BAU 2013 FOLLOW-UP REPORT
MUNICH, JANUARY 2013
BAU 2013 A SUCCESS FOR EGGER
The EGGER wood-based materials “House of Inspiration” at the BAU
trade fair attracted plenty of attention from visitors. Bringing sustainability
to life was the main theme of the exhibition stand.
235,000 industry visitors from around the globe came to the world-leading
trade fair for architecture, materials and systems. EGGER with an unusual
exhibition stand in the form of a “House of Inspiration” presented the
structural and design possibilities of wood-based materials as well as its new
services on 400 m2 (4,300 square feet).
On all six days of the trade fair, numerous visitors came to the exhibition stand with
EGGER wood-based materials from sustainable production and upgrading. Hubert
Höglauer, Head of Marketing EGGER Group, draws a positive conclusion: “We are
highly satisfied with our presentation at the BAU 2013 trade fair. A great number of
guests were welcomed at our exhibition stand and we had many interesting
technical discussions. We appreciated the increased international presence within
the industry audience in particular. The products and services we presented
attracted plenty of attention. Our expanded Virtual Design Studio in the PROFI
version, combined with the EGGER sample service, was especially well received.
Thanks to QR codes on the samples, users can now load the decor images directly
into virtual room sets, allowing them to test their effect and compatibility in
combinations. The ZOOM decor highlights and our edging programme, which is
perfectly coordinated with ZOOM, caused a stir at the BAU trade fair as well. Our
cork+ technology and the new FLOORLINE Superior collection with ten new decors
in the Large floor board format, which makes rooms appear visually larger, were of
special interest in the flooring segment.”
Sustainability as one of the leading topics at the BAU 2013 trade fair played a major
role across all parts of the exhibition. The design of the exhibition stand alone
demonstrated that EGGER truly lives up to the claim of using wood sustainably.
From the raw products for processing, interested industry visitors moved to the
interior of the exhibition stand with all product themes, from multi-storey wood
construction to flooring innovations to acoustically effective solutions and trends in
furniture and interior design. This composition illustrated the responsible use of
wood as a resource: EGGER only processes wood from sustainable forestry
operations, organises all processes in cycles that conserve resources and utilises
used wood, down wood and wood from forest thinnings to produce wood-based
materials.
NEW ENVIRONMENTAL BROCHURE AND EXPERT DISCUSSIONS
The new “Naturally EGGER” company brochure was presented for the first time at
the BAU trade fair. It provides competent and comprehensive answers to questions
01
BAU 2013 FOLLOW-UP REPORT
MUNICH, JANUARY 2013
related to climate protection, forestry and healthy living, the origins of raw materials,
the structure of the material cycle and details about recycling processes as well as
controlling VOCs and formaldehyde emissions. The brochure is a useful reference
for using EPDs, and for understanding environmental performance assessments as
well as building certification procedures.
In the course of an event on the topic of “Ecology in Construction and Interior
Design”, held at the EGGER headquarters in St. Johann in Tirol (AT) as a prelude to
the trade fair, company representatives also discussed the theme of sustainable
construction and healthy living with independent experts from renowned research
institutions. They agreed on the need for the cascading use of wood: the raw
material should first be used for materials, with thermal exploitation to follow only at
the end of its lifecycle. The experts also confirmed the increasing importance of
building certification and environmental product declarations. These new European
approaches to evaluating sustainability also point in the direction of a product
performance analysis throughout the entire lifecycle.
EGGER TECHNICAL KNOWLEDGE IN DEMAND IN PRESENTATIONS
As the world’s largest trade fair for architects and engineers, BAU 2013 also offered
a valuable discussion platform for architects and industry with Forum A6. EGGER
supported this exhibition stand as a sponsor by donating its own materials and
assisting with planning, and also contributed to the presentation programme with
expert knowledge. Klaus Monhoff, Head of Design and Decor Management EGGER
Group, spoke about decor development in dialogue with architects and industry.
Efficiency and climate protection through wood construction were addressed by
Frank Drews, Head of Marketing EGGER Building Products along with architect
Bruno Moser, and linked to the corporate architecture that has been brought to life
by EGGER. These presentations were held under the themes of “Global
Architecture” and “Architecture and Climate Change”, once again emphasising the
great importance of sustainability for EGGER.
BAU 2013 A SUSTAINABLE SUCCESS FOR EGGER
 Large number of visitors to the House 
of Inspiration (exhibition stand on 400
m2 (4,300 square feet))

 Highly international audience

 Leading topic of sustainability reflected
in exhibition stand design
Premiere of the “Naturally EGGER”
environmental brochure
Preceded by expert discussion
Presentations by EGGER experts in
Forum A6
02
BAU 2013 FOLLOW-UP REPORT
MUNICH, JANUARY 2013
EGGER
presented
design
possibilities
the
of
structural
and
wood-based
materials as well as new services in the
“House of Inspiration” at the BAU 2013
trade fair.
Commitment to sustainability: the new
“Naturally EGGER” environmental brochure
was presented for the first time at the BAU
trade fair.
The EGGER wood-based materials “House
of Inspiration” attracted plenty of attention
from visitors.
03
BAU 2013 FOLLOW-UP REPORT
MUNICH, JANUARY 2013
Trade fair novelty: with the expanded
Virtual Design Studio (VDS) in the PROFI
version, users can scan QR codes on the
samples to load the decor images directly
into virtual room sets for testing.
EGGER demonstrates its competence and
presents
its
entire
wood
construction
product range at the BAU.
The ZOOM decor highlights and the edging
programme, which is perfectly coordinated
with ZOOM, caused a stir as well.
04
BAU 2013 FOLLOW-UP REPORT
MUNICH, JANUARY 2013
Sustainability even at the exhibition stand:
from the raw products for processing,
visitors entered the exhibition stand to find
all EGGER product themes.
In the flooring segment, EGGER presented
its
cork+
technology
and
the
new
FLOORLINE Superior collection at the BAU
trade fair.
EGGER supported Forum A6, a discussion
platform for architects and industry, with
materials and planning as well as expert
presentations.
05
BAU 2013 FOLLOW-UP REPORT
MUNICH, JANUARY 2013
For queries:
FRITZ EGGER GmbH & Co OG
Wood-based materials
Christina Werthner
Weiberndorf 20
6380 St. Johann in Tirol
Austria
T +43 5 0600-10681
F +43 5 0600-90681
christina.werthner@egger.com
Plenos – Agentur für Kommunikation GmbH
Dr. Wolfgang Immerschitt
Paracelsusstrasse 4
5020 Salzburg
Austria
T +43 662 620 242-0
F +43 662 620 242-20
wolfgang.immerschitt@plenos.at
www.egger.com
PHOTOS
EGGER Holzwerkstoffe, reprints that quote the name of the copyright owner
are free
06