Fiera di Vicenza and
Italian trade Commision – ICE in collaboration
with the Hong Kong Trade Development Council - HKTDC
presents
Jewellery trends and the best of Made in Italy
powered by TRENDVISION Jewellery + Forecasting
Hong Kong Convention & Exhibition Centre 5th - 9th March
The 2013 edition of the Hong Kong International Jewellery Show (HKIJS) provides an
exceptional stage for Italian Jewellery, a key player in a rich programme of events and
meetings organised through a joint project between ICE - the Italian Trade Commission –
and Fiera di Vicenza in cooperation with the Hong Kong Trade Development CouncilHKTDC
From 5th to 9th March, the Hong Kong Convention & Exhibition Center will be hosting an alltime first: an area dedicated to Macro Trends in the Jewellery industry, powered by
TRENDVISION Jewellery + Forecasting, the Fiera di Vicenza independent observatory
specialized in the jewellery, watch and fashion accessory industry global trends and styles
research.
At the HKIJS (Hong Kong International Jewellery Show), TRENDVISION Jewellery +
forecasting will be offering a structured programme of initiatives focused on Italian
Jewellery, which will be presented during the press conference, organised with ICE - Italian
Trade Commission and scheduled on Tuesday, 5th March (Oasis Area – Hall 3D Hong Kong
Convention & Exhibition Centre;5 to 6 pm) held by Paola Guida, the Italian Trade
Commissioner for ICE in Hong Kong & Macao, Emanuele Guido, Business Development &
International Marketing Manager of Fiera di Vicenza and Paola De Luca, the TRENDVISION
Jewellery + Forecasting Creative Director and Forecaster.
Trends will be playing a leading role at the “Jewels of Italy” Parade, the catwalk show
organized every year by the Italian Trade Commission, programmed on Wednesday
6thMarch in the Sky Lobby at 46°@ Central Plaza in Hong Kong, where Masterpieces
provided by 60 Italian companies will be under the spot, interpreting the four Macro trends
identified by TRENDVISION'S creative direction: Surreal Garden, Decorama, Folk-Luxe,
High Vibrancy.
The programme also includes meetings and seminars focused on the presentation of
TRENDS to the HKIJS audience. Producers, buyers and retailers will be able to participate
in the “Monitoring global trends of jewellery for strategic marketing” Seminar to be held on
6th March (11.30 am to 12.30 pm) in the Hong Kong Convention & Exhibition Centre
HKTDC - Training Room C. Powered by Fiera di Vicenza in collaboration with the HKTDC,
the Seminar aims to inform the traders about the most distinctive product characteristics
of each trend and to offer useful business development information to designers, buyers
and opinion leaders.
The “Media Breakfast” meeting, scheduled on Thursday morning, 7 th March in the
TRENDAREA (Concourse Area Booth No. Cr – D01 4th Floor) aims to outline the
TRENDVISION Jewellery + Forecasting project skills to the international press in order to
promote the Italian production through its innovation, design and high quality manufacture
strategies.
The initiatives promoted by Fiera di Vicenza with the VICENZAORO brand during the HKJIS
2013, are not only the result of the cooperation between the trade show organiser - Hong
Kong Trade Development Council - and ICE, but also a successful disclosure of the whole
jewellery contents generated by the Italian industry.
VICENZAORO key player position will be a reference point for all topics concerning future
Trends in the jewellery, watch and accessories fields through ad hoc promotion of the very
best and distinctive elements of Italian production within a global context.
TRENDVISION Jewellery + Forecasting is a unique research, analysis and forecasting
platform and, with its travelling format, is able to directly interact with producers,
distributors, designers, Institutions and the media from all the worldwide strategic
jewellery markets.
Due to the skills developed in the trends analysis and forecast related to the future
consumer behaviours in the jewellery field and with its profound knowledge of the Asian
market, TRENDVISION Jewellery + Forecasting has selected trends strategic for all the
traders (both exhibitors and buyers) who will be gathering in Hong Kong.
The area (Concourse Area Booth No. Cr – D01 4th Floor), powered by TRENDVISION
Jewellery + Forecasting, will be set-up on the 4th floor of the Hong Kong Convention &
Exhibition Centre, will be providing an organised layout of showcases that, through
jewellery displays and metaphorical elements and pictures installations, will describe the
four inspirational Trends.
The TRENDVISION Jewellery + Forecasting Area will provide an immediate overview of the
jewellery forecasting activities that TRENDVISION Jewellery + Forecasting develops, and it
will be an increasing added value to Buyers and other Key Players attending the Show
clear and trusted directions for their purchases.