Industry Atlas of Victoria 2013 Department of State Development, Business and Innovation State Government of Victoria Australia Industry Atlas of Victoria 2013 1 Credits Industry Atlas of Victoria Published by the Department of State Development, Business and Innovation, December 2013. Also published on dsdbi.vic.gov.au Content Policy and Research Branch, Department of State Development, Business and Innovation. Major contributors to this project include Mr Serey Thir (Project Leader - Policy Adviser), Mr Jolyon EllisJones (Senior Policy Adviser), Mr TJ Hong (Policy Adviser), Mr Toby Motoi (Senior Policy Adviser), Ms Bettina Neira (Senior Policy Adviser), Mr Pin Ng (Senior Policy Adviser), Mr Stephen Ryan (Policy Adviser) and Ms Stephanie Gregory. Special thanks to Mr Tony Pensabene (Director, Policy and Research) for his steadfast support and encouragement. Design and production Designed by Richard McKellar Design, No. 1 Rochester Road, Canterbury, VIC 3126. Australia. Telephone +61 3 9836 7277 | design@richardmckellardesign.com Print managed by Finsbury Green. Photography Front cover, Melbourne and Yarra River at night. Back cover, Twelve Apostles, Great Ocean Walk. Images courtesy of Visions of Victoria, Brand Victoria, Indigenous Economic Development Unit, Major Projects Victoria, Regional Development Victoria and Shutterstock Images. This document is also available in an accessible format on the internet at dsdbi.vic.gov.au © Copyright State of Victoria 2013. This publication is copyright. No part may be reproduced by any process except in accordance with the provisions of the Copyright Act 1968. Authorised by the Victorian Government, Department of State Development, Business and Innovation. 121 Exhibition Street, Melbourne, VIC 3000. PO Box 4509, Melbourne, VIC 3001. Tel: 03 9651 9999 Fax: 03 9651 9129 ISBN 978-1-921572-94-4 (Print) ISBN 978-1-921572-95-1 (Online) Industry Atlas of Victoria 2013 2 Contents Ministers’ Foreword ......................................................................................................................... 5 1 2 3 4 5 6 7 About the Industry Atlas ........................................................................................................... 6 1.1 Why an Industry Atlas? .................................................................................................... 6 1.2 Overview of the Victorian economy ................................................................................. 6 1.3 What data is used? .......................................................................................................... 7 1.4 ABS classifications ........................................................................................................... 8 1.5 Geography standards and map creation ......................................................................... 9 Business establishments in Victoria...................................................................................... 10 2.1 Overview ........................................................................................................................ 10 2.2 Business establishments by industry ............................................................................. 10 2.3 Business establishments by location ............................................................................. 10 2.4 Business establishments by size ................................................................................... 11 Metropolitan Melbourne .......................................................................................................... 14 3.1 Overview ........................................................................................................................ 14 3.2 The development of metropolitan Melbourne ................................................................ 14 3.3 Melbourne’s labour market ............................................................................................ 15 3.4 Changes in employment ................................................................................................ 15 3.5 Movements within the Melbourne labour force .............................................................. 16 Regional Victoria ...................................................................................................................... 19 4.1 Overview ........................................................................................................................ 19 4.2 Regional Victoria’s labour market .................................................................................. 19 4.3 Changes in employment ................................................................................................ 20 4.4 Future employment in regional Victoria ......................................................................... 20 4.5 Movements within the regional workforce ...................................................................... 21 4.6 Special focus: Victoria’s specialisation in Agriculture .................................................... 22 Manufacturing in Victoria ........................................................................................................ 24 5.1 Overview ........................................................................................................................ 24 5.2 Manufacturing business establishments in Victoria ....................................................... 24 5.3 Manufacturing employment in Victoria ........................................................................... 25 5.4 Manufacturing employment in Melbourne ...................................................................... 26 5.5 Manufacturing employment in Melbourne by sub-sector ............................................... 26 5.6 Manufacturing employment in regional Victoria ............................................................. 27 5.7 Victorian manufacturing exports .................................................................................... 27 5.8 Special focus: Victorian manufacturing specialisations ................................................. 27 Services ..................................................................................................................................... 30 6.1 Services industries in Victoria ........................................................................................ 30 6.2 Services industries in Melbourne ................................................................................... 31 6.3 Employment in Melbourne’s knowledge intensive services ........................................... 31 6.4 Employment in Melbourne’s population related services .............................................. 32 6.5 Employment in Melbourne’s goods distributing services ............................................... 33 6.6 Services industries in Regional Victoria......................................................................... 33 6.7 Special focus: Electricity, gas, water and waste services .............................................. 34 6.8 Victorian services exports .............................................................................................. 35 Skills and knowledge ............................................................................................................... 38 7.1 Victoria’s workforce skills ............................................................................................... 38 Industry Atlas of Victoria 2013 3 7.2 Skills and occupations ................................................................................................... 39 7.3 Fastest growing occupations ......................................................................................... 40 7.4 Skilled migration ............................................................................................................. 42 Industry Atlas of Victoria 2013 4 Ministers’ Foreword Mapping the spatial distribution of the Victorian economy helps us to better understand how Victoria has been shaped over time. Over the decade to 2011-12, the Victorian economy has grown by one third to $329 billion (current prices); population has risen by 15.5 per cent to 5.6 million; household disposable income per capita has advanced by 22 per cent in real terms; and employment has risen to 2.9 million, an increase of 25 per cent. This growth has left its mark on the economic and demographic landscape of Victoria. Regional cities such as Ballarat, Bendigo and Mildura are undergoing a shift to more services-based and professional activities, as well as experiencing an increasing concentration of businesses. The broader regional economy is diversifying towards services industries such as construction, health care, education, retail and the tourism-related sectors of accommodation and food services. Inner Melbourne is enjoying strong business growth as Victoria’s professional and business heartland. Parkville, for example, has emerged as a leading centre for education, research and health services. The rapidly growing outer municipalities of Melbourne are seeing a commensurate growth in health, education and personal services. Manufacturing, wholesaling and logistics are agglomerating in key industrial precincts in the west, north and south east, such as Dandenong and Campbellfield. The Industry Atlas of Victoria 2013 highlights the economic diversity and strength of the state and its transformation over the last decade. Each chapter focuses on a particular theme – the growth of businesses, the Melbourne and regional economies, manufacturing and service industries, and Victoria’s knowledge and skills assets. This revised edition incorporates the latest available data, including the 2011 Australian Census, Australian Bureau of Statistics labour force and trade data, WorkSafe Victoria data on business establishments and other economic data. Using pictures, maps and charts, the Atlas presents a highly visual representation of the Victorian economy. It is designed to be accessible to all readers, particularly students, spatial planners, demographers and those who simply want to know more about the economy’s changing landscape. Across the state, people, businesses, cities and towns are constantly changing. The Industry Atlas of Victoria 2013 is an important spatial reference for analysing these changes and examining how industries have evolved over recent decades and where they – and the broader economy – are heading in the future. The Hon. Peter Ryan Minister for State Development Minister for Rural and Regional Development The Hon. Louise Asher Minister for Innovation, Services and Small Business Minister for Tourism and Major Events Minister for Employment and Trade The Hon. David Hodgett Minister for Manufacturing Industry Atlas of Victoria 2013 5 1 About the Industry Atlas 1.1 Why an Industry Atlas? Victoria’s transition from an industrial, tariff-protected economy to a knowledge intensive, globalised economy led by a rapidly growing services sector has been well documented. What has not been examined to the same extent is how this transition has affected the distribution of business activities across Victoria. An Industry Atlas provides a spatial analysis of the Victorian economy and workforce. By identifying concentrations of economic activity across geographic areas, the complexity of Victoria’s economic growth and development becomes apparent. By examining the number of people employed, where they live and work, and the industries in which they work, a broad narrative about the economy unfolds. The first edition of the Industry Atlas, based on the Australian Bureau of Statistics (ABS) 2006 Census and other data, was released in October 2011. This revised edition is based on 2011 Census data released in late 2012 and other updated data. The focus of the Atlas is on providing spatial data in either charts and/or maps. Some interpretation and analysis of the data has been included to highlight trends and directions. However, the focus of making the document accessible to a wide readership meant that deeper analysis has been kept to a minimum. Many factors have influenced spatial outcomes including population growth, industry structure and change, the globalisation of cities, transport systems and infrastructure investment, market demand and consumer preferences, urban history, and government policies to name a few. The reader should be mindful of these factors when seeking to interpret individual charts and maps. 1.2 Overview of the Victorian economy The Victorian economy totalled $329 billion (gross state product or GSP, current prices) in 2011-12, accounting for 22.3 per cent of the national economy – slightly below Victoria’s 24.8 per cent share of the national population (with 5.6 million people). According to the Australian Bureau of Statistics (ABS) Labour Force Survey1, Victoria has 24.9 per cent of Australia’s workforce, with approximately 2.9 million people in employment in 2013. Over the decade to 2013, employment in Victoria has increased by more than 550,000 workers, with Health care and social assistance, Retail trade and Manufacturing the largest employing industries. In the ten years to 2013, the Victorian economy has become more services orientated, with most of the growth in employment occurring in the services sectors. The largest increases in employment over this period were recorded in Health care and social assistance, Professional, scientific and technical services, and Construction. Together, these industries accounted for 49 per cent of employment growth in the Victorian economy. Most of Victoria’s economic activity is concentrated in metropolitan Melbourne, the capital city. Data from the ABS Labour Force Survey2 show that, in 2013, nearly 75 per cent of all Victorian jobs are based in metropolitan Melbourne, a one-percentage point increase over the last ten years. The development of Melbourne as the centre of the Victorian economy reflects both the state’s history and the integral role capital cities play in globalised economies. The majority of employment in the knowledge intensive services industries of Professional, scientific and technical services, Financial and insurance services, and Information media and telecommunications is concentrated in Melbourne. In addition, metropolitan Melbourne has been the focus of most of Victoria’s recent record population growth – accounting for 87 per cent of the state’s total population growth – which has increased the available labour force within the city and created further demand for employment, businesses, goods and services. Industry Atlas of Victoria 2013 6 Victoria’s regions account for the remainder of economic activity and are important to the state’s overall economic performance in terms of jobs and economic activity (in industries such as Health care and social assistance, Retail trade, Manufacturing and Agriculture, forestry and fishing). The Industry Atlas documents these relationships, as well as focusing on broad developments in manufacturing and services in Victoria. 