Relay For Life
2010 Media Guide
American Cancer Society Ohio Division, Inc.
Relay For Life
2010 Media Guide
American Cancer Society Ohio Division, Inc.
Table of Contents
Page
Introduction …………………………………………………………………………….…..4
ACS Ohio Regional Public Relations (Staff) Map ……………………………………. .5
ACS Ohio Division RFL (Volunteer) Public Relations Committee …………………....6
Communications Calendar/Checklist ……………………………………………………7
General Notes on Effective Communications ……………………………………….….9
Helpful Tips for Radio/Television Interviews ……………………………………………10
Media Interview Tips …………………………………………………………………….. .11
Relay For Life Talking Points ……………..……………………………………….……. 14
American Cancer Society Talking Points ……………………………….………………15
Generating Local Media Coverage …………………………………………………….. .20
Relay For Life Story & Promotional Ideas ……………………………….…………..….21
Social Media Marketing ……………………………………..………………………….. ..24
Relay For Life Social Marketing Tip Sheet ……………………..……………………… 25
Cancer Survivors Day Promo (June 6, 2010) …………………………………………..30
Relay For Life Graphic Standards .……………………………………..…………….… 31
Press Kit Samples
Relay For Life Fact Sheet……………………………………………………….. .33
Society Saves Lives Release……………………………………………………..34
Relay Brings Programs to Community Release………………………………. .36
Relay Helps Research Release…………………………………………………..38
Relay Promotes Advocacy Release ……………………………………………..40
Society “More Birthdays” Release ………………………………………………..42
Society Points of Pride ……………………………………………………………..43
Public Service Announcement (PSA) Samples
PSA Pitch Letter ………………………………………………………………….. 46
Relay Event – Live Read Scripts ......……………………………………….……47
Relay Event – Locally-based Scripts ……………………………………….……50
Survivor Reception PSA Scripts ………………………………………………… 53
2
Relay PSA Scripts ………………………………………………………………… 54
Media Samples Prior to Event
Letter to the Editor ………………………………………………………………… 56
Relay Event Media Alert ………………………………………………………….. 58
Kick-off Rally Media Alert ………………………………………..………………. . 59
Luminaria Media Alert ……………………………………………………….……..60
Luminaria Ceremony Photo Opportunity Alert …………………………………..61
Calendar Listings …………………………………………………………………...62
General Relay For Life News Release …………………………..…………….. ..63
Volunteer Recruitment - Inaugural Event News Release ……………..….…… 65
Volunteer Committee Meeting News Release ………………………………….. 67
Relay For Life Event Announcement News Release …………………………...69
Honorary Chair Announcement News Release ……..………………………….. 71
Luminaria Ceremony News Release …………..…………….…………………. .72
Relay Anniversary News Release ……….………………………………………. 73
Seeking Teams News Release …………………………………………………. . 75
Seeking Sponsors News Release ……….………………………………………. 77
Deadline for Sponsors News Release …….…………………………………….. 79
Youth Relay News Release ………………………………………………………. 80
Relay Online News Release ……….………….…………………….……………. 81
Relay Web site News Release …………………………………………………… 83
Survivor Lap News Release ………………………………………………………. 85
Survivor Reception News Release ………………………………………………. 87
Cancer Survivors Day News Release …………………………….…….……….. 89
Survivors Lap and Reception News Release……………………………….…… 92
“This Weekend” News Release………………………………………...…….…… 93
Researcher Speaker News Release……………….…………….………………. 94
Queen of Relay News Release …………………………………………………… 96
Check Presentation News Release ……………………………………………….97
Cancer Prevention Study-3 (CPS-3) News Release …………………………… 99
Media Samples Following the Event
Letter to the Editor Wrap-up ……………………………………..………………. 102
Relay For Life Wrap-up News Release …………………………………………. 103
Volunteer Recognized News Release ……………………………..…………… 105
Letter to the Editor: Where the Money Goes …………………………………… 107
Other Documents
Sample Emcee/Disc Jockey Stage Announcements ……..……….…………… 110
Sample Government Relay Proclamation …………………………..…………… 113
Photo Consent ……………………………………………………………………… 114
Photo Consent Release Form ………………………………….…………………. 115
Photo Consent Sign ………………………………………………………………… 116
3
Introduction
Communities throughout Ohio support the American Cancer Society’s Relay For Life to
celebrate cancer survivors, remember those lost to cancer, and fight back against cancer. In
2009, Ohio volunteers for the American Cancer Society raised about $15.7 million through 221
Relay For Life events around the state. In 2010, $16.9 million is
expected to be raised at 217 Ohio Relay events.
Need a publicity chair or
similar support?
The development of an energized media relations or
communications plan can help boost the success of Relay
Go to ProBonoLink.org,
events. This guide should serve as an additional resource to
a Web site that connects
materials and best practices already used by your Region, such
local marketing and
as flyers, posters, banners, and direct mail pieces.
communications experts
with service projects
According to a 2007 image study by Harris Interactive Inc.,
like Relay For Life!
cancer is still viewed as the most important health problem
among Americans. The American Cancer Society is recognized as the single most trusted
source of information about cancer. When prompted, 96% of respondents recall the Society.
Yet 42% of adults report that they don’t know much at all about the American Cancer
Society. To help inform the public about what we do, the Society created a new values
proposition to include on our media releases and materials: “We save lives and create more
birthdays by helping you stay well, helping you get well, by finding cures, and by fighting back.”
Look for more information about the values proposition on page 15.
The same image study shows that the majority of Americans know Relay For Life, which is
amazing. However, among them, only 20% correctly associate it with the Society. It is
worth noting that those who are aware of and correctly identify Relay with the Society are
significantly more likely to trust us as a source of cancer information, make a donation, and
volunteer. Therefore, we want to make sure everyone knows that Relay is an American Cancer
Society event! One way to accomplish this is through maintaining brand standards on our
materials (see page 31), and when talking with the media, always referring to Relay For Life
using its full name: American Cancer Society Relay For Life of XYZ County.
We say that Relay For Life is about being a community that takes up the fight. Let’s show our
communities what they are fighting for! Relay presents one of the best opportunities to use
community contacts to educate our fellow citizens about important lifesaving cancer information
and the many programs the Society offers to help prevent cancer and assist those who are
dealing with the disease. The fight against cancer happens on all kinds of levels, and Relay
brings them all together.
4
5
American Cancer Society Ohio Division
Relay For Life
Volunteer Public Relations Committee
2009-2010
Chairperson
Donna Shaw
Phone: 330-847-6267 or 330-883-1520
Email: dshaw@fpfc.net
Relay: Warren, Trumbull County
Vice-chair
Bruce Willis
Phone: 330-938-6277 or 330-206-2949
Email: bruceojc@sbcglobal.net
Relay: Sebring, Mahoning County
Committee Members
Michele M. Arend
Phone: 419-399-9609
Email:
marend@pauldingcountycourt.com or
smarend@windstream.net
Relay: Paulding, Paulding County
Duane Bachman
Phone: 937-773-7473 or 937-214-2424
Email: mjb9341@ameritech.net
Relay: Miami, Miami County
Kelly Carder
Phone: 419-529-2175
Email: kmc_78@yahoo.com
Relay: Mansfield, Richland County
Tara Stubbs-Figurski
Phone: 614-204-3271
Email: tara_figurski@hotmail.com
Relay: Reporter of ThisWeek
Community Newspaper, Franklin County
Tom Graser
Phone: 740-361-0653
Email: tgraser@marionstar.com
Relay: Marion, Marion County
Joan Lowry
Phone: 440-871-3911
Email: joanlowry@oh.rr.com
Relay: Elyria, Lorain County
Mark Luke
Phone: 330-518-6088
Email: luke33@zoominternet.net
Relay: Boardman, Mahoning County
6
Communications Calendar
The following checklist can be used as a guideline for communicating with the media.
YEAR- ROUND OPPORTUNITIES
Identify great human interest stories with a timely angle to pitch to local media
year-round. Great stories would include the following: a family Relaying in memory of a
breast cancer survivor during October (breast cancer awareness month); a childhood
cancer survivor during September (childhood cancer awareness month); etc.
THREE MONTHS PRIOR TO THE EVENT
Send an event announcement to all media outlets, including daily and
weekly newspapers, television, cable stations, and radio stations. Do not
overlook alternative publications such as high school and college papers and
publications of local organizations such as the Chamber of Commerce and other
large employers in the area.
Announce Relay Rally events in your local community calendar listings.
Announce chair/honorary chair of event.
TWO MONTHS PRIOR TO THE EVENT
Send a press release out each week with a different angle. These could include a
release on a survivor, a team/participant, a corporate sponsor, current Society
research, or a general Society program or service.
Send public service announcements to your contacts at local television,
cable, and radio stations.
Propose a different angle to each newspaper, promoting more in-depth feature
stories. See pages 21-23 for ideas.
ONE MONTH PRIOR TO THE EVENT
Hand-deliver full-event press kits to each media outlet.
Send Op-Ed pieces or letters to the editor that might give a first-person account
of the significance of Relay For Life and the American Cancer Society’s
programs.
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Communications Calendar con’t.
TWO WEEKS PRIOR TO THE EVENT
Follow up with local editors and directors for feature stories. Schedule a
photographer to come out for your opening ceremonies or luminaria ceremony.
WEEK OF EVENT
Contact local media once more, reminding them of event time, date, place, etc.
Make sure they have directions to the site and that your designated media
staff/volunteer are clearly identifiable to members of the media.
ONE WEEK AFTER THE EVENT
Send “Letter to the Editor” as thank you.
Send wrap-up news release and photos with captions to newspapers.
Evaluate media coverage for Relay and determine what went well and what
additional efforts can be made for next year. Document these observations for
the organizers of the next event.
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General Notes on Effective Communications
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Requires two things: an appealing, attention-catching message and repetition.
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Should ideally create “background noise” – the general awareness of the American
Cancer Society, or specifically a Relay For Life event, that creates excitement and
anticipation.
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Must take advantage of every opportunity to be positively noticed by the public by
consistently emitting a basic message that will help our communities better
understand who we are, what we do, and why we’re worthy of their support. Where
opportunities don’t exist, we must create them!
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Uses communications committees to be effective as a team, pulling toward a
common goal and using each other’s media resources and contacts.
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Delivers what is promised, following through in a timely manner (within the hour).
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Maintains the balance between fulfilling the reporter’s request while sticking to the
American Cancer Society agenda (making sure the 1-800-227-2345 and
www.cancer.org are included in ALL materials).
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Is familiar with each media outlet’s needs and requirements, including the preferred
format, the assignment deadline, and the graphic requests.

Remember that the media are neither doctors nor scientists, nor are they familiar
with our “lingo.” Make sure when interviewing that all acronyms are spelled out in
detail. Don’t leave them wondering about the “411 on ACS’ RFL to raise money for
local LGFB programs.” We know “ACS” means the American Cancer Society, but
the general public may confuse it with the American Chemical Society or other
groups with the same acronym. Tell them that “the American Cancer Society’s Relay
For Life of such and such county/city supports local cancer survivors by funding the
local Look Good…Feel Better program, which helps women dealing with hair loss
and skin changes learn to wear a wig, draw in eyebrows, and feel feminine and
beautiful during a grueling time.”
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Helpful Tips for Radio/Television Interviews

Contact producer/host of show to get scheduled.

Send a bio sheet or introduction if requested.

Promptly return any requested information. If television, suggest inclusion of
pictures or videos.

You might mention key points you want brought out.
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Arrive on time or a bit early at radio station or television studio.
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Know your mission, your message, and material – especially key points. Speak
from the heart.
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Let host lead with questions.
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Be enthusiastic and communicate well.
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Be prepared to pack a lot in a short time.
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Try to give key points in the best possible order.
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Stick to the subject.
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Try not to answer JUST yes or no, but include comments and interpretation.
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If you don’t know an answer, say so. Don’t make something up.

If host asks a non-related question, try to lead back to subject.
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Be prepared for wrap-up time and a short recap of material.

DO NOT USE “uh huh” or vocalized pauses like “er,” “uh,” or “duh.” Make the
host of the show look good!
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Media Interview Tips
Before the Interview

Review your key messages in advance. Check and double-check your facts. People
trust the Society to provide accurate information.

Know what you want to say and how you want to say it. Know what you do and do
not want to talk about. You will need to respond to the reporter’s questions, but
always prepare to transition back to the key messages during the interview.

Know the focus of the article beforehand.

It is important to know the angle of the article before the interview. Be prepared to
offer unique knowledge of the issue – reporters continually look for a new,
interesting twist to a story.

Be an informed, quotable source for the reporter. Demonstrate you are the best
person to tell the story.

Be prepared to talk about your role in the American Cancer Society’s initiatives. Be
able to concisely explain your area of responsibility and why you are the best person
to tell the story. You can use specific anecdotes to build credibility for your local
office and for the American Cancer Society.

Anticipate questions, especially tough questions.

Prepare answers that defuse any misguided questions and allow you to redirect or
segue to your message points.
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Familiarize yourself with the reporter who will be interviewing you.

Review recent articles or stories he or she has produced and become familiar with
the reporter’s style.

Practice quotable language.

Try to condense key messages into “mental bumper stickers” for the reporter. Keep
messages short and to the point. Use language that will help the reporter remember
what you are saying and will help him/her sum up an issue or explain a difficult
subject in a metaphor or analogy. Examples are also very quotable.

Rehearse!
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The more comfortable and prepared you are going into the interview, the more likely
the outcome will be positive.
During the Interview

Take responsibility for what comes across in the interview.

Remember that you need to get your points across and avoid being led into
uncharted territory by the reporter. If the reporter begins to stray, transition back to
key messages.
11
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The tone of the interview should be a lively conversation.

Spokespersons should be engaging, enthusiastic, and forthright. Spokespersons
should be prepared to offer concrete examples of the benefits of the American
Cancer Society’s initiatives.

Keep language positive. Avoid negative or defensive language.

If a reporter asks a negative question, do not repeat the negative in the answer.
Reporters find phrases like, “It was not a failure...that program is working well,” very
quotable. However, a more positive quote would be, “The program is a success and
the information we are providing is bringing benefits to everyone involved.”

Beware of “off the record.” Do not say anything in an interview that you do not want
to see attributed to you in print, and do not give the reporter information “off the
record.” Assume you are being interviewed even before and after the “official”
interview and that the reporter may gather additional information during these times.

Use figures and statistics to back up your story, whenever possible. Check out the
county-by-county fact sheets by going to www.cancer.org/ohiofacts. The full Ohio
Cancer Facts & Figures report includes easy-to-use summaries of the most common
types of cancers and risk factors.

Gather American Cancer Society reference materials prior to the interview. Review
materials and take them to the interview. It’s okay to refer to them as often as
necessary during the interview.

Promote the American Cancer Society’s position.

If you do not provide a viewpoint, you lose the opportunity to balance the story.

Never lie. If you are uncertain about an answer, offer to get more information and
call the reporter back with the accurate information. You can call the public relations
team or give a reporter the name and number of your public relations director at any
time.
After the Interview

Make sure the reporter knows where to reach you if he or she needs more
information or has additional questions. Then, respond rapidly to the reporter’s
requests, so he or she will refer to the American Cancer Society for future
information.

Don’t bother the reporter for a copy of the story, video, or audio tape of your
interview.

If you felt uneasy or concerned about the interview and the questions raised, feel
free to contact an American Cancer Society public relations director to discuss the
issue and determine if any follow-up might be helpful.
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Quick-Review Interview Tips
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You are in control of the interview, not the reporter.
Work your agenda and stay focused on the key messages.
Use quotable language and be concise; do not ramble, talk just to fill space, or feel
compelled to fill periods of silence. [Reporters will purposely pause to get you to say
more.]
Use statistics, comparisons, examples, and anecdotes to make points.
Avoid industry jargon when talking to general media or in an interview with a broader
audience.
Avoid pronouns; use “American Cancer Society” instead of “we.”
Try to make your statements 15 to 20 seconds long and deliver key points in a
couple of short sentences. Both television and radio reporters look for “sound bites,”
or quotable information.
Master the use of transitions to redirect questions.
Use these phrases to steer the conversation to your key messages. Answer the
reporter’s question briefly, then redirect the topic:
The point is...
The fact is...
What is important to remember, however...
That is an important point because...
The real question/issue is...
Let me just add...
Let me answer you by saying that...
That information is confidential; however, I can tell you…
I can tell you...
That brings to mind...
It is important to note...
As I said...
Going back to my previous point...
Never go “off the record” or say “no comment.” If you do not know an answer, just
say so, and offer to follow up with the answer immediately following the interview. Or
again, use a transition.
Appear confident, friendly, and willing to give honest answers.
Be articulate and make your manner easy, interesting, and pleasant.
Prepare for controversial or negative questions.
If asked a difficult question, do not repeat negatives, inaccuracies, or offensive
statements. Accentuate the positive and use transitions back to key messages.
Do not talk about competitors or be adversarial.
Correct misstatements made by the reporter as quickly as possible, in a nonthreatening manner and without repeating the misinformation.
Make sure you double-check your appearance and comb your hair before going on
camera.
13
Relay For Life Talking Points

The American Cancer Society’s Relay For Life is a life changing event that brings
together more than 3.5 million people to celebrate the lives of those who have
battled cancer, remember loved ones lost, and empower individuals and
communities to fight back against a disease that takes too much.

Relay For Life celebrates cancer survivors during the first lap, the Survivors Lap.

Relay For Life remembers those who have been touched by cancer during the
Luminaria Ceremony, where hundreds of luminaria are placed around the track
inscribed with the names of loved ones lost to cancer or still fighting the battle.

Relay For Life provides a vehicle to fight back against cancer at the grassroots,
community level.

Relay For Life began in 1985 in Tacoma, Washington, through the efforts and vision
of Dr. Gordon Klatt.

Relay For Life is the nationwide signature activity of the American Cancer Society.

Relay For Life is not just a fundraiser – it is a unique activity that offers an
opportunity to fight back against cancer and a community that “takes up the fight.”

