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Information Resources for
Women’s Small Business Start-up Program-Bailey/Howe Library, University of Vermont
Fall 2006
Trina Magi, Library Associate Professor, trina.magi@uvm.edu
Industry Codes
(Identify appropriate codes for your research before attempting to use industry information sources.)
North American industry classification system
Where to Find It: Bailey/Howe Reference Index Shelf (1st Floor)
Call Number: HF 1041. 5 N674
URL: http://www.census.gov/epcd/www/naics.html
Format: Printed Material; Free World Wide Web Site
Description: Lists and describes official U.S. government names and five- or six-digit codes for
industries. Developed in the 1990s to replace the Standard Industrial Classification (SIC) system.
Standard industrial classification system
Where to Find It: Bailey/Howe Reference Index Shelf (1st Floor)
Call Number: HF 1042. A55
Format: Printed Material (book, report, etc.)
Description: Lists and describes official U.S. government names and four-digit codes for
industries. Developed in the 1930s and updated through 1987, at which time the new North
American Industry Classification System was developed to replace it. Some publishers continue
to use the SIC system, however.
Industry Information Sources
American factfinder
Where to Find It: On the World Wide Web
URL: http://factfinder.census.gov
Format: Free World Wide Web Site
Description: Data from the U.S. Census Bureau. For demographic data, start with links under
"Fast Access to Information." For industry information, click "Data Sets" > "Economic Census” >
"Quick Reports" (for 1997 or 2002). Gives number of establishments, employees, payroll, and
sales for industries by state--organized by NAICS codes.
Business and company resource center
Where to Find It: On the UVM Libraries Web Site ("Articles & More" > "Alphabetical List of
Databases")
URL: http://library.uvm.edu/articles/alpha.html
Format: Subscription Database (in-library use only)
Description: A large database of industry and company information. Click "Industry" to find
reports on background, current trends, forecasts, and size of an industry. Click "Company" to find
company history, financials, employees, brands/products, competitors, market share, and more.
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County business patterns
Where to Find It: On the World Wide Web
URL: http://www.census.gov/epcd/cbp/view/cbpview.html
Format: Free World Wide Web Site
Description: An annual report from the U.S. Census Bureau that provides industry economic
data at the state, county, zip code, and metropolitan statistical area levels. Provides number of
employees, payroll, and number of establishments. Organized by NAICS codes. Older data are
available in print in Government Documents (Ground Floor) at C3.204/3.
D & B regional business directory: New England area
Where to Find It: Bailey/Howe Reference Stacks (1st Floor)
Call Number: HG4057 .N35 D86
Format: Printed Material (book, report, etc.)
Description: Provides number of businesses by county, rankings by sales and employment size.
Companies are listed by geography and industry (SIC code). Good for identifying competitors.
Economic census
Where to Find It: On the World Wide Web
URL: http://www.census.gov/econ/census02/
Format: Free World Wide Web Site
Description: Economic Census collects industry data every five years, providing number of
establishments, sales, payroll, employment, operating expenses, inventories, and ratios by SIC or
NAICS codes for the United States, states, counties, and select places. Older reports available in
print at Government Documents (Ground Floor).
Encyclopedia of associations
Where to Find It: Bailey/Howe Reference Desk (1st Floor)
Call Number: AS8 .E5
Format: Printed Material (book, report, etc.)
Description: A directory of national organizations. Use the keyword index to find associations
related to your business; then try to find the association's Web site for industry information and
statistics.
Information, finance, & services USA
Where to Find It: Bailey/Howe Reference Index Shelf (1st Floor)
Call Number: HD9999.I493 U625
Format: Printed Material (book, report, etc.)
Description: Provides information on 320 industries in the information, finance and service
sectors. Organized by NAICS codes, it includes data on establishments, employment, revenues,
leading companies, and regional concentration of establishments
Manufacturing & distribution U.S.A.
Where to Find It: Bailey/Howe Reference Index Shelf (1st Floor)
Call Number: HD9724 .M364
Format: Printed Material (book, report, etc.)
