28th Annual MCA Conference “Finding Voices: Utterances, Actions, and Occupations" October 12-13, 2012 9am – 4pm Marlboro Hall Prince George’s Community College Largo, MD. (COVER PAGE) PRESIDENT’S MESSAGE (INSIDE COVER) Sheri Whalen President Frostburg State University BOARD MEMBERS PHOTOS TO COME (INSIDE COVER) Elesha Ruminski Immediate Past President Frostburg State University Clover Baker-Brown 1st Vice President Prince George’s Community College Pat Obrien Michon Parker ostburg State University nd 2 Vice President Treasurer Immediate Past President Bowie State Prince George’s University Community College Claudia Brown Secretary Harford Community College 8:30 AM REGISTRATION CONTINENTAL BREAKFAST AVAILABLE Sponsored by Cengage Learning 8:45 – 9 AM OPENING Marlboro Art Gallery WELCOME MESSAGES PRINCE GEORGE’S COMMUNITY COLLEGE MARYLAND COMMUNICATION ASSOCIATION CONFERENCE ANNOUNCEMENTS 9:00 AM – 4:00 PM EXHIBITORS ROW Exhibits will be on display during the above hours. Please visit our Exhibitors and support them. 9 – 10 AM M-1098 or M-1104? Structuring and Leading the Occupy and Tea Party Movements: Are They Effective in Providing a Voice for the Voiceless? Nzinga Jones, George Mason University, Va. Social movements, as defined by social change activist Bill Moyer, are collective actions in which the masses are alerted, educated, and mobilized over years and decades, to challenge the power holders and society to set right social problems or grievances and restore critical social values (Moyer, 1987). The Occupy and Tea Party socio-political movements are stirring up interest as well as controversy by pushing their messages into the public spotlight. Criticism and opposition are seen on both sides, yet both movements have achieved victories. The focus of this presentation is to question if whether these movements provide a voice for the voiceless and carry out social change, or if they only serve as “noisemakers.” Organizing via Social Media to Reverse an Unpopular Ideological Decision: Planned Parenthood versus Susan G. Komen Foundation. Rod Carveth, Morgan State University, MD. Just days before Christmas 2011, the Susan G. Komen Foundation informed Planned Parenthood of America that it was discontinuing its funding for cancer screenings. Ostensibly, the reason Komen pulled the funding was because the foundation had adopted a new criterion for funding awards. The Associated Press (AP) story about Komen cancelling funding to Planned Parenthood appeared on Tuesday, January 31 (Crart, 2012, Jan. 31). By the next day (February 1), the Komen Facebook site was overwhelmed with negative comments. A similar outburst of negative attacks against Komen also appeared on Tumblr and Twitter. Komen’s response at first was silence. Later in the day, Komen started deleting many of the negative comments on their Facebook page. The controversy that ensued resulted in the resignation of Komen board members, decline in both donations as well as participation in the well-known “Race for a Cure” events. In 21st century public relations, corporations need to have an active social media presence. Having an active social media presence is not just merely maintaining a Facebook page but its means interacting with users of that page. 9 – 10 AM M1058 or M1097? Facebook Me: Friendly Reflections of Gendered Performances Jennifer Potter, Towson University, MD Judith Butler (1990) contends that people perform their gender without self-reflection and through their own routinized activities. People enact performances daily (i.e., feminine performances of applying make-up and wearing heels and masculine performances of shaving one’s face and dressing for optimal comfort) yet pay little attention to the ways in which these performances are intimately connected to gender identity. This presentation relies on the framework of performance and performativity and also on the importance of social media in the classroom to enhance critical learning. Gendered Inequality and Pigeonholing in Public Relations: Practitioner Resistance via Social Media. Tiphanè P. Turpin, M.A., Howard University The recent growth of the public relations field increased the number of female professionals in the field (Sha, 2011); implying that more individuals are subject to the structures reinforcing continued power and gender inequality in the practice. This research employed critical empirical analysis, critical historical methods, and critical autoethnography to study the development of gender inequality and pigeonholing. 