Museums in Transformation Process International Conference November 24 – 26, 2003, Brno, Czech Republic The transformation of the museums in Macedonia under the changes in the new law of culture Gute Mladenovski Director of Natural History Museum of Macedonia Skopje, 12.09.2003 2 Introduction For the role of the museums in the society there are several definitions. According to IKOM the museum is a non-commercial, permanent social institution open for the public, and has a goal to collect, conserve, research, information and organise exhibitions with scientific, educational and recreational character. In the legislative for museum activity in the Republic of Macedonia, museums are defined as institutions for systematic research, collection, scientific processing, protection, preservation, publication and presentation of the museum materials and work. In Republic of Macedonia as a result of protection and presentation of the rich cultural and natural heritage a wide museum network was created. The modern world today undergoes great socio-political and economic changes, of which Macedonia is also a part. The transition of socialist system towards market economy system has not only reflected on the society as whole, but has also affected the museum work, management and structure of the cultural institutions and its role in the society. Today, as a result of the transition museums in Macedonia suffer from limited financial budgets, absence of professional staff and modern material and technical equipment. The present situation leads to reduction of the museum capability to fulfil its role in society. Evidently, that the transformation of the museums is needed, which will enable them to enter the new modern era on a firm legs. Consequently, the Government of the Republic of Macedonia in order to support and foster the process of museum transformation is preparing a new legislative for museum activity, as a part of the law for culture. The new law for culture provides for 3 decentralisation of the museums, meaning their future financing not from government budget, but their full financing from the local communities all over Macedonia. These changes in the legislative for museum activity are on one hand a potential danger and on another a great challenge for their successful transformation and will the central topic of discussion in this paper. Major challenges The major challenges that await the museums in the transformation period are the following: − The economic recession of the region severely affects the financial situation of the local communities in Macedonia. The financial weakened communities as a result of non-liquid factories and enterprises, high level of unemployment and inflation, do not have the necessary financial capital to invest in public non-profit institution as such museums. The museums in Macedonia with the transfer of their financing on the community level are losing their advantage of secure and regular financial capital. Some of the communities in Macedonia are extremely poor leading to gradual extinction of the museums that are under their financial budget. Such a situation in the museums under local communities will force the museums to transform and find new creative solutions in order to reach their ultimate goal their financial independence. − New labour law forbidding new employments in the museums. The government of the Republic of Macedonia with its measures for financial stabilisation of the economy introduced a new labour act forbidding new employments in the public sector, including the museums. This negatively influences the staff structure of the museums. The older and experienced 4 museum staff was retired and could not be replaced with new capable staff. Such a deficit in the museum staff negatively affects the successful functioning of the museum as an institution of vital importance. − Very low cultural consciousness of the public for museum activities. In severe economic conditions the visiting of museums is extremely low and the alternative source of financing through entrance fees is almost eliminated. Furthermore, the limited number of the museum audience makes local firms unwilling to sponsor museum activities. Consequently, the museums are left only with the minimal financial capital from the government because the alternative sources of financing can be hardly realised. The challenges of the new law for culture demand a timely and adequate transformation of the museums, without which the museums will not be able to successfully fulfil their role in society. How to manage museum transformation? In order to answer to the major challenges of their transformation museums have to make radical changes. − Rising of the cultural consciousness of the museum audience. This measure requires educational campaign on national level, which will start with the youngest museum audience (children with preschool age) and incorporate all possible museum target groups. Such a project must allow the youngest to be able to participate in the museum activities, creating their own exponents and informing themselves about the museum work and its significance to the society. Museums will then organise exhibitions with the exponents created by the children, which will attract the attention of their parents, friends and wider public. Thus, love for the museum will be created in an early age and will 5 result in increase in the museum audience over time. In order to sustain the public interest, such projects should be constant, introducing new ideas and exhibitions inspiring the public to regularly visit such manifestations. − Museum staff training. In order to enable the museum staff to go hand in hand with new world trends and the transformations in the society, an appropriate training program is needed. This can be best achieved though international projects through which the museum staff will be educated about the new trends and ways in presentation and preservation of the museum material. Furthermore, the exchange of knowledge and experience on a international level will widen the horizons of the staff for modern museum activities. − Technical and technological modernisation of the museums. For successful and modern work of the museums in Macedonia, significant modernisation of the equipment is necessary. The access to the World Wide Web and other new technologies will enable the museums to better inform themselves about the newest developments in museology. − Creation of a contact with the private sector. Together with the increase of the standards of the museum work and increase in the museum audience the interest of the private sector for sponsorship of museum manifestation will boost. The financial capital acquired through sponsorship will enable gradual financial independence of the museums from the weak government and local community budgets. Such a practice which is popular over the world has to be introduced in the museum in Macedonia as well. 6 Conclusion: Today, the museums in Macedonia faced with a turbulent transformation have reached a critical point for their development and survival. The transformation should enable museum financial independence through their modernisation, modern ways of presenting museum activities, museum staff training, improving the international museum network with other institutions. In order to achieve the necessary level of modernisation for successful transformation, the government should find the necessary financial capital and invest in the modernisation of the museums. In that way, the readiness of the museums to embrace changes and transformation will be increased and will represent their initial and crucial step towards their financial independence.