1.3 What data is used? Throughout this publication, official ABS data has been used, including 2011 Census data. Wherever possible, the most up to date data available is used. Census data allows for analysis at a more detailed geographical level and is used when presenting spatial analysis throughout the Atlas. Most published Census data provides population characteristics by place of residence and this has been used to show where the Victorian workforce lives. Census data also provides information relating to place of employment, enabling the analysis of industry and occupation by workplace destination. In addition, WorkSafe Victoria’s data has been used in place of the ABS, Counts of Australian Businesses data, which was presented in the earlier edition of the Atlas. This data provides more detailed and localised industry information for spatial analysis, over the same time period as the rest of the Atlas. These two datasets measure different things. The WorkSafe data reflects the number of business establishments by their economic activities and locations, with the exception of sole traders, employers insured through Comcare (a Federal Government agency) and exempt employers (those with less than $7,500 in remuneration). In contrast, the ABS dataset counts the number of businesses by the headquarters’ economic activities and locations (Table 1.1). Other data sources are used in the publication where these can be represented spatially or where they provide the most up to date data. These sources include: ABS, Labour Force, Australia (cat. no. 6202.0); ABS, Labour Force, Australia, Detailed - Electronic Delivery (cat. no. 6291.0.55.001); ABS, Labour Force, Australia, Detailed, Quarterly (cat. no. 6291.0.55.003); ABS, Regional Population Growth, Australia, 2011 (cat. no. 3218.0); Department of Foreign Affairs and Trade, Exports from Victoria, unpublished data; and Department of Planning and Community Development, Victoria in Future. It should be noted that the scales used in the maps throughout the Atlas vary according to the context of the data presented. Table 1.1: Comparison of ABS Counts of Australian Businesses and WorkSafe data, 2010-11 Industry ABS business counts total ABS business counts excluding nonemploying businesses WorkSafe establishment s Construction 89,022 35,531 38,355 Professional, scientific and technical services 66,682 28,837 32,356 Rental, hiring and real estate services 56,067 6,864 6,443 Agriculture, forestry and fishing 46,080 13,276 12,035 Financial and insurance services 43,309 8,471 7,002 Retail trade 37,082 20,926 31,139 Transport, postal and warehousing 34,160 10,809 14,308 Health care and social assistance 25,224 12,181 19,760 Manufacturing 24,824 14,740 19,358 Wholesale trade 22,182 12,091 18,847 Other services 21,936 12,023 17,064 Accommodation and food services 21,660 15,069 15,707 Industry Atlas of Victoria 2013 7 Administrative and support services 20,176 9,048 9,982 Arts and recreation services 7,387 2,280 4,464 Education and training 6,591 2,961 9,116 Information media and telecommunications 5,014 1,963 4,711 Public administration and safety 1,853 833 2,205 Electricity, gas, water and waste services 1,436 747 1,196 838 365 549 Mining Source: ABS, Counts of Australian Businesses, including Entries and Exits, Jun 2007 to Jun 2011 (cat. no. 6291.0.55.003) and WorkSafe Victoria, WorkCover policy holders data, 2012, unpublished data 1.4 ABS classifications The Australian and New Zealand Standard for Industry Classification (ANZSIC) and the Australian and New Zealand Standard Classification for Occupations (ANZSCO) are used. These standard classification systems are used in Australia and New Zealand for the collection, compilation, analysis and publication of industry and occupation statistics respectively. The main headings used in these classifications are set out in Table 1.2. Updated versions of these classification systems were introduced in 2006. There are some discrepancies between the new classifications and the previous systems established in 1993; as a result, time series data describing changes over a ten-year period has been adjusted to enable comparisons to be made. Table 1.2: ANZSIC and ANZSCO classifications Australian and New Zealand Standard Industry Classification (ANZSIC) 2006 Australian and New Zealand Standard Classification of Occupations (ANZSCO) 2006 Agriculture, forestry and fishing Managers Mining Professionals Manufacturing Technicians and trades workers Electricity, gas, water and waste Community and personal service workers Construction Clerical and administrative workers Wholesale trade Sales workers Retail trade Machinery operators and drivers Accommodation and food services Labourers Transport, postal and warehousing Information media and telecommunications Financial and insurance services Rental, hiring and real estate services Professional, scientific and technical Administrative and support services Public administration and safety Education and training Health care and social assistance Arts and recreation services Other services Industry Atlas of Victoria 2013 8 1.5 Geography standards and map creation The Industry Atlas represents Victoria by Local Government Areas (LGAs) using the 2011 Australian Statistical Geography Standard (ASGS) – Non ABS Structure. The LGAs geography was chosen to provide a continuous and standardised time series of Census data, for ease of comparison across the ten year period from 2001 to 2011. This is in contrast to the previous Industry Atlas, which provided analysis at a more detailed geographical level. Due to changes in the ABS geography standards, the definitions of the Greater Melbourne Metropolitan region and regional Victoria have changed significantly. In this publication, metropolitan Melbourne is made up of 31 LGAs and regional Victoria is made up of 48 LGAs (Table 1.3). Thematic maps were created using Pitney Bowes: MapInfo Professional software. The analysis and presentation of data is consistent with accepted standards for spatial analysis, including studies undertaken by other Victorian Government departments such as the Department of Planning and Community Development’s Melbourne Atlas (2005) and Regional Matters: An Atlas of Regional Victoria (2005), as well as the Department of Transport’s Victorian Transport Demand Atlas (2012). Table 1.3: Local Government Areas, metropolitan Melbourne and regional Victoria Metropolitan Melbourne Regional Victoria 1. Melbourne (C) 1. Greater Geelong (C) 32. Strathbogie (S) 2. Hobsons Bay (C) 2. Queenscliffe (B) 33. Greater Shepparton 3. Maribyrnong (C) 3. Surf Coast (S) (C) 4. Moonee Valley (C) 4. Golden Plains (S) 34. Moira (S) 5. Moreland (C) 5. Colac-Otway (S) 35. Benalla (RC) 6. Darebin (C) 6. Corangamite (S) 36. Wangaratta (RC) 7. Yarra (C) 7. Moyne (S) 37. Indigo (S) 8. Stonnington (C) 8. Warrnambool (C) 38. Wodonga (RC) 9. Port Phillip (C) 9. Glenelg (S) 39. Towong (S) 10. Glen Eira (C) 10. Southern Grampians (S) 40. East Gippsland (S) 11. Bayside (C) 11. West Wimmera (S) 41. Alpine (S) 12. Kingston (C) 12. Horsham (RC) 42. Wellington (S) 13. Monash (C) 13. Northern Grampians (S) 43. Mansfield (S) 14. Whitehorse (C) 14. Ararat (RC) 44. Murrindindi (S) 15. Boroondara (C) 15. Pyrenees (S) 45. Baw Baw (S) 16. Manningham (C) 16. Ballarat (C) 46. Latrobe (C) 17. Banyule (C) 17. Moorabool (S) 47. South Gippsland (S) 48. Bass Coast (S) 18. Nillumbik (S) 18. Hepburn (S) 19. Whittlesea (C) 19. Central Goldfields (S) 20. Hume (C) 20. Mount Alexander (S) 21. Brimbank (C) 21. Macedon Ranges (S) 22. Melton (C) 22. Mitchell (S) 23. Wyndham (C) 23. Greater Bendigo (C) 24. Mornington Peninsula (S) 24. Loddon (S) 25. Frankston (C) 25. Buloke (S) 26. Greater Dandenong (C) 26. Yarriambiack (S) 27. Casey (C) 27. Hindmarsh (S) 28. Knox (C) 28. Mildura (RC) 29. Maroondah (C) 29. Swan Hill (RC) 30. Yarra Ranges (S) 30. Gannawarra (S) 31. Cardinia (S) 31. Campaspe (S) Unincorporated Vic. Note: (C) refers to City; (S) refers to Shire; (RC) refers to Rural City Industry Atlas of Victoria 2013 9 2 Business establishments in Victoria 2.1 Overview Businesses choose specific locations that best meet their various operational functions and commercial requirements. Key drivers for selecting business locations include being near global supply chains, having a base in proximity to key transport nodes and being close to customers and essential inputs. Proximity to home was also a factor for many small business owners. As of December 2012, 73 per cent of Victoria’s 275,336 business establishments were based in metropolitan Melbourne. The rest were spread across the state. To provide a snapshot and spatial data analysis of business establishments across Victoria over the ten-year period to 2011 (at both industry and geographical levels), these have been classified by remuneration size: Small business establishments: those with annual remunerations under $600,000 Medium business establishments: those with annual remunerations between $600,000 and $12 million Large business establishments: those with annual remunerations over $12 million All business establishment data and maps in this publication, including this chapter, are based on WorkSafe Victoria data and use postcode as their base geography. LGA boundaries are overlaid to provide location guidance. This data differs from ABS business counts data, which counts the number of businesses – not establishments. For a more complete explanation of WorkSafe Victoria’s data, please refer to Chapter 1: What data is used? 2.2 Business establishments by industry Over the decade to 2010-11, the Victorian economy has grown both in business activity and population, shifting towards a services orientated economy. In 2010-11, the Victorian industries with the largest number of business establishments were Construction, Retail trade, and Professional, scientific and technical services. Combined, these three industries accounted for nearly 40 per cent of all business establishments registered in the state with WorkSafe Victoria. In the ten years to 2010-11, the Construction industry recorded the largest increase in the number of business establishments in Victoria, followed by Retail trade and Accommodation and food services. The growth in these industries has been driven by population growth occurring throughout metropolitan Melbourne. Agriculture, forestry and fishing, Information media and telecommunications and Manufacturing recorded the largest decline in business establishment numbers. 2.3 Business establishments by location 2.3.1 Metropolitan Melbourne In metropolitan Melbourne, there are high concentrations of business establishments in central Melbourne (the City of Melbourne), in the north (Hume) and south east (Monash and Dandenong). In the ten years to 2011, business establishments have relocated away from the inner east, south, south east and outer east into the City of Melbourne and other outer regions of metropolitan Melbourne. These changes reflect the consolidation of knowledge intensive services industries (such as Professional, scientific and technical services, Financial and insurance services, and Information media and telecommunications) from the inner east and south east into the Industry Atlas of Victoria 2013 10 Melbourne city centre and surrounding suburbs, as well as the relocation of distribution services industries, which require large parcels of land, to the outer areas of metropolitan Melbourne where land costs are cheaper. The growth of the Construction industry, in response to population growth, is also a factor in the increase of business establishments in the outer municipalities. 2.3.2 Regional Victoria In regional Victoria, business establishments are concentrated in and around the major regional centres of Ballarat, Bendigo, Geelong, Shepparton, Mildura, Traralgon, Warrnambool and Wodonga. A decline in business establishment numbers over the period 2000-01 to 2010-11 was recorded in most rural areas of the state, while growth mainly occurred in the major regional city centres and along the peri-urban areas adjacent to metropolitan Melbourne. This reflects the transition occurring in regional Victoria, with the regional economy diversifying towards service industries such as Construction, Health care and social assistance, and Retail trade. 2.4 Business establishments by size 2.4.1 Small business establishments The WorkSafe data indicates that most business establishments in Victoria are small establishments3. In 2012, there were around 235,000 small business establishments, comprising 86 per cent of all business establishments. In 2010-11, the industries with the highest numbers of small business establishments were Construction, Retail trade and Professional, scientific and technical services. In the decade to 2010-11, Construction, Accommodation and food services, and Transport, postal and warehousing recorded the largest growth of small business establishments, while Agriculture, forestry and fishing, Information media and telecommunications, and Manufacturing recorded the largest declines. In metropolitan Melbourne, the inner municipalities of Boroondara and Port Phillip hold the greatest numbers of small establishments, while outer municipalities in the north (City of Hume), east (Yarra Ranges Shire) and south east (City of Casey and Mornington Peninsula Shire) also have large numbers of small business establishments. This reflects the industry composition of small businesses, as these localities generally have large numbers of Construction, Professional, scientific and technical services, and Retail trade businesses. The number of small business establishments has declined in Melbourne’s east (cities of Boroondara and Whitehorse) and south east (cities of Stonnington, Glen Eira and Monash), while numbers have increased in the City of Melbourne and in outer suburbs in the west (Deer Park and Truganina), north (Craigieburn and Morang) and south east (Cranbourne and Pakenham). In regional Victoria, small business establishments are concentrated in and around the major centres of Ballarat, Bendigo, Geelong, Shepparton, Mildura, Traralgon, Warrnambool and Wodonga. Over the decade to 2010-11, the number of small business establishments declined in the western and northern regions of the state, as well as the eastern Gippsland region, while growth mainly occurred in the major regional city centres and along the peri-urban areas of metropolitan Melbourne. These patterns are a reflection of the reduction in the number of small Agriculture, forestry and fishing business establishments and the growth of population-related industries such as Construction, Health care and social assistance, and Retail trade. Industry Atlas of Victoria 2013 11 2.4.2 Medium business establishments In 2012, there were over 36,000 medium sized business establishments 4 in Victoria, comprising 13.5 per cent of total business establishments. In the decade to 2010-11, the number of medium business establishments has grown by over 7,000 to just under 35,000. In 2010-11, Wholesale trade, Manufacturing, and Professional, scientific and technical services were the top three industries, accounting for nearly 35 per cent of all medium sized business establishments in Victoria. In the decade to 2010-11, medium sized business establishments grew across all industries, except Financial and insurance services. Retail trade, Health care and social assistance, Construction, and Professional, scientific and technical services recorded the largest growth of medium business establishments, while Information media and telecommunications, Utilities and Mining recorded the lowest growth. In metropolitan Melbourne, medium sized businesses are concentrated around the central city and in the south east around Dandenong. This reflects the industry composition of the two regions, with the City of Melbourne containing the central business district (CBD); while, the City of Dandenong has a high concentration of medium sized Manufacturing and Wholesale trade business establishments. The growth in the number of medium sized business establishments was recorded mainly in the City of Melbourne and surrounding municipalities, particularly in the Professional, scientific and technical services, Administrative and support services, and Accommodation and food services industries. The City of Dandenong also recorded strong business establishment growth, especially in the Manufacturing and Wholesale trade industries. In regional Victoria, medium sized businesses are clustered around major regional centres. Warrnambool, Geelong, Ballarat, Bendigo, Mildura, Shepparton and Wodonga have the largest number of medium sized businesses, as well as the strongest growth. 