Relay For Life is…
A celebration
A community festival
A family event
A team builder for corporate and business teams
An opportunity to celebrate cancer survivors and remember those who have lost
their battle to cancer
A volunteer-driven activity

Relay For Life is an overnight, team event. Teams are formed from families,
churches, organizations, schools, businesses, health care professionals, and more!
Relay For Life activities bring together a diverse group – all joining together to fight
back against cancer.

The overnight walk is meant to reflect a cancer patient’s journey through the disease
– ending with a new sense of hope as the sun rises in the morning.

Walking around a track is meant to symbolize that there is no finish line until we find
a cure for cancer.

No matter who you are, we can help. Call 1-800-227-2345, any time – day or night –
or visit cancer.org. Having cancer is hard. Finding help shouldn’t be.
14
American Cancer Society Talking Points
Value Proposition/Birthday Messaging
 We save lives and create more birthdays by helping you stay well, helping you
get well, by finding cures, and by fighting back.

A world with less cancer is a world with more birthdays.

American Cancer Society: The Official Sponsor of Birthdays

Together with our millions of supporters, the American Cancer Society saves
lives by:
 Helping you stay well: We help you take steps to prevent cancer or
detect it early.
 Helping you get well: We’re in your corner to guide you through every
step of a cancer experience.
 Finding cures: We fund groundbreaking research into cancer's causes
and cures.
 Fighting back: We work with lawmakers to pass laws that defeat cancer
and rally communities to join the fight.
About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. As a global grassroots force of
more than three million volunteers, we fight for every birthday threatened by every
cancer in every community. We save lives by helping people stay well by preventing
cancer or detecting it early; helping people get well by being there for them during and
after a cancer diagnosis; by finding cures through investment in groundbreaking
discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and
by rallying communities worldwide to join the fight. As the nation’s largest nongovernmental investor in cancer research, contributing about $3.4 billion, we turn what
we know about cancer into what we do. As a result, more than 11 million people in
America who have had cancer and countless more who have avoided it will be
celebrating birthdays this year. To learn more about us or to get help, call us any time,
day or night, at 1-800-227-2345 or visit cancer.org.
What We Offer
There are many American Cancer Society quality of life programs and services –
collectively known as the Cancer Resource Network. The following is a list of services
available in Ohio.
 National Cancer Information Center (NCIC) – Cancer information and support
are available from trained cancer information specialists available around the
clock at 1-800-227-2345.
15
 Web Site – Detailed cancer information, clinical trials database, stories of hope,
Cancer Survivors Network, links to local educational and support activities, and
more are available at www.cancer.org.
 Cancer Survivors NetworkSN (CSN) – CSN is a telephone and Internet support
service that was created by and for cancer survivors and their families to address
their need to connect with others who have been touched by cancer. Topics on
the CSN cover a wide range of topics such as fears of recurrence, caregiver
information, communications issues, and more. Call toll free at 1-877-333-4673
or on the Web at www.cancer.org/csn.
 Clinical Trials Matching Service – This is a free, confidential program that
helps patients, their families, and health care workers find cancer clinical trials
most appropriate to a patient's medical and personal situation. Through a
partnership with the Coalition of Cancer Cooperative Groups, the service helps
find research studies that are testing new drugs or methods to prevent, detect, or
treat cancer. Go to www.cancer.org/clinicaltrials.
 Hope Lodge® – This is a homelike setting where adult cancer patients and their
caregivers can stay, free of charge, while receiving hospital treatments away
from home. There are 28 Hope Lodge facilities across the United States. Here in
Ohio, the Joseph S. and Jeannette M. Silber American Cancer Society Hope
Lodge in Cleveland and the American Cancer Society’s Musekamp Family Hope
Lodge in Cincinnati serve patients from all over the nation and several other
countries. Learn more about the Cleveland Hope Lodge at
www.cancer.org/hopelodgecleveland and the Cincinnati Hope Lodge at
www.cancer.org/hopelodgecincinnati.
 Look Good…Feel Better® (LGFB) – LGFB provides a free make-over and tips
to help women undergoing cancer treatment learn to cope with the appearancerelated side effects such as hair loss and skin changes. The program is provided
cooperatively with the Personal Care Products Council and the National
Cosmetology Association.
 Reach to Recovery® (RTR) – RTR is a program that helps women with breast
cancer cope with their diagnosis, treatment, and recovery through information
and emotional support from trained peer counselors. It also provides information
for women concerned about breast cancer.
 Man to Man® – This is a prostate cancer support and information program for
men, their families, and loved ones.
 I Can Cope® – This is a series of online educational classes available on
www.cancer.org that helps enable cancer patients and families to make informed
decisions about their treatment.
 Patient Navigator Program – Patient navigators are trained specialists who help
patients and caregivers find resources available in their communities. They can
help with transportation, child care, financial and insurance questions, and many
other challenges during the cancer journey. This service is offered for free to
every cancer patient in Ohio.
 Youth Cancer Survivor Scholarship Program – The Society provides
scholarships to college-bound students in Ohio, ages 18-25, who were
diagnosed with cancer before age 21. To download an application, go to
www.cancer.org/ohiogrants.
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Cancer Research
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The American Cancer Society is the largest non-governmental funder of cancer
research in the country.
The Society has half a billion in cancer research grants in effect nationally.
Forty-four Society-funded researchers have gone on to win Nobel Prizes for their
work.
Many significant advancements in cancer treatment and research have sprung
from the research funded by Society supporters.
Relayers love to hear how the dollars they raise are helping find the cures for cancer.
Be sure to promote Society research at your event!
For more information on promoting research at Relay, such as how to schedule a
Society-funded researcher to speak at your event, contact the senior director of cancer
research, Lynne Ayres, at 1-888-227-6446 ext. 8420 or lynne.ayres@cancer.org.
You can also check out our online Ohio Research Promotion Kit. Contents of the kit
will provide you with…
 Talking points about Society research programs and accomplishments
 A form to request Society-funded researcher to speak at your events
 Brochures, giveaways, and videos about Society research that you can display at
your events
The Kit is located on the Relay For Life Web site (www.relayforlife.org) Ohio page at
http://relay.acsevents.org/site/PageServer?pagename=RFL_FY09_OH_DivisionSpecific
Page.
Cancer in Ohio
In 2009, it was estimated that 62,420 Ohioans would be diagnosed with some form of
invasive cancer, and approximately 24,350 Ohioans would die from the disease.
In 1999, the American Cancer Society estimated that 65% of cancer deaths could be
avoided by lifestyle changes such as eliminating tobacco use, improving diet, and
increasing physical activity. More could be avoided by following the Society’s screening
guidelines for breast, colorectal, prostate, and cervical cancers, which allow for early
cancer detection and even prevention.
The most common cancer deaths in Ohio spring from lung, colorectal, breast, and
pancreatic cancers.
For more information on cancer statistics in Ohio, see the most recent Ohio Cancer
Facts & Figures report, published by the American Cancer Society Ohio Division in
conjunction with the Ohio Department of Health. Hard copies are available from your
Regional Society office or by calling 1-800-227-2345. You can also download the
document from www.cancer.org/ohiofacts.
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American Cancer Society Guidelines for Screening
American Cancer Society researchers have established science-based guidelines for
cancer screening. Following these guidelines greatly increases the chances of
discovering cancer at its earliest stages when the survival rates for the disease are the
highest. Some cancers, if discovered early, have extraordinarily high survival rates.
Educating the public about the importance of receiving appropriate screenings can help
save lives.
Breast Cancer Screening
Yearly mammograms are recommended starting at age 40 and continuing for as long as
a woman is in good health. Clinical breast exam should be part of a periodic health
exam, about every three years for women 20-39, and every year for women 40 and
over. Women should know how their breasts normally feel and report any breast change
promptly to their health care providers. Breast self-exam is an option for women starting
in their 20s. High-risk patients should talk to their doctors about annual magnetic
resonance imaging (MRI).
Cervical Cancer Screening
All women should begin cervical cancer screening about three years after they begin
having vaginal intercourse, but no later than when they are 21 years old. Screening
should be done every year with the conventional Pap test or every two years using the
newer liquid-based Pap test.
Prostate Cancer Screening
The American Cancer Society does not support routine testing as this time. Doctors
should discuss potential benefits and limitations with men before testing. Physicians
may offer the prostate-specific antigen (PSA) blood test and digital rectal examination
(DRE) annually, beginning at age 50, to men who have at least a 10-year life
expectancy. Men at high risk (African American men and men with one or more firstdegree relatives [father, brothers] diagnosed before age 65) should begin this
discussion at age 45.
Colorectal Cancer Screening
Beginning at age 50, both men and women should follow one of these six testing
schedules:
 Colonoscopy every 10 years
 Flexible sigmoidoscopy every five years
 Double-contrast barium enema every five years
 CT colonography (virtual colonoscopy) every five years
 Yearly fecal occult blood test (FOBT) or fecal immunochemical test (FIT)*
 Stool DNA (sDNA) test– interval uncertain
* For FOBT or FIT to be a screening test, the take-home multiple-sample method should
be used.
Note: All positive tests should be followed up with colonoscopy.
18
Advocacy Issues
The American Cancer Society is actively involved with numerous public policy efforts on
the federal, state, and local levels that affect health issues of cancer survivors, their
families, and the general community. Some of the legislative issues that are routinely
addressed by Society volunteers include research funding, patient protection,
screening, detection and treatment services, tobacco control, children’s health, access
to quality cancer care, and prevention and awareness programs. The Society also
works in close partnership with public health officials in developing programs to reduce
and prevent cancer. Volunteers interested in advocacy issues can call their regional
government relations field director by calling 1-888-227-6446.
Volunteers
The successes of the American Cancer Society rest squarely on the shoulders of the
thousands of volunteers who have committed their time and energies to support the
various initiatives of the Society. There is always room for others to join the fight against
cancer. Volunteers are constantly recruited for a variety of functions. Helpers in the
office can help process mailings and handle other important logistics. Some volunteers
enjoy organizing community activities, writing newsletters, or speaking at local
gatherings. Many survivors enjoy sharing their experiences with newly-diagnosed
patients. For more information about volunteer activities, call 1-800-227-2345.
19
Generating Local Media Coverage
Types of Coverage
• News Story – stories that readers need to know about right away.
• Feature Story – stories that run one day just as well as they would the next.
• PSA or Public Service Announcement – a short message that offers the audience
information and/or guidance on an issue of concern.
• Calendar Listing – the who, what, when, and where of your Relay for newspaper, local
radio, or cable TV calendars.
How to get a brief or short story published in a local newspaper
1. Know who is supposed to get your item and how they prefer it delivered. The
best bet is to start with a section editor – like lifestyles or city editor – or a
reporter. You can usually find their contact information in the newspaper. Ask
about deadlines, delivery (do they prefer email, fax, or some other method) and
who exactly needs the story.
2. Study the style of items in the section of the newspaper where you want your
brief or story to appear and emulate it. Pay attention to the dateline and date and
time styles.
3. Get all the important information at the top of your item. Avoid catchy leads, they
will likely get cut and might keep an editor from reading the rest of your story.
Don’t use the word “you” as in “you are invited.” “All are invited,” works better.
Don’t embellish your item with opinion-based statements like, “The best time
ever.”
4. Have a set paragraph for your Relay event and the American Cancer Society, but
don’t be surprised if they don’t make the newspaper every time.
5. Send only a couple of photos. Make sure they are high resolution. A good rule of
thumb is if your photo is less than a megabyte, it might be too low res for good
reproduction. Always include a caption that identifies everyone in the photo. If
you are sending a non-posed photo, avoid one filled with the backs of people’s
heads. Send one with lots of faces. You don’t always have to identify everyone in
an action photo, but you do have to identify everyone in a posed photo.
Look for Special TV and Radio Programming Opportunities
Work with your Regional public relations director to obtain radio or TV coverage. Since
most broadcast media are shared by multiple Relays, they are coordinating that
publicity.
20
Relay For Life Story & Promotional Ideas
 Share the story of someone who has benefited from American Cancer Society’s
research, education, advocacy, or patient services, which has helped them stay well,
get well, find cures, or fight back.
 Stage a photo opportunity at your kick-off meeting: anything creative that will provide
good visuals, like the “Purple People” or funny contests, a pie-eating contest, or the
“largest” check in the county (physically large), etc.
 Have the mayor, city council, commissioners, or other public officials declare an
official “Relay For Life” day. Proclamations often create media opportunities. See
page 113 of this guide for a sample.
 Ask your local weather person to forecast the weather for Relay For Life, and
mention the event during the broadcast. Invite radio and television personalities to
do the weather forecasts from the Relay.
 Recognize the top fundraiser from last year’s Relay For Life and tell how he/she is
raising money this year.
 Create a challenge among local businesses to raise the most money or recruit the
most participants.
 Highlight a participant who was involved for the first time during last year’s Relay For
Life and ask him/her to share why he/she decided to participate again.
 Recognize your youngest or oldest survivor or volunteer. Note: National Cancer
Survivors Day is June 6, 2010.
 Identify any families participating – any generations of cancer survivors.
 Identify a participant who plans to walk or run all night.
 Recognize a business that is participating because several of its employees are
cancer survivors.
 Identify local sponsors – and how they’ve helped Relay For Life succeed.
 Involve the local fire or police department and highlight their involvement.
 Recognize any unique teams – all kids, single’s group, etc.
 Recognize a prominent community resident or celebrity who is participating.
 Recognize someone who shaves his/her head for the Relay.
21
 Recognize your honorary chair. Choose someone who is a survivor, celebrity,
researcher, or someone who has benefited from an American Cancer Society
program.
 Recognize a participant who raises money in a “wacky” way.
 Use the meetings of Relay captains as an opportunity to do a media announcement
on the gathering and further promote Relay events in the community.
 Have volunteers call into local radio programs that feature opportunities for listeners
to phone in their opinions about community issues and events.
 CPS-3: For the 12 Ohio Relay sites recruiting participants for the Society’s Cancer
Prevention Study-3 during the 2010 Relay season, see page 99 of this media guide
for a template news release. The sites are Ashtabula, Canal Winchester, Canton,
Fremont, Mansfield, Rocky River, Springfield, Shelby, Steubenville, Tiffin, Westside
(Hamilton County), and Westside (Summit County). More promotional information on
CPS-3 is available on the Web at www.cancer.org/cps3 and on the Society’s
intranet, The Link, in the “Cancer Prevention Study-3” community.
Tips for Effective Relay Media Coverage
 Whenever you talk about Relay For Life, be sure to tie in other American Cancer
Society programs to show the community “where the money goes.” For a list of
Society programs and services see pages 15-16 of this guide.
 Emphasize the cancer impact in your community using the county statistics reported
in Ohio Cancer Facts & Figures. Hard copies of the report are available by calling 1800-227-2345 or download the PDF from www.cancer.org/ohiofacts. For at-a-glance
statistics regarding your county, download your specific “county fact sheet” from the
same site.
 Ask for meetings with representatives of your local radio, television, or print media to
plot out strategies in advance for using public service announcements and other
story ideas.
 Ask local radio celebrities to handle portions of the announcing duties during the
Relay and ask them to do various on-air promotions prior to the event. See
suggested public service announcement scripts on page 46-54 of this guide.
 Do not overlook the important role that alternative media, weeklies, and special
supplements can play in the effort. For radio, consider using local joint vocational
schools.
 Pay attention to the story angles that seem to capture media attention in your
community and tailor your media request to those parameters. Mirror what works
best and makes the most sense for your community.
22
 Be innovative in creating or staging unusual events or photo opportunities that might
capture community interest, both before and during Relay. Sometimes these can tie
in with contemporary issues of interest in each particular community.
 Develop different strategies for reaching various target audiences. Different
strategies will be necessary to communicate with diverse groups such as religious
institutions, health care providers, corporate audiences, educational communities,
etc. Consider where members of these various groups are likely to turn for
information and ensure that a strategy is in place to provide information in those
venues.
Other Relay Promotional Ideas
 Ask local business leaders and other community leaders to serve as general
spokespersons, or at least promote Relay within their special population groups,
such as getting the message out through employee and organization newsletters.
 Consider using media sponsorships as a way to heighten the public awareness of
the event.
 Highlight your local Relay activities on your online Relay site. Work with your online
chair to keep the Web site updated. If your Relay does not have an online site and
you would like to add information or photographs to the American Cancer Society
Web page at www.cancer.org, contact Staff Writer Alice Churchill at 1-888-227-6446
ext. 8513 or email her at alice.churchill@cancer.org.
 Promote the Power of Purple e-newsletter to volunteers, potential volunteers, and
others interested in Relay. This monthly communication highlights statewide Relay
activities, where the money goes, ideas for fundraising, and resources for
volunteers. To subscribe, email alice.churchill@cancer.org or call 1-888-227-6446
ext. 8513.
 Utilize social media. See page 24-29. It’s free!
23
Social Media Marketing
In addition to traditional media outlets like newpapers, radio, and television, don’t forget
to promote Relay For Life using the media outlets known collectively as “social media.”
Common social media marketing tools include Twitter, Facebook, MySpace, LinkedIn,
Flickr, YouTube, and blogs.
Social media marketing can help us…
1) Create “buzz” that attracts attention and become viral in nature. Our message about
Relay For Life gets out there, not through purchase of an ad, but thorough user- to-user
contact.
2) Provide our supporters a way to promote Relay themselves. “Fan pages” in Twitter,
MySpace, and Facebook are exactly this.
Sarah Katsetos of the Milford Relay has been using Facebook for recruiting,
fundraising, and communicating with volunteers. Here are her words:
What we've done with Milford's Relay is created a “Fan” page or a "Causes" page. Each
committee member then invites each of their friends to join the page or become a fan of
the page.
Then we create an Event Invite through Facebook for each meeting, outing, and gettogether regarding Relay.
I post on my Status Update days before we have a committee or team captain meeting.
Basically I post nothing but Relay info for about 6 months straight.
Also, last year, we were about $600 short of our goal online two weeks prior to our event
so I posted info on how to donate and so did our other committee members. We ended
up surpassing our goal that day within an hour or two.
We also created a page on MySpace, but Facebook is more popular so we really soaked
that up. I personally recruited our Logistics & Daffodil Bear committee from Facebook.
Redundance is key!”
American Cancer Society Applications on Facebook
Causes http://apps.facebook.com/causes/236?m=618c3fb4
Join the Society’s Relay For Life cause and invite all of your friends to join. Donations
can be made by credit card to the cause. You can even make a cause for your own
event.
More Birthdays http://apps.facebook.com/morebirthdays/
Help build the movement for more birthdays by declaring the Society the official sponsor
of your birthday, invite all of your friends, and advertise More Birthdays with a box on
your profile page.
24
Relay For Life
Social Media Tip Sheet
Overview
Social media can play a big role in gaining exposure for Relay for Life, the American Cancer Society and
interesting event participants and donors. Please use the following recommendations to guide social
media efforts for your event.
General Social Media Etiquette
Provide great content. Content should always follow the 70/20/10 best practices formula for social Web
interactions.
o Add to the community 70% of the time:
 Create useful, meaningful content (stats about cancer, research, finding a cure)
 Provide a valuable service
o Participate and engage with others 20% of the time:
 Build relationships on and offline
 Participate in larger conversations
o Directly promote the Relay 10% of the time
Be transparent. It is important to be transparent when participating in social media. For example, if you
are commenting on a blog about Relay for Life, you should disclose to the readers that you are an
American Cancer Society/Relay for Life volunteer.
Add value. Strive to add value to the community. This can be done through links, discussions, and
comments.
Build relationships. As you gain more followers and fans, you will begin to engage in conversations with
these people. Try to build strong relationships with them both online and off. Often, these relationships
will lead to them supporting and sharing the information you post.
Respond in a timely manner. Consistently check messages, replies, comments, and discussions in
order to reply quickly.
Be authentic. Know your audience and what they need to know. Interact and contribute as a person, not
an organization.
Quality over quantity. It is better to have one good tweet or status update per day than to have several
less useful messages.
25
Twitter is a micro-blogging platform that allows you to post 140-character messages. You can “follow”
other people, and they can follow you back. This lets you share information with those who follow you.
Create a content calendar. Creating a content calendar allows you to strategically plan the subjects you
will be tweeting about. You can schedule and monitor tweets through www.hootsuite.com. It’s a free
service. Continue Tweeting according to FMPR’s 70/20/10 rule for content.
Research people to follow. Search Twellow (the yellow pages of Twitter) for keywords such as “cancer”
or “Ohio” to find tweeple to follow. Try Twitter Search to find people who are discussing relevant topics
right now. Enter yourself in the Twellow directory, too, so others can find you.
Monitor, interact, and respond. Monitor the conversations about your Relay For Life event through
Hootsuite and Twitter Search RSS feeds.
Other Twitter Tips and Tricks
Twitter Search RSS feeds
1. Go to http://search.twitter.com/
2. Search for a keyword(s), like Relay For Life
3. Choose “Feed for this query”
4. Click “Subscribe to this feed”
5. The feed will then be available through your favorites