10:15 – 11:15 AM M-1098 or M-1104? Reporting “Dreamers:” How Newspapers Give Voice to the Mexican “Dreamers.” Raul Tovares, Trinity Washington University, DC. The term “Dreamers” refers to undocumented immigrants brought to the U.S. while under the age of 16 by their undocumented parents. The DREAM Act would give many of these young people a chance to adjust their status, access funds for college, and if they meet certain criteria, earn U.S. citizenship. The focus of this paper is on how the DREAM Act and “ Voice, Race and the Ascent of Beige in Advertising Janice Smith, Howard University, DC Various studies have been conducted over the years about how African Americans are depicted in television commercials and print advertising in general circulation magazines in the United States. In the early 1900s, few African Americans were pictured in print ads in such publications and those who were depicted appeared in subservient roles mainly to assist whites. The presentation discusses how the role of African Americans in commercials for mainstream television has evolved from merely being in the background to dominant roles with meaningful depictions. 10:15 – 11:15 AM M-1058 Giving a Voice to Wisdom Literature in the Classroom: Using Traditionally Religious Texts as Non-Religious Sources. Jacqueline Murdock, University of Maryland, MD. Many instructional faculty members find themselves at a crossroads of ethics when it comes to using religious material as support in a public school classroom. There are concerns about offending students or crossing the separation of church and state line. This presentation explores how faculty could become multidimensional in their perspectives on ethics and religion in the classroom. Understanding the Media Game: Examining the Need for Increased Media Literacy Levels among African Americans: A Literary Analysis Jayne Cubbage, American University, DC. Like most Americans, African Americans are not seen as media literate. In passing, if the concept is introduced, most people are not familiar with the term and why it would be important to them. Accordingly, many people can speak about what they don’t like about media and perhaps why they consume what they do. However beyond those two elements of this discussion, the analysis of media’s impact on our lives generally falls short. This work will examine the history of the media literacy movement in the United States and provide an overview of various implementation strategies, which have been used to introduce the concept to the American public. 11:30–12:30 PM B-132 GREAT IDEAS FOR TEACHERS (G.I.F.T.S) Students Finding Voices through “Ranting and Raving” Denise Gilmer-Knudson College of Southern Maryland, MD. *********** GREAT IDEAS FOR TEACHERS (G.I.F.T.S) Who am I? Who are We? Stacey Peterson Notre Dame of Maryland University 11:30-12:30 PM Marlboro Art Gallery MCA VOICES - A LEADERSHIP DISCUSSION Roundtable discussion leader: Elesha L. Ruminski, Ph.D., Frostburg State University, Immediate Past President of MCA A special session for MCA exec board members, liaisons, and members who have interest in offering leadership (or mentorship about leadership) to MCA. This roundtable discussion will focus on the leadership of MCA and how we can together structure and organize this professional association for our members and the discipline. Topics to be discussed will include what to offer as an organization beyond the annual conference; supporting faculty professional development and articulation agreements; fostering undergraduate and graduate student academic opportunities; liaison involvement; bylaws revision; and ongoing organizational initiatives, including links to the National States Advisory Council and other state organizations. Those interested in serving as future leaders, whether as liaisons, exec board members, or otherwise, should join this discussion. 12:00-1 PM LUNCHEON MARLBORO ART GALLERY 12:15 PM GUEST SPEAKER: DR. RONALD WILLIAMS VICE PRESIDENT THE COLLEGE BOARD RONALD ALEXANDER WILLIAMS Ronald Williams is a vice president of the College Board. Among several leadership roles, Williams is responsible for strengthening the relationship between the College Board and community colleges throughout the United States. He also provides leadership to a cluster of initiatives dealing with students’ access to, and persistence in, college. Williams joined the College Board in 2007 from Prince George’s Community College in Largo, Md., where he had served as president since 1999, capping an extensive career with community colleges. Williams is a member of the board of the American Association of Colleges and Universities, the American Association of Community Colleges, and the American Council on Education’s Center for Policy Analysis Advisory Committee. Williams attended Lehigh University, where he earned a doctorate in literature, a master’s degree in English and a bachelor’s degree in History and English. A writer, Williams has published two novels, Four Saints and an Angel and A Death in Panama. 