Description: Provides information on 614 industries in manufacturing and wholesale and retail
trade. Organized by NAICS codes, it includes data on establishments, employment, production,
leading companies, inputs/outputs.
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Nonemployer statistics
Where to Find It: On the World Wide Web
URL: http://www.census.gov/epcd/nonemployer/
Format: Free World Wide Web Site
Description: Prepared by the U.S. Census Bureau, this data summarizes the number of
establishments and sales (receipts) of businesses without paid employees. An important
complement to economic census reports, which give data about businesses that do have
employees. Published annually and organized by NAICS codes. (Earlier years may be available
in the Government Documents Department.)
Occupational outlook handbook
Where to Find It: Bailey/Howe Reference Stacks (1st Floor)
Call Number: HF5381 .U62
Format: Printed Material (book, report, etc.)
Description: Provides essays on over 300 occupations. Each essay includes job outlook and
employment data--which can be used to determine the size and expected growth in an industry.
Also Located at: On the World Wide Web
URL: http://www.bls.gov/oco/
Small business profiles : a guide to today's top opportunities for entrepreneurs
Where to Find It: Bailey/Howe Reference Stacks (1st Floor)
Call Number: HD2346.U5 S6377
Format: Printed Material (book, report, etc.)
Description: This two-volume set covers crucial aspects of business start-up, including costs and
expected profits, marketing and advertising, nature and size of the industry, and more.
Standard & Poor's industry surveys
Where to Find It: Bailey/Howe Reference Index Shelf (1st Floor)
Call Number: HC106.6 .S74
Format: Printed Material (book, report, etc.)
Description: Profiles 52 industries twice a year, including current environment, industry trends,
marketing issues, management concerns, key players, financial data and ratios. Check prior
years' editions if your industry isn't covered in the current three-volume set.
Vermont business directory
Where to Find It: Bailey/Howe Reference Desk (1st Floor)
Call Number: HF5065.V5 V45
Format: Printed Material (book, report, etc.)
Description: A directory of 37,000 Vermont businesses, organized alphabetically within towns,
and by type of business. Provides directory information, approximate sales and number of
employees. A good source for identifying competitors.
Vermont manufacturing directory
Where to Find It: Bailey/Howe Reference Desk (1st Floor)
Call Number: HD9727 .V5 V47
Format: Printed Material (book, report, etc.)
Description: An annual directory of more than 2,200 manufacturing companies, wholesalers, and
distributors in Vermont. Includes directory information, number of employees, sales, and
products/services. Organized by company name, geography, and product.
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Vermont, an economic-demographic profile series
Where to Find It: On the World Wide Web
URL: http://www.vtlmi.info/profile2005.pdf
Format: Free World Wide Web Site
Description: Offers demographic, economic, industry and employment data for Vermont at the
county and town level.
Marketing Information Sources
Demographics
American factfinder
Where to Find It: On the World Wide Web
URL: http://factfinder.census.gov
Format: Free World Wide Web Site
Description: Data from the U.S. Census Bureau. For demographic data, start with links under
"Fast Access to Information." For industry information, click "Data Sets" > "1997 & 2002
Economic Censuses" tab > "Quick Reports" (for 1997 or 2002). Gives number of establishments,
employees, payroll, and sales for industries by state--organized by NAICS codes.
CensusScope
Where to Find It: On the World Wide Web
URL: http://www.censusscope.org/index.html
Format: Free World Wide Web Site
Description: An easy-to-use source for basic demographic data from the U.S. Census at the
national, state, metro area, and county levels. Also includes rankings, maps and charts.
Center for Rural Studies web site
Where to Find It: On the World Wide Web
URL: http://crs.uvm.edu/
Format: Free World Wide Web Site
Description: Click "Data Bank" to access a wealth of population, social, and economic data for
towns and counties in Vermont.
Vermont, an economic-demographic profile series
Where to Find It: On the World Wide Web
URL: http://www.vtlmi.info/profile2005.pdf
Format: Free World Wide Web Site
Description: Offers demographic, economic, industry and employment data for Vermont at the
county and town level.
