Dial-A-Book Administration
Stanley R. Greenfield, President
Stanley R. Greenfield spent most of his career with the Ziff-Davis Publishing Company.
He served as senior vice president for many years. Dial-A-Book began as a project at
Ziff-Davis in 1993, at his instigation. It was turned over to him when Ziff-Davis was sold
in 1994.
At Ziff-Davis he served as president of the Franklin Square Subscription, then the largest
catalog subscription agency in the US. He acquired Information Access Company for
Ziff-Davis and built the first on-line, X25, multi-magazine index and full text data bases.
At the Nicholas Publishing Company which he founded, Stanley R. Greenfield created,
edited and produced seven directories including two ALA "Outstanding Reference Book
of the Year" designees. The first of these was the National Directory of Addresses and
Telephone Numbers (first edition, Bantam Books, 1975). More than one million copies of
its annual editions were sold.
During the period 1975-1979, the Nicholas Publishing company was the sole
representative of the People's Republic of China for the acquisition of all scientific and
technical bibliographic materials from the United States, including: serials, monographs,
indexing and abstracting services, patents, U.S. government documents, juridical
materials and commercial data bases. This function was performed with the knowledge
and consent of the Departments of State and Commerce.
Mr. Greenfield served as president and publisher of Playbill, the Broadway theater
magazine. He was founding publisher, The Corporate Board, The Journal of Corporate
Governance.
In 1982, at New York University, he inaugurated the first course on the information
industry in the New York area. He holds a BA, in physics, from the Johns Hopkins
University and an MBA, with distinction, from the Harvard Business School.
Betty F. Greenfield, Managing Director
Betty F. Greenfield is responsible for administration. Ms. Greenfield has held various
positions with the State of New York, the National Civic League and with urban
consulting firms. She served as Executive Director of Wave Hill, the New York City
cultural institution.
She holds a Masters Degree in Public Administration from the John F. Kennedy School
of Government of Harvard University, a Masters Degree in Urban Planning from the
School of Planning of City University and a BA from Wellesley College. At Long Island
University she was Adjunct Professor, Urban Studies.
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