1- 1:30 PM Business Meeting All members are encouraged to participate in this business meeting to discuss the affairs of the MCA. PRESENTATIONS Guest Speaker Presented by Clover Baker-Brown MCA Founder’s Scholarship Winner Presented by Elesha Ruminski Speech Competition Winner Presented by Claudia Brown ************ PASSING THE TORCH Outgoing President Sheri Whalen Frostburg State University Incoming President Clover Baker-Brown Prince George’s Community College 1:45-2:45 PM M-1098 Using Technology to Enhance Confidence in Speaking for International Students Workshop Cassondra Pope, Elaine Kass, Jeanne Vandenbosch, Jocelyn Alexander-Tate, Neha Sethi (Student), Prince George’s Community College, MD. International students have special communication needs that can often be overlooked in college-level education. The language barrier presents a set of challenges that may deter many International students from speaking up in an academic setting with confidence. This presentation focusses on how international students use technology to enhance their ability and improve their confidence in speaking and communicating in Standard American English. 1:45-2:45 PM M-1076 Occupy Online: Communication Studies in Digital Spaces Linda Di Desidero, University of Maryland University College, MD “Resistance is Futile: (Some of) the Future of Higher Education is Online” Linda Di Desidero and Team. Alana Fennie, University of Maryland University College, MD “An Emancipatory Approach to Instructional Design” Melinda Schwenk-Borrell , University of Maryland University College & Wilson College, Chambersburg, PA, Lisa Ady Dewey, University of Maryland University College, MD “Three Key Communication Studies Courses ONLINE: SPCH 100, COMM 300, COMM 495” Melinda Schwenk-Borrell and Lisa Ady Dewey Invited Chair/Respondent: Rose Piskapas, Montgomery College, MD 3:00 – 4:00 PM M-1104 The Rhetorical Function of Privilege Christopher Abbott, Towson University, MD. This essay examines the rhetorical function of privilege by exploring various uses of the term “privilege.” This essay identifies and analyzes various moments when the word “privilege” appears throughout society, including legal, governmental, and sociological contexts. It also compares and contrasts the term’s use in both its noun and verb forms. Viewing privilege as an effect of unequal power relations has profound implications for communication scholars, and this presentation explores some of those implications. The Gay Marriage Issue: Using Coherence, Communication Competency and Listening Approaches as Strategies Against Essentialist Ideology. Adrian Krishnasamy, Bowie State University, MD Before President Obama’s support for same-sex marriage equality became public, Republican Candidates have made essentialist statements about gay marriage in complicit ways. McPhail defines complicity as “the agreement to disagree and negative difference refers to the principle of critical analysis that undergirds essentialist epistemology”. This presentation examines the push for gay marriage equality rights within the gay community was done in a “complicit” manner. 3:00 – 4:00 PM M-1086 M-1098 M-1104 Climbing the Wall to Equality: Inside a 21st Century Protest Claudia Brown, Harford Community College Student Journalism Club, Harford Community College When the July 13, 2011Adbuster Magazine issued a call on behalf of the “Occupy Wall Street” for citizens to camp out on Wall Street in New York City on September 17, the students in the Journalism Club at Harford Community College (HCC) answered the call. When students visited New York City in October of 2011, the demonstration was in full force. The protest took a variety of forms from interpretive dancing to a homemade community altar. Large media outlets reported the story but the Journalism students of HCC took a different look at the movement. This presentation focuses on student perspectives in media bias and the reporting of the Occupy Wall Street protests. Sponsors Pearson’s Cengage Frostburg State University Steven’s University Prince George’s Community College - Student Services REVE Jewelery Maryland Online Bowie State University Bowie State – National Capital Television Museum (BACK PAGE) SPONSORS The Maryland Communication Association thanks the following sponsors: Office of the President Communication and Theatre Department Marketing and Creative Services Student Services College Life Services Music Department Art Department Harford Community College (No Logo Available) The Board of the Maryland Communication Association thanks you for your participation in this year’s conference. We look forward to your participation in Conference 2013, to be held at Bowie State University, Bowie, MD. Let us stay in touch. Visit our website at marylandcomm.org and Like us on Facebook at Maryland Communication Association (MCA).