FIERA MILANO: A WORLD LEADER IN THE TRADE FAIR
SECTOR AND A RESOURCE FOR THE COUNTRY
The growing expansion of major extra-European markets is contributing in an increasingly
important way to the Group’s results. Improved management efficiency and the revamping of the
top exhibitions, in order to defend one’s leadership in the global exhibition market which is
becoming increasingly competitive.
Fiera Milano changes, so that it can be sure to provide the manufacturing sector with trade fair
events that are always in line with business and communication requirements.
556.477
569.687
579.215
698.398
797.763
831.033
961.797
1.032.437
1.438.949
1.439.638
Fiera Milano, the European leader in terms of net square metres of exhibition space for
international events
Source: Cermes Bocconi, 2012
Average figures for 2009-2010
▪ WHAT IS FIERA MILANO. Fiera Milano is one of the top European trade fair companies in terms of
net surface area available for international exhibitions. But it is not only a major trade fair venue. It
is also a top level conference organiser and provides its clients with a whole range of specialist
services in the following areas:
- organisation and hosting of exhibition events in Italy and abroad (Extra-European Countries);
- stand fitting services;
- media (online and offline content and editorial services, management training; event
organisation);
- congress management
▪ AN IMPOSING TRADE FAIR COMPLEX. In the outskirts of Milan (in the Rho district), Fiera Milano has
at its disposal one of the largest, most modern and functional exhibition districts in existence. The
complex, connected to the town centre by subway and rail, offers exceptional spaces and services:
345 thousand square metres of gross covered area (with an additional 60 thousand square metres
of outdoor space), twenty pavilions almost without columns, 74 meeting rooms of which 10 in the
Stella Polare convention centre, 84 refreshment areas and restaurants, 10 thousand parking
places for visitors and 5 thousand for exhibitors, a modern hotel with 400 rooms located close to
the South entrance to the district. A further 43 thousand metres of exhibition space, earmarked for
smaller exhibitions or clients that prefer to be located in town, are also available in the two large
pavilions in the heart of Milan.
Fiera Milano is the largest trade fair district in Italy
First five trade fair districts in Italy.
1 Fiera Milano (Rho)
2 Bologna
3 Verona
4 Rome
5 Rimini
Gross covered exhibition
space
(thousands of square
metres)
345
200
152
119
109
SOURCE: EMECA 2011, JULY 2012
… and among the largest in the world
Top 10 trade fair districts in the world
1 Hanover Exhibition grounds
2 Frankfurt/Main Exhibition grounds
3 Fiera Milano (Rho)
4 China Import & Export Fair Complex Guangzhou
5 Cologne Exhibition grounds
6 Düsseldorf Exhibition grounds
7 Paris - Nord Villepinte
8 McCormick Place Chicago
9 Fira Barcelona Gran Via
10 Feria Valencia
Gross covered exhibition
space
(thousands of square
metres)
470
356
345
340
284
263
243
242
240
231
SOURCE: AUMA – DATA UPDATED JANUARY 2012
▪ A TRADE FAIR CONNECTED TO THE WORLD. Thanks to Milan’s very central position within the
international network of land and air connections, Fiera Milano can be easily reached from any
corner of the world. It also boasts an excellent offer in terms of hotels in town and can rely on the
untold opportunities for entertainment, shopping, culture and tourism offered by the city of Milan.
▪ EVENTS. Each year Fiera Milano hosts sixty or so events in Italy (approximately a third of which
are directly owned and organised by the company) and currently produces sixty more abroad.
These shows are unbeatable business and
internationalisation platforms and the ideal
tools through which, with a low level of
investment, one can reach profiled targets
and markets which would otherwise require
very expensive commercial activities. The
Fiera Milano exhibitions represent the
“state-of-the-art” of the reference sector at
the international level: fashion, furnishing
and
interior
design,
instrumental
mechanics, tourism and professional
hospitality, the food sector, systems and
energy, contruction and art are just a few of
the Fiera Milano sectors.
The Fiera Milano event portfolio divided by sector
(period 2009-2011)
Tourism-SportLeisure
Transportation
Cosmetics and chemicals
Food - Catering
Fashion – Fabrics Clothing
Furnishing
Arts and Crafts
Household articles
and gifts
Precision tools
Electronics –
Electrotechnics - Safety
Trade - Services
Construction – Systems
- Energy
CommunicationICT
▪ FIERA MILANO WORLDWIDE. Fiera Milano is developing a considerable and constantly growing
share of its activities abroad: it operates in China, Brazil, India, Russia, Turkey, South Africa and
Singapore. The internationalisation strategy is flexible and includes the setting up of partnerships
(such as the one signed with the German Hannover Trade Fair in China and India in 2008) as well
as acquisitions (such as the Brazilian trade fair operator Cipa in 2011; the Turkish trade fair
company Interteks and the South African company Cape Gourmet Food Festival in 2012; the
Chinese WorldEx Newco in 2013), direct operation (in Russia the LLC Fiera Milano has been set
and along with India Fiera Milano in India) and commercial agreements. At the moment Fiera
Milano organizes around 80 exhibitions abroad.
The internationalisation activity is also focused on the globalisation of the top brands owned by the
trade fair company. The home show Macef has been launched in Brazil and Russia, and Food
Hospitality World, an itinerant “global” exhibition, has been brought to China, India, Brazil and in
2014 will be also in South Africa and Turkey. Food Hospitality World brings to bear the experience
that Fiera Milano has developed through managing the events Host (professional hospitality show)
and Tuttofood (food goods).
▪ CONGRESSES. Congress management, allocated to the subsidiary company Fiera Milano
Congressi, is of primary importance to Fiera Milano.
Since 2011 Fiera Milano can rely on MiCo – Milano Congressi, the most modern conference centre
in Europe and the only one that can host up to 18,000 delegates in an auditorium seating 1,500,
two plenary halls seating
4,000
and
2,000
respectively
and
approximately 70 modular
rooms. And to this one
must add 54 thousand
square
metres
of
supporting exhibition space
and 1,100 parking spaces.
The creation of MiCo,
which was made possible
by converting part of the
exhibition space no longer
used in town, has meant
an investment of 64 million
euro by Fondazione Fiera
Milano which controls Fiera Milano SpA. In addition to MiCo, Fiera Milano Congressi can also use
the Stella Polare Conference Centre, in the heart of the exhibition district in Rho (9 modular rooms
seating between 81 and 728 people and an elegant elliptical auditorium with 1008 seats, ideal not
only for congresses and events, but also for fashion shows and concerts).
▪ MEDIA COMPANY. Fiera Milano also means flexible and multichannel company communication,
both on and off line. The subsidiary company Fiera Milano Media offers companies communication
services which integrate the traditional specialist publication and web advertising channels and the
networking platform of conferences and training workshops.
▪ FINANCIAL AND ECONOMIC DATA. Fiera Milano SpA has been listed in the Star segment of the
Borsa Italiana’s main Stock Exchange since 2002. The Fiera Milano Group has posted a
consolidated turnover of 263.4 million euro and a net occupied surface area of 1.4 million square
metres in Italy and 0.4 million square metres abroad. The consolidated EBITDA (Earnings before
interest, taxes, depreciation and amortisation) stood at 17.9 milion euro and the earnings before
interest and taxes (EBIT) amounted to 2.1 million.
for information: Fiera Milano Press Office, Sergio Pravettoni
tel +39 0249977428 sergio.pravettoni@fieramilano.it