2.4.3 Large business establishments There were over 1,500 large business establishments5 in Victoria in 2012, comprising 0.5 per cent of total business establishments. In 2010-11, the Professional, scientific and technical services industry had the highest concentration of these large establishments, followed by the Manufacturing and Health care and social assistance industries. In the decade to 2010-11, Construction, Professional, scientific and technical services and Transport, postal and warehousing recorded the highest growth in large business establishments, while Agriculture, forestry and fishing, Information, media and telecommunications, and Financial and insurance services recorded the largest declines. In metropolitan Melbourne, large business establishments are concentrated around the city centre and in the cities of Dandenong and Monash. Smaller concentrations are also located in the west (Footscray and Sunshine), north west (Tullamarine) and east (Bayswater). Generally, most of the growth in large business establishments was located in the city centre and surrounding suburbs. The cities of Monash and Greater Dandenong also recorded strong growth. Large business establishments are sparse in regional Victoria and are generally located in regional centres. Most large business establishments are found in the Manufacturing, Health care and social assistance, Education and training, or Public administration and safety industries. Industry Atlas of Victoria 2013 12 Growth in the number of large business establishments has also been concentrated in major regional centres. Geelong and Ballarat had the largest growth, while moderate growth was recorded in Wodonga, Traralgon and Sale. Industry Atlas of Victoria 2013 13 3 Metropolitan Melbourne 3.1 Overview In the decade to 2012, Melbourne had the fastest population growth of all Australian capital cities. Over this period, Melbourne’s population grew by 19 per cent to more than four million residents, contributing around 87 per cent of the state’s total population growth. This growth was dispersed across the metropolitan area, with outer suburbs accommodating much of the increase. Metropolitan Melbourne’s population growth contributed to an increase in the size of the labour force, particularly in the outer suburbs and the CBD. The number of people employed in metropolitan Melbourne increased by 25 per cent, in the decade to 2013. The three largest employment increases were recorded in the Health care and social assistance, Construction, and Professional, scientific and technical services sectors, while Manufacturing and Information media and telecommunications saw the largest employment decreases. A rise in part-time employment was also evident across many metropolitan areas, led by the CBD and the fast growing outer municipalities. Employment in Victoria grew by 23 per cent over the decade to 2013, driven mostly by the growth in metropolitan Melbourne (80 per cent of total employment growth). The five largest growing LGAs in metropolitan Melbourne during the decade were the City of Melbourne, Brimbank, Casey, Hume and Wyndham. 3.2 The development of metropolitan Melbourne At June 2012, an estimated 4.2 million people resided in metropolitan Melbourne. By 2021, Melbourne is projected to have a population of 4.8 million. As the population of Melbourne grows, its workforce will also grow. By 2021, metropolitan Melbourne’s workforce is expected to increase to just over 2.4 million, an increase of approximately 300,000 workers. While forecasts indicate that employment will be generated across a broad range of industries, four industries will be the main sources of employment during the decade to 2021. These are Health care and social assistance, Professional, scientific and technical services, Education and training, and Retail trade (despite current moderate business conditions). The employment forecast by industry sector in metropolitan Melbourne, from 2011 to 2021, indicates that population related services, such as Retail trade, Health care and social assistance, and Education and training, are expected to experience the greatest increase in employment. This is followed by knowledge intensive services (for example, Professional, scientific and technical services, and Finance and insurance services) and goods distributing services (for example, Transport, postal and warehousing, and Wholesale trade). Employment growth in the Professional, scientific and technical services industry will largely occur in inner Melbourne. In contrast, employment growth in Health care and social assistance, Education and training, and Retail trade industries will be distributed more evenly across Melbourne. These growth industries, together with the Manufacturing industry, are expected to make up the largest workforce in metropolitan Melbourne in 2021. While employment in Manufacturing has been contracting and will continue do so, the industry employed 11 per cent of the total workforce in Melbourne in 2011, and is expected to account for nine per cent of the total workforce in Melbourne, in 2021. Industry Atlas of Victoria 2013 14 3.3 Melbourne’s labour market 3.3.1 A growing labour force The ABS defines the labour force as persons aged 15 years and over who are either engaged in or actively looking for paid employment. Over the decade to 2011, metropolitan Melbourne’s labour force increased in the outer suburbs and the inner city, due largely to population growth. The demographic profile and labour force characteristics in these fast growing areas are diverse. The outer western suburbs have a relatively high proportion of couples with children and a lower median age (32 years old) than is typical for metropolitan Melbourne (36 years old). Inner Melbourne also has a relatively low median age, due to young professionals moving into the area to be closer to work and overseas students studying at TAFE colleges and universities in the CBD and surrounds. Other metropolitan areas with fast growing labour forces included suburbs in the outer north and south east of Melbourne. In the south east, there is a relatively high number of technical and trades workers, labourers and machinery operators and drivers, and there is a slightly lower median age than for the wider metropolitan area. The northern suburbs labour force has a high proportion of clerical and administration and technical and trades workers, as well as machinery operators and drivers. The median age (34 years old) of people living in these suburbs is closer to that of metropolitan Melbourne as a whole. 3.3.2 Participation in the labour force Various factors influence labour force participation including age, health, skill level and employment opportunities. Over the decade to 2011, the participation rate for metropolitan Melbourne increased from 61.2 per cent in 2001 to 62.5 per cent in 2011, with higher increases observed in the inner municipalities, including the City of Melbourne, as well as eastern and bayside LGAs. Decreasing participation rates were recorded in the outer north west, outer north east and outer east municipalities. 3.3.3 Decrease in unemployment Over the decade to 2011, decreases in the unemployment rate across most metropolitan areas resulted in an average 1.1 percentage fall, from 6.6 per cent in 2001 to 5.5 per cent in 2011. The City of Melbourne and inner LGAs recorded the largest decline in the unemployment rate during this period. Small increases in the unemployment rate were recorded in several eastern LGAs including the cities of Whitehorse, Monash, Manningham and Boroondara. 3.4 Changes in employment 3.4.1 Changes in employment by industry The ABS Labour Force Survey shows that the number of people employed in metropolitan Melbourne increased from approximately 1.7 million to 2.2 million (up 25 per cent) over the ten years to 2013. 6 The five largest employing industries were Health care and social assistance, Retail trade, Professional, scientific and technical services, Manufacturing and Construction. Combined, these industries account for 51 per cent of employment across the metropolitan Melbourne economy. The largest increases in the number of people employed occurred in the Health care and social assistance, Professional, scientific and technical services, Education and training, and Construction industries. Manufacturing was the only industry that recorded a decline in employment. Industry Atlas of Victoria 2013 15 3.4.2 Changes in employment by place of work Over the decade to 2011, the City of Melbourne LGA, which includes the CBD, Southbank and Docklands, experienced significant employment growth, capturing more than 30 per cent of the total growth in employment in metropolitan Melbourne. The remainder of Melbourne’s employment growth was dispersed across the metropolitan area, with the five largest increases at LGA level occurring in the cities of Wyndham, Casey, Hume, Brimbank and Yarra, each of which grew between five and seven per cent. The strength of Melbourne’s employment growth over the decade is highlighted by the fact that just three LGAs experienced decreases in the number of people employed – Kingston, Maribyrnong and Port Phillip. Furthermore, none of these LGAs registered more than a 0.2 per cent loss of employment during this period. 3.4.3 Changes in part-time and full-time employment An increase in part-time employment was evident over the decade to 2011, occurring across many metropolitan areas, but significantly in the CBD and also in the fast growing outer suburbs. These areas have experienced relatively high population growth, which has created demand for personal services such as Accommodation and food Services, Other (personal) Services and Retail trade. These sectors typically generate high levels of part-time employment; accordingly, they have driven a large proportion of the ongoing growth of part time work. Part-time employment arrangements provide benefits to both employees and employers, such as providing more flexible working arrangements to people who are studying or those with family commitments. This type of employment also assists businesses in services sectors to fulfil their labour requirements, giving them more flexibility across extended operating hours (which are often up to seven days a week). Increases in full-time employment occurred in the CBD and outer growth suburbs; however, small decreases were recorded in the inner northern suburbs and the eastern bayside suburbs. The western and outer north, east and south eastern areas all recorded increases in full-time employment. These suburbs contain Melbourne’s large industrial estates, which are home to manufacturing and transport, distribution and logistics businesses. However, the largest and most significant increase in full time employment occurred in the CBD, reflecting the growth of highly skilled service sectors such as Professional services and Financial and insurance services, which have a significant presence in this area. 3.5 Movements within the Melbourne labour force Examining the usual place of residence of workers in Melbourne’s fast growing LGAs provides an understanding of spatial commuting patterns across the metropolitan area. These patterns give an indication of demand for transport infrastructure connecting places of work and residence. Access to labour is one of the factors influencing business location preferences and can be a prominent influence for knowledge and skills intensive companies, which rely heavily on access to a highly skilled labour force. This information also reveals differences in the labour force catchments that supply Melbourne’s central city and LGAs in outer metropolitan areas with larger employment growth. For example, the City of Wyndham drew 54 per cent of its workforce from within the municipality during the period 2001 to 2011; an additional 30 per cent of its workforce lived in four surrounding western suburbs and further west in Greater Geelong. By comparison, 50 per cent of workers employed in the City of Melbourne commuted from ten different municipalities, which are mainly located across the inner north and inner eastern suburbs. An additional 30 per cent of the City of Melbourne’s workforce lived in a further ten municipalities located in the eastern and western inner and middle suburbs. The high density and diversity of employment in the City of Melbourne means that this area provides a Industry Atlas of Victoria 2013 16 disproportionate number of jobs; as such, a large number of workers commute daily to the central city from across Melbourne. 3.5.1 Ratio of workers to households The workers to households ratio shows the number of jobs relative to the number of households in a municipality. The majority of residents work outside the municipality in which they live. The ratio helps to identify areas of economic activity intensity in metropolitan Melbourne, and provides an indication of the capacity of households to access jobs locally. The higher the ratio, the greater the intensity of industrial and commercial activity relative to residential land use within an LGA. The ratio of workers per household is highest in the City of Melbourne due to activity across all industries supporting substantial employment in Melbourne’s CBD, Southbank and Docklands. Despite the population of the City of Melbourne having grown strongly over the past decade, the ratio of employment to households is considerably higher than in all other LGAs within metropolitan Melbourne. Employment growth in knowledge intensive and population based industries has supported a rise in jobs located in inner LGAs, so that the ratio of workers to households in the municipalities of Yarra and Port Phillip is also reasonably high. The municipalities of Greater Dandenong, Monash and Hume also have high ratios of workers to households due to extensive industrial precincts located in these LGAs. These precincts support high levels of employment, and land use within them is dominated by industrial and commercial activity. Table 3.1: Ratio of workers to households, Melbourne, 2011 Local Government Area Workers per household ratio Local Government Area Workers per household ratio Melbourne (C) 6.92 Banyule (C) 0.76 Yarra (C) 1.86 Wyndham (C) 0.73 Greater Dandenong (C) 1.54 Whittlesea (C) 0.71 Monash (C) 1.36 Frankston (C) 0.72 Hume (C) 1.25 Darebin (C) 0.69 Port Phillip (C) 1.24 Moonee Valley (C) 0.68 Kingston (C) 1.24 Mornington Peninsula (S) 0.69 Knox (C) 1.01 Yarra Ranges (S) 0.67 Victoria 1.01 Bayside (C) 0.66 Whitehorse (C) 1.00 Cardinia (S) 0.60 Maribyrnong (C) 0.98 Nillumbik (S) 0.57 Stonnington (C) 0.98 Glen Eira (C) 0.58 Boroondara (C) 0.96 Casey (C) 0.55 Hobsons Bay (C) 0.90 Manningham (C) 0.56 Maroondah (C) 0.87 Moreland (C) 0.52 Brimbank (C) 0.78 Melton (S) 0.42 Source: ABS Census and DPCD 3.5.2 Largest employing industries The largest employing industry at Transport Destination Zones (TDZs) level across metropolitan Melbourne reflects the main workplace addresses given by Census respondents for the week prior to Census night. The industry identified for each TDZ provides the greatest employment level within the zone and therefore is considered the dominant employer in the zone. While there may be other significant employing industries in each sector, this map provides a spatial Industry Atlas of Victoria 2013 17 picture of prominent industries, measured by employment. Further detail of the performance of selected significant industries is provided in Chapters 6 and 7. Industry Atlas of Victoria 2013 18 4 Regional Victoria 4.1 Overview The ABS Labour Force Survey placed approximately one quarter of the state’s total workforce in regional Victoria at the time of the 2011 Census. In the ten years to 2011, employment in regional Victoria grew by nine per cent, largely driven by increases in population. Major regional cities such as Geelong, Bendigo and Ballarat have experienced strong employment and population growth over the last decade. The five largest employing industries in regional Victoria were Health care and social assistance, Retail trade, Manufacturing, Construction and Agriculture, forestry and fishing. Of these, the largest increase in employment was registered by Health care and social assistance, followed by Education, Construction and Public administration and safety. While Agriculture, forestry and fishing remains an important source of employment in regional Victoria, the sector’s labour force has declined by around 15 per cent in the last decade. 