26
Hash tags and participating in collective conversations
1. Hash tags are one-word keywords preceded by a “#” sign to allow for easy searching and
following of conversations. Relevant hash tags include the following:
 #relayforlife
 #cancer
2. Go to http://search.twitter.com/
3. Search a hash tag
4. Use hash tags in your tweets to join the conversation
Finding followers
o Twellow
1. Go to http://twellow.com/
2. Search keywords
3. Review profiles and tweets to decide whether or not to follow a person
4. Click “follow” to follow a person
o
Twitter Search
1. Go to http://search.twitter.com/
2. Search keywords related to Relay For Life
3. Review profiles and tweets to decide whether or not to follow a person
4. Click “follow” to follow a person
o
When you find interesting information through another person’s feed, retweet it to share
with your followers
Precede the tweet with “RT” and the person’s Twitter name
Example: RT@hngilb: Looking for planning committee members for Relay For Life of
Union County. Interested? DM for info. www.relayforlife.org/unionco
Retweeting promotes other users, which may count as the 20% of participation and
engagement recommended in our 70/20/10 best practices formula
Retweeting
o
o
o
Promotions and contests
o Promotions and contests can help build followers
o Ways to hold contests include the following:
 Having users retweet information or use a hash tag
 Having a participation-related contest, such as t-shirt design creation
 Hosting a Tweetup event prior to the event
Facebook is a more conversational and traditionally “social” Web tool. You also are not limited to only
140 characters and have a variety of content you can share through the platform.
Start a fan page. Your fan page should promote your event. Be sure to use approved Relay For Life
logos and link to www.relayforlife.org for more information unless you have a specific Web site for your
event.
Create a content calendar. Creating a content calendar allows you to strategically plan status updates,
discussions, photos, and links. Examples include the following:
27




Pre- and post-Relay events
Ways to get involved: what companies can do, what individuals can do
Speaker/entertainer updates
Deadlines
Gain fans. Promote the fan page through Twitter and other mediums.
Monitor, interact, and respond. Monitor the discussions and reply to your status updates.
Other Facebook Tips and Tricks
 Give useful status updates. Share not only information about what Relay For Life is doing, but
also share useful information and statistics related to the American Cancer Society’s mission.
 Start engaging discussions. What kind of information do cancer survivors share with each
other? Discussion boards are great places for people to share their stories. Ask others on your
committee to participate.
 Post photos to give an impression. Many people have not experienced Relay For Life. Post
tasteful photos that show the emotional, inspiring event it is. Be sure to include a photo
description.
 Share links to build credibility. If you consistently provide interesting links and resources with
your fans, they will view you as a credible source.
 Use Twitter to increase your Facebook fans. Once your Relay’s Facebook page is live, ask all
of your Twitter followers to become fans.
LinkedIn is a social network that connects professionals.
Invite everyone you meet to join your LinkedIn network. Then they’ll receive your status updates.
28
Update your status with posts about what you’re working on for the event. Examples include
anything from “Looking for volunteers for Relay day. Want to join?” to “Meeting companies who are
interested in participating in Relay For Life. Is your company in?”
Join the American Cancer Society groups and add them to your profile.
o American Cancer Society Relay For Life
o American Cancer Society Relay For Life Committee Members
o American Cancer Society
Start a group for your Relay.
o Create the group under the “Nonprofit” category and select “Yes” to both being listed in
the “Groups Directory” and that your group be display on “Profiles.”
o Begin discussions about Relay events.
o Post any news items.
o Encourage others to join your group so your Relay For Life badge shows up on their
profiles.
Other LinkedIn Tips and Tricks
 Utilize “Advanced Search” to find the right contacts at other nonprofits that you can partner with or
corporations who can provide sponsorship.
#
#
#
29
Cancer Survivors Day: June 6, 2010
Here’s another “news hook” to generate media coverage for your Relay. Celebrate the
reason we relay on National Cancer Survivors Day, which is June 6, 2010.
This day can be used to simply send out a press release or to plan a more elaborate
event to promote your Relay.
See page 89 for a sample press release you can send to the media.
Here are some ideas for how you can mark this occasion:
 Invite people in your community to visit www.cancer.org/ohiorelay where they can set
up a cancer survivor's Web page on the Cancer Survivors Network.
 Invite a survivor who has not participated in Relay For Life to walk his or her first
survivor's lap at your event.
 Send a local news release to honor a local survivor participating in your Relay. See
page 89 for a sample release.
 Visit the National Cancer Survivors Day Web site at www.ncsdf.org for more ideas.
30
RELAY FOR LIFE GRAPHIC STANDARDS
It is crucial that the American Cancer Society Relay For Life logo is used properly.
The use of the logo is part of the Ohio Division’s charter agreement with the
American Cancer Society National Home Office. We appreciate your cooperation
with this important part of identifying your event and demonstrating the power of the
Relay For Life brand.
 Please visit the American Cancer Society Brand Toolkit at www.acsbrand.org for
complete Relay For Life branding guidelines, including logos and approved imagery
for staff and volunteers to download. A complete National Relay For Life event guide
can be found here.
 Most Relay materials can be found on the National Distribution Catalog located
on Ariba through The Link.
 RFL logo must appear on T-shirt, clothing, or product someplace, regardless of
T-shirt or product design.
 The RFL logo may NOT be used by vendors that haven't been approved through
Jo-Ann Crank, Regional Vice President and Relay Lead (1-888-227-6446 ext. 2000
or joann.crank@cancer.org).
 RFL logo colors are PMS 2607 (purple), PMS 286 (blue), and PMS 200 (red).
 RFL logo can be used in various ways depending on the reproduction method.
Please view the national branding site to see the full RFL guidelines for the color use
of logo at www.acsbrand.org.
 Please note: Relay For Life – The “F” in “For” should always be capitalized.
 Don’t forget to tell people that Relay For Life is an American Cancer Society
event! Always include the full event name: American Cancer Society Relay For Life
of [community name here].
 Avoid saying “luminaries” – that means a celestial body that gives light. We refer
to “luminaria”– a bag filled with sand and with a candle inside.
 If you have any questions regarding the use of our logos, please contact Amy
Sarko, Creative Services Director, at amy.sarko@cancer.org or 1-888-227-6446 ext.
8516.
31
Press Kit Samples
32
FACT SHEET
[DATE]
FOR MORE INFORMATION, CONTACT:
[CHAIR NAME & PHONE NUMBER]
[STAFF NAME & PHONE NUMBER]
American Cancer Society Relay For Life of [LOCATION]
BACKGROUND: Relay For Life is the American Cancer Society’s national signature
activity. Relay began in 1985 in Tacoma, Washington, by Dr.
Gordon Klatt. He ran and walked on a local track for 24 hours,
traveling a total of 81 miles and raising $27,000. Since Dr. Klatt’s
one-man marathon, millions of people nationwide have passed the
baton and raised millions of dollars for cancer research, education,
advocacy and patient service. In 2009, Relay For Life raised $15.7
million in Ohio.
Most Relay For Life events last 18 to 24 hours at a school or
community field. The events are filled with fun and excitement for
all ages. The event begins with a Cancer Survivors Lap celebrating
those who have survived cancer or who are currently battling
cancer. Later in the evening, the Luminaria Ceremony remembers
those who have experienced cancer. Games, music, live
entertainment and pep rallies encourage people all through the
night. Teams are made up of eight to 15 people. During the event,
at least one member of each team is walking or running the track at
all times.
EVENT:
THE AMERICAN CANCER SOCIETY OF [COMMUNITY]
WHEN:
[DATE]
WHERE:
[CITY, LOCATION OF EVENT]
WHY:
To raise money for the [NAME OF REGION] Region of the
American Cancer Society and to raise community awareness of the
programs and services offered by the American Cancer Society.
GOAL:
[DOLLAR AMOUNT AND NUMBER OF TEAMS]
DETAILS:
[ENTRY FEE, MAX. OF PEOPLE PER TEAM, ETC.]
###
33
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
American Cancer Society Works to Save Lives
(CITY, OHIO) – In 2009, it was estimated that more than 1.5 million Americans would
be diagnosed with cancer. The American Cancer Society, the nation’s leading voluntary
health organization, is determined to ultimately eliminate cancer as a major health threat
through research, education, advocacy and service programs.
The American Cancer Society has funded hundreds of researchers since the beginning
of its research program in 1946, with 44 of these investigators going on to win Nobel
Prizes. As the largest not-for-profit source of cancer research funding, the American
Cancer Society has invested more than $3.4 billion in cancer research.
The key to detecting cancer early, or preventing cancer all together, is education. The
American Cancer Society prides itself on its early detection and prevention guidelines
addressing breast cancer, colon cancer, prostate cancer and lung cancer, among
others.
The American Cancer Society establishes grassroots efforts to bring communities
together in the fight against cancer. The American Cancer Society’s Cancer Action
Network encourages volunteers to collaborate on a governmental level to advocate for
patients’ rights, quality of life issues and other legislative topics.
Programs offered through the American Cancer Society are focused to help those who
have been diagnosed with cancer and their families. The programs also encourage the
early detection and prevention of cancers through lifestyle decisions
The American Cancer Society has served thousands of cancer patients through its
programs and awareness efforts; however, the real strength of the American Cancer
Society lies in its volunteers, who translate policy into reality. Motivated by personal
experiences and concern for others, they accomplish the mission of the American
Cancer Society.
For information about cancer, call toll-free anytime 1-800-227-2345 or visit the American
Cancer Society Web site at www.cancer.org.
-More34
American Cancer Society
Society Saves Lives
Page 2 of 2
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
35
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
Relay For Life Brings American Cancer Society Programs to
[COUNTY/COMMUNITY] Residents
(CITY, Ohio) – It brings men, women and children together for an overnight gathering of
celebration and remembrance. It raises funds for the fight against cancer; a disease that
will affect one in three Americans in their lifetime, accounting for nearly 1.5 million cases
this year. It celebrates life, remembers those lost and empowers others to fight back.
What is it? It’s the American Cancer Society Relay For Life, and it’s happening soon in
your community.
The American Cancer Society Relay For Life is one important way to make a difference
in the fight against cancer. This year, millions of Relay participants in thousands of local
communities across the country will raise millions of dollars to fuel the American Cancer
Society’s mission of eliminating cancer helping people get well, helping people stay
well, by finding cures and by fighting back. So what happens when you support
American Cancer Society Relay For Life? Here are just a few examples:



Helping you stay well. Finding cancer early can mean the difference between
life and death. The Society helps you take steps to prevent cancer or detect it at
its earliest and provide the most up-to-date information about how to reduce your
cancer risk by healthy lifestyle choices. Contact 1-800-227-22345 or cancer.org
for more information.
Helping you get well. Having cancer is hard. Finding help shouldn’t be. The
Society is in your corner, around the clock to guide you through your cancer
experience. The Society can help patients and their families make informed
decisions about care, find moral support from others who have been there and
offer practical solutions to daily challenges.
Finding cures. The Society funds and conducts groundbreaking research that
helps scientists understand cancer’s causes, determine how best to prevent it,
and discover new ways to cure it. The Society is the largest private funder of
cancer research.
-more-
36
American Cancer Society
Relay Brings Society Programs to Residents
Page 2 of 2

Fighting Back. Cancer is not just a health issue, but a political issue. The
Society advocates for people to have access to critical cancer screenings and
follow-up treatment – regardless of income. Some examples include: increasing
government funding for cancer research, establishing smoke-free policies, and
improving access to affordable, quality healthcare.
“The American Cancer Society spends the funds raised through Relay For Life on
cancer-fighting efforts that benefit everyone in the community,” said [NAME AND
TITLE].
This year, the American Cancer Society Relay For Life of [COMMUNITY] will take place
on [DATE] at [LOCATION]. For more information, call 1-800-227-2345 or visit
cancer.org.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
37
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
American Cancer Society Relay For Life
Sheds Light on Cancer Fighting Research
(CITY, Ohio) – Do you know a child who survived leukemia? Do you have a mother,
sister or aunt whose breast cancer was found early thanks to a mammogram? Do you
have a friend or coworker who quit smoking to decrease their risk of lung cancer? Each
of these individuals benefited from the American Cancer Society’s research program.
Every day scientists supported by the American Cancer Society work to find
breakthroughs that will take us one step closer to a cure. The Society has long
recognized that research holds many answers to the prevention, diagnosis and
treatment of cancer.
As the largest source of nonprofit cancer research funds in the United States, the
American Cancer Society devotes about $125 million each year to research. As of the
end of fiscal year 2009, about $18.5 million in Society research grants were in effect in
Ohio. Since 1946, the Society has invested approximately $3.4 billion in research. The
investment has paid rich dividends: the five-year survival rate has almost tripled since
1946, and diagnosis and mortality rates have declined each year since 1990.
Investigators and healthcare professionals in universities, research institutes and
hospitals throughout the country receive grants from the American Cancer Society. Of
the approximately 1,600 grant applications received in 2010, about a quarter of the
worthy applications will be left unfunded. If the Society had more money available for
research funding, nearly 200 more outstanding applications considered outstanding
could be funded.
You can help fund more of these applications by participating in the American Cancer
Society Relay For Life, a team event to fight cancer. More funding means more cancer
breakthroughs and more lives saved. To learn more, call your American Cancer Society
at 1-800-227-2345 or visit cancer.org.
-More-
38
American Cancer Society
Relay Funds Cancer Research
Page 2 of 2
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
.
###
39
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
American Cancer Society Relay For Life
Creates More Birthdays Through Advocacy Efforts
(CITY, OHIO) – Lawmakers on the federal, state and local level help determine the fate
of cancer research, prevention and control. That is why, in recent years, the American
Cancer Society has made advocacy a national priority.
For decades, our nation’s lawmakers have made critical decisions that affect cancer
patients and their families. The American Cancer Society is committed to working with
volunteers to keep them informed about legislation that could help save lives and create
more birthdays. The Society’s Ohio Division has recruited thousands of grassroots
volunteers who help communicate concerns with their elected officials.
“The U.S. government is the nation’s leading funding source for cancer research, yet
the commitment is far less than 1 percent of the nation’s budget,” said [NAME], [TITLE],
American Cancer Society, Ohio Division. “We want to see increases in funding for
cancer research and programs so that we can improve our chances of finding a cure.
The only way those changes can occur is through aggressive grassroots political
action.”
The Society focuses on several legislative issues that could help us decrease cancer
incidence across the country. These issues include research funding; patient protection
legislation; screening, detection and treatment services; tobacco control; children’s
health; access to quality cancer care; and prevention and awareness programs.
“If the efforts of the American Cancer Society to change public policy are successful, we
will improve the lives of many Americans. The legislative fight against cancer is a fight
we need to win,” added [NAME].
You can help in accomplishing this mission by joining the American Cancer Society’s
Cancer Action Network (ACS CAN) or by participating in Relay For Life, a team event to
fight cancer. To learn how or for more information on cancer, call the American Cancer
Society’s 24-hour help line at 1-800-227-2345 or visit cancer.org.
-More40
American Cancer Society
Advocacy
Page 2 of 2
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
41
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
American Cancer Society Committed to Creating A World with More Birthdays
(CITY, OHIO) – The American Cancer Society is determined to eliminate cancer as a
major health threat. While striving to reach this goal, the Society works daily to save
more lives until a cure is found.
The immediate goal of saving more lives must be accomplished largely through public
education on the prevention and early detection of cancer; education of the medical
community on the latest advances in diagnosis and treatment of cancer; and advocacy
at the local, state and federal levels for cancer-related legislation.
The ultimate goal of total cancer control can be reached through research. Scientists
supported by the American Cancer Society are continuing to make breakthroughs that
can increase the number of lives saved. Since 1946, the year the Society awarded its
first research grants, approximately $3.4 billion has been invested in research. The
investment has paid rich dividends. In 1946, only one in four cancer patients was alive
five years after diagnosis; today 67 percent live longer than five years.
The real strength of the American Cancer Society lies in its volunteers, who translate
policy into reality. Motivated by personal experiences and concern for others, they
accomplish the mission of the organization.
Community members can join us in accomplishing this mission by participating in the
American Cancer Society Relay For Life, a team event to fight cancer. To learn how,
call the American Cancer Society at 1-800-227-2345, available 24 hours a day, seven
days a week, or visit cancer.org. You can connect with Relayers worldwide by visiting
RelayForLife.org.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
42
American Cancer Society POINTS OF PRIDE:
Funds Raised at Relay Help Save Lives!
American Cancer Society research, no matter where it is carried out, benefits all people
in all communities.

