LWV Giving Tuesday Social Media Toolkit
The following sample tweets and Facebook statuses can (and should!) be tweaked to
reflect the work of your League. For example, add relevant hashtags to tweets,
including on your priority issues (for ex, #votingrights #education #climatechange)
as well as your League’s location (for ex, #virginia #cleveland #charlotte). This
helps target and ensure that people interested in your work and area see your
tweets! Make sure that your messaging focuses on issues on which you work. And, of
course, make sure to include the official #GivingTuesday hashtag in all of your posts!
In general, every tweet and Facebook status should include a link. These links should
showcase your work. They can be a blog post (including one you wrote about
#GivingTuesday), a news article you were featured in, a press release, a recent
newsletter item, your League’s donation page, etc. You can also share our
#GivingTuesday images. (Included at the end of this document.)
We’ve created draft content that pulls on much of the work Leagues across the
country have accomplished this year, but to build a more compelling ask, provide
specific examples of the work your League has accomplished in your community.
Use local examples, photos from your events, etc. to show the impact your League
has made this year.
Promote your participation to build buzz. For example, we’ll be promoting our
involvement on the Tuesdays leading up to #GivingTuesday. Incorporate the general
tweets and Facebook posts into the promotions you’re doing on Tuesdays or in the
lead-up to #GivingTuesday. Feel free to repeat them in the lead-up as well as on
December 2. Now is the time to show off your work!
You can also review the official #GivingTuesday social media toolkit as well as their
Facebook guidelines.
FACEBOOK
Make sure all posts includes either a link to your League’s donation page or a link to a
blog post, news article, recent newsletter item, etc, that makes the case for donations!
You can also use our #GivingTuesday images at the end of this document.
General Facebook Posts
From registering voters to holding community forums, we couldn’t have
accomplished so much this year without supporters like you. That’s why we’ve
joined the #GivingTuesday movement. Please support our work on December 2nd!
Throughout 2014, we’ve worked tirelessly to [insert line about your work] in [insert
location]. If you or your loved ones attended any of our events this year,
#GivingTuesday, December 2nd, is the perfect time to give back to make sure we can
repeat this work in 2015!
This year, we’re taking part in #GivingTuesday, an international movement to
promote a national day of giving. Support our work on December 2nd, and help
prove that the holidays can be about both giving and giving back!
Why support us on #GivingTuesday? This year, we registered over [insert number]
voters in [your location] and held [insert number] of candidate forums and events.
On December 2nd, help prove that the holidays can be about both giving and giving
back!
For Tuesday, November 18
Today marks just two weeks until #GivingTuesday! We’ve worked hard this year [to
“protect voting rights,” “prevent climate change,” etc]. Please support our work on
December 2nd and help prove that the holidays can be about both giving and giving
back!
For Tuesday, November 25
Today marks just one week until #GivingTuesday! We held over [insert number]
forums and events this year to help [“protect voting rights,” “prevent climate
change,” etc]. Please support our work on December 2nd]
Tuesday, December 2
Happy #GivingTuesday! Today is about giving back. From registering voters to
holding community forums, we’re Making Democracy Work in [insert location.]
Please take a moment to celebrate #GivingTuesday and help support our work!
[Link your League’s donation page]
TWITTER
Make sure all tweets include either a link to your League’s donation page or a link to a
blog post, news article, recent newsletter item, etc., that makes the case for donations!
You can also use our #GivingTuesday images at the end of this document.
General Tweets
Help prove that the holidays can be about both giving and giving back! Support our
work
Mark your calendar to support our work on #GivingTuesday
What comes after Thanksgiving & before Christmas? #GivingTuesday! Save the date
to support our work on Tues, 12/2
Why support us on #GivingTuesday? This year, we registered over [insert number]
voters in [your location]
Attend any of the [insert number] events we held this year? Give back by supporting
us on #GivingTuesday!
Ever thought you should "give back" a little more? Support our work to [“protect
voting rights,” “prevent climate change,” etc] in [your location]
We worked hard to make sure [your location] citizens got out the vote this elections
season. Give back by supporting our work on #GivingTuesday! [Link or image]
Why support us on #GivingTuesday? Here’s just one example of the work we’re
doing to [insert “protect voting rights,” “prevent climate change,” etc] in [insert
location] [LINK to blog post, press release, news article, etc]
This holiday season, support our work to [“protect voting rights,” “prevent climate
change,” etc] in [your location] #GivingTuesday
#GivingTuesday: give more, give better, give smarter. Support the League of Women
Voters of [your location] on 12/2
Why support us on #GivingTuesday? In 2014, we’ve worked tirelessly to [“protect
voting rights,” “prevent climate change,” etc] in [your location]
[Your League’s name] works hard year-round Making Democracy Work. Support
our work on #GivingTuesday!
Tuesday, November 18
Just TWO weeks until #GivingTuesday! Please mark your calendar to support our
work on Tuesday, 12/2
Tuesday, November 25
Just ONE week until #GivingTuesday! Support our work to [“protect voting rights,”
“prevent climate change,” etc]
Tuesday, December 2
Happy #GivingTuesday! Give back to [your location]! Support our work to [“protect
voting rights,” “prevent climate change,” etc]
IMAGES
Right-click the image to save to your computer.