4.2 Regional Victoria’s labour market 4.2.1 The labour force The labour force in regional Victoria has undergone substantial change over the ten years to 2011, reflecting changes in population and an increase in female participation. The map below shows that the labour force increased substantially in the coastal areas around the Bass and Surf Coasts, and the major regional centres of Geelong, Bendigo, Ballarat, Shepparton, Mildura and Wodonga. There were also increases in the labour force in the peri-urban areas bordering metropolitan Melbourne’s growth areas. Over the ten years to 2011, declines in the labour force occurred mainly in the Mallee and Wimmera regions of western Victoria, driven by a decline in the overall population of these areas. 4.2.2 Participation in the labour force In the ten years to 2011, the overall participation rate in regional Victoria has fallen slightly from 58.7 per cent in 2001 to 58.5 per cent in 2011. Decreases in the participation rate were observed in west, north and north west of regional Victoria. These were partly offset by increases in other regions, particularly in the shires of Central Goldfields and Bass Coast. The labour force participation rate varies across regional Victoria depending on a range of factors including demographic composition, the education level of workers, employment opportunities, health and other factors. The participation rates have increased over the last ten years in areas where the unemployment rate has fallen. There is a close association between unemployment rates and participation rates, with more people participating in the labour market as unemployment declines, perhaps encouraged to do so by the greater availability of work. 4.2.3 Unemployment rate The regional Victorian labour market is characterised by relatively low levels of unemployment. The unemployment rates in regional Victoria have improved throughout the 2000s, from 7.1 per cent in 2001 to 5.1 per cent in 2011. Improvements have been most significant in the Gippsland and Geelong regions and in the major regional population centres, including Bendigo and Ballarat. Industry Atlas of Victoria 2013 19 4.3 Changes in employment 4.3.1 Changes in employment by industry The ABS Labour Force Survey7 shows that the number of people employed in regional Victoria increased 20 per cent to approximately 734,000 over the ten years to 2013. The five largest employing industries in regional Victoria are Health care and social assistance, Retail trade, Construction, Manufacturing and Agriculture, forestry and fishing. Combined, these industries account for 52 per cent of employment across the regional Victorian economy. Agriculture, forestry and fishing is a major industry in regional Victoria, accounting for 77 per cent of the state’s Agriculture, forestry and fishing jobs. The Mining, Utilities and Construction sectors also have relatively greater proportions of workers in regional Victoria compared to the statewide and Melbourne averages. The regional services industry sectors – encompassing Accommodation and food services, Retail trade, Public administration and safety, and Health care and social assistance – account for a relatively larger proportion of regional Victoria’s labour force compared to metropolitan Melbourne. Regional Victoria does not have significant employment in the Financial and insurance services, Professional, scientific and technical services or ICT-related industries, which are largely located in metropolitan Melbourne. The increase in regional employment in the period from 2003 to 2013 was led by the Health care and Construction industries, while Manufacturing, Financial and insurance services, and Information media and telecommunication all recorded a decline in employment over the ten years to 2013. 4.3.2 Changes in employment by place of work Over the decade to 2011, the major regional centres of Geelong, Bendigo and Ballarat experienced significant employment growth. Other LGAs that exhibited employment growth over this period include South Gippsland, Baw Baw and Wodonga. Employment numbers also grew in peri-urban areas close to Melbourne. Areas in the north west and north east of the state recorded a decline in employment over the ten years to 2013. 4.3.3 Changes in part-time and full-time employment As in metropolitan Melbourne, there has been a shift towards greater levels of part-time employment in regional Victoria over the decade to 2011. This shift is particularly evident in the major regional centres and peri-urban areas where strong population growth has been accompanied by an increasing demand for personal services such as Health care and social assistance, Other (personal) services and Retail trade. Increases in full-time employment also occurred in the regional centres and peri-urban areas, with decreases recorded in the north west, west and north east of the state. 4.4 Future employment in regional Victoria Like metropolitan Melbourne, the population services sector (for example, Health care and social assistance and Retail trade) is currently the largest employer in regional Victoria with a 49 per cent share of total employment in 2011, and forecast to reach 50 per cent share in 2021, corresponding to employment growth of 15 per cent. With the exception of Primary industries, all sectors are projected to experience growth in employment in the period leading to 2021. The fastest growing sector will be the Construction and utilities industries, with combined estimated growth of 26 per cent and a 9 per cent share of total employment in 2021. Employment in business services, which accounted for 10 per cent in 2011, is projected to grow by 13 per cent, although its share of total employment is expected to remain much the same. Industry Atlas of Victoria 2013 20 The Health care and social assistance industry is expected to drive strong employment growth across regional Victoria, in particular in the Barwon Western District and in the GoulburnOvens-Murray. A significant proportion of new jobs will also be created in the Education and training industry. The continued diversification of regional Victoria’s economy will result in the creation of greater job opportunities, supporting the strong population growth that regional Victoria will experience over the next 20 to 30 years. 4.5 Movements within the regional workforce The Census journey to work data shows that regional Statistical Divisions exhibit a high selfcontainment rate (over 72 per cent), with most workers living and working in the same statistical division. This differs significantly from metropolitan Melbourne, where a large proportion of workers travel to other metropolitan regions for work. However, at a finer geographical level, journey to work characteristics in regional LGAs are influenced by their proximity to metropolitan Melbourne and regional centres with large workforces such as Geelong, Ballarat, Bendigo, Shepparton and the Latrobe Valley. A high proportion of workers (up to 45 per cent) living in the peri-urban LGAs surrounding metropolitan Melbourne commute into metropolitan Melbourne for work. 4.5.1 Ratio of workers to households In contrast to metropolitan Melbourne, the ratio of workers to households in regional Victoria is relatively less varied between LGAs, ranging from 0.4 in Golden Plains Shire to 1.1 in Wodonga. The ratio differs relative to the proximity of the LGA to Melbourne and large regional centres, the size of major urban centres relative to rural population within the LGA, and whether the LGA has key tourism, public administration, health or education facilities. With the exception of Greater Geelong, major regional centres are likely to have a higher ratio of workers per household. Greater Geelong’s lower ratio is possibly due to its proximity to metropolitan Melbourne, which attracts 13 per cent of the municipality’s workforce. Table 4.1: Ratio of workers to households, regional Victoria, 2011 Local Government Area Workers per household ratio Local Government Area Workers per household ratio Wodonga (RC) 1.11 Buloke (S) 0.83 Greater Shepparton (C) 1.01 Queenscliffe (B) 0.82 Horsham (RC) 1.00 Benalla (RC) 0.81 Ballarat (C) 1.00 Wellington (S) 0.79 Warrnambool (C) 0.97 Hindmarsh (S) 0.79 Wangaratta (RC) 0.96 Yarriambiack (S) 0.77 Corangamite (S) 0.95 Alpine (S) 0.77 Southern Grampians (S) 0.93 Gannawarra (S) 0.76 Ararat (RC) 0.93 Mount Alexander (S) 0.76 Swan Hill (RC) 0.91 Moira (S) 0.76 Colac-Otway (S) 0.91 East Gippsland (S) 0.75 Moyne (S) 0.90 Mitchell (S) 0.73 Northern Grampians (S) 0.90 Murrindindi (S) 0.73 Greater Bendigo (C) 0.89 Indigo (S) 0.72 South Gippsland (S) 0.88 Towong (S) 0.72 Greater Geelong (C) 0.87 Loddon (S) 0.71 Mildura (RC) 0.86 Surf Coast (S) 0.70 West Wimmera (S) 0.86 Strathbogie (S) 0.68 Industry Atlas of Victoria 2013 21 Mansfield (S) 0.85 Macedon Ranges (S) 0.67 Glenelg (S) 0.85 Central Goldfields (S) 0.66 Campaspe (S) 0.85 Hepburn (S) 0.65 Latrobe (C) 0.84 Pyrenees (S) 0.58 Baw Baw (S) 0.84 Moorabool (S) 0.57 Bass Coast (S) 0.84 Golden Plains (S) 0.41 Source: ABS Census and DPCD, Victoria in Future, 2012 4.6 Special focus: Victoria’s specialisation in Agriculture As noted previously, the majority of workers in the Agriculture, forestry and fishing industry are based in regional Victoria. This industry employed 8.5 per cent of all workers in regional Victoria and 2.6 per cent of all Victorian workers in 2013. Agricultural jobs are spread throughout regional Victoria; however, the greatest densities occur in the farming regions of the Western District and Gippsland, and along the Murray River near Shepparton and Mildura. The following sections provide information on four of Victoria’s key agricultural specialities: dairy, meat and livestock, fruit and vegetables, and wheat and other cereals. 4.6.1 Agriculture specialisation – Wheat and other cereals Wheat and other grain farming takes place across Victoria’s north western Loddon, Mallee and Wimmera regions. Wheat is included in the cereals and cereal preparations export item category, which is the major category within grain exports. Victorian grain exports were worth $1.3 billion in 2011-12, 14.3 per cent of Australia’s total grain exports. Grain exports increased by $146 million in the ten years to 2011-12, driven by increased wheat exports. This reflects the better harvest conditions for Victoria’s farmers after a period of prolonged drought and increased export demand for wheat products. The largest export markets for cereals and cereal preparations in 2011-12 were Vietnam, Indonesia, Thailand and the Philippines, along with other markets across Asia. 4.6.2 Agriculture specialisation – Dairy Dairy farming is concentrated in the south of the Western District, along the Murray River area and in Gippsland. Dairy processing activity is located near farming activity, with concentrations of employment around Colac and Warrnambool in the west, Echuca and Kerang in the north and parts of Gippsland. Dairy is a large food sector in Victoria, with the value of raw milk production alone worth around $2.5 billion in 2011-128. Dairy and dairy processing goods exports totalled $1.9 billion in 201112. Victoria currently accounts for approximately 85 per cent of national dairy exports. Victoria’s major export markets for dairy products were in Asia, specifically Japan, Singapore, Indonesia and China. 4.6.3 Agriculture specialisation – Meat and livestock The value of agricultural production of the meat and livestock sector in Victoria was approximately $3.1 billion in 2011-12, with $1.6 billion in exports. The main export products were processed (fresh, chilled or frozen forms) beef and sheep. Sheep and beef cattle farming establishments are located throughout the Grampians, Loddon Mallee and Barwon South West, as well as parts of Central Victoria and Gippsland. Industry Atlas of Victoria 2013 22 The United States was the largest single export market ($230 million) for Victorian meat and live animals in 2011-12, followed by China ($166 million) and Japan ($146 million). The Middle East region is also a very significant market for Victorian meat and livestock (over $350 million in 2011-12). Australia’s northern neighbours are also key export markets, with Indonesia, Papua New Guinea, Malaysia and Singapore accounting for over $240 million of meat and livestock exports in 2011-12. 4.6.4 Agriculture specialisation – Fruit and vegetables Much of Victoria’s fruit and vegetable growing activity occurs within the metropolitan Melbourne boundary. Vegetable growing takes place in the market garden areas within the cities of Wyndham (Werribee) and Whittlesea, along the Mornington Peninsula and in the Cardinia and Yarra Ranges Shires. Fruit growing occurs in Cardinia and Yarra Ranges Shires, Greater Shepparton, Swan Hill, Campaspe, Moira, Goonawarra and Loddon. The Sunraysia district around Mildura in the north west stands out as the major grape growing area in regional Victoria, along with the Heathcote region (the Yarra Valley and Mornington Peninsula wine region lies predominantly within the boundary of metropolitan Melbourne). Victoria is also a significant producer of tomatoes, lettuces and mushrooms. Fruit and vegetable exports were worth $534 million in 2011-12. Major export markets for Victoria’s fruit and vegetables are Hong Kong, India, United Arab Emirates, Sri Lanka and Indonesia. Industry Atlas of Victoria 2013 23 5 Manufacturing in Victoria 5.1 Overview Over time, Victoria’s manufacturing industry has contended with increased import competition and a significant appreciation of the Australian dollar. The recent global financial crisis (GFC) resulted in economic recession in Victoria’s major trading partners in North America, Europe and Japan and a decline in demand globally for manufactured goods. The manufacturing industry contributed $27.2 billion to gross state product (GSP) in 2011-12, the second largest contribution behind the Financial and insurance services industry, and is the largest full-time employer in the state. Financial and insurance services contributed $41.8 billion during this period, while the third largest contributor was Professional, scientific and technical services at $26.1 billion. During the twentieth century, and the post World War II years in particular, Victoria established a specialisation in the manufacturing sub-industries of heavy engineering, automotive and textile, clothing and footwear (TCF). As tariff protection was reduced, and production in lower cost economies increased, these industries began to face strong competition from imported products. This led to a decline in the share of employment and GSP contributed by manufacturing to the Victorian and Australian economies over recent years. The emergence of many developing economies, particularly in south east Asia, has also generated opportunities for Victorian manufacturers. Manufacturing businesses have increasingly looked beyond national borders to access skills and knowledge, new markets and customers. Products may be designed in one country, assembled in another and built from materials sourced and parts manufactured across the globe. 