Psychographics/Spending Patterns
Community sourcebook of zip code demographics
Where to Find It: Bailey/Howe Reference Index Shelf (1st Floor)
Call Number: HA203 .S66
Format: Printed Material (book, report, etc.)
Description: Organized by zip code, this source offers data about population; number of
households; age, sex, and race distribution; income; and indexes of spending potential. Also
names the dominant consumer type for each zip code, along with number of firms, employees,
and top industry.
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Household spending: Who spends how much on what
Where to Find It: Bailey/Howe Reference Index Shelf (1st Floor)
Call Number: HC110 .C6 H68 2005
Format: Printed Material (book, report, etc.)
Description: Reveals how American households allocate their spending dollars, based on
unpublished data collected by the Bureau of Labor Statistics' Consumer Expenditure Survey.
Includes summary household spending statistics by various consumer segments as well as
detailed spending statistics organized by major product and service categories.
Lifestyle market analyst
Where to Find It: Bailey/Howe Reference Index Shelf (1st Floor)
Call Number: HF5415.33 .U6 L54
Format: Printed Material (book, report, etc.)
Description: Powerful resource that combines demographic, geographic, and lifestyle
information so you can identify who your customers are, where they are, how they spend their
time and money, and how to reach them.
Market guide
Where to Find It: Bailey/Howe Reference Stacks (1st Floor)
Call Number: HF5905 .E38
Format: Printed Material (book, report, etc.)
Description: Contains demographic data, cost of living indexes, and sales data for metropolitan
statistical areas, counties and cities. Also ranks markets by demographic characteristics and retail
sales.
National consumer survey
Where to Find It: Bailey/Howe Reference Computers (1st Floor)
Call Number: Launch from desktop of library computers
Format: CD-ROM
Description: Extremely powerful and comprehensive database providing the characteristics of
consumers who use various products/services and about the media that reach them.
Survey of buying power and media markets
Where to Find It: Bailey/Howe Reference Stacks (1st Floor)
Call Number: HC106.3 .S16
Format: Printed Material (book, report, etc.)
Description: Ranks regions of the country by population characteristics and sales. Also offers
data on retail sales and buying power by county within each state.
Vermont tourism data center
Where to Find It: On the World Wide Web
URL: http://www.uvm.edu/~snrvtdc/
Format: Free World Wide Web Site
Description: Information, publications, statistics, data and reports on the Vermont tourism
industry and Vermont products.
Who's buying. . . series
Where to Find It: Bailey/Howe Reference Stacks (1st Floor)
Call Number: HF5415.3 .W46 A43
Format: Printed Material (book, report, etc.)
Description: A series of reports providing consumer expenditure and demographic data in
several product/service lines: travel, restaurants and carry-outs, pets, information products, health
care, entertainment, and alcoholic beverages
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Advertising Media
Burrelle's Luce media directory: New England
Where to Find It: Bailey/Howe Reference Stacks (1st Floor)
Call Number: Z6952 .N49 D574
Format: Printed Material (book, report, etc.)
Description: Listings for New England broadcast and print media, including circulation figures,
some ad prices, and format information.
Consumer magazine advertising source
Where to Find It: Bailey/Howe Reference Stacks (1st Floor)
Call Number: HF5905 .C66
Format: Printed Material (book, report, etc.)
Description: Describes consumer magazines and their circulation data and advertising rates.
Newspaper advertising source
Where to Find It: Bailey/Howe Reference Stacks (1st Floor)
Call Number: HF5905 .N49
Format: Printed Material (book, report, etc.)
Description: Lists newspapers and their circulation data and advertising rates.
SRDS business publication advertising source
Where to Find It: Bailey/Howe Reference Stacks (1st Floor)
Call Number: HF5905 .S723
Format: Printed Material (book, report, etc.)
Description: Describes business, technical and trade publications with circulation data and
advertising rates.
For more business information resources, consult the Business Research Assistant on the
library’s Web site. Go to http://library.uvm.edu > click “Guides and Help” > “Subject Guides” >
“Business Research Assistant”
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