someone to enter an office
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C) Something that makes it hard for someone to enter the market
D) The total cost (in dollars) to look into entering a market
The correct answer is: Something that makes it hard for someone to enter the market.
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Naked Entrepeneur - Bruce Croxon
When Bruce does his due diligence he mainly looks for Adversity Quotient within the founding team.
What is Adversity Quotient?
A) Pushing through the “no’s” and never giving up
B) Making everything happen by yourself
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C) Working hard because you love it
D) Blaming outside forces when something goes wrong
The correct answer is: Working hard because you love it.
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Naked Entrepeneur - Bruce Croxon
According to Bruce, who are the first and best investors you should go to for your company because
they know you well?
A) Venture Capitalists
B) Angel Investors
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C) Friends and Family
D) All of the above
The correct answer: Friends and Family.
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Naked Entrepeneur - Bruce Croxon
What was the best advice Bruce was ever given?
A) Go with your gut - it will lead you the right way
B) Hire this person because they have a skill you don’t
C) Focus on the positives, don’t worry about the future
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D) Be impulsive with your decisions
The correct answer is: Go with your gut - it will lead you the right way.
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Naked Entrepeneur - Bruce Croxon
Bruce’s best advice for entrepreneurs is to pick the company's core values then find people that fit
those core values. This is known as building company culture.
A) True
B) False
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The correct answer is: True.
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Naked Entrepeneur - Bruce Croxon
Bruce Croxon believes that every co-founder is the same and picking the best co-founder is not one of
the most important decision a company can make.
A) True
B) False
The correct answer is: False.
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Naked Entrepeneur - Bruce Croxon
Bruce believes you should follow your passion by picking the thing you love. As such, work doesn’t feel
like work.
A) True
B) False
The correct answer is: True.
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Naked Entrepeneur - Bruce Croxon
Bruce believes that when you put skin in the game and have something on the line you do not care
about the outcome of your company.
A) True
B) False
The correct answer is: False.
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Naked Entrepeneur - Bruce Croxon
Bruce thinks that if you have the confidence that you are fulfilling an unmet need you will be able to
withstand the constant need to change and pivot.
A) True
B) False
The correct answer is: True.
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Naked Entrepeneur - Bruce Croxon
Bruce talks a lot about the rollercoaster of being an entrepreneur where there are ups and downs in the
life cycle of your product. Bruce constantly states that “it’s always darkest before the dawn,” meaning
that when you are on a downward swing it is dark and if you keep at it you may be able to see the bright
light and the positive that can come out of staying confident and strong.
Reflect on some characteristics of entrepreneurs that can help them handle the tough times and why
they help.
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