5.2 Manufacturing business establishments in Victoria 5.2.1 Metropolitan Melbourne In 2010-11, based on WorkSafe data, the Victorian manufacturing industry comprised close to 20,000 business establishments. The majority of manufacturing business establishments (77 per cent) are located in metropolitan Melbourne. Within metropolitan Melbourne, manufacturing establishments have become concentrated in a few major industrial nodes as manufacturing activity has consolidated in larger businesses. Investment in transport infrastructure – such as the development of the Western Ring Road and EastLink – has also contributed to the attractiveness of particular areas like major industrial precincts. Manufacturing establishments in metropolitan Melbourne are concentrated in the west – City of Brimbank, the north – City of Hume, the east – City of Knox, and the south east – City of Greater Dandenong. Over the past decade, the number of Manufacturing business establishments in industrial centres in Campbellfield and Dandenong has increased. At the same time, the number of establishments in more central areas has declined, including large falls in the cities of Yarra and Darebin in the inner north and Kingston and Knox in the south east. There has been an increase in Manufacturing establishments in Melbourne’s outer west and south east, where large and relatively cheap parcels of developed industrial land have become available that are increasingly connected to Melbourne’s major road network. In Victoria in the ten years to 2010-11, the number of business establishments in the industry declined by 1,756 (8.2 per cent), due to the number of small business establishments9 declining by 2,067. The number of medium and large business establishments10 increased by 311 over Industry Atlas of Victoria 2013 24 the same period. Approximately 78 per cent of business establishments in the manufacturing industry were classified as ‘small’ in 2010-11. Within metropolitan Melbourne, the decline in small manufacturing business establishments occurred in most suburbs. The main exceptions were Campbellfield, Carrum Downs, Deer Park and Truganina. In contrast, along with significant increases in Campbellfield and Dandenong, the number of medium and large manufacturing business establishments increased in suburbs in central, west and south east Melbourne. The decline in the number of small business establishments occurred in most sub-sectors. Food product, Beverage and tobacco product, and Petroleum and coal product were the only manufacturing sub-sectors to generate growth in small business establishments between 200001 and 2010-11. The number of medium and large businesses increased in eleven out of fifteen manufacturing sub-sectors, with the largest increases occurring in Food product and Fabricated metal manufacturing sub-sectors. 5.2.2 Regional Victoria Manufacturing activity in regional Victoria is concentrated in regional centres or in particular locations where one large scale manufacturing business with a specialisation can operate as the major employer in a small town. Manufacturing business establishments are concentrated in the major regional centres of Geelong, Bendigo, Shepparton and Ballarat. Smaller clusters of manufacturing businesses are also located in Mildura and Warrnambool in western Victoria, and Traralgon, Bairnsdale and Wodonga in the east and north east of Victoria. Over the past decade, as the number of manufacturing establishments has declined in Geelong and the Latrobe Valley, they have increased in Shepparton, Ballarat, Bendigo, Wangaratta and Wodonga. Regional Victoria has benefited from strong output and employment growth generated by the Food product manufacturing sub-sector, particularly in the Goulburn Valley agricultural region around the City of Greater Shepparton. 5.3 Manufacturing employment in Victoria The largest employing subdivision within the manufacturing sector is Food product manufacturing, followed by Transport equipment manufacturing, and Machinery and equipment manufacturing. Together, these sub-sectors account for 41 per cent of the Victorian manufacturing workforce. Three quarters of the Victorian manufacturing workforce is employed within metropolitan Melbourne. Food processing is a prominent employing industry in regional Victoria. The Victorian manufacturing workforce continues to decline in number, with the largest losses over the past decade occurring in the Textile, clothing and footwear, Printing, and Transport equipment sub-sectors. Food product, Machinery and equipment, Primary metal and metal product, and Non-metallic minerals product manufacturing were the only sub-sectors that experienced increased employment levels over the decade to 2011. Falling employment in the other sub-sectors, particularly after 2006, suggests that the industry is continuing to adapt to the impacts of globalisation and particular events, such as the GFC. From 2006 to 2011, the transport equipment sub-sector experienced a strong downward reversal in employment, offsetting gains made in the preceding five year period. Workers in this sub-sector are largely employed in automobile and parts manufacturing where employment is sensitive to production decisions made by large car manufacturers that flow on to smaller car parts suppliers. Despite the decline, this sub-sector continues to employ the second largest manufacturing workforce in Victoria. Industry Atlas of Victoria 2013 25 The fall in Textile, clothing, footwear and leather manufacturing employment since 2001 has been considerable. Manufacturing in this sub-sector has increasingly moved offshore to countries offering lower labour costs, or become more sophisticated as Victorian manufacturers have increasingly focused on technically advanced materials. 5.4 Manufacturing employment in Melbourne Manufacturing employment in metropolitan Melbourne is concentrated in the north, west and south east of the city, as manufacturing activity has become increasingly clustered in large industrial precincts in the municipalities of Hume, Wyndham, Brimbank, Monash, Kingston and Greater Dandenong. An important industrial precinct surrounds the Port of Melbourne within the City of Melbourne. These industrial areas have benefitted from investment in transport infrastructure, such as the Western Ring Road and EastLink, improving access and connectivity with other industrial precincts, distribution nodes and the Port of Melbourne and Melbourne Airport. Except for technologically advanced manufacturing activity near the Port of Melbourne, manufacturing businesses have now largely vacated the inner municipalities of Melbourne. The following sections provide information on employment in four manufacturing sub-sectors in Melbourne. These sections highlight the employment distribution of two of the three largest employing sub-sectors after Food product manufacturing (which is covered later in this chapter): Machinery and equipment manufacturing and Transport equipment manufacturing. They also examine a sub-sector with a contrasting pattern of growth (Basic chemical manufacturing) and one with declining employment (Textiles, clothing and footwear manufacturing). 5.5 Manufacturing employment in Melbourne by sub-sector 5.5.1 Machinery and equipment manufacturing The Machinery and equipment manufacturing sub-sector is a major employer, employing the third largest manufacturing workforce behind Food product and Transport equipment manufacturing subsectors. Similar to overall manufacturing employment, Machinery and equipment manufacturing employment is distributed across metropolitan Melbourne, but with the highest concentration of employment occurring in south east LGAs. Machinery and equipment manufacturers typically face high import competition, particularly in product categories such as scientific equipment, and domestic and electrical appliances. The increase in employment in this sub-sector since 2001 has been supported by increased demand for machinery and equipment from resource states. 5.5.2 Basic chemical manufacturing Employment in Basic chemical manufacturing is heavily concentrated in the City of Melbourne and south eastern municipalities of Monash, Knox and Greater Dandenong. Businesses benefit from being located in strategic locations, such as the Port of Melbourne/ Fishermans Bend, which provide good access to distribution channels. 5.5.3 Transport equipment manufacturing The Transport equipment manufacturing sub-sector is a major employer, containing the second largest manufacturing workforce, behind Food product manufacturing. In contrast to overall manufacturing employment, Transport equipment manufacturing employment is concentrated in Hume, Hobsons Bay and, to a lesser extent, Melbourne and Greater Dandenong LGAs. Industry Atlas of Victoria 2013 26 The decline in employment in the Transport equipment manufacturing sub-sector since 2001 was concentrated in Hume, Monash, Melbourne and Kingston LGAs. Employment in Transport equipment manufacturing increased in other LGAs such as Hobsons Bay, Wyndam and Brimbank in Melbourne’swest, and Greater Dandenong in Melbourne’s south east. Ford and Toyota have assembly plants in Hume and Hobsons Bay, respectively. The Port of Melbourne/Fishermans Bend precinct in the City of Melbourne also contains major transport equipment manufacturers including Toyota, GM Holden and Boeing. These areas also contain component suppliers to major transport equipment manufacturers. As well as supplying local transport equipment manufacturing businesses, component suppliers are also part of supply chains in Asia and beyond. 5.5.4 Textiles, clothing and footwear manufacturing The Textile, clothing and footwear manufacturing workforce was the eighth largest manufacturing workforce in Victoria in 2011, having been the third largest in 2001. Within metropolitan Melbourne, the highest concentrations of employment in the Textile, clothing and footwear manufacturing sub-sector are in the Greater Dandenong and Yarra LGAs. Within metropolitan Melbourne, only Wyndham LGA experienced a modest rise in employment. The decline in employment in the Textile, clothing and footwear manufacturing sub-sector was largest in the four inner LGAs of Yarra, Maribyrnong, Moreland and Darebin. 5.6 Manufacturing employment in regional Victoria Manufacturing employment in regional Victoria is concentrated in major regional centres, including Geelong, Bendigo, Ballarat, Shepparton, Wodonga and the Latrobe Valley. Manufacturers in regional towns are more likely to have a particular specialisation: for example, food product manufacturing in Colac-Otway and Corangamite; Pulp, paper and paperboard manufacturing at the Maryvale Mill in the Latrobe Valley; Prepared animal and bird feed in Wodonga; and Natural textile manufacturing in Wangaratta. While the size of the manufacturing workforce has declined in general across major regional centres, employment growth within these locations has varied by sub-sector. For example, manufacturing employment increased in Food product and Machinery and equipment manufacturing in Bendigo, and in Wood product and Petroleum manufacturing in Geelong, but declined in Textile, clothing and footwear and Transport equipment manufacturing in both locations. 5.7 Victorian manufacturing exports Victoria’s manufacturing sector is vital to the state’s export performance. Processed wool was Victoria’s highest value goods export item in 2011-12 (worth $1.44 billion), reflecting recovery in Victoria’s agricultural processing sectors and strong demand for wool from China. Transport manufacturing, specifically the automotive industry, was also a major export item in 2011-12. Passenger motor vehicle exports were worth $1.14 billion. Other large contributors to exports include cereals and cereal preparations (mainly wheat), aluminium and dairy products. The following sections provide information on four manufacturing specialisations: automotive, food processing, pharmaceutical manufacturing and aluminium manufacturing. 5.8 Special focus: Victorian manufacturing specialisations 5.8.1 Manufacturing specialisation Automotive The Victorian automotive manufacturing industry is made up of vehicle production, component production, tooling and design, and engineering. Three major passenger motor vehicle producers operate in Victoria: Ford, Toyota and General Motors Holden. These producers are Industry Atlas of Victoria 2013 27 supported by a national supply chain of around 200 automotive component manufacturers, the majority of which are located in Victoria. These major car companies and component manufacturers form Victoria’s automotive manufacturing supply chain. Together they generate strong spill-over benefits for the Victorian economy through technology diffusion, capital investment and skills training. Automotive manufacturing is a prominent employing industry in the Broadmeadows, Fishermans Bend, Altona and Dandenong areas in Melbourne, as well as in Geelong and Ballarat in regional Victoria. The impact of the GFC on household spending and the appreciation of the Australian dollar have resulted in an increase in passenger vehicle imports from Europe and Asia, and a reduction in expenditure on domestically produced motor vehicles. The focus of local producers on large vehicles has also resulted in a loss of market share to smaller imported models. Fluctuations in the price of petrol have contributed to the growing preference for more fuel efficient vehicles which are produced overseas. Despite the downturn, local producers have continued to invest in new plants and equipment and model upgrades. At the time of the 2011 Census, 26,100 workers were employed directly in automotive manufacturing in Victoria. Passenger motor vehicles remain one of Victoria’s largest export commodities by value in 201112, worth $1.14 billion. The main destinations for passenger motor vehicles produced in Victoria are the Middle East (including Saudi Arabia, the United Arab Emirates and Oman) and New Zealand. 5.8.2 Manufacturing specialisation Food processing The Food product and beverage manufacturing sub-sector employed the largest manufacturing workforce in Victoria in 2011. Employment in the industry has increased over the past decade as the industry has grown, due to Victoria’s comparative advantage in agricultural production, Victoria’s fast growing population, and low import competition for food products. The largest subdivision by employment was bakery product manufacturing. This subdivision includes bakeries, which are located throughout Victoria and employ staff in bread, cakes and pastry manufacturing and in retailing products direct to customers. Food product and beverage manufacturing is distributed throughout metropolitan Melbourne but is most concentrated in Melbourne and Kingston LGAs. In regional Victoria, food product manufacturing employment is highest in LGAs containing major regional centres, and in central Victoria where irrigated agricultural production occurs, particularly fruit and dairy products. Food exports from Victoria in 2011-12 were worth $6.6 billion, accounting for 32 per cent of all commodity exports from Victoria. Victorian manufacturers produce a diverse range of food products and beverages for export. Dairy products ($1.9 billion), processed meat ($1.4 billion) and cereal crops and cereal preparations (mainly wheat – $1.3 billion) were the three largest food export items in 2011-12. Victoria exports food and beverage products to markets all over the world. Japan was Victoria’s largest food export market in 2011-12, with exports valued at $800 million, followed by China ($560 million), New Zealand ($460 million) and the United States ($310 million). 