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Welcome!
We are excited about your interest in becoming one of our World
Famous Dale Carnegie Trainers!
Becoming a Dale Carnegie Trainer is some of the most intricate, intense,
and enthusiastic training known today. We strive for the ultimate in
continuous quality not only through our courses, but with our
instructional team as well. Surviving Trainer Conference is an experience
that you will remember forever, and one that you will want others to
someday experience. Because of its detailed nature, the process of
becoming a fully certified trainer typically takes anywhere from 18 to 36
months depending on the amount of time you invest in it.
Training a Dale Carnegie Course is also one of the most fulfilling
activities you will ever experience. Helping others achieve success
through building upon their strengths is something others only dream
about.
Below you will find detailed information about the specific sequence of
training required to become a Dale Carnegie Trainer. You will also find
descriptions of the necessary requirements at each step.
We are thrilled that you have shown interest in this path of excellence
and are ready to help you in any way that we can!
Bob Dickson
Franchisee/Owner
Dale Carnegie of Western CT
Prerequisites to Beginning the Training Sequence (in order):

 Bachelor’s Degree (4 Year degree)
 Dale Carnegie Core Program Graduate
Graduate Assistant in a Dale Carnegie Core Program (2-3 times)
 Senior Trainer Interview and Recommendation
DALE CARNEGIE TRAINING offered by:
B. Dickson & Associates, LLC, 21 Maple Street, Naugatuck, CT 06770
Tel. (203) 723-9888 Fax (203) 723-6671 www.westernct.dalecarnegie.com

 Franchisee Interview
Completion of the Trainer Application
Once the above prerequisites have been fulfilled, you are ready to
begin the formal training process!
Step 1: Prepare for Core Competency Event
with Self-Evaluation
The first step is to prepare for a Core Competency event through selfstudy and self-evaluation. The Core Competencies are skills that go
across all of our training products. These five core skills provide the
foundation from which all Dale Carnegie Training® courses are
delivered. The competencies for classroom instruction are: Presenting,
Responding, Coaching, Questioning and Listening, and Business
Relevance. A study guide called The Art of Dale Carnegie Training® is
provided to help you in this process.
What is a Core Competency Event?
What we repeatedly practice over time, with the proper coaching and
support becomes a skill. A Core Competency Event is designed to
evaluate your skills in a classroom environment. Successful completion of
a Core Competency Event allows an individual to advance to product
specific preparation.
Step 2: Practice Core Competency with Local Evaluation
Next, you attend and participate in local workshops where you better
develop your skills through practice and evaluation by your local
sponsor. Based on an objective evaluation, you both will know when
you are ready to move to the next step.
Step 3: Attend Core Competency Event & Present for Dale
Carnegie Associates Evaluation
When you are ready, you will register to attend a Core Competency
event where you will present your skill. This is an event conducted by
Dale Carnegie & Associates Master Trainers. At the end of the event
your skills will be evaluated similar to Step 2 to determine if they meet
a minimum standard of excellence. At this point, you are also required
to sign a contract.
Step 4: Prepare for Product Endorsement with SelfEvaluation
DALE CARNEGIE TRAINING offered by:
B. Dickson & Associates, LLC, 21 Maple Street, Naugatuck, CT 06770
Tel. (203) 723-9888 Fax (203) 723-6671 www.westernct.dalecarnegie.com
The next step is to prepare for Product Endorsement through self-study
and self-evaluation. A Product Endorsement Guide is provided to help
you in this self-study.
What Product is being Endorsed?
The Dale Carnegie Core Program product being endorsed depends entirely
on which material you want to become certified to teach. These programs
include the Dale Carnegie Course in Effective Communication and Human
Relations, High-Impact Presentations, Leadership Training for Managers,
and How to Sell Like a Pro.
Step 5: Practice Product Endorsement with Local Evaluation
It is now time for you to practice presenting the course. You again
attend and participate in local workshops where you practice
presenting the specific course content. During the workshops, your
local sponsor evaluates your progress. Just like with the Core
Competency, your performance is based on an objective evaluation, so
you both will know when you are ready to move to the next step.
Step 6: Attend Product Endorsement Event with Dale
Carnegie and Associates Trainer Evaluation
Again, when you are ready, you will register to attend a Product
Endorsement event where you will present your skill in the context of a
specific course. You must have fulfilled all prerequisites to register.
This is also an event conducted by Dale Carnegie & Associates Master
Trainers. At the end of the event your skills are evaluated, similar to
Step 3, to determine if they meet a minimum standard of excellence.
What is a Product Endorsement Event?
The individual who has completed a Product Endorsement Guide, and practiced
the delivery of the product in local workshops with coaching and support is
now ready to advance to a Product Endorsement Event. Here they will
demonstrate their skills for evaluation by Dale Carnegie Associates. Successful
completion of this process advances this individual to a Provisional Trainer level
and their first tandem experience.
Step
7: Tandem Teach a Course
After successfully completing the Product Endorsement, you will teach
a course in tandem with a fully licensed trainer to confirm you are
DALE CARNEGIE TRAINING offered by:
B. Dickson & Associates, LLC, 21 Maple Street, Naugatuck, CT 06770
Tel. (203) 723-9888 Fax (203) 723-6671 www.westernct.dalecarnegie.com
ready to be fully licensed. Upon this confirmation, you are granted a
license to teach.
What is a Tandem Teaching Experience?
Quality instruction and customer satisfaction are key to Dale Carnegie ® Training’s
many years of success. A Provisional Trainer conducts their first Dale Carnegie®
Training program with a fully licensed trainer in the room at all times. This
ensures that the Provisional Trainer has immediate responses for questions and
issues that may arise. In addition, the Provisional Trainer has a coach to guide
and support their on-going skill development and strengthen their understanding
of a specific program.
Step 8: Renewing your License
Trainers are required to attend a yearly refresher course for their
respective license. In order to maintain and improve your skills, you
must also renew your license every 3 years. If you are already licensed
and/or want to add another product to your license, you would need to
repeat steps 5, 6 and 7.
DALE CARNEGIE TRAINING offered by:
B. Dickson & Associates, LLC, 21 Maple Street, Naugatuck, CT 06770
Tel. (203) 723-9888 Fax (203) 723-6671 www.westernct.dalecarnegie.com
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