Thoughts on Mancur Olson I. This is the classic book on what came to be called the "collective choice" perspective on collective behavior A. Olson is an economist 1. he criticizes some "traditional" sociology (pp. 1819) 2. but he embraces most of the theories of collective behavior and mass society 3. he also embraces psychological theories (like LeBon) for the irrational social movements, including fads, panics, utopians, etc. B. This was published in 1965 (and reprinted in 1971) 1. society had not yet become postmodern or even postindustrial 2. labor was still a significant actor a. prior to 1964, big labor, big capital, and Southern union-busting racists supported the Democratic Party b. unionization rates, although falling were still high (over 20% of the civilian labor force: see Hogan 2005:173) c. wages from mfg were still greater than combined wages from sales and services in the U.S. 3. the farm crisis (and farm aid) had not yet been discovered 4. the Democratic Party (although struggling) continued to dominate the federal government a. LBJ was president in 1965 b. the Democrats controlled both houses of congress c. the federal equal opportunity laws had just been enacted (in 1964) 5. Martin Luther King, Jr. had just given his "I Have a Dream Speech" at the March on Washington (1963) 6. urban riots, black power, student's, women's, and environmental movements had yet to emerge C. Nevertheless, this book stands the test of time pretty well 1. if anything, it is more reasonable than the current crop of rational choice theories, since Olson maintains that religious movements, for example, might not be best analyzed with this theory (see Finke and Stark) 2. it remains a challenge for pluralist and similar conservative theories of interest group politics 3. it provides a theoretical basis for arguing that elites dominate republican government 4. thus it represents an exceptionally well grounded base for theories of elite domination (e.g., Mills, Domhoff, etc., on the Power Elite) D. Most important, this book, together with LeBon, provides a good sense of where sociological theories of collective action stood in 1965 1. LeBon provides a classic statement of collective behavior theory 2. Olson is the classic statement of collective choice 3. these were the dominant perspectives (conservative and liberal) on collective action and social movements when I entered graduate school in 1975 2 II. Olson's Challenge A. Olson argued that latent groups could not adequately motivate its members to act collectively in pursuit of public goods 1. inclusive goods: could not be denied nonmembers (e.g., clean air) 2. nondivisible goods: could not be distributed inequitably (e.g., peace) 3. large, relatively homogeneous groups: where no member or small set of members were willing or able to pay the entire cost of the public good B. Benefits of 1. small groups: individual benefits/total costs are greater 2. groups with rich members a. willing to absorb total cost b. exploitation of rich by poor C. Need for selective incentives D. Advantage of by-product groups 1. lobbies cannot compel membership (in democratic polity) 2. collective (public) goods are not adequate to motivate members (see above) 3. only groups organized for other purposes (unions, professional, business, farm cooperative/insurance) can induce or compel membership participation E. Advantage of special interests 1. small groups 2. groups with wealthy members F. Noneconomic groups 3 1. obviously more difficult to explain from this perspective a. unlike modern rational choice theories (e.g, Finke and Stark), Olson sees problems in explaining philanthropic and religious groups as rational actors b. suggests fraternal/social groups could be explained 2. defers to psychology to explain "true believers" G. The future of collective action 1. the increasing scale of public goods 2. increasing political conflict 3. shift from quantity (GDP per capita) to quality of life: "New" social movements 4. increasing importance of SMOs and entrepreneurs: McCarthy and Zald III. The State of Social Movement theory in 1965 A. Routine collective action and challenges by "rational actors" could be explained by Olson or Oberschall as "collective choice" 1. liberal challenge to pluralist theory: recognized elite advantage and problems of mobilization 2. minimized distinction between lobbies and "rational" (economic) social movements 3. tended to see all interests as comparable, with a bias toward economic interests and economic rationality (assumptions of model) 4 B. Nonroutine collective action and "irrational" actors could be explained by collective behavior, mass society, social disorganization theories 1. conservative defense of status quo 2. stressed distinction between routine and nonroutine collective action a. routine was limited to institutionalized means and reasonable goals b. nonroutine was disruptive and unreasonable C. Collective behavior and collective choice 1. were not competing theories 2. they were compatible 3. so long as they were applied to different types of actions and movements: the critical question is,"Is this movement rational?" D. Thus micro-economics and psychology dominated the study of collective action and social movements 1. until the student movement effectively challenged the faculty a. students made unreasonable demands and used unreasonable tactics b. but these were the best and the brightest students (1) students committed to civil rights and racial justice (2) outstanding graduate students in sociology and political science departments: Tom Hayden, Bob Perrucci, Marc Pillisuk, Harry Targ 5 2. then social science faculty admitted that the old theories did not fit the new social movements a. Gamson, Tilly, and Zald introduced Resource Mobilization theory b. this became the dominant perspective by 1990s c. then it was challenged by (1) "New" social movements theory (2) Rational Choice IV. What Do You Think? A. About Olson? B. LeBon and Olson? C. How these might be applied to explain your social movement/collective action event/epoch? 6