5.8.3 Manufacturing specialisation Pharmaceutical manufacturing Around 6,100 workers were employed in pharmaceutical manufacturing in Victoria in 2011-12, with most (over 90 per cent) employed in metropolitan Melbourne. Pharmaceutical manufacturing employment is concentrated in the Melbourne, Knox and Monash municipalities. Industry Atlas of Victoria 2013 28 Pharmaceutical products are developing as key export item for Victoria. In 2011-12, medicaments and pharmaceutical products were together worth $612 million. Export markets for Victoria’s medicaments and pharmaceutical products are diverse, including the United States, Europe, New Zealand, Canada and Asia, and differ from Victoria’s other goods export destinations. 5.8.4 Manufacturing specialisation Aluminium Just over 2,500 workers were employed in aluminium manufacturing in Victoria. Almost two thirds of these workers were located in regional Victoria, mostly employed in aluminium smelters owned by Alcoa in Portland in the Shire of Glenelg and Point Henry in Geelong. Aluminium production is a significant user of electricity and the rising cost of electricity presents a major challenge to the industry. In 2011-12, aluminium exports were worth $1.1 billion. The key export region for Victorian aluminium is Asia, with Korea, Japan, Taiwan and Thailand being the main destinations. Industry Atlas of Victoria 2013 29 6 Services Services are an increasingly important source of growth in Victoria’s economy. Services now contribute the largest share of Victoria’s GSP and employ the majority of Victorians. The growing importance of Financial and insurance services and Professional, scientific and technical services has contributed to the growth of the Victorian services sector. Globalisation has benefited both industries through the increased movement of money, ideas and innovations. Socio-economic factors have contributed to the growth in services. As Victoria’s population has continued to grow, demand for a broad range of services, including retail, health, education, transport and essential services such as electricity, has risen. Increased life expectancy and rising retirement wealth have meant Victorians are consuming services longer and later. Residential, commercial and engineering construction activity has also increased as Victoria’s population has grown and metropolitan Melbourne and regional cities have expanded. Transport, postal and warehousing and Wholesale trade businesses in Victoria have benefited from a rise in international trade, driven by a rise in the Australian dollar and higher incomes associated with the resources boom. A range of other services also support trade, such as legal, insurance and financial services. Growing wealth within Asia has supported recent increases in tourists and business visitors to Victoria, particularly from China. This has offset the decline in arrivals from traditionally important sources, such as the UK, USA and Europe, since the global financial crisis. Rising incomes and a strong desire for education and training have also driven strong demand for international education provided by Victoria’s high quality education sector. Advances in information and communications technology (ICT) have had a positive impact on the Victorian services economy, enabling more services to be traded internationally and contributing to innovations that lead to new services products and markets. 6.1 Services industries in Victoria Data from the ABS Labour Force Survey11 shows that Health care and social assistance, Retail trade, Professional, scientific and technical services, Construction, and Education and training are the largest employing services industries in Victoria. Many of the activities performed by these industries are labour intensive. In contrast, the Rental, hiring and real estate services and the Utilities (Electricity, gas, water and waste industry) industries are heavy users of capital with relatively small workforces. The size of the services industries workforce increased between 2003 and 2013. The Health care and social assistance workforce grew the most over this period, followed by Professional, scientific and technical services, and Construction. The workforce of all services industries increased in size during this period, with the only declines recorded in regional Victoria, in the Financial and insurance services and the Information, media and telecommunications industries. Employment growth increased in the second half of the last decade for five of the 16 services industries. These industries include Health care and social assistance, Accommodation and food services, Public administration and safety, Transport, postal and warehousing and Administrative and support services. For most services industries, employment growth slowed in the second half of the decade. In three industries, Information media and telecommunications, Rental, hiring and real estate services and Other services, employment declined. Industry Atlas of Victoria 2013 30 6.2 Services industries in Melbourne According to Census 2011 data, within metropolitan Melbourne services employment is concentrated in inner and eastern municipalities, particularly the City of Melbourne, where most of the growth in services employment has been concentrated since 2001. 6.3 Employment in Melbourne’s knowledge intensive services Knowledge intensive services industries are involved in the production, distribution and use of knowledge and information. These include Professional, scientific and technical services, Finance and insurance services, and Information media and telecommunications. Within metropolitan Melbourne, activity in knowledge intensive services industries has become more concentrated in the central and inner eastern municipalities. Knowledge intensive businesses benefit from proximity to clients and other professionals, links to interstate and international markets, and access to a deep and dynamic labour market. The intensity of activity in Melbourne’s CBD provides the greatest opportunity for knowledge intensive services to capture these benefits. Over the decade to 2011, growth in business establishments was heavily focused in central Melbourne as the number of business establishments across eastern municipalities declined. In line with the growth in the number of business establishments, employment growth in knowledge intensive services sectors has also been concentrated in the City of Melbourne, as well as in inner eastern municipalities such as Yarra, Port Phillip and Boroondara. 6.3.1 Professional, scientific and technical services The Professional, scientific and technical services industry contains a well educated workforce that provides services such as legal, accounting, management consulting, architectural, engineering and scientific research. Employment is concentrated in the City of Melbourne and inner eastern municipalities. Beyond inner Melbourne, the City of Monash attracts a relatively high share of scientific, engineering and design services workers, who benefit from proximity to sophisticated manufacturing businesses, other services firms and research institutions and facilities such as Monash University, the CSIRO and Synchrotron. 6.3.2 Financial and insurance services The Financial and insurance services industry is concentrated in the City of Melbourne where most banking, financial and insurance businesses are located, including the head offices of major banks and insurance providers. Advances in technology, such as the ATM, online banking and insurance portals – and more recently the smart phone – have contributed to a reduction in back office and branch employment, and a rise in the proportion of professional workers relative to clerical and administrative staff. 6.3.3 Information media and telecommunications The size of the Information media and telecommunications workforce has declined over the past decade as the industry has shifted from the publication, sale and distribution of predominantly print media, such as newspapers, books and magazines, to digital content published directly online. Growing competition in the telecommunications industry has also contributed to a decline in workforce size. While half of the reduction in employment over the past decade occurred in the three municipalities of Melbourne, Monash and Port Phillip, job losses elsewhere in metropolitan Melbourne have resulted in the industry workforce becoming more concentrated centrally where activities such as newspaper, magazine and book publishing and telecommunications, radio, television and motion picture production occur. Industry Atlas of Victoria 2013 31 6.4 Employment in Melbourne’s population related services Population related services industries include Construction, Retail trade, Health care and social assistance, and Education and training. Businesses in these industries are evenly distributed across metropolitan Melbourne along with the residential population. These industries have benefited from strong population growth and a rise in household consumption over the past decade. Population related services business establishments are mostly located in suburban shopping centres, retail strips and commercial precincts throughout Melbourne. They are well concentrated in Melbourne’s CBD, due to the presence of significant retail, education and health services. Business establishments are also distributed throughout Melbourne and is particularly evident in municipalities with higher education facilities, major shopping precincts and hospitals, and in outer growth areas where significant residential construction has occurred. Most of the growth in business establishments providing population related services has occurred in inner Melbourne suburbs and the outer growth areas of Melbourne. Data from the 2011 Census indicates that employment in population related services is distributed across metropolitan Melbourne. While the size of the workforce increased in all municipalities, employment growth was strongest in the City of Melbourne, with a number of other municipalities, including Monash, Casey and Whittlesea, also experiencing strong growth. 6.4.1 Health care and social assistance services Employment in the Health care and social assistance services industry is highest in the City of Melbourne and municipalities with major medical facilities, such as Monash (Monash Medical Centre), Banyule (Austin Hospital) and Yarra (Epworth Hospital). The workforce contains a range of occupations and professions, including doctors, nurses, dentists, optometrists, physiotherapists and social workers engaged in medical care and treatment, residential and aged care services, and social assistance services. Growing demand for Health care and social assistance services has driven strong employment growth over the past decade. A growing population that is living longer, rising incomes, and more interest in health and wellbeing have contributed to increased expenditure on health care, while a steady rise in workforce participation, especially by women, has contributed to greater demand for child care services. 6.4.2 Retail trade Retail employment is concentrated in inner Melbourne and in municipalities with large shopping centres or extensive retail strips such as Monash, Stonnington, Kingston, Boroondara and Yarra. The higher household incomes in inner and south eastern municipalities support a greater concentration of retail employment. Over the past decade, the strong population growth in outer municipalities such as Wyndham, Casey and Whittlesea has generated increased demand for retail services and supported a rise in retail employment in new shops and shopping centres. There has also emerged a growing demand for internet related retailing, but no data exist on its spatial distribution within Victoria 12. While the retail trade industry has benefited from population growth and rising incomes, a higher rate of household savings since the global financial crisis in 2008 has had an impact on demand for retail products, along with a modest but growing share of international online retailers accessing the Victorian market. 6.4.3 Construction Employment in the construction industry is distributed throughout metropolitan Melbourne. Workers are largely itinerant, working onsite where construction occurs. Employment is highest in the City of Melbourne because of the broad range of residential, office and civil engineering Industry Atlas of Victoria 2013 32 construction that occurs there. Over the past decade, employment growth was strong in outer growth areas where residential construction businesses have been active. 6.4.4 Education and training services Education and training services employment is highest in the City of Melbourne and municipalities with major higher education and training facilities such as Monash, Boroondara and Whitehorse. Employment has increased in these municipalities and on the fringe of metropolitan Melbourne where new education and training facilities have been developed to serve growing populations. While population growth has supported a rise in demand for Education and training services, increased expenditure on these services also reflects a growing preference for education, both domestically and overseas. Higher education and vocational education and training segments of the industry have benefited from strong demand from overseas students studying in Melbourne. 6.5 Employment in Melbourne’s goods distributing services Goods distributing services industries provide a range of storage and transport services to businesses and households. These industries are concentrated in large industrial precincts in Melbourne’s west, north and south east that offer direct access to manufacturing businesses and Melbourne’s principal road freight network. Growth in business establishments has been strong across Melbourne’s north west where industrial land is directly connected (via the city’s arterial road network) to regional, interstate and international markets through the Port of Melbourne, Melbourne airport and intermodal hubs in Somerton and Altona. Data from the 2011 Census indicates employment is concentrated in the municipalities of Melbourne, Hume, Monash and Dandenong. Over the past decade, strong increases in employment occurred in north and west Melbourne, while a number of inner eastern municipalities experienced a decline in employment. 6.5.1 Transport, postal and warehousing services Employment in the Transport, postal and warehousing industry is concentrated in the municipalities of Melbourne and Hume. The City of Melbourne includes the Port of Melbourne: the busiest container port in Australia, the main point of export for Victoria’s agricultural and other primary goods, and a passenger terminal for cruise ships. The City of Melbourne is also the focus of Victoria’s public transport networks and postal distribution services including Australia Post. The City of Hume contains Melbourne’s other key freight and passenger gateway – Melbourne International Airport. The Transport, postal and warehousing industry plays a critical role in Victoria’s economy, transporting goods along supply chains and people to work, shopping and leisure activities. Accordingly, growth in Victoria’s economy drives demand for these services. 