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The American Cancer Society is the largest nonprofit, nongovernmental funder of
cancer research in the United States, with approximately $3.4 billion dollars
invested in cancer research since 1946
The Society spends $125 million each year on cancer research
Forty-four Society researchers have gone on to win the Nobel Prize, the highest
accolade of scientific achievement
During the past 60 years, more than 20,000 grants have been supported
American Cancer Society-funded research successes include the following:

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Brian Druker, who showed Gleevec® could battle a deadly cancer by precisely
targeting leukemia cells
Donnall Thomas, who developed the bone marrow transplant
Mary Claire King, who discovered the breast cancer gene and worked to target
women at risk
Cure for childhood leukemia with combination chemotherapy
Identification of smoking as cause of lung cancer
Use of Tamoxifen® to reduce risk of second or first breast cancer
Development of monoclonal antibodies to treat breast cancer (Herceptin®) and
lymphoma (Rituxan®)
Cancer never sleeps and neither do we. The American Cancer Society provides the
following programs to educate the community to save lives:

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
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The American Cancer Society’s toll-free number is a resource for lifesaving
cancer information and services through 1-800-227-2345, available 24 hours a
day, seven days a week, 365 days a year.
Millions of visitors click on cancer.org each year to access clinical trial
information, the latest updates and news on cancer, listings of local programs
and services, and information in languages such as Spanish and Chinese
Youth and adult education programs teach people in our communities how to
reduce their cancer risk
The Great American Smokeout® is the third Thursday in November
Quitline®, a confidential, free telephone counseling service, is available at 1-800227-2345, to help tobacco users kick the habit
43
Because lawmakers on a federal, state, and local level determine the fate of cancer
research, prevention, and control, the American Cancer Society has made advocacy a
National priority leading to…


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Reduced deaths and illnesses by helping to pass smoke-free indoor air laws to
protect employees and the public from secondhand tobacco smoke
Increased federal and state funding to allow low-income women access to breast
and cervical cancer screenings
Assured coverage of colon cancer screenings by state-regulated health
insurance plans
Ensured that all people covered under Medicare receive access to clinical trials
Restricted youth access to tobacco and created state-funded tobacco prevention
and cessation programs
Doubled the funding for the National Institutes of Health and the National Cancer
Institute to increase cancer research
Created the American Cancer Society Cancer Action NetworkSM to increase
advocacy efforts on behalf of people touched by cancer
Supported funding for state cancer registries
In the fight against cancer, the American Cancer Society places great importance on
cancer patient services – hoping to ease cancer’s impact on people’s lives. Direct
services to many communities include the following:

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Lodging at Hope Lodge® for out-of-town cancer patients undergoing treatment
Look Good… Feel Better® sessions for women, to help them cope with the
physical side effects of treatment
One-on-one visitation to women diagnosed with breast cancer through Reach to
Recovery® volunteers
Transportation for patients to lifesaving treatments through Road to RecoverySM
Cancer Survivors NetworkTM online support found at cancer.org
Support groups
Other programs and services offered (vary from community to community)
44
Public Service Announcements
45
Sample PSA Pitch Letter
[DATE]
[NAME]
[NAME OF NEWSPAPER]
[ADDRESS]
[CITY, STATE, ZIP]
Dear Public Service Coordinator,
Enclosed please find public service announcements promoting the American Cancer
Society Relay For Life of [COMMUNITY], an event to fight cancer. Relay For Life raises
community awareness and funds for the American Cancer Society’s patient services,
research, advocacy and community education.
Volunteers in 218 communities throughout Ohio are organizing Relay For Life events to
salute cancer survivors and to remember loved ones who have lost their fight against
cancer. Here in [COMMUNITY] we need to raise awareness about Relay For Life to
recruit teams and raise much needed funds. Each team, comprised of eight to 15
people, walks or runs around a track, relay-style, overnight. This is a fun family event
that allows every member of the community to celebrate the lives of those who have
survived, grieve for those lost to cancer and empower others to fight back against a
disease that takes too much.
We’d appreciate your help in getting the word out about Relay For Life and hope that
you can include the attached information. Please call me at [PHONE] if you have any
questions. Thank you.
Regards,
Staff/Volunteer
46
PUBLIC SERVICE ANNOUNCEMENTS
For more information, contact:
[NAME]
[PHONE NUMBER]
Start Date: Immediately
End Date: Day before event
:10 sec.
CELEBRATE MORE BIRTHDAYS! JOIN THE AMERICAN CANCER SOCIETY RELAY
FOR LIFE. VISIT RELAYFORLIFE.ORG OR DIAL 800-227-2345 FOR MORE
INFORMATION.
#
:10 sec.
CELEBRATE ALL NIGHT LONG. FORM A TEAM AND JOIN THE AMERICAN
CANCER SOCIETY RELAY FOR LIFE ON [DATE]. CALL [PHONE NUMBER] FOR
MORE INFORMATION.
#
:15 sec.
HELP SAVE LIVES AND CELEBRATE MORE BIRTHDAYS. FORM A TEAM AND
JOIN THE AMERICAN CANCER SOCIETY RELAY FOR LIFE. CALL 1-800-227-2345.
IT’S A TEAM EVENT FOR ALL AGES. DIAL 1-800-227-2345. OR VISIT
RELAYFORLIFE.ORG TO LEARN MORE.
#
EVER FEEL LIKE YOU’RE GOING AROUND IN CIRCLES ALL DAY
ACCOMPLISHING NOTHING? NOW, YOU CAN GO AROUND IN CIRCLES ALL
NIGHT AND FIGHT BACK! JOIN THE AMERICAN CANCER SOCIETY RELAY FOR
LIFE. FOR MORE INFORMATION VISIT US ON THE WEB AT RELAYFORLIFE.ORG
#
IF YOU ARE A CANCER SURVIVOR, YOU ARE INVITED TO PARTICIPATE IN A
SPECIAL CEREMONY IN YOUR HONOR DURING THE AMERICAN CANCER
SOCIETY RELAY FOR LIFE ON [MONTH, DAY]. CALL 1-800-227-2345 FOR MORE
INFORMATION.
#
47
REMEMBER OR HONOR YOUR LOVED ONE WITH A CONTRIBUTION DURING
THE AMERICAN CANCER SOCIETY’S LUMINARIA CEREMONY DURING THEIR
RELAY FOR LIFE ON [DAY, MONTH, AND DATE] AT [LOCATION]. CONTACT YOUR
LOCAL AMERICAN CANCER SOCIETY FOR MORE INFORMATION.
#
:20 sec.
A WORLD WITH LESS CANCER IS A WORLD WITH MORE BIRTHDAYS. GRAB
YOUR FRIENDS AND FORM A TEAM AND JOIN THE AMERICAN CANCER
SOCIETY RELAY FOR LIFE. CALL 1-800-227-2345 OR VISIT RELAYFORLIFE.ORG
FOR MORE INFORMATION.
#
STILL USING YOUR TOES FOR COMPLICATED MATHEMATICAL PROBLEMS?
WHY NOT USE THEM TO FIGHT BACK AGAINST CANCER? JOIN THE AMERICAN
CANCER SOCIETY RELAY FOR LIFE. IT’S AN OVERNIGHT, TEAM EVENT FOR ALL
AGES. TO SIGN UP FOR THE RELAY, CALL 1-800-227-2345 OR VISIT
RELAYFORLIFE.ORG.
#
STAY UP ALL NIGHT. EAT A LOT OF GOODIES. HAVE FUN! AND FIGHT BACK
AGAINST CANCER. FORM A TEAM AND JOIN THE AMERICAN CANCER SOCIETY
RELAY FOR LIFE ON [DAY, MONTH, AND DATE]. CALL THE AMERICAN CANCER
SOCIETY AT 1-800-227-2345 FOR MORE INFORMATION.
#
:30 sec.
REMEMBER WHEN YOU WANTED TO STAY UP ALL NIGHT FOR THE FUN OF IT?
WELL, NOW YOU CAN, AND FOR A GOOD CAUSE. FORM A TEAM AND JOIN THE
AMERICAN CANCER SOCIETY RELAY FOR LIFE. HELP RAISE MONEY FOR THE
FIGHT AGAINST CANCER AND SHOW US YOUR HOPE. CALL 1-800-227-2345 FOR
MORE INFORMATION. AND WE PROMISE THAT NOBODY WILL COME IN AND
YELL AT YOU TO GO TO SLEEP.
#
BY PARTICITPATING IN THE AMERICAN CANCER SOCIETY RELAY FOR LIFE,
EACH LAP BRINGS US CLOSER TO A WORLD WITH MORE BIRTHDAYS. TO SIGN
UP, CALL YOUR AMERICAN CANCER SOCIETY AT 1-800-227-2345. THAT
NUMBER AGAIN IS 1-800-227-2345. COME SHOW US YOUR HOPE [CITY]!
#
IMAGINE A WORLD WITH MORE BIRTHDAYS. AT THE AMERICAN CANCER
SOCIETY RELAY FOR LIFE, YOU CAN CELEBRATE THOSE SURVIVORS – AND
HONOR THE MEMORY OF FRIENDS AND LOVED ONES. WE INVITE THE WHOLE
COMMUNITY TO COME OUT FOR THE CELEBRATION. GET YOUR TEAM
TOGETHER FOR THE AMERICAN CANCER SOCIETY RELAY FOR LIFE. FOR
MORE INFORMATION CALL 1-800-227-2345 OR VISIT RELAYFORLIFE.ORG.
#
48
MORE PEOPLE ARE SURVIVING CANCER. IF YOU ARE A SURVIVOR, WE INVITE
YOU TO TAKE PART IN THE AMERICAN CANCER SOCIETY RELAY FOR LIFE AT
[LOCATION] ON [DATE, TIME]. IT’S YOUR CHANCE TO INSPRIRE OTHERS AND
HONOR THE MEMORY OF FRIENDS AND LOVED ONES. JOIN US IN SHARING
HOPE…AND SIGN UP FOR THE AMERICAN CANCER SOCIETY RELAY FOR LIFE.
FOR MORE INFORMATION CALL 1-800-227-2345.
#
LACE UP YOUR ATHLETIC SHOES AND HELP SUPPORT THE FIGHT AGAINST
CANCER DURING THE AMERICAN CANCER SOCIETY RELAY FOR LIFE ON
[DATE] AT [LOCATION]. TEAMS OF EIGHT TO 15 PARTICIPANTS WILL TAKE
TURNS WALKING OR RUNNING THE TRACK DURING THE EVENT. RECRUIT A
TEAM FROM YOUR COMPANY, ORGANIZATION OR NEIGHBORHOOD AND JOIN
THE EXCITEMENT OF RAISING MONEY TO FIGHT CANCER AND SAVE LIVES.
ENTERTAINMENT, GAMES, GREAT PRIZES AND TEAM BUILDING EXPERIENCES
ARE ALL A PART OF THE FUN. CALL THE AMERICAN CANCER SOCIETY AT 1800-227-2345 TO REGISTER YOUR TEAM.
#
HERE AT THE AMERICAN CANCER SOCIETY, WE’RE SAVING LIVES BY HELPING
PEOPLE STAY WELL, HELPING PEOPLE GET WELL, BY FINDING CURES AND BY
FIGHTING BACK. HELP US BY PARTICIPATING IN RELAY FOR LIFE. JOIN
THOUSANDS OF OTHERS AS WE WALK THROUGH THE NIGHT TO RAISE MONEY
AND PROGRAMS AND SERVICS FOR CANCER PATIENTS AND THEIR FAMILIES.
TO JOIN, CALL THE AMERICAN CANCER SOCIETY AT 1-800-227-2345 OR VISIT
RELAYFORLIFE.ORG.
#
49
PUBLIC SERVICE ANNOUNCEMENTS
For more information, contact:
[NAME]
[PHONE NUMBER]
start Date: Immediately
End Date: Day before event
:10 sec.
THE AMERICAN CANCER SOCIETY RELAY FOR LIFE OF [COMMUNITY] FUNDS
PROGRAMS LIKE FREE TRANSPORTATION ASSISTANCE] TO HELP
[COMMUNITY] CANCER PATIENTS AND FAMILIES. DIAL 1-800-227-2345 FOR
MORE INFORMATION.
#
:15 sec.
HI, I’M [FIRST NAME], A CANCER SURVIVOR, JOIN ME AT THE AMERICAN
CANCER SOCIETY RELAY FOR LIFE OF [COMMUNITY] TO FIGHT BACK AGAINST
CANCER AND HELP CREATE A WORLD WITH MORE BIRTHDAYS. DIAL 1-800-2272345.
#
YOUR INVOLVEMENT CAN SAVE A LIFE. HELP [COMMUNITY] RESIDENTS
CONTINUE TO BENEFIT FROM [BREAST CANCER SUPPORT] BY JOINING THE
AMERICAN CANCER SOCIETY RELAY FOR LIFE OF [COMMUNITY]. DIAL 1-800227-2345.
#
:30 sec.
REMEMBER WHEN YOU WANTED TO STAY UP ALL NIGHT FOR THE FUN OF IT?
WELL, NOW YOU CAN, AND FIGHT BACK AGAINST CANCER. JOIN THE
AMERICAN CANCER SOCIETY RELAY FOR LIFE OF [COMMUNITY]. HELP RAISE
MONEY FOR THE FIGHT AGAINST CANCER AND LOCAL PROGRAMS LIKE [ONLINE SUPPORT SERVICES] WHILE HAVING FUN. CALL 1-800-227-2345 TO LEARN
HOW YOU CAN CELEBRATE, REMEMBER AND FIGHT BACK WITH RELAY FOR
LIFE!
#
IF YOU LIKE HAVING A FUN TIME WITH FRIENDS, YOU’VE GOT TO JOIN THE
AMERICAN CANCER SOCIETY RELAY FOR LIFE OF [COMMUNITY]! IT’S AN
OVER-NIGHT, ACTION-PACKED TEAM EVENT TO FIGHT CANCER. RELAY HELPS
TO FUND LOCAL PROGRAMS LIKE [LOGDGING ASSISTANCE AND
50
EDUCATIONAL PROGRAMS] IN OUR COMMUNITY. CALL 1-800-227-2345. THAT
NUMBER AGAIN IS 1-800-227-2345. COME JOIN THE FUN AND SHOW US YOUR
HOPE!
#
HI, I’M [FIRST NAME] AND I’M A CANCER SURVIVOR. MORE PEOPLE THAN EVER
BEFORE ARE SURVIVING CANCER DUE TO THE EFFORTS OF AMERICAN
CANCER SOCIETY VOLUNTEERS. JOIN ME AND [COMMUNITY] RESIDENTS IN
PAYING TRIBUTE TO THOSE SURVIVORS AND HONOR THE MEMORY OF
FRIENDS AND LOVED ONES. I INVITE YOU TO JOIN THE CELEBRATION OF LIFE
AT THE AMERICAN CANCER SOCIETY RELAY FOR LIFE OF [COMMUNITY]. THE
RELAY FOR LIFE PROVIDES PROGRAMS LIKE [EX: PROSTATE CANCER
SUPPORT AND PATIENT NAVIGATOR] IN OUR LOCAL COMMUNITY. DIAL
1-800-227-2345 OR VISIT RELAYFORLIFE.ORG.
#
THANKS TO THE AMERICAN CANCER SOCIETY RELAY FOR LIFE OF
[COMMUNITY], I DIDN’T HAVE TO FIGHT CANCER ALONE. MY NAME IS [NAME]
AND I’M A CANCER SURVIVOR. RELAY FOR LIFE HELPS THE ENTIRE
COMMUNITY BY PROVIDING LOCAL PROGRAM AND SERVICES. FOR HELP,
CALL 1-800-227-2345 AND JOIN ME IN THE FIGHT AGAINST CANCER ON [MONTH,
DAY], AT THE RELAY FOR LIFE OF [COMMUNITY].
#
BECAUSE OF THE AMERICAN CANCER SOCIETY RELAY FOR LIFE OF
[COMMUNITY], YOU DON’T HAVE TO FIGHT CANCER ALONE. WE SAVE LIVES
BY HELPING PEOPLE STAY WELL. RELAY FOR LIFE HELPS PROVIDE LOCAL
PROGRAMS AND SERVICES IN [COMMUNITY]. NO MATTER WHO YOU ARE,
WE’RE HERE TO HELP! JUST CALL 1-800-227-2345 AND FIGHT AGAINST
CANCER ON [MONTH, DAY] AT THE RELAY FOR LIFE OF [COMMUNITY].
#
:60 sec.
HI, I’M [FIRST NAME] AND I’M A CANCER SURVIVOR. MORE PEOPLE THAN EVER
BEFORE ARE SURVIVING CANCER DUE TO THE EFFORTS OF AMERICAN
CANCER SOCIETY VOLUNTEERS. JOIN ME AND [COMMUNITY] RESIDENTS IN
PAYING TRIBUTE TO THOSE SURVIVORS AND HONOR THE MEMORY OF
FRIENDS AND LOVED ONES. I INVITE YOU TO JOIN THE CELEBRATION OF LIFE
AT THE AMERICAN CANCER SOCIETY RELAY FOR LIFE OF [COMMUNITY]. THE
RELAY FOR LIFE PROVIDES PROGRAMS IN OUR COMMUNITY LIKE [SOCIETY
PROGRAM WITH DESCRIPTION - EX. ROAD TO RECOVERY, AN AMERICAN
CANCER SOCIETY SERVICE PROGRAM THAT PROVIDES TRANSPORTATION
FOR CANCER PATIENTS TO THEIR TREATMENTS AND HOME AGAIN, AND
LOOK GOOD…FEEL BETTER, A FREE SERVICE THAT TEACHES FEMALE
CANCER PATIENTS BEAUTY TECHNIQUES TO HELP RESTORE THEIR
APPEARANCE AND SELF-IMAGE DURING CHEMOTHERAPY AND RADIATION
TREATMENTS.] AT RELAY, EACH STEP GETS US CLOSER TO A WORLD WITH
51
MORE BIRTHDAYS. YOUR INVOLVEMENT IN THE RELAY FOR LIFE OF
[COMMUNITY] CAN SAVE A LIFE. DIAL 1-800-227-2345 OR VISIT
RELAYFORLIFE.ORG.
#
LACE UP YOUR ATHLETIC SHOES AND HELP FIGHT BACK AGAINST CANCER
DURING THE AMERICAN CANCER SOCIETY RELAY FOR LIFE OF [COMMUNITY],
ON [DAY, MONTH, DATE, AT LOCATION]. TEAMS OF EIGHT TO FIFTEEN
PARTICIPANTS WILL WALK THE TRACK OVERNIGHT. RECRUIT A TEAM FROM
YOUR COMPANY, ORGANIZATION OR NEIGHBORHOOD AND JOIN THE
EXCITEMENT OF RAISING MONEY TO FIGHT CANCER AND CREATE A WORLD
WITH MORE BIRTHDAYS. ENTERTAINMENT, GAMES, GREAT PRIZES AND TEAMBUILDING EXPERIENCES ARE ADDED BONUSES. THE RELAY FOR LIFE OF
[COMMUNITY] PROVIDES FUNDS FOR PROGRAMS AND SERVICES IN OUR
COMMUNITY LIKE [SOCIETY PROGRAM WITH DESCRIPTION - EX. ROAD TO
RECOVERY, AN AMERICAN CANCER SOCIETY SERVICE PROGRAM THAT
PROVIDES TRANSPORTATION FOR CANCER PATIENTS TO THEIR
TREATMENTS AND HOME AGAIN, AND LOOK GOOD…FEEL BETTER, A FREE
SERVICE THAT TEACHES FEMALE CANCER PATIENTS BEAUTY TECHNIQUES
TO HELP RESTORE THEIR APPEARANCE AND SELF-IMAGE DURING
CHEMOTHERAPY AND RADIATION TREATMENTS.] CALL THE AMERICAN
CANCER SOCIETY AT 1-800-227-2345 TO REGISTER YOUR TEAM.
#
52
Sample Survivor Reception Public Service Announcement
Scripts
Start date: [DATE]
Kill date: [DATE]
For more information, contact:
[NAME, PHONE NUMBER]
Cancer Survivors Reception Radio PSAs
:10 Radio
ELEVEN MILLION AMERICANS ARE CANCER SURVIVORS. COME CELEBRATE
LIFE WITH US ON [DATE] AT THE CANCER SURVIVORS RECEPTION. FOR MORE
INFORMATION, CALL 1-800-227-2345.
:30 Radio
COME CELEBRATE A WORLD WITH MORE BIRTHDAYS AND HONOR CANCER
SURVIVORS. THE AMERICAN CANCER SOCIETY RELAY FOR LIFE OF
[CITY/COUNTY] WILL HOST A SURVIVORS RECEPTION ON [DATE]. OUR LOCAL
RELAY CELEBRATION WILL TAKE PLACE AT [LOCATION] AT [TIME]. FOR MORE
INFORMATION, CALL THE AMERICAN CANCER SOCIETY AT 1-800-227-2345.
:60 Radio
TODAY, ELEVEN MILLION AMERICANS ARE CANCER SURVIVORS...THANKS TO
ADVANCES IN EARLY DETECTION, TREATMENT AND RESEARCH. ON [DATE],
RELAY FOR LIFE OF [COUNTY/CITY] WILL HONOR CANCER SURVIVORS DURING
THE AMERICAN CANCER SOCIETY CANCER SURVIVORS RECEPTION! JOIN US
AT [LOCATION], BEGINNING AT [TIME]. WE’LL HAVE FOOD AND FUN FOR
EVERYONE! COME CELEBRATE LIFE AND THE HOPE FOR A CURE. FOR MORE
INFORMATION, CALL YOUR AMERICAN CANCER SOCIETY AT 1-800-227-2345.
THAT’S 1-800-227-2345. THIS MESSAGE IS BROUGHT TO YOU BY THE
AMERICAN CANCER SOCIETY.
###
53
Public Service Announcement
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
:15 SECONDS
JOIN A COMMUNITY OF PEOPLE WHO ARE COMING TOGETHER TO FIGHT BACK
AGAINST CANCER…WALK IN THE AMERICAN CANCER SOCIETY’S RELAY FOR
LIFE OF [COMMUNITY]. FOR MORE INFORMATION, CALL [NUMBER].
###
:30 SECONDS
MORE PEOPLE THAN EVER BEFORE ARE SURVIVING CANCER. BY TAKING
PART IN THE AMERICAN CANCER SOCIETY RELAY FOR LIFE OF [COMMUNITY],
YOU CAN CELEBRATE THOSE SURVIVORS – AND REMEMBER FRIENDS AND
LOVED ONES LOST TO CANCER. JOIN A COMMUNITY OF PEOPLE WHO WILL
COME TOGETHER TO FIGHT BACK AGAINST THIS DISEASE. LEAD A TEAM FOR
THE AMERICAN CANCER SOCIETY RELAY FOR LIFE. FOR MORE INFORMATION,
CALL [NUMBER].
###
54
Media Samples
Prior to Event
55
LETTER TO THE EDITOR [PRE-EVENT]
PLEASE HAVE ONLY ONE PERSON SUBMIT. CUSTOMIZE TO MATCH THE
AUTHOR’S PERSONAL STORY AND SPEAKING STYLE.
DATE
EDITOR
NAME OF PAPER
ADDRESS
CITY, STATE ZIP
To Editor:
On [DATE], the American Cancer Society will be holding its [NUMBER OF YEARS]
annual Relay For Life of [NAME OF COMMUNITY]. Since 1985, Relay For Life has
grown from one man – Dr. Gordy Klatt, who walked, jogged and ran around a track for
24 hours raising money for his local American Cancer Society unit – to a movement to
eliminate cancer that now takes place in 5,000 communities in the United States and in
21 other countries around the world. More than 3.5 million people participate in the lifechanging event, which has raised a total of more than $3 billion to fund the American
Cancer Society’s mission.
Everyone in [NAME OF COMMUNITY] who has been touched by cancer is invited to
attend. This team event builds friendship among team members by having fun and
raising money for the fight against cancer. It’s the perfect team-building event for any
organization.
The event consists of teams who spend 18 to 24 hours together in efforts to raise
money and fight cancer. Each team has at least one member walking or running the
track during the entire event.
Relay For Life is about celebrating, remembering and fighting back.
The Society celebrates cancer survivors by inviting all local cancer survivors to start
each Relay event. The Survivors Lap honors those who have won their fight against
cancer and those who are currently undergoing treatment.
The Society remembers all of those touched with cancer with the Luminaria Ceremony
after dusk. The track is lined with luminaria marked with the names of those who
survived and those who lost their battle with cancer.
The Society fights back by raising money for research, education, local patient services,
and advocacy.
The event is also filled with music, live entertainment, games and other activities. This
year, the Relay For Life of [COMMUNITY] will have [LIST ACTIVITY DETAILS]. This
year’s event is sponsored by [SPONSORS].
56
We hope to raise [GOAL] from this year’s event. To reach our goal, we need your
support! By forming a team from your company, church, school, neighborhood, etc.,
you will not only be part of a great community event, but you will raise funds to improve
the quality of life for cancer patients today and the outlook for those diagnosed in the
future.
If you are interested in learning more about this important event, please call me at
[INSERT PHONE NUMBER].
It’s about being a community that takes up the fight!
[YOUR NAME]
[Volunteer for the American Cancer Society]
[Your home address and phone number]
57
MEDIA ALERT
[DATE]
For more information, contact:
[NAME]
[PHONE NUMBER]
American Cancer Society
2010 Relay For Life of [AREA]
WHAT:
Relay For Life – A Team Event to Fight Cancer
WHEN:
[DATES AND TIMES. INCLUDE SURVIVORS WALK &
RECEPTION AND LUMINARIA CEREMONY]
WHERE:
[LOCATION]
WHO:
The American Cancer Society, [# of cancer survivors], [COMMUNITY]
WHY:
A fun way to join with others in the community in the fight against cancer
and to raise funds for the activities of the American Cancer Society. A way
to celebrate the lives being saved from cancer and to remember those
lost.
HOW:
Teams form and raise money prior to the event, then come prepared to
camp out and enjoy the activities and the celebration of life. For
information, call [LOCAL PHONE NUMBER].
CANCER INFORMATION: cancer.org/1.800.227.2345
Special thanks to the American Cancer Society Relay For Life of [COMMUNITY] County
sponsors:
[LIST SPONSORS]
###
58
MEDIA ALERT
[DATE]
For more information, contact:
[NAME]
[PHONE NUMBER]
[CITY] Residents Invited to Kick off the
American Cancer Society Relay For Life
WHO:
[CITY/COUNTY NAME] residents are invited to kick off the American
Cancer Society Relay For Life of [CITY]. This community celebration is
open to anyone who wants to learn more about Relay For Life and how to
get involved. Relay For Life is a community event that honors cancer
survivors, current cancer patients and caregivers. Relay also pays tribute
to those who have lost their battle with cancer.
The American Cancer Society Relay For Life of [CITY] is [DATES] at
[LOCATION].
WHAT:
The Relay For Life kick-off rally is an opportunity for all [CITY] residents to
come together to kick off the Relay For Life of [CITY] and learn more
about the event and how to get involved. Anyone is welcome!
The American Cancer Society Relay For Life is an overnight community
celebration where individuals and teams camp out, barbecue, dance and
take turns walking around a track relay-style to raise funds to fight cancer.
At nightfall, participants will light hundreds of luminaria around the track in
a moving ceremony to honor cancer survivors, as well as friends and
family members lost to the disease.
WHEN:
Relay Kick-off Rally – [DATE AND TIME]
WHERE:
[LOCATION]
HOW:
SITE].
To RSVP call [PHONE NUMBER] or visit the event Web site at [WEB
For more information about the American Cancer Society, call 1-800-227-2345 or
visit cancer.org.
###
59
MEDIA ALERT
[DATE]
For more information, contact:
[NAME]
[PHONE NUMBER]
[COMMUNITY] Residents Light Luminaria and Walk All Night at
American Cancer Society Relay For Life Event
Local event is one of 218 Relay For Life events planned throughout Ohio
What:
The [#] annual American Cancer Society Relay For Life in [COMMUNITY].
Approximately [NUMBER] walkers from [COMMUNITY] and surrounding
towns will light more than [NUMBER] luminaria and are expected to raise
more than [DOLLAR AMOUNT] to support the American Cancer Society’s
efforts in creating more birthdays by helping people stay well, helping
people get well, by finding cures and by fighting back.
Teams will keep at least one member moving around the track throughout
the entire night.
When:
[TIME and DATE] – [TIME and DATE]
Where:
[LOCATION - include landmarks or brief directions if appropriate.]
Highlights: Opening Ceremony – [TIME and DATE]
Welcoming walkers and kicking off the Relay For Life of [COMMUNITY].
Cancer Survivors and Caregivers Lap – [TIME and DATE]
Honoring all cancer survivors and recognizing the efforts of caregivers as
they walk the first lap around the track together.
For more information call [PHONE NUMBER] or visit the event Web site at
[WEB SITE].
###
60
For “day of” coverage – emailed or faxed to local media one week in advance.
Photo Opportunity
[DATE]
For more information, contact:
[NAME]
[PHONE NUMBER]
Candles Glow in Honor of Survivors and Those Lost to Cancer at
American Cancer Society Relay For Life Event
Community is invited to attend luminaria ceremony in honor of a loved one
WHAT:
A luminaria ceremony for cancer survivors (anyone who has been diagnosed
with cancer) and in memory of those lost to the disease will take place at
Relay For Life of [COMMUNITY]. Bags containing lit candles will be placed
around [LOCATION]’s track, while participants walk or jog a lap by the light of
hundreds of candles.
Relay For Life is an overnight event increasing cancer awareness while
raising much-needed funds for the American Cancer Society’s programs and
services for the local community. Teams composed of as many as 15 people
from local companies, clubs, neighborhoods and families raise funds prior to
the event. At the Relay, team members take turns walking around the track,
relay-style. Participants camp out and enjoy music, entertainment and food
while building team spirit to help in the fight against cancer.
WHEN:
[DATES AND TIMES]
WHERE: [LOCATION – school or site name, address and cross street if available,
CITY].
WHO:
All [COMMUNITY] residents are invited to attend.
WHY:
Relay For Life empowers the community to take part in the fight against
cancer while honoring survivors and remembering friends and loved ones lost
to the disease.
HOW:
Luminaria may be purchased for $[AMOUNT] at [LOCATION]. Call [LOCAL
PHONE] for more information about the Relay For Life of [COMMUNITY]
luminaria ceremony or about Relay For Life or visit RelayForLife.org. For
more information, call [PHONE NUMBER] or visit the event Web site at [WEB
SITE].
###
61
CALENDAR LISTING
For more information, contact:
[NAME], [PHONE NUMBER]
[DATE]
Calendar Listings
Cancer Survivor Recognition and Luminaria Ceremony
The American Cancer Society Relay For Life of [COMMUNITY] will be on [DATE[S]].
The participants of this team event raise money to combat cancer and increase
awareness of the disease. The Relay For Life event, Survivors Lap and reception and
Luminaria Ceremony will be held at [LOCATION]. For more information on Relay For
Life, contact your American Cancer Society at 1-800-227-2345.
[DATE, TIME] – Cancer Survivor Recognition: Cancer survivors from the
[COMMUNITY] area are invited to walk the first lap of the American Cancer Society
Relay For Life event to celebrate life. The event and Survivors Lap will be held at
[LOCATION]. Each cancer survivor will receive [DETAILS] to wear while walking the
track and is invited to a reception after the walk. There is no cost to participate, and
cancer survivors should call the American Cancer Society at [PHONE NUMBER] to
register. Families and friends are welcome to attend.
[DATE, TIME] – Luminaria Ceremony: The American Cancer Society will
conduct a Luminaria Ceremony to recognize those touched by cancer in [LOCATION].
Individuals or companies can make contributions in memory of those who have lost their
fight with cancer and in honor of those who have survived or are still fighting. Each will
be recognized by a lit luminaria candle, displayed at the Relay For Life event held at
[LOCATION]. Luminaria contributions can be made by calling the American Cancer
Society at 1-800-227-2345.
[DATE, TIME] – Fight Back Ceremony: The American Cancer Society will conduct a
Fight Back Ceremony calling for participants to pledge to take action to save a life from
cancer. Join the Relay For Life of [COMMUNITY] AT [LOCATION]. Call [PHONE
NUMBER] for more information.
###
62
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
American Cancer Society Relay For Life
Involves the Entire Community in the Fight against Cancer
[CITY, OHIO] – In communities throughout Ohio, people are gathering together to help
fight cancer at a unique event called Relay For Life. Relay is the American Cancer
Society’s national signature activity that brings together teams of families and friends
from local companies, schools, clubs and organizations to walk around the track in relay
fashion. All proceeds raised from this event are used for cancer research, education,
prevention and patient services. Similarly, the event provides a wonderful venue for the
promotion and delivery of cancer control activities, including advocacy, prevention and
early detection education.
The five-year relative survival probability for all cancers diagnosed between 1999-2005
is 67%, up from 50% in 1975-1977. This survival rate can be increased through more
research and greater community awareness of health issues. Relay For Life combines a
way to share vital cancer education and programs with community members and a way
to raise money to fund more cancer research.
The success began in 1985 when Dr. Gordon Klatt [a Tacoma, Washington, surgeon
and American Cancer Society volunteer] ran and walked on a local track for 24 hours,
traveling a total of 81 miles and raising $27,000. Since Dr. Klatt’s one-man marathon,
thousands of people nationwide have passed the “baton” and raised millions of dollars
for Relay For Life’s battle against cancer.
Since 1995, Ohio has been hosting Relay For Life events. Some 217 communities are
participating across the state this year. Relay For Life events in Ohio raised $15.7
million in 2009. The American Cancer Society has set a goal of raising $16.9 million in
Ohio in 2010.
While events vary from location to location, Relay For Life events share many of the
same elements that make it such an enjoyable and successful experience. The first lap
of the Relay For Life celebrates cancer survivors. They lead the first lap of the Relay.
Anyone who has ever been diagnosed with cancer, whether currently undergoing
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American Cancer Society
Entire Community in Relay For Life
Page 2 of 2
treatment or in remission for 50 years, is invited to participate. After dusk, the Luminaria
Ceremony remembers all of those who battled cancer. Candles surround the track with
bags marked with the names of those still fighting, those who won the battle, and those
we have lost. This ceremony of light symbolizes the hope and perseverance with which
every participant will continue to fight against this disease. Each Relay participant is
also encouraged to find a way to fight back against cancer, by raising money, making a
healthy lifestyle choice or speaking up for cancer patients through advocacy.
For information about Relay For Life or about cancer, call toll-free anytime 1-800-2272345 or visit the American Cancer Society Web site at www.cancer.org.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
64
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
