FIERA MILANO: LEADER IN THE WORLD OF TRADE FAIRS
AND ENGINE FOR THE ECONOMY
▪ ABOUT FIERA MILANO. Fiera Milano is one
of the biggest exhibition companies in the
world and the first in Europe for net surface
of international fairs. It is also a leading
congress operator and provides its clients
with a complete range of specialist services
in the following areas:
● organisation and venues for fairs in
Italy and abroad;
● stand-fitting;
● media (online and offline content and
publishing
services,
management
courses, event organisation);
● congress management.
Fiera Milano SpA is a company listed in the STAR segment of the Italian Stock Exchange.
Its majority stockholder is Fondazione Fiera Milano, a private foundation.
Fiera Milano SpA heads a Group comprising:
Fiera
Milano
Congressi
(congress
management)
- Nolostand (stand-fitting company)
- Fiera Milano Media (internet services,
publishing, training, conventions)
- Cipa Fiera Milano (Brazil)
- Fiera Milano Interteks (Turkey)
- Fiera Milano Exhibitions Africa (South Africa)
- WorldEx Fiera Milano (China)
- Fiera Milano Russia
- 49% of Hannover Milano Global Germany,
joint venture in China and India with the Hannover fair company.
In 2013 the Fiera Milano Group posted a consolidated
income of €258 million and totalled a net occupied
surface area of 1.3 million square metres in Italy and
0.4 million square metres abroad. The Gross
Operating Margin was €3.3 million. The Group had
826 employees, 205 of them abroad.
▪ A FORMIDABLE TRADE FAIR COMPLEX. In the Milan
hinterland, in Rho, Fiera Milano owns one of the
largest, most modern and efficient exhibition
districts. The complex is linked to the city by the
underground and rail services and offers spaces
and facilities of absolute excellence: 345,000
gross square metres under cover (plus a further
60,000 square metres outdoors), twenty pavilions
Italy
practically without internal columns, 74 meeting
rooms of which 10 are in the Stella Polare
Abroad
convention centre, 84 eating places, 10,000
parking spaces for visitors and 5,000 for exhibitors
and a modern 400-room hotel at the southern entrance to the fair. A further 43,000 square
metres of exhibition space, hosting smaller fairs or for those preferring a city location, are also
available in two large pavilions in the heart of Milan (fieramilanocity).
▪ A FAIR IN TOUCH WITH THE WHOLE WORLD. Thanks to the central position of Milan on the
international network of land links and its proximity to the three airports Malpensa, Linate and
Orio al Serio, Fiera Milano can easily be reached from anywhere in the world. It can also count
on the excellent hotel facilities in the city and the huge selection of Milano entertainment,
shopping, culture and tourist options .
▪ EVENTS. In 2013 Fiera Milano hosted 54 exhibitions in Italy, part of them owned and directly
organized (for instance HOMI, the lifestyle and interior decoration international exhibition; the
leader exhibition in the professional hospitality Host; the food trade fair Tuttofood; the tourism
exchange Bit.
It also organised 59 exhibitions abroad.
These shows are crucial business and internationalisation platforms and the ideal lower cost
tools for reaching profiled targets and markets, that otherwise would call for heavy investment.
Fiera Milano trade fairs are the state of the art in their international reference sectors. Fashion
supply chain, furnishing, home lifestyle, instrumental engineering, tourism and professional
hospitality, food, heating and air-conditioning, energy, building, art are just some of the areas
covered.
The Fiera Milano event portfolio by sector (period 2011-2013)
2014 top exhibitions by dimension:
Salone del Mobile (furnishing)
HOMI (home lifestyle- 2 editions a year)
Micam (shoes – 2 editions a year)
MCE (heating, air-conditioning, energy)
Eicma Moto (motorcycles)
AF/L' Artigiano in Fiera (crafts)
Lineapelle (leather)
Bimu (industrial machines and robots)
Mido (optics)
Milano Unica (textile – 2 editions a year)
▪ FIERA MILANO AROUND THE WORLD. Fiera Milano carries out an ever-growing large amount of
its business outside Italy. It is present in China, Brazil, India, Russia, Turkey, South Africa,
Singapore and Thailand. In these markets it organizes professional exhibitions in joint venture
with the Hannover fair (in China and India) and through its subsidiaries Cipa Fiera Milano
(Brazil), Fiera Milano Interteks (Turkey), Fiera Milano Exhibitions Africa (South Africa), WorldEx
Fiera Milano (China), Fiera Milano Russia.
International activity also focuses on
globalisation of the top Fiera Milano
brands: the international home show
HOMI for the first time in Moscow in
October 2014, coinciding with the
Russian edition of the international
furniture show Salone del Mobile and the
building show MADE; Food Hospitality
World, the B2B event devised expressly
as an international platform for food and
professional hospitality "made in Italy"
(Food Hospitality World is held in China,
India, Brazil and, from 2014, also in
South Africa); Sicurezza, the trade fair
that takes place in Italy and Brazil;
Reatech, event dedicated to products
and services for the disabled (Brazil, Italy
and Singapore).
▪ CONGRESSES. Congresses are of primary importance for Fiera Milano and are managed by its
subsidiary company Fiera Milano Congressi.
Since 2011, Fiera Milano Congressi runs the congress centre MiCo – Milano Congressi, the
most modern convention centre in Europe and the only one capable of hosting up to 18,000
delegates in an auditorium for 1,500 people, two plenary halls seating 4,000 and 2,000 people
and around 70 modular rooms. Plus 54,000 square metres of exhibition space and 1,100
parking spaces. The MiCo has required a €64 million investment by Fondazione Fiera Milano
and has been achieved by reconverting
part of the no longer used exhibition
space
downtown.
Fiera
Milano
Congressi can also count on the Stella
Polare Convention Centre, in the heart
of the Rho exhibition district (9 modular
rooms with a capacity ranging from 81 to
728 and an elegant elliptic auditorium
with seating for 1008 people, ideal not
only for congresses and events, but also
for fashion shows and concerts) and on
the MoMec - Montecitorio Meeting
Centre, executive business suite in the
heart of Rome. Finally Fiera Milano
Congressi manages the exhibition centre
of Stresa, on the shore of Lake
Maggiore.
▪ MEDIA COMPANY. Fiera Milano also means flexible, multi-channel, online and offline business
communication. The subsidiary company Fiera Milano Media provides companies with
communication services that integrate the traditional specialist publishing and advertising
channels with the internet and the relational platform of conventions and training workshops.
for information: Fiera Milano press office, Sergio Pravettoni
Tel +39 0249977428 sergio.pravettoni@fieramilano.it