6.5.2 Wholesale trade Employment in the Wholesale trade industry is concentrated in the City of Melbourne and in Melbourne’s east, in the municipalities of Monash, Greater Dandenong, Kingston and Knox. Wholesale trade businesses link local and international manufacturers with retailers and business customers. These businesses are located in industrial precincts on major transport routes. 6.6 Services industries in Regional Victoria Like metropolitan Melbourne, the majority of new jobs created in regional Victoria over the ten years to 2011 were in services industries. Growth in Victoria’s regional employment has been concentrated in Health care and social assistance and Construction industries, and to a lesser Industry Atlas of Victoria 2013 33 extent Professional, scientific and technical services and Retail trade. Continued growth in Accommodation and food services employment reflects the continued importance of tourism as a source of income in regional Victoria. The total number of workers employed in Professional, scientific and technical services is also growing in regional Victoria although the composition of the workforce differs from metropolitan Melbourne, with more workers employed in accounting and veterinary roles, and fewer in computer systems design and related services. Services employment tends to be located in larger regional towns and cities, with employment in regional Victoria becoming increasingly concentrated in LGAs that include major regional centres such as Greater Geelong, Ballarat, Greater Bendigo, Latrobe, Greater Shepparton, Mildura and Wodonga. These major regional centres serve their own populations and those from surrounding rural areas, smaller towns and commercial centres, and are strategically located on the regional road network. They accommodate significant education, health and public administration workforces. Their regional role has been consolidated through past investment in transport infrastructure and public investments in health, education and public administration facilities. The strongest growth in services employment occurred in major regional centres that are relatively close to metropolitan Melbourne: Geelong, Ballarat and Bendigo. These centres have become more important economically as their size has increased and economic ties with Melbourne have deepened. Services employment in shires located in coastal and peri-urban areas surrounding Melbourne, such as Bass Coast, Macedon Ranges, Surf Coast and Mitchell, has also risen strongly. These areas have benefited from the expansion of metropolitan Melbourne and a growing desire for coastal and semi-rural living. 6.7 Special focus: Electricity, gas, water and waste services The Electricity, gas, water and waste services (Utilities) industry provides essential services directly to households and businesses throughout metropolitan Melbourne and regional Victoria, but is comprised of relatively few business establishments and its workforce is concentrated in inner Melbourne and major regional centres. The industry is relatively stable, generating moderate employment and business growth over the past decade. This industry includes large public and private sector businesses involved in the provision of both wholesale and retail electricity, gas and water to businesses and households. The industry also includes businesses that collect, treat, dispose and recycle water and waste materials. The industry has changed over the past two decades, moving away from public ownership to significant private sector ownership, particularly in electricity and gas supply. Investment in infrastructure has increased as new sources of energy have been discovered (such as gas, wind and solar), and aging equipment has been replaced to meet the rise in demand for energy from Victoria’s growing population. A long, severe drought during the 2000s focused greater attention on Victoria’s water resources, with the most significant response being the construction of the desalination plant to supply metropolitan Melbourne, located near Wonthaggi in the Shire of Bass Coast. 6.7.1 Changes in business establishments The number of business establishments within the industry is relatively modest. A third of business establishments in metropolitan Melbourne are located in Melbourne’s CBD, including head offices of large utility companies. In 2010-11, metropolitan Melbourne contained 70 per cent of the 692 businesses and 57 per cent of the 1,194 business establishments in the industry located in Victoria. Regulatory changes aimed at increasing competition between retail suppliers of electricity and greater demand for household and industrial recycling have had a modest impact on business growth over the past decade. Most of the growth in business establishments that occurred was Industry Atlas of Victoria 2013 34 in the municipalities of Melbourne (electricity distribution and retail) and Casey (waste collection, treatment and disposal). In regional Victoria, business establishments are concentrated in major regional centres. In contrast to metropolitan Melbourne, one third of business establishments in the industry in regional Victoria are involved in water supply (dam operation, distribution and irrigation). Like in metropolitan Melbourne, the industry was relatively stable with modest change in the number of business establishments between 2000-01 and 2010-11. 6.7.2 Changes in employment Over the past decade, half of the employment growth that occurred within the industry was in metropolitan Melbourne. One third of Melbourne’s related workforce is located within the City of Melbourne, due to the presence of large electricity, gas and water utilities with extensive customer services and retailing focus. Within regional Victoria, most of the jobs growth over the past decade occurred in major regional centres where the majority of the workforce is employed. An exception was a rise in activity in Bass Coast Shire due to the development of the desalination plant to provide metropolitan Melbourne with a rain-independent source of drinking water. The largest decline in employment occurred in the City of Latrobe, where many workers are engaged in the generation and supply of electricity. 6.8 Victorian services exports Services are an important source of Victorian exports. Major contributors to the rise in services exports have been an increase in demand for Victorian education, tourism and business services from the Asia region. Globally, demand for services exports is growing fastest in the Asia region and an increasing share of Victorian services exports are being directed to Asian economies. Education was Victoria’s highest value services export in 2011-12 ($4.5 billion). Education exports capture tuition fees and spending by international students while in Victoria. Personal travel (tourism) exports, which totalled $2.5 billion in 2011-12, capture spending by international visitors to Victoria while on vacation or visiting family and friends. Other important services export categories were Other business services and Business travel. 6.8.1 Services exports Education Education exports were Victoria’s most valuable services export in 2011-12. Victoria has generated strong growth in international education exports over the past decade. Despite the appreciation of the Australian dollar and changes to visa requirements, demand from China, India and south east Asian countries has remained strong. Tertiary education workers in Melbourne employed in the higher education and vocational education and training (VET) sub-sectors are concentrated in municipalities with major education facilities including Melbourne, Monash, Darebin and Whitehorse. In regional Victoria, tertiary education employment is concentrated in LGAs with universities or TAFEs and other major training institutions including Greater Geelong, Greater Bendigo, Ballarat and Latrobe. Victoria’s education exports ($4.45 billion) were 30.1 per cent of total education exports for Australia ($14.77 billion) in 2011-12. China consumed the largest proportion of education exports in 2011-12. Chinese students studying in Australia spent over $4 billion in 2011-12. The next largest sources of education exports for Australia were India ($1.4 billion), South Korea ($814 million), Vietnam ($761 million) and Malaysia ($739 million). Industry Atlas of Victoria 2013 35 6.8.2 Services exports Tourism Victoria’s multicultural and cosmopolitan society, scenic attractions and sporting and cultural events attract international visitors. The Victorian tourism industry provides a broad range of services including accommodation, restaurants, pubs and cafés, entertainment, arts and recreation events. In the year to December 2012, there were almost 1.7 million visitors to Victoria for purposes other than education, who spent $1,625 each on travel and accommodation or $2.78 billion in total. The Accommodation and food services and Arts and recreation services industries are important generators of tourism exports in metropolitan Melbourne and regional Victoria. At the time of the 2011 Census, over three quarters of the Accommodation and food services workforce within metropolitan Melbourne was employed in the City of Melbourne in the large number of hotels, motels, hostels, cafés and restaurants located there. The number of Accommodation and food services business establishments in the City of Melbourne increased by almost 700 in the ten years to 2010-11 as the city expanded into Southbank and Docklands. In regional Victoria, Accommodation and food services employment was concentrated in major regional centres as well as in tourist locations such as Victoria’s Alpine region and coastal areas. In 2010-11, employment in the Arts and recreation services industry was also heavily concentrated in the City of Melbourne – in major sporting facilities, art galleries, museums, theatres, concert halls and a major casino. In regional Victoria, employment in the Arts and recreation services industry was concentrated in major regional centres and in tourist destinations close to Melbourne such as the Macedon Ranges and Bass Coast shires. With the appreciation of the Australian dollar over the past decade, the cost of travelling to Australia has increased. Despite this increased cost, international visitor numbers to Victoria have continued to rise, largely due to an increase in visitors from Asia, and China in particular. Not including education exports, the United Kingdom was Australia’s largest tourism export market in 2011-12 ($2.1 billion), followed by New Zealand ($2 billion), the United States of America ($1.5 billion), China (excluding Hong Kong) ($1 billion) and Japan ($838 million). Japan was Australia’s second largest tourism export market in 2000-01. 6.8.3 Services exports Other business services Improvements in ICT have led to innovations in the design and delivery of business services, opening up new export markets for Victoria’s Professional, technical and scientific services businesses. These advances in ICT have facilitated the export of Victoria’s services. While some initial faceto-face contact may still be required, ongoing interaction can be conducted at a distance. Professional reports and designs can be delivered electronically; scientific analysis compared and discussed through digital media and online forums; data and statistics accessed online; and geography viewed virtually. Compared to the delivery of manufactured goods, the cost of delivering business services digitally is negligible. Globalisation and improvements in ICT have resulted in industrial supply chains that spread research and development, product design, manufacturing and marketing across international locations. These activities make use of services such as delivery, legal, information technology and financing in multiple legs of product development and manufacture. Specialised Victorian services firms have emerged and expanded to take advantage of the growing use of global supply chains to export their services. Demand for business services is growing fastest in developing regions such as Asia and South and Central America, as emerging economies in these regions have become more sophisticated and income and wealth increases. Industry Atlas of Victoria 2013 36 In total, Victoria generated $1.7 billion in other business services in 2011-12. Technical services, including architectural and engineering services, was the largest sub-category ($683 million) followed closely by professional services including legal, accounting and public relations ($675 million). The United States of America was Australia’s largest business services exports market in 201112 ($1.9 billion), followed by Singapore ($1 billion), the United Kingdom ($703 million) and New Zealand ($428 billion). Industry Atlas of Victoria 2013 37 7 Skills and knowledge A skilled, educated and productive workforce is vital to support the demands of business and the growth of an advanced economy. The growth of Victoria’s population as well as the increasing importance of knowledge based economic activity in the state is increasing the demand for workers in the industries of Health care, Education and training, Professional services, Construction and Retail trade. Victoria has a highly educated population, with 53.4 per cent of the population having a post school qualification as of 2011, an increase from 44.2 per cent in 2001. The disaggregation of people with a post school qualification by level of education highlights a 6.6 per cent increase in the proportion of the population with a Bachelor degree or above, over the decade to 2011. The growth in educational attainment can be attributed to a number of factors, including companies placing greater emphasis on a person’s relevant skills and qualifications, the shift towards a knowledge-based economy and people’s desire to improve their employment opportunities and earning potential. 7.1 Victoria’s workforce skills One way to obtain a general perspective on the educational level of a workforce is to look at the qualifications attained by the working population. The Education and training, and Professional, scientific and technical services industries employ the largest proportion of workers with a Bachelor degree or above. At the other end of the scale, the Other services and Construction industries employ the largest proportion of workers with Certificate qualifications. The proportion of workers with Diploma qualifications is more uniform across all industries. The Victorian workforce has a diverse educational attainment across industries and highlights how the ability to work in specific industries is dependent upon workers’ educational level. In the long term, a university degree offers better employment prospects and higher wages. At the time of the 2011 Census, the largest proportion of these workers (53 per cent) had attained a Bachelor degree or above, followed by Certificate qualified workers (29 per cent) and holders of a Diploma (18 per cent). Independent of their qualification level, the largest concentration of workers in metropolitan Melbourne is found in the City of Melbourne. In 2011, 21 per cent of workers in metropolitan Melbourne worked in the City of Melbourne, followed by the Cities of Monash and Greater Dandenong with five per cent each. 7.1.1 Metropolitan Melbourne The City of Melbourne had the largest number of workers with a Bachelor degree or above qualification in 2011, more than 190,000 workers. The LGA with the second largest number of workers in this category was Monash, with less than 35,000 workers, followed by the cities of Yarra, Port Phillip and Boroondara . 