Volunteers Needed to Implement American Cancer Society
Relay For Life in [COMMUNITY]
(CITY, OHIO) – The local American Cancer Society of [CITY/COUNTY] is looking for
volunteers and teams for the inaugural Relay For Life of [COMMUNITY]. They are
hosting a meeting at [TIME] on [DATE] at [LOCATION] to share with residents the
importance of Relay For Life in the fight against cancer.
Relay For Life is a fun-filled, overnight event that mobilizes communities throughout the
country to celebrate survivors, remember loved ones and raise money for the fight
against cancer.
“Relay For Life raises awareness about the progress against cancer while also raising
funds to fight the disease,” said [NAME], [TITLE] for the American Cancer Society.
“Individuals who are willing to give their time and energy to this exciting event, as a
volunteer or participant, have made a commitment to fight back against cancer and let
the community know that cancer can be beat.”
Teams of eight to 15 members gather with tents and sleeping bags to participate in
Relay For Life, the largest fundraising walk in the nation. Relay For Life unites friends,
families, businesses, hospitals, schools, and churches ... people from all walks of life.
Teams seek sponsorships prior to the Relay, all with the goal of supporting a cure for
cancer.
Volunteers are needed to organize and recruit teams, seek community support,
coordinate logistics, find refreshments and prizes, plan entertainment and lend their
support in any way.
If you would like to reserve a seat for the informational meeting on [DATE], volunteer on
the Relay For Life committee or serve as a team captain, contact [NAME] at [PHONE
NUMBER]. For more information on cancer, call the American Cancer Society’s 24hour help line at 1-800-227-2345 or visit cancer.org.
-More-
65
American Cancer Society
Volunteers Needed for Relay For Life
Page 2 of 2
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
66
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
Volunteers Needed for American Cancer Society Relay For Life of [COMMUNITY]
(CITY, OHIO) – The American Cancer Society, the nation’s leading voluntary health
organization, is looking for a few good volunteers for its national signature activity,
Relay For Life. Walkers and runners, cancer survivors, community leaders, team
captains – come one, come all, to the American Cancer Society Relay For Life of
[COMMUNITY].
The first volunteer committee meeting will be held on [MEETING INFORMATION].
Volunteers are needed to organize and recruit teams, seek community support and
underwriting, coordinate logistics, find refreshments and prizes, plan entertainment and
[ANY OTHER ACTIVITIES].
“Relay For Life is as much an awareness raiser about the progress against cancer as it
is a fund-raiser,” said [CURRENT VOLUNTEER NAME]. “Individuals who are willing to
give their time and energy to this exciting event, as a volunteer or participant, have a
made a commitment to fight back against this disease.”
It is estimated that in 2009 more than 62,000 Ohioans will be diagnosed with cancer and
more than 24,000 will die from this disease, according to the American Cancer Society.
Early detection and prevention and research funded by organizations such as the
American Cancer Society have increased the five-year survival rate for these patients to
67 percent.
Relay For Life is an 18- to 24-hour event that brings together teams from local
businesses, schools, churches and families for fun, food, music, entertainment and a
night under the stars, while team members take turns walking or running on a track.
Relay For Life begins with a Cancer Survivors Lap and a reception to celebrate life. At
dusk, Relay For Life remembers all of those touched by cancer in a moving, candlelit
ceremony. The funds raised from this event will go toward the American Cancer
Society’s research, education, advocacy and patient services.
-More-
67
American Cancer Society
Relay For Life Volunteer Recruitment
Page 2 of 2
For information about Relay For Life or about cancer, call toll-free anytime 1-800-2272345 or visit the American Cancer Society Web site at www.cancer.org.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
68
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
[NAME OF COMMUNITY] Hosts American Cancer Society Relay For Life
(CITY, OHIO) – Sneakers, sleeping bags and cancer education? It must be the
American Cancer Society’s Relay For Life, an 18- to 24-hour event to celebrate
survivorship and raise funds for cancer research, education, advocacy and services.
Relay For Life will be held at [LOCATION, ADDRESS AND TOWN] on [DATES AND
TIMES].
The Relay For Life brings together teams from local businesses, schools, churches and
families for camaraderie, food, music and entertainment, and a night under the stars –
all while team members take turns walking or running on a track.
Relay For Life begins with a Cancer Survivors Lap and reception to celebrate life. Later
in the evening, a Luminaria Ceremony honors those who are battling cancer and
remembers those who have lost their fight.
“Relay For Life brings communities together,” said [RELAY CHAIR]. “We honor each
person who has been touched by this disease while raising money for much needed
cancer research, education, advocacy and service.”
“In [COMMUNITY], our goal is to raise [AMOUNT] for the American Cancer Society.
We’re grateful to the people and the businesses helping us to achieve that goal,” said
[RELAY CHAIR LAST NAME].
Sponsors of the event include: [LIST SPONSORS.]
For information about Relay For Life or about cancer, call toll-free anytime 1-800-2272345 or visit the American Cancer Society Web site at www.cancer.org.
-More-
69
American Cancer Society
Community Hosts Relay For Life
Page 2 of 2
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
# # #
70
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
[NAME] to Serve as Honorary Chair for
American Cancer Society Relay For Life
(CITY, OHIO) – The American Cancer Society, the nation’s leading voluntary health
organization, has selected [NAME] to serve as honorary chair for this year’s Relay For
Life of [COMMUNITY] on [DATE OF EVENT].
INCLUDE BIOGRAPHICAL INFORMATION ON THE CHAIR AND WHY HE/SHE WAS
CHOSEN.
The American Cancer Society Relay For Life brings together teams from local
businesses, schools, churches and families for food, fun, music, entertainment and a
night under the stars – while team members take turns walking or running on a track. All
monies raised from the Relay For Life of [COMMUNITY] will go to cancer research,
education, advocacy and service.
“The American Cancer Society’s vital research, education, advocacy, and patient
services are leading the way to eliminating cancer as a major health problem,” said
[NAME]. “I’m proud to participate in Relay For Life. We are saving lives and helping
local cancer patients.”
Other Relay For Life of [COMMUNITY] County committee members include [LIST
OTHER COMMITTEE MEMBERS].
For information about Relay For Life or about cancer, call toll-free anytime 1-800-2272345 or visit the American Cancer Society Web site at www.cancer.org.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
71
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
American Cancer Society Relay For Life Luminaria Ceremony
Lights the Way to a Cure
(CITY, OHIO) – The American Cancer Society, the nation’s leading voluntary health
organization, will light more than [NUMBER OF LUMINARIA SOLD] luminaria candles in
honor of cancer survivors and in memory of those who have lost their battle at the Relay
For Life of [COMMUNITY]. The ceremony will take place at [LOCATION] at [TIME] and
will be hosted by [CEREMONY HOST].
“I am proud to represent the thousands of cancer survivors and the families of those
who have lost their battle with cancer,” said [NAME, VOLUNTEER TITLE, AND
HOMETOWN.] “As the luminaria light up the night, it is so painfully clear why we are
here, and why we need to continue to raise money for cancer research, education,
advocacy and service.”
Friends and family members may purchase the luminaria up until the day of the event.
Each luminaria bag is in honor or in memory of someone touched by cancer.
Relay For Life is an 18- to 24-hour event that brings together teams from local
businesses, schools, churches and families for fun, food, music, entertainment and a
night under the stars, while team members take turns walking or running on a track.
Relay For Life begins with a Cancer Survivors Lap and a reception to celebrate life.
For information about Relay For Life or about cancer, call toll-free anytime 1-800-2272345 or visit the American Cancer Society Web site at www.cancer.org.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
72
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
[COMMUNITY] Celebrates [NUMBER] Anniversary of Relay For Life
$[DOLLAR AMOUNT] Raised in [#] years for American Cancer Society Research and
Programs
(CITY, OHIO) – [COMMUNITY] residents will gather at [LOCATION] on [DATE] at
[TIME] to celebrate the [NUMBER] anniversary of the American Cancer Society Relay
For Life of [COMMUNITY]. Over the course of [NUMBER] years, the Relay For Life of
[COMMUNITY] has raised a total of $[DOLLAR AMOUNT] to help in the fight against
cancer, while involving more than [NUMBER] participants walking a combined
[NUMBER] miles.
[INSERT AN INSPIRATIONAL HUMAN INTEREST STORY SUCH AS SOMEONE
WHO WALKED THE FIRST YEAR AND IS STILL WALKING, TWO OR THREE
GENERATIONS OF WALKERS WHOSE LIVES HAVE BEEN TOUCHED BY CANCER,
OR A SPECIAL TEAM OR SOMEONE WHO PARTICIPATED IN THE FIRST WALK IN
HONOR OF SOMEONE ELSE AND NOW HAS CANCER HIM OR HERSELF.]
“I feel honored to be a part of this uplifting event,” said [PERSON PROFILED ABOVE].
“I have made a personal commitment both to create awareness about the progress
against cancer and help raise the funds necessary to continue the fight against the
disease.” [THIS STATEMENT CAN ALSO BE PERSONALIZED TO INCLUDE
REFERENCES TO THE REASONS THE PERSON IS WALKING.]
Relay For Life is a fun-filled overnight event that mobilizes communities throughout the
country to celebrate survivors (anyone who has ever been diagnosed with cancer),
remember loved ones and raise money for the fight against cancer.
The American Cancer Society Relay For Life first started in May 1985, when Dr. Gordy
Klatt took the first step of this 24-hour walk around the track in Tacoma, Wash., raising
$27,000 to support the American Cancer Society.
For information about Relay or about cancer, call toll-free anytime 1-800-227-2345 or
visit the American Cancer Society Web site at www.cancer.org.
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American Cancer Society
Relay For Life Anniversary
Page 2 of 2
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
74
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
A Sleepover for a Cause: American Cancer Society Seeking
Additional Teams for Relay For Life of [COMMUNITY]
(CITY, OHIO) – The American Cancer Society is seeking teams for the Relay For Life of
[CITY/COUNTY]. An informational meeting will take place at [TIME] on [DATE] at
[LOCATION] to share with community members the importance of Relay For Life and its
impact on the fight against cancer.
Relay For Life is the American Cancer Society’s national signature, overnight
fundraising activity. Teams of eight to 15 members gather with tents and sleeping bags
to participate in the largest fundraising walk in the nation. Relay For Life unites friends,
families, businesses, hospitals, schools and churches…people from all walks of life.
Teams seek sponsorship prior to the Relay, all with the goal of supporting a cure for
cancer.
Teams are encouraged to sign up early for the [NUMBER] annual [or first] American
Cancer Society Relay For Life of [CITY/COMMUNITY] to take place [DATE] at
[LOCATION] in [CITY/TOWN].
“By organizing early, teams have more time to raise money for the American Cancer
Society,” said [NAME, TITLE], for the American Cancer Society.
Relay For Life is a fun-filled, overnight event that mobilizes communities throughout the
country to celebrate survivors, remember loved ones and empower others to fight back
against a disease that takes too much.
“The event raises awareness about the progress against cancer while also raising funds
to fight the disease,” said [NAME]. “Individuals who are willing to give their time and
energy to this exciting community event, as a volunteer or as a participant, have made a
commitment to fight back against cancer.”
Team captains have a critical role in the Relay. A [CAPTAIN’S UNIVERSITY or NAME
OF MEETING] meeting is planned to jump start enthusiasm and to help get teams on
the right track.
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American Cancer Society
Teams Needed for Relay For Life
Page 2 of 2
Team captain duties include the following:
 Recruit eight to 15 team members at work, church, community clubs, civic
organizations, family, friends or neighbors
 Attend Relay captain team meetings
 Secure team commitment fee of $10 per team member from sponsor or team
members. (The fee helps cover the costs of printing registration materials and
other event overhead costs.)
 Fill out paperwork completely.
 Set a fundraising goal for the team and for individual members.
 Encourage and plan team fundraising events.
 Host team meetings. Recognize team successes and promote team spirit.
 Encourage team members to turn in money by deadline. Account for all team
money.
 Encourage team members to sell luminaria and to write names or decorate the
bags for the event.
 Attend bank night to turn in the team’s money.
 Develop a team theme for the team’s campsite at the Relay.
For more information on the Relay For Life or to register a team, contact [NAME] at
[PHONE NUMBER] or email [him/her] at [ADDRESS]. You can also visit
RelayForLife.org to connect with other Relayers in your community and across the
nation.
To learn more about the American Cancer Society’s research, prevention, advocacy,
patient services and early detection programs, call 1-800-227-2345 or visit cancer.org.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
76
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
Local Companies Needed to Create More Birthdays!
American Cancer Society Relay For Life Seeking Sponsors
(CITY, OHIO) – The American Cancer Society urges local companies to take up the
fight against cancer in their communities by becoming sponsors of the American Cancer
Relay For Life of [COMMUNITY]. Cancer touches the lives of everyone, and
involvement in this event is a great way to demonstrate that a company cares.
Sponsorships can be tailored to a company’s ability to give.
Relay For Life continues its growth across the nation and around the world. Thousands
of people will participate this year in 218 Relay For Life events across Ohio and more
than 5,000 events total across the country.
Relay For Life is a fun-filled, overnight event designed to celebrate survivorship (anyone
who has ever been diagnosed with cancer), remember loved ones lost and raise money
to support the American Cancer Society’s mission of eliminating cancer as a major
health threat. During the event, teams of people gather at schools, fairgrounds or parks
and take turns walking laps. Each team tries to keep at least one team member on the
track at all times.
Relay For Life is also a fundraiser. Each team member is asked to raise money before
the event. Teams solicit donations, have garage sales, host car washes and more.
[NEED TO RELATE THIS BACK TO SPONSOR SINCE THAT IS WHAT RELEASE IS
ABOUT]
If you would like to become a corporate sponsor or find out how to build a team for the
American Cancer Society Relay For Life of [COMMUNITY], call [LOCAL NUMBER] or
visit RelayForLife.org. For more information about cancer, call 1-800-227-2345,
available 24 hours a day, seven days a week, or visit cancer.org.
-More-
American Cancer Society
77
Sponsors Needed for Relay For Life
Page 2 of 2
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
78
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
Deadline for Relay For Life Sponsors Approaches
(CITY, OHIO) –The sponsor deadline for the American Cancer Society Relay For Life of
[COMMUNITY] is approaching.
Relay For Life is a fun-filled, overnight event that mobilizes communities throughout the
country to celebrate survivors, remember loved ones and raise money for the fight
against cancer. The Relay For Life of [CITY/COUNTY] takes place from [TIME] on
[DATE] until [TIME] on [DATE] at [LOCATION].
Corporate sponsors can donate money or goods (such as food) for the participants, or
even contribute money in exchange for recognition at the event.
“We would like to encourage local businesses to support us in the fight against cancer
by sponsoring the Relay,” said [NAME], [TITLE]. “Their sponsorship ultimately helps our
community by funding the Society programs and services vital to our citizens. The
deadline for all sponsors is [DATE].”
If you would like to be a corporate sponsor of the Relay For Life, please contact [NAME]
at [PHONE NUMBER]. To learn more about Relay For Life and connect with Relayers in
your community and around the world, visit RelayForLife.org.
For more information on cancer, call the American Cancer Society’s 24-hour help line at
1-800-227-2345 or visit cancer.org.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
79
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
Youth Relay Event Planned for [COMMUNITY]
American Cancer Society Relay For Life Impacts All Ages
(CITY, OHIO) – More than [NUMBER] area [GRADE] students are participating in the
[NUMBER] annual Youth Relay For Life of [CITY]. The American Cancer Society Youth
Relay is [DAY], [DATE] from [TIME] to [DAY], [DATE] at [TIME] at the [LOCATION].
Youth Relays give young adults the opportunity to be involved in the battle against
cancer and let them see through their own eyes why cancer research is so important.
By fighting alongside other young adults committed to the cause, Youth Relays
effectively stimulate the next generation to address local issues and concerns, including
cancer prevention and detection, through collaborative efforts.
Mortality rates from childhood cancers have declined over the years. Progress in the
development of effective new treatments for children with cancer has been particularly
significant during the past three decades. As of [MONTH, YEAR], the Society has
[NUMBER] grants in effect, totaling more than $[AMOUNT] million, related to childhood
cancer. While much progress has been made, more work needs to be done in order to
continue seeking new advancements in the treatment of childhood cancers. Relay For
Life is one way you can help raise money to assist in those efforts.
The Youth Relay For Life of [CITY] will be chaperoned. For more information about the
event, contact [NAME] at the American Cancer Society, [PHONE NUMBER].
For more information on cancer, call the American Cancer Society’s 24-hour help line at
1-800-227-2345 or visit cancer.org.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
80
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
Fight Back With the Click of a Mouse
[COMMUNITY] Residents take cancer fight to the Internet
(CITY, OHIO) – [CITY/COUNTY] is ready to Relay – online. The annual American
Cancer Society Relay For Life of [COMMUNITY] has an interactive Web site that
highlights specific information about the event and cancer-related topics. Relay online is
also an easy and fun way to accept team registrations and collect credit card donations.
This year’s American Cancer Society Relay For Life of [CITY/COUNTY NAME] is
[TIME/DATE/PLACE]. Relay For Life is the Society’s signature fundraising event.
Teams of eight to 15 people camp out for overnight, each taking a turn walking laps
around a track, socializing and participating in planned activities. Teams can be made
up of family, friends, coworkers or community groups.
Relays around the nation have taken the fight against cancer online, and have seen
increases in both participation and dollars raised. General cancer awareness is also a
goal of Relay For Life by providing lifesaving cancer information throughout the event
and online.
“Relaying online is an easy way to spread the word about Relay For Life and ask for
support. Part of my registration included a personal Web page that I dedicated to telling
my personal cancer story,” said [PARTICIPANT NAME, TITLE].
Once individuals form or join a team, they can share their personal reason for Relaying
and send out emails to friends and family asking for support of the cause through
participation or a monetary donation. Top fundraising teams, individual fundraisers and
sponsors are highlighted on the front page of the Web site. Teams can even keep track
of their total donations raised from the site. The Web site address is [Web site address].
“Of the millions of ways that the Internet is used today, from social networking to online
purchasing, raising money and awareness to fight a disease that affects almost all of us
is the best one that I’ve come across. We are thrilled to be Relaying online in our
community,” said [NAME].
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American Cancer Society
Relay For Life Online
Page 2 of 2
This Web site will make a huge impact in the way that we fight cancer,” said
[COMMITTEE CHAIR NAME / POSITION].
Relay has been bringing cancer survivors and anyone touched by the disease together
since 1985. The first Relay For Life was in Tacoma, Wash., when its founder, Dr. Gordy
Klatt, decided to run for 24 hours at his local high school’s track with the idea that
cancer never sleeps. That year, Dr. Klatt raised about $27,000 for the American Cancer
Society and invited teams of friends and families to join him in the future. Today, more
than 5,000 communities across America host their own Relay For Life and the event
has raised more than $3 billion for the fight against cancer. As the most successful notfor-profit event in America, Relay For Life provides a platform for raising cancer
awareness and connecting communities to the programs and services of the American
Cancer Society.
For more information on Relay For Life or cancer call 1-800-227-2345 or visit
cancer.org.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
82
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
Save a Check and Donate Online!
American Cancer Society Relay For Life raises money through event Web site
(CITY, OHIO) – The American Cancer Society Relay For Life of [CITY]’s Web site is
now available. People interested in giving to the fight against cancer are encouraged to
visit [WEB SITE ADDRESS] to make a donation to the local event.
More than [NUMBER] teams at the American Cancer Society Relay For Life of [CITY]
are registering at this online Web site to seek community support.
“This is an easy way for everyone to join the fight against cancer,” said [NAME],
[TITLE]. “Cancer has touched so many lives in our community. We want to find a cure
and stop the anguish this disease can cause.”
When visiting the site, donors can make a general donation or support a specific team
or individual. The process is quick and easy.
Relay For Life is the signature event of the American Cancer Society. It is a fun-filled,
overnight event that mobilizes communities throughout the country to celebrate
survivors, remember loved ones and empower others to fight back against a disease
that takes too much.
Those interested in forming a team at this year’s event may plan to attend the kick-off
event on [DATE] at [TIME] at the [LOCATION]. Society volunteers and staff will
demonstrate how forming a Relay For Life team can make a difference in [CITY].
The American Cancer Society Relay For Life of [CITY] begins at [TIME] on [DAY],
[DATE] and lasts until [TIME] on [DAY], [DATE].
For more information about online giving or the Relay For Life, call your American
Cancer Society at 1-800-227-2345 or visit cancer.org.
-More-
83
American Cancer Society
Donate Online to Relay For Life
Page 2 of 2
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
84
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
American Cancer Society Relay For Life in [COMMUNITY]
“Survivors Lap” Puts Face on Fight Against Cancer
(CITY, OHIO) – The [#] annual American Cancer Society Relay For Life of
[COMMUNITY], set to begin at [TIME and DATE] through [TIME and DATE] at
[LOCATION], is a celebration of cancer survivorship and a fun way to raise the vital
funds needed to help find a cure for cancer. The event will celebrate the lives of
hundreds of local residents who have survived cancer, while offering the hope of finding
a cure. Some [NUMBER] walkers are hoping to raise $[AMOUNT] to benefit the
American Cancer Society.
“The event will begin with the Survivors Lap where hundreds of cancer survivors and
their caregivers will take a victory lap around the track. The involvement of local cancer
survivors is proof of the progress that has been made in improving cancer survival rates
and the quality of life following cancer treatment,” said [NAME], [TITLE], for the
American Cancer Society. A candlelight ceremony also takes place to honor cancer
survivors and remember those who lost the fight against this disease. The candle
lighting will begin at [TIME and DATE], and luminaria bags for the ceremony can be
purchased at the event.
Relay For Life is an overnight community event bringing together teams of families,
friends, churches, neighborhoods and businesses – all with the same goal of
conquering cancer. Teams of walkers keep a continuous presence on the track
throughout the night, walking in shifts to raise funds for the American Cancer Society.
A full agenda of entertainment is planned, including music, team fundraising activities,
fun theme laps and contests all night long [CUSTOMIZE]. Relay For Life is a
handicapped-accessible event.
Funds raised during Relay For Life help support the American Cancer Society’s mission
of eliminating cancer by helping people stay well, by helping people get well, by finding
cures, and by fighting back.
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85
American Cancer Society
Survivors Lap
Page 2 of 2




