Press Release
2014-125
Readers select the winner of the ETM-Verlag's Best Brands of 2014
Schmitz Cargobull expands its lead
Europe's leading trailer manufacturer wins the "Best Brand 2014" – while its
new refrigeration system takes second place in the category “refrigeration
systems”.
Horstmar/Stuttgart, 5th June 2014 – The readers' decision leaves no room at all for doubt:
More than 7,400 participants voted Schmitz Cargobull the clear winner and this year's "Best
Brand" in the Trailer category. Europe's leading trailer manufacturer extended its lead to
almost 10% at this year's renowned ’Best Brands of 2014’ awards, hosted by industry
publisher ETM-Verlag.
"We are very pleased to receive this prize for our entire brand," declared Schmitz Cargobull
AG Board Member, Ulrich Schöpker, at the award ceremony in Stuttgart. "We are also
delighted that the trailer refrigeration system, which we introduced only a year ago in 2013,
has also had a sensational reception. It serves as an integral part of our specially
coordinated "Executive" complete package consisting of a refrigeration unit, box semi-trailer,
telematics and full service package, and immediately took second place, despite being the
newcomer."
The industry's experts – fleet managers, drivers and distributors – have voted the Schmitz
Cargobull brand the winner for the fourth time. "We are especially happy to receive the Best
Brand title this year because this time we led by a large margin, in contrast to the tightly
contested decisions of previous years," affirmed Schöpker at the award ceremony on 5 June
in Stuttgart.
As a pioneer in the industry, the company with the Blue Elephant developed a
comprehensive brand strategy early on and consistently established quality standards
spanning every level. Research and development, production and sales all collaborate in a
tight network. Customers appreciate the comprehensive trailer competence brought about
through a combination of a broad range of services such as trailer telematics, financing,
spare parts and a full service contract. Schmitz Cargobull has once again hit the nail on the
head as its convenient complete solutions have gained a high level of acceptance among
customers.
On 18 May, the readers of ETM's trade publications, Lastauto Omnibus, Trans Aktuell and
Fernfahrer, voted for the best commercial vehicles. The winners in the 22 categories were
elected in cooperation with DEKRA and under notary supervision. Given that the readers
themselves judge the brand image and product quality, the results are regarded as the
benchmark for product policy and brand positioning within the industry.
With an annual production of 45,000 vehicles, Schmitz Cargobull AG is Europe's leading
manufacturer of semi-trailers and trailers.
Photo 1: The "Best Brand 2014" award is presented to Schmitz Cargobull AG,
from left: Werner Faas, Advertising Director etm-Verlag, Ulrich Schöpker, Board Member
Schmitz Cargobull and Alexandra Tapprogge, Presenter
Photo 2: The best brands of 2014: Schmitz Cargobull takes first place in the Trailer category
Photo 3: Pleased to receive this award: From left: Frank Reppenhagen, Sales Manager
Germany and Western Europe, Ulrich Schöpker, Board Member and Josef Warmeling, Head
of International Key Account Management.
The Schmitz Cargobull press team:
Gerd Rohrsen:
Tel.: +49/2558/ 81-1323
Silke Hesener
-1501
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Fax: +49/2558/ 81-1287
E-mail: gerd.rohrsen@cargobull.com
silke.hesener@cargobull.com
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