13 The concentration of highly educated workers in the City of Melbourne is consistent with the spatial distribution of business activity in Melbourne. Melbourne’s knowledge and skills intensive sectors – which largely employ highly educated workers – are concentrated in central Melbourne, particularly within the CBD ‘grid’. Workers with Bachelor degree or above qualifications generally prefer to live in the inner LGAs, close to the City of Melbourne, with large numbers residing in the inner north, east and south east municipalities. The City of Boroondara has the largest number of workers in this qualification category residing within its borders. Industry Atlas of Victoria 2013 38 The spatial distribution of workers with Diploma qualifications by place of work is similar to holders of Bachelor degree or above, with the highest concentration found in the City of Melbourne (nearly 40,000 in 2011) followed by significant concentrations in the LGAs of Port Phillip, Yarra and Monash. Industries that have workforces with a higher number of Diploma qualifications include Rental, hiring and real estate services, Financial and insurance services, and Health care and social assistance. This is in contrast to their place of usual residence pattern, which is generally further away from central metropolitan Melbourne. Large numbers of workers with Diploma qualifications live in the outer west, and south east, with the largest number living in the City of Casey. Again, the largest concentration of workers with Certificate qualifications is found in the City of Melbourne, with a concentration of approximately 35,000 Certificate qualified workers in 2011. The cities of Hume, Monash, Kingston and Greater Dandenong also had high concentrations of workers with Certificate qualifications. In contrast to the spatial distribution of the place of usual residence, workers with Certificate qualifications reside the furthest away from metropolitan Melbourne in comparison to those with higher degrees, toward outer municipalities in a well dispersed pattern. 7.1.2 Regional Victoria Compared to metropolitan Melbourne, regional Victoria has a relatively lower proportion of highly skilled workers. Geographical differences also have an impact in higher education participation, with access to higher education in regional Victoria being more difficult, as cost and distance to education facilities present a barrier to prospective students. All three categories of workers with post-school qualifications are concentrated in the same LGAs in regional Victoria. The largest concentrations are found in the major regional centres of Bendigo, Geelong and Ballarat where regional university campuses and business centres are located. Smaller, but still significant, concentrations are found in Mildura, Shepparton, Wodonga and the Latrobe Valley. 7.2 Skills and occupations Another way to examine the workforce is to analyse it by occupation group. Professional and Managerial occupations (such as teachers, engineers, nurses and lawyers) have the largest proportion of workers with higher education qualifications. Most occupations in this major group have a level of skill commensurate with the qualifications and experience of a Bachelor degree or higher qualification. Community and personal service workers have the highest proportion of Diploma level qualifications, while technicians and trades workers have the highest proportion of Certificate level qualifications. 7.2.1 Professionals The majority of Professionals work in the Melbourne CBD and the inner city LGAs of Port Phillip, Yarra and Boroondara. There are also significant densities of professional workers in Monash and its surrounding LGAs, reflecting the high number of Professional services businesses located in these areas. The ABS defines Professionals as those who ‘perform analytical, conceptual and creative tasks through the application of theoretical knowledge and experience in the fields of the arts, media, business, design, engineering, the physical and life sciences, transport, education, health, information and communication technology, the law, social sciences and social welfare’. Professionals tend to reside in the inner municipalities, close to where they work, such as Boroondara (C), Moreland (C), Whitehorse (C), Monash (C) and Glen Eira (C). Industry Atlas of Victoria 2013 39 7.2.2 Community and personal services workers Community and personal services workers have the largest concentration of Diploma qualified individuals. Workers within this occupational group assist health professionals in the provision of patient care, provide information and support on a range of social welfare matters, and provide other services in the areas of aged care and childcare, education support, hospitality, defence, policing and emergency services, security, travel and tourism, fitness, sports and personal services. While the highest density of workers by place of work is once again in the CBD (over 20,000 workers in 2011), significant concentrations were also found in Hume in the north, the inner east (Boroondara, Whitehorse, Monash and Yarra), Casey and the Mornington Peninsula. The data also show that a large number of Community and personal services workers live in the City of Casey, which recorded a concentration of some 10,000 workers in 2011. Wyndham, Brimbank and the Yarra Ranges also recorded strong concentrations of these workers. 7.2.3 Technicians and trade workers Technicians and trade workers have the largest number of Certificate qualified workers across all occupation groups. This is a broad category and includes medical technicians, panel beaters, plumbers, electricians and shearers. At the time of the 2011 Census, the City of Melbourne and the Cities of Hume and Greater Dandenong had the highest density of Technicians and trade workers by place of work. Significant concentrations were also found in the Mornington Peninsula, the south east of Melbourne (Knox and Monash) and the west (Brimbank). In terms of where they live, workers in this occupation category tend to be well dispersed across metropolitan Melbourne, with the largest concentration in the City of Casey. 7.3 Fastest growing occupations The top three fastest growing occupations within the five fastest growing industries during the period 2006 to 2011 are listed in the table below. Table 7.1: Top three fastest growing occupations for the top five fastest growing industries in Victoria, 2006-2011 Percentage Industry Occupation 2011 2006 Change Change Heath care and social assistance Professional, scientific and technical services Retail trade Education and training Construction Nurses 34,382 28,570 5,812 20.3 Child carers 13,116 9,069 4,047 44.6 Aged and disabled carers 12,868 8,152 4,716 57.9 Accountants 14,409 12,550 1,859 14.8 Software programmers 8,957 7,070 1,887 26.7 Solicitors 8,674 6,646 2,028 30.5 Sales assistants 64,058 59,667 4,391 7.4 Retail managers 24,840 23,054 1,786 7.7 Checkout operators and office cashiers 15,306 13,724 1,582 11.5 Primary teachers 23,329 21,105 2,224 10.5 University lecturers 10,302 8,459 1,843 21.8 Education aides 9,404 7,379 2,025 27.4 Carpenters and joiners 9,607 7,398 2,209 29.9 Industry Atlas of Victoria 2013 40 Plumbers 8,614 6,532 2,082 31.9 Electricians 8,558 6,009 2,549 42.4 Source: ABS Census 7.3.1 Heath care and social assistance The largest increase was experienced by Aged and disabled carers (57.9 per cent), followed by Child carers (44.6 per cent) and Nurses (20.3 per cent). While the highest concentrations for Nurses and Child carers are in the City of Melbourne and the City of Casey respectively, Aged and disabled carers are concentrated in Darebin and Whitehorse. Generally, Nurses tend to be concentrated in a few LGAs in Melbourne, while Child carers and Aged and disabled carers are more dispersed throughout Melbourne. During the period 2006 to 2011, the City of Melbourne recorded most of the employment growth for Nurses, followed by Monash and the south east of Melbourne more generally. The growth in employment for Child carers has been distributed across Melbourne, although the peripheral LGAs of Mornington Peninsula, the Yarra Ranges and Cardinia have experienced a relatively slower rate of growth compared to metropolitan Melbourne overall, particularly the west and inner city areas. While the growth in employment of Aged and disabled carers have also been distributed across metropolitan Melbourne in general, the largest growth was concentrated in the middle LGAs of Darebin (in the north) and Borrondara, Whitehorse and Monash (in the east). 7.3.2 Professional, scientific and technical services Software Programmers, Solicitors and Accountants are highly concentrated in the City of Melbourne. Given that accountants serve both business and individuals, they are also found in residential suburbs, particularly in Hume, inner and south-east Melbourne. During the period from 2006 to 2011, the largest growth in employment for all three occupations was in the City of Melbourne. 7.3.3 Retail trade Employments in Retail trade, a population-driven business activity, are distributed right across metropolitan Melbourne, with significant densities across the middle LGAs. This is not surprising as workers in this occupation are required in all retail activities that involve selling and receiving and processing payment for goods and/or services such as food and clothing. The employment growth rate for Checkout operators and office cashiers reached 11.5 per cent during the five year period to 2011, while Retail manager and sales assistant jobs increased by 7.7 and 7.4 per cent respectively. While some LGAs had a net decline in the number of Sales assistants during this period, the decline was more than offset by strong growth in Whittlesea and lower, but still significant, growth in the Mornington Peninsula, Wyndham, Manningham and Melton. 7.3.4 Education and training Employment in Education aides is well distributed across Melbourne, with some concentrations found in Hume, the Yarra Ranges and Casey. The areas with the lowest number of Education aides are Nillumbik in the north east and the City of Melbourne and the Cities of Port Phillip, Yarra, Stonnington and Maribyrnong. Primary school teachers are well dispersed across Melbourne. The Yarra Ranges, Casey, Hume, Brimbank and Borrondara are home to a high number of Primary school teacher jobs. As with Education aides, inner Melbourne has the lowest numbers of jobs for Primary school teachers, as relatively few schools are located in this area. Industry Atlas of Victoria 2013 41 As could be expected, University lecturer jobs are concentrated in the City of Melbourne, which is home to a number of universities, such as the University of Melbourne and RMIT University. Lower, but important, concentrations of these jobs are found in Darebin, Glen Eira, Monash and Whitehorse. During the period from 2006 to 2011, the number of Education aides grew strongly by 27.4 per cent or 2,025 workers, with growth distributed across Melbourne. The second largest increase was in university lecturers (21.8 per cent), most significantly in the City of Melbourne, Monash and Whitehorse. Primary school teacher jobs registered a 11.5 per cent increase across Melbourne, with significant growth recorded along the city’s western periphery. 7.3.5 Construction The three fastest growing occupations within the Construction industry by place of work are Carpenter and joiners, Electricians, and Plumbers. All three occupations are reasonably well distributed across metropolitan Melbourne, with generally higher concentrations in the north western, central and south eastern municipalities. All three occupations saw strong growth during the period 2006 to 2011: employment for electricians grew by 42.4 per cent; Plumbers registered a 31.9 per cent rise in jobs, while Carpenters and Joiners saw their employment numbers grow by 29.9 per cent. 7.4 Skilled migration Victoria has been welcoming skilled migrants for many years. Skills shortages have prompted the Australian Government to offer a range of visas to facilitate the entry of foreign skilled workers to meet labour demand. The following maps have been constructed using Census 2011 data. Only those migrants who had arrived in the previous five years before the Census year (2006 for the 2011 Census and 2001 for the 2006 Census) are included in the data, under the assumption that recently arrived migrants who are already participating in the Victorian workforce are more likely to have completed their education overseas. Mapping where migrants with post-school qualifications work and live assists in determining whether they tend to follow the same spatial distribution as non-migrant workers for each category of post-school qualification. 7.4.1 Migrants with Bachelor degrees or above Highly skilled migrants tend to concentrate in the City of Melbourne, which had approximately 22,000 workers in 2011 – 11.4 percent of all workers with a bachelor degree or above. The second highest concentrations are found in Monash, Port Phillip and Yarra. This distribution is very similar to that of highly skilled non-migrant workers. The largest growth in employment for Bachelor degree or above qualified migrants occurred in the City of Melbourne, which recorded almost 10,000 new jobs in the five years to 2011. Strong employment growth was also recorded in the municipalities of Monash, Whitehorse, Yarra, Port Phillip and Boroondara. Despite having similar place of work patterns as non-migrants, migrants with Bachelor degree or above qualifications differ significantly in their preference for place of residence from nonmigrants. While non-migrants in this category tend to live in the inner eastern and south eastern municipalities (as explained earlier in the chapter), migrants have a preference for living centrally in the City of Melbourne and further out in the south east – City of Monash, as well as a strong presence in the west – City of Wyndham. 7.4.2 Migrants with Diplomas The highest density of Diploma qualified migrants by place of work was in the City of Melbourne, followed by Monash and Greater Dandenong. Once again, this distribution is very Industry Atlas of Victoria 2013 42 similar to their non-migrant counterparts. The strong growth in employment of migrants with a Diploma in the City of Melbourne is consistent with the overall growth of all Diploma qualified workers. Migrants with Diploma qualifications are not as well dispersed across metropolitan Melbourne as non-migrants with these qualifications. The map shows migrants in this category have a strong preference for living in the cities of Monash and Greater Dandenong, as well as generally closer to central Melbourne – perhaps choosing to live close to where they work. 7.4.3 Migrants with Certificate qualifications The City of Melbourne has the highest number of Certificate qualified migrants by place of work, followed by smaller concentrations of between 600 to 1500 workers in the LGAs of Hume, Monash, Kingston and Greater Dandenong. This distribution is very similar to that of Certificate qualified non-migrant workers. The largest employment growth of migrants with Certificate qualification was recorded in the City of Melbourne, which registered an increase of 850 jobs between 2006 and 2011. Strong growth also occurred in other municipalities across metropolitan Melbourne, particularly in the cities of Greater Dandenong, Kingston, Wyndham and Hume. In contrast to non-migrants, whose place of usual residence is well spread out across the outer municipalities, migrant workers with Certificate qualification are more concentrated in the outer south eastern LGAs (Casey and Greater Dandenong) and outer western LGAs (Wyndham and Brimbank). The map below also shows that Certificate-qualified migrants have similar spatial patterns of distribution by place of usual residence as by place of work. Industry Atlas of Victoria 2013 43