Helping you stay well. Finding cancer early can mean the difference between
life and death. The Society helps you take steps to prevent cancer or detect it at
its earliest and provide the most up-to-date information about how to reduce your
cancer risk by healthy lifestyle choices. Contact 1-800-227-2345 or cancer.org for
more information.
Helping you get well. Having cancer is hard. Finding help shouldn’t be. The
Society is in your corner, around the clock to guide you through your cancer
experience. The Society can help patients and their families make informed
decisions about care, find moral support from others who have been there and
offer practical solutions to daily challenges.
Finding cures. The Society funds and conducts groundbreaking research that
helps scientists understand cancer’s causes, determine how best to prevent it,
and discover new ways to cure it. The Society is the largest private funder of
cancer research.
Fighting Back. Cancer is not just a health issue, but a political issue. The
Society advocates for people to have access to critical cancer screenings and
follow-up treatment – regardless of income. Some examples include: increasing
government funding for cancer research, establishing smoke-free policies and
improving access to affordable, quality healthcare.
Relay For Life, the American Cancer Society’s signature event and the most successful
national fundraiser, is evolving into a worldwide movement to end cancer.
For more information about the American Cancer Society, call 1-800-227-2345,
available 24 hours a day, seven days a week, or visit cancer.org.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
86
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
American Cancer Society Celebrates Strength of Survivors
Cancer Survivors invited to attend Survivors Reception
(CITY, OHIO) – The American Cancer Society would like to extend an invitation to
cancer survivors and their guest to a celebration reception. On [DAY, AND DATE OF
MONTH], the American Cancer Society is hosting the [NUMBER] annual Relay For Life
of [CITY/AREA] Cancer Survivors Reception.
The reception will take place at [LOCATION AND ADDRESS]. [EXPLAIN A LITTLE BIT
HERE ABOUT THE RECEPTION…WILL THERE BE FOOD, OR ACTIVITIES?
EXAMPLE: [NAME] Restaurant will generously be offering a complimentary meal to
each cancer survivor and his or her guest. Attendees will enjoy [LIST OTHER ITEMS],
complete with all of the trimmings.
The Survivors Reception is a kick-off event hosted before the American Cancer Society
Relay For Life, the organization’s signature activity. Relay offers everyone in a
community the opportunity to fight back against cancer.
“We are very excited about this year’s Cancer Survivors Reception,” said [NAME, AND
TITLE]. “We are looking forward to paying tribute to the tremendous personal journey
that cancer survivors have been on. Every survivor is invited, whether they were
diagnosed yesterday or 30 years ago.”
Relay allows communities to celebrate the lives of those who have survived their
personal battle with cancer. For the newly diagnosed, Relay offers an opportunity to
meet someone who has survived the same type of cancer. For the cancer patient in
treatment, Relay provides an opportunity to share with others. For the long-term
survivor, Relay brings a communities’ recognition of the struggle and closure to a trying
time in their life.
“At Relay, and at the Survivors Reception, everyone understands the challenges that
cancer survivors have overcome and there is peace of mind knowing that together we
can face the challenges ahead,” said [NAME].
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American Cancer Society
Cancer Survivors Reception
Page 2 of 2
Space at the Survivors Reception is limited to [NUMBER] survivors and reservations are
required by [DATE].
For more information, or to make a reservation, please call [PHONE NUMBER]. For
more information about the American Cancer Society call 1-800-227-2345 or visit
cancer.org.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
88
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
[CITY] Celebrates National Cancer Survivors Day
(CITY, OHIO) On June 6, American Cancer Society volunteers will celebrate Cancer
Survivors Day, as Ohio’s 217 Relay For Life events join together to celebrate, honoring
cancer survivors and showing their united support for the mission of ending suffering
and death due to cancer.
Here in [CITY], volunteers are... [ACTIVITY, TIME, AND PLACE]. One of the local
cancer survivors being honored is [SURVIVOR FIRST AND LAST NAME] from
[HOMETOWN]. [LAST NAME] is a [NUMBER OF YEARS]-cancer survivor.
“My life turned upside down when my doctor told me I had cancer. I was afraid it was a
death sentence,” said [SURVIVOR’S LAST NAME]. “But I learned that there is hope. It
was not easy, but I am grateful to be a cancer survivor.”
“Cancer survivors show courage as they battle a frightening disease. I am so proud to
celebrate [SURVIVOR NAME] and all who faced this battle and won,” said [YOUR
FIRST AND LAST NAME AND TITLE [RELAY VOLUNTEER, RELAY CO-CHAIR,
ETC.]. “I invite everyone who has been touched by cancer to come and attend our
Relay For Life of [COUNTY] on [DATE].”
[OR, IF YOUR RELAY HAS ALREADY HAPPENED, CHANGE THE LAST SENTENCE
TO:” I’d like to thank everyone who supported our successful Relay For Life event.”]
At Relay For Life, all local cancer survivors are invited to join in the Survivors Lap at
[TIME]. All those who want to honor or remember someone touched by cancer are
invited to the Luminaria Ceremony at [TIME].
Each year, more than 57,000 Ohioans are newly diagnosed with cancer. That includes
an annual average of [NUMBER FROM MOST RECENT OHIO CANCER FACTS &
FIGURES REPORT] from [COUNTY]. The funds raised by Relay For Life fund
research, education, patient services and advocacy efforts to help more cancer patients
become survivors.
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American Cancer Society
Cancer Survivors Day
Page 2 of 3
Society-funded researchers helped develop new treatments. Those include the cervical
cancer vaccine, breast cancer drugs like tamoxifen, which prevents cancer in high-risk
women as well as treats it, and Herceptin, which treats breast cancer and prevents it
from recurring. The Society proudly led the campaign to make Ohio smoke-free in public
places and workplaces. More than two million Ohio voters decided to prevent lung
cancer caused by secondhand smoke.
There are some 11.1 million American cancer survivors. The overall five-year survival
rate for all cancers is 67 percent. Many common cancers, such as breast, colorectal,
cervical, skin and prostate, have five-year survival rates at 90 percent or more if they
are found at the earliest, most treatable stage. Cervical and colorectal cancer screening
tests can actually remove precancerous cells and prevent the cancer from ever
developing.
The American Cancer Society reminds you to get your cancer screenings regularly. For
women of average risk, that includes an annual Pap test for cervical cancer starting by
age 21, an annual mammogram for breast cancer starting at age 40, and a colonoscopy
for colorectal cancer every decade starting at age 50, or an equivalent screening test
more frequently.
For men, the Society’s screening guidelines include a colonoscopy every decade
starting at age 50, or another screening method more frequently. Men age 50 and older
should also talk to their doctors about the benefits and limitations of an annual prostatespecific antigen test and a digital rectal exam.
Two out of three cancers can be prevented through lifestyle choices. Tobacco use
causes one out of three cancer deaths. Eating a nutritious diet with plenty of fruits and
vegetables, exercising regularly and maintaining a healthy body weight can also reduce
your risk of cancer.
Cancer patients and caregivers can find free information and support, 24 hours a day,
seven days a week, by calling the American Cancer Society at 1-800-227-2345 or going
online to www.cancer.org.
All Ohio cancer patients also have access to a patient navigator. This advocate for
cancer patients helps cut through the red tape and find community resources to meet
each patient’s needs. To locate a patient navigator near you, call 1-888-227-6446.
For more information anytime, call toll-free 1-800-227-2345 or visit www.cancer.org.
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American Cancer Society
Cancer Survivors Day
Page 3 of 3
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
91
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
American Cancer Society Relay For Life Celebrates Cancer Survivors
(CITY, OHIO) – The American Cancer Society, the nation’s leading voluntary health
organization, will honor approximately [NUMBER] cancer survivors during this year’s
Relay For Life of [COMMUNITY].
Relay For Life is an 18- to 24-hour event that brings together teams from local
businesses, schools, churches and families for fun, food, music, entertainment and a
night under the stars, while team members take turns walking or running on a track.
Relay For Life begins with a Cancer Survivors Lap and a reception to celebrate life. The
event is expected to raise [GOAL] for the American Cancer Society’s research,
education, advocacy and quality of life programs.
[INCLUDE ANY SPECIFIC DETAILS ABOUT THE CEREMONY – VISUAL, AUDIO,
THE LEADER OF THE CEREMONY, HOW SURVIVORS CAN REGISTER TO
PARTICIPATE, ETC.]
“The Survivors Walk and reception is the reason I participate in the American Cancer
Society Relay For Life of [COMMUNITY]. Seeing the number of survivors walking is so
inspirational – it shows that we can win the battle against cancer,” said [NAME OF
SURVIVOR]. [INCLUDE PERSONAL CANCER STORY AND COUNTY/STATE
CANCER STATISTICS].
For information about Relay For Life or about cancer, call toll-free anytime 1-800-2272345 or visit the American Cancer Society Web site at www.cancer.org.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
92
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
American Cancer Society Relay For Life of [AREA] this Weekend
(CITY, OHIO) – The American Cancer Society, the nation’s leading voluntary health
organization, will hold its [NUMBER] annual Relay For Life event at [LOCATION]
beginning on [TIME/DATE] and ending on [TIME/DATE].
“We have [NUMBER] teams this year and we hope to raise over [GOAL],” said event
chair [NAME].
Relay For Life is a 24-hour event that brings together teams from local businesses,
schools, churches and families for fun, food, music, entertainment and a night under the
stars, while team members take turns walking or running on a track. Relay For Life
begins with a Cancer Survivors Lap and a reception to celebrate life. The monies raised
from this event will go toward the American Cancer Society’s research, education,
advocacy and patient service programs.
One of the highlights of the event is the Luminaria Ceremony, which begins [DETAILS].
During the event, people may purchase a luminaria in memory or in honor of someone
who has been touched by cancer. The luminaria bags are placed around the track and
lit during a memorial program that includes guest speakers [SPEAKERS].
“I encourage everyone to come out to the event to cheer on cancer survivors during the
Opening Ceremony and to remember everyone touched by cancer during the Luminaria
Ceremony at dusk,” said [NAME OF CHAIR]. “We invite all local cancer survivors, family
and friends to attend.”
For information about Relay For Life or about cancer, call toll-free anytime 1-800-2272345 or visit the American Cancer Society Web site at www.cancer.org.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
93
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
Local Researcher to Speak at
American Cancer Society Relay For Life
(CITY, OHIO) – [RESEARCHER’S NAME], an American Cancer Society research
grantee from [INSTITUTE], will speak during the Relay For Life of [COMMUNITY] on
[DATE] to update the community on the progress of cancer research.
[NAME] will explain the research that his/her team is currently studying, [BRIEF
EXPLANATION OF RESEARCH].
The American Cancer Society’s research program began in 1946. Do you know a child
who has survived leukemia? Do you have a mother, sister or aunt whose breast cancer
was found early with a mammogram? Do you have a friend or coworker who quit
smoking to decrease his risk of lung cancer? Each of these individuals benefited from
the American Cancer Society’s research program.
Each day scientists supported by the American Cancer Society work together to find
breakthroughs that will take us one step closer to a cure for cancer. The American
Cancer Society has long recognized that research holds the ultimate answers to the
prevention, diagnosis and treatment of cancer.
As the largest source of non-governmental cancer research funds in the United States,
the American Cancer Society devotes about $125 million each year to research. This
has come to total over $3.4 billion dedicated to cancer research throughout the nation.
The investment has paid rich dividends: in 1946, only 1 in 4 cancer patients was alive
five years after diagnosis; today, 67 percent live longer than five years.
In Ohio, American Cancer Society funded researchers from major institutions
throughout the state are adding to the field of knowledge in the fight against cancer.
Nationally, the American Cancer Society has funded the research of 44 scientists who
have gone on to win the Nobel Prize for their efforts.
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American Cancer Society
Local Researcher to Speak
Page 2 of 2
The continuation of these funds depends upon the success of events such as the
American Cancer Society Relay For Life. This event is an 18- to24-hour experience that
brings together teams from local businesses, schools, churches and families for fun,
food, music, entertainment and a night under the stars, while team members take turns
walking or running on a track. Relay For Life begins with a Cancer Survivors Lap and a
reception to celebrate life. The event is expected to raise [GOAL] for the American
Cancer Society’s research, education, advocacy and quality of life programs.
For information about cancer, call toll-free anytime 1-800-227-2345 or visit the American
Cancer Society Web site at www.cancer.org.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
95
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
[COMMUNITY] Men Fight Cancer Wearing Tiaras and Sashes
Queen of Relay Contest Big Draw for American Cancer Society
(CITY, OHIO) – The American Cancer Society Relay For Life of [CITY/COUNTY] will
host a Queen of Relay contest the evening of [DATE] at [LOCATION]. Interested
individuals need to reserve their spot in this competition by [DATE].
“The Queen of Relay contest is a fun way to raise money for the fight against cancer,”
said [NAME], [TITLE]. “Men in the community participate in queen events that include
an evening gown and a talent competition. The winner is chosen by a panel of judges.”
Relay For Life is a fun-filled, overnight event for the American Cancer Society that
mobilizes communities throughout the country to celebrate survivors, remember loved
ones and raise money for the fight against cancer. Survivors and current cancer
patients, their families, businesses, civic organizations and the public are invited to form
teams to take part in this exciting team event. Relay For Life takes place from [TIME] on
[DATE] until [TIME] on [DATE] at [LOCATION].
Information about the Queen of Relay contest or to form a team for the Relay is
available by calling [NAME] at [PHONE NUMBER]. For more information on cancer, call
the American Cancer Society’s 24-hour help line at 1-800-227-2345 or visit cancer.org.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
96
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
American Cancer Society Relay For Life of [COMMUNITY] Receives a $[AMOUNT]
Donation from [SPONSOR NAME]
(City, OHIO) – On [DATE], the American Cancer Society Relay For Life of
[COMMUNITY] will be accepting a $[AMOUNT] check from [SPONSOR NAME].
[COMPANY REPRESENTATIVE] will host the check presentation, at [TIME] at the
[LOCATION].
[INCLUDE PARAGRAPH ON COMPANY AND THEIR PARTNERSHIP WITH LOCAL
RELAY FOR LIFE EVENT].
“We are very proud of our employees,” said [NAME], spokesperson for [SPONSOR
NAME]. “Everyone worked extremely hard to make this happen, and this donation is
proof that their work paid off. [SPONSOR NAME] is proud to support this cause.”
Relay For Life is a fun-filled, overnight event that mobilizes communities throughout the
country to celebrate survivors, remember loved ones, and raise money for the fight
against cancer. Teams of eight to 15 members gather with tents and sleeping bags to
participate in the largest fundraising walk in the nation.
“The funds raised through our Relay For Life events enable us to continue our
investment in the fight against cancer by helping people stay well, helping people get
well, by finding cures and by fighting back,” said [NAME], spokesperson for the
American Cancer Society. “Due to the generosity of [SPONSOR NAME] and its
employees, the money raised goes directly to the American Cancer Society’s lifesaving
programs.”
For information about the American Cancer Society or Relay For Life, call 1-800-2272345 or visit the Web site at cancer.org.
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American Cancer Society
Sponsor Donation
Page 2 of 2
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
98
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
Major American Cancer Society Study Looks to [REGION/CITY]
for Participants
Local Residents Can Have Direct Impact on Cancer Research
(CITY, OHIO) – The American Cancer Society is looking to [CITY/REGION] residents to
play a direct role in improving the lives of future generations by participating in an
historic study. The Society will be signing up volunteers for its Cancer Prevention Study3 (CPS-3) at the [EVENT NAME] Relay For Life on [DATE], from [ENROLLMENT
WINDOW] at [LOCATION]. The study, which will enroll a diverse population of half a
million people across the United States, will help researchers better understand the
lifestyle, environmental and genetic factors that cause or prevent cancer, and will further
efforts to eliminate cancer as a major health concern for future generations.
Participants must be between the ages of 30 and 65, must never have been diagnosed
with cancer and must be willing to make a long-term commitment to the study, which
simply means filling out follow-up surveys at their home periodically. To enroll in the
study, individuals will be asked to complete a brief written survey, provide a waist
measurement and give a small blood sample at the Relay enrollment site, in addition to
completing a baseline survey at their home. For the first time in more than 50 years of
conducting these kinds of studies, the Society is making it possible for participants to
complete their baseline and follow-up questionnaires online.
“This is a once-in-a-generation opportunity for Americans to participate in lifesaving
cancer research,” said Alpa V. Patel, Ph.D., American Cancer Society strategic director
of CPS-3, who is overseeing the study. “While we have been conducting these types of
studies for decades, our world-class research department can only study new and
emerging cancer risks if members of the community are willing to become involved.”
[QUOTE FROM LOCAL RELAY CHAIR/VOLUNTEER/PARTICIPANT RE: UNIQUE
OPPORTUNITY TO USE POWER OF RELAY TO DIRECTLY SUPPORT SOCIETY’S
MISSION TO REDUCE THE BURDEN OF CANCER.]
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99
American Cancer Society
CPS-3 at Relay
Page 2 of 2
Researchers will use the data from CPS-3 to build on evidence from a series of
American Cancer Society studies that began in the 1950s and involved hundreds of
thousands of volunteer participants. The Hammond-Horn Study and previous Cancer
Prevention Studies (CPS-I, and CPS-II) have played a major role in understanding
cancer prevention and risk, and have contributed significantly to the scientific literature
and to the development of public health guidelines and recommendations. Those
studies confirmed the link between cigarette smoking and lung cancer, showed that
obesity increases the risk of several cancers and linked aspirin use to a lower death rate
from colon cancer. The current study, CPS-II, began in 1982 and is still ongoing. But
changes in lifestyle and in the understanding of cancer in the more than two decades
since its launch make it important to begin a new cohort.
The [EVENT CITY] Relay For Life on [DATE] at [PLACE] will be the only time CPS-3 will
be enrolling in [CITY/REGION] this year. While initial enrollment takes just 20 to 30
minutes, the study is expected to produce benefits for decades to come.
“While science can do a lot to explain the biology and genetics of cancer, some of the
most valuable information we have is a direct result of the contributions of dedicated
individuals over several generations,” said Dr. Patel. “We are once again looking to the
dedication, compassion and generosity of Americans to come through and help us
provide answers that we know will save lives and improve the outlook for future
generations.”
For more information or to learn how to become involved with CPS-3, visit
www.cancer.org/cps3, email cps3@cancer org or call toll-free 1-888-604-5888.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
For cancer information anytime, call toll free 1-800-227-2345 or visit www.cancer.org.
# # #
100
Media Samples
Following the Event
101
LETTER TO THE EDITOR [POST EVENT]
SAMPLE
DATE
EDITOR
NAME OF PAPER
ADDRESS
CITY, STATE ZIP
To Editor:
As chair of this year’s American Cancer Society Relay For Life of [COMMUNITY]
County committee, I would like to sincerely thank residents of [COMMUNITY] for their
generosity and support. [NUMBER] teams participated in this year’s event, raising over
$[AMOUNT] for the American Cancer Society’s research, education, advocacy and
service programs. The outstanding support received proves that the people of
[COMMUNITY] are truly committed to the fight against cancer.
I want to applaud the [NUMBER] of survivors that participated in the opening lap and
the survivor recognition. They are the reason we continue the fight because each year
there can be more and more people living wonderful lives following a diagnosis of
cancer.
A special thanks to the many Relay For Life volunteers who worked to make this event
a success. The Relay For Life committee did an outstanding job of putting the event
together. Committee members are [LIST COMMITTEE MEMBERS].
We also appreciate the generosity of this year’s corporate sponsors. Relay For Life
would not be possible without them. Our corporate sponsors are [LIST CORPORATE
SPONSORS].
Thanks to your support, cancer patients can find information and support at 1-800-2272345 and online at www.cancer.org.
Everyone is welcome to join the fight against cancer. Please call the American Cancer
Society if you would like to becoming involved in next year’s event!
Sincerely,
NAME
2009 Relay For Life of XYZ County Chair
American Cancer Society
Your home address and daytime phone number
102
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
American Cancer Society Relay For Life of [COMMUNITY]
Raises $[AMOUNT]
(CITY, OHIO) – The American Cancer Society Relay For Life of [COMMUNITY]
[MET/SURPASSED] its goal by raising $[AMOUNT] on [DATE, LOCATION] to help
save lives, help local cancer patients and support efforts to eliminate cancer suffering
and death.
The Relay For Life began with [NUMBER] survivors walking the Survivors Lap, and one
member from each of the [NUMBER] teams walking or running the first hour of the [18to 24-hour] event. Inspirational music provided by [BAND] entertained the [NUMBER OF
PARTICIPANTS] participants and kept energy levels at their highest throughout the
event.
At dusk, [NUMBER OF LUMINARIA] luminaria surrounded the track at [LOCATION] in
honor of those living with cancer and in memory of those who have lost their battle to
the disease. [ADD ANY SPECIFICS ABOUT LUMINARIA CEREMONY].
Activities kept spirits high all night long, with [RELAY ACTIVITIES].
[DAY] morning, campers woke to the sounds of [ENTERTAINMENT] that kept those on
the track energetic and motivated. The activities concluded at [TIME], and special
awards were presented at the closing ceremony.
“We appreciate all of the support we have received from the [AREA] community,” said
[RELAY CHAIR]. “The teams worked so hard to raise the money, and we are especially
grateful to the families and friends who participated in the American Cancer Society
Relay For Life, as well as the sponsors, who made this event possible.” he/she added.
Relay For Life is an 18- to 24-hour event that brings together teams from local
businesses, schools, churches and families for fun, food, music, entertainment and a
night under the stars, while team members take turns walking or running on a track.
Relay For Life begins with a Cancer Survivors Lap and a reception to celebrate life. The
monies raised from this event will go toward the American Cancer Society’s research,
education, advocacy and quality of life programs.
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American Cancer Society
Relay For Life Raised $
Page 2 of 2
For information Relay For Life or about cancer, call toll-free anytime 1-800-227-2345 or
visit the American Cancer Society Web site at www.cancer.org.
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
104
NEWS RELEASE
[DATE]
FOR IMMEDIATE RELEASE
For more information, contact:
[NAME]
[PHONE NUMBER]
[CITY] Volunteer Recognized for Dedication in the Fight Against Cancer
[NUMBER] Year American Cancer Society Volunteer
(CITY, Ohio) – The American Cancer Society is honoring [NAME] for [HIS/HER] long
time dedication to the fight against cancer. [NAME] has been a volunteer with the
Society for more than [LENGTH OF TIME]. [LIST VOLUNTEER’S SOCIETY
ACTIVITIES AND OTHER ACCOMPLISHMENTS.]
[INSERT A QUOTE FROM THE VOLUNTEER ABOUT HIS/HER TIME
VOLUNTEERING AND WHAT IT MEANT TO HIM/HER].
“The American Cancer Society could not operate without the valuable contributions of
volunteers like [NAME],” said [NAME], [TITLE], for the American Cancer Society. “As
the nation’s largest voluntary health organization, we depend upon volunteers to carry
our patient support programs and services directly into the community. Volunteers are
also critical in raising money the American Cancer Society uses to fund research,
advocacy, education, programs and services.”
“[VOLUNTEER’S NAME] has been very active in Relay For Life along with [his/her]
[OTHER ACS VOLUNTEERING HERE i.e., patient service duties],” said [INSERT
NAME, TITLE] for the American Cancer Society. “[HE/SHE] is a dedicated volunteer
and supports [HIS/HER] community in the fight against cancer. [VOLUNTEER’S NAME]
is not only a superior volunteer but also a friend to all.” [VOLUNTEER’S NAME] will
receive a certificate for [HIS/HER] accomplishments and contributions to the American
Cancer Society.
For information about American Cancer Society programs and services in the [TOWN]
area, or to volunteer, call 1-800-227-2345. You can also visit the American Cancer
Society Web site at cancer.org.
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105
American Cancer Society
Volunteer Recognized
Page 2 of 2
The American Cancer Society combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. We save lives by helping
people stay well by preventing cancer or detecting it early; helping people get well by
being there for them during and after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back by rallying lawmakers to
pass laws to defeat cancer and by rallying communities worldwide to join the fight.
###
106
Sample Where Money Goes Letter to the Editor
DATE
EDITOR
NAME OF PAPER
ADDRESS
CITY, STATE ZIP
Dear Editor:
In response to the [DATE] letter to the editor titled [INSERT TITLE HERE IN QUOTE
MARKS], I would like to clarify how the $[AMOUNT] raised through Relay benefits
everyone in our community and in Ohio.
Since 1946, the year the American Cancer Society awarded its first research grants
they’ve invested more than $3.4 billion in cancer research. Scientists funded by the
program have made great advancements, such as dramatically increasing the cure rate
for childhood leukemia, discovering genes for inherited forms of breast and colon
cancer, showing that tamoxifen reduces the risk of breast cancer in high-risk women
and proving the safety and effectiveness of mammograms. The mammogram and Pap
smear are the gold standard in early detection tests for women due to the work of
Society educational campaigns. The American Cancer Society spends more money on
cancer research than any other non-profit, non-government funder of cancer research.
The American Cancer Society had about $18.5 billion in cancer research grants in effect
at Ohio institutions as of the end of fiscal year 2009.
In addition to their research program, the American Cancer Society assists the people
of this community through education, advocacy and service programs. They work to
educate adults and children on the prevention and early detection of cancer while also
advocating at the local, state and federal levels for cancer-related legislation.
[OPTIONAL: LIST LOCAL PATIENT SERVICES OR ADVOCACY EFFORTS]. In
addition to their ongoing support programs for cancer patients and their families, the
American Cancer Society is available any time, day or night, through a 24-hour help
line. Those in need of information can call 1-800-227-2345 and talk with a cancer
information specialist, not a recording, about their cancer questions and concerns.
Thanks to the assistance of many wonderful volunteers, the money that is raised in this
community comes back to the community through research advancements, educational
materials, advocacy accomplishments and direct patient services. The Society meets all
standards set for charitable organizations by the Better Business Bureau Wise Giving
Alliance. You can review the report at www.give.org.
As the largest non-profit health organization in the United States, the American Cancer
Society is committed to continuing to help those facing cancer and save lives in Ohio.
We appreciate the support that residents have generously provided, and we hope that
everyone will continue to support us in our quest to eliminate this disease.
107
Sincerely,
[NAME],
American Cancer Society
Relay For Life of [COMMUNITY] Chair/Volunteer
[CONTACT INFO.]
108
Other Documents
109
Sample Emcee and Disc Jockey
Cancer Facts – Stage Announcements
Lung Cancer
Lung cancer remains the number one cancer killer of men and women. An estimated
7,300 Ohioans died from the disease in 2009. Smoking and the use of tobacco products
are responsible for more than 85 percent of those lung cancers.
What is the number one thing people can do to reduce their risk of developing lung
cancer? QUIT SMOKING! Smoking is the most preventable cause of death in our
society and is responsible for about 30 percent of all cancers. Most alarming is the
recent trend of youth between 18- to 24-year-olds being the fastest growing group of
smokers.
So if you smoke, stop. If you are around someone who smokes, ask them to put it out, if
not for their health, then for yours. And if you know a young person who smokes, tell
them it doesn’t make them look as cool as they think.
For more information about lung or tobacco-related cancers, local smoking cessation
resources, or the Society’s Great American Smokeout!®, please call the American
Cancer Society at 1-800-227-2345 or visit cancer.org.
Prostate Cancer
Prostate cancer is the most commonly diagnosed cancer among men, particularly
among African American men. Age and race both play a role in increasing risk of
developing the disease.
About one in seven men will develop prostate cancer in his lifetime. In 2009 in Ohio
alone, about 6,510 men were diagnosed with prostate cancer. If caught early enough,
the survival rate is almost 100 percent.
The American Cancer Society recommends that men talk with their doctors about
beginning annual prostate-specific antigen [PSA] testing and digital rectal exams [DRE]
beginning at age 50. Men at high-risk such as African American men or those with a
family history of the disease should begin testing at age 45.
For information about local prostate cancer education and support services like the
Society’s Man to Man® program, please call 1-800-227-2345 or visit cancer.org.
110
Breast Cancer
Breast cancer is the most common cancer among Ohio women. In 2009, about 7,340
women in the state learned that they have breast cancer and about 1,790 died from the
disease. Age and family history play a significant role in assessing risk of developing
breast cancer.
To reduce your risk, the American Cancer Society recommends maintaining a healthy
weight, adopting a healthy diet, and exercising regularly. Women between the ages of
20-39 should know how their breasts normally feel and get a clinical breast exam by a
doctor or nurse every three years. Women 40 and over should know how their breasts
normally feel, have an annual clinical breast exam followed by an annual mammogram.
The American Cancer Society has programs like Reach to Recovery®, a peer-to-peer
support program and Look Good…Feel Better®, a service to help women build selfesteem while undergoing treatment. These programs are designed to support women
affected by breast cancer and their families so that no one is left to fight the battle alone.
Colon Cancer
Colon and rectal cancers are the third most commonly diagnosed cancers among Ohio
men and women. About 6,060 were diagnosed in 2009 with colorectal cancer and an
estimated 2,210 died. This disease often will not show symptoms until it is in an
advanced stage.
The good news is that this is the most preventable form of cancer through regular
screening. The American Cancer Society recommends that men and women, beginning
at age 50, choose one of the following screening programs:






Colonoscopy every 10 years; or
Annual fecal occult blood test (FOBT) or fecal immunochemical test (FIT); or
Double-contrast barium enema every five years; or
Flexible sigmoidoscopy every five years; or
CT colonography (virtual colonoscopy) every five years; or
Stool DNA (sDNA) test.
Men and women with a family history of colorectal cancer or polyps, a personal history
of inflammatory bowel disease, or those with a high fat, low fiber diet or sedentary
lifestyle, should talk to their doctors about beginning a screening program before age
50.
Live Right, Exercise, Live Longer!
Most of us know the main benefits of eating healthy and exercising regularly – we look
better and we feel better. But did you know that eating a low-fat, high-fiber diet, and
getting at least 30 minutes of exercise a day can help you live longer?
Studies show that obesity, poor diet, and lack of exercise are responsible for about 35
percent of all cancer deaths. So if you knew there was something you could do to
reduce your risk of developing cancer, wouldn’t you do it? Well, here’s how:
111
The American Cancer Society recommends that you eat five or more servings a day of
fruits and vegetables; eat breads, cereals, grain products, rice, pasta or beans each
day; and choose low-fat, high-fiber foods. It is also important to limit your consumption
of meats, especially high-fat meats and alcohol consumption. It is also recommended
that you get at least 30 minutes of physical activity a day which can be as easy as
working in the garden or taking a walk.
More information about making healthy choices can be found at cancer.org or by calling
1-800-227-2345.
112
Sample Proclamation
To be signed by local government officials.
American Cancer Society Relay For Life
Proclamation for
[COMMUNITY/COUNTY]
WHEREAS, Relay For Life is the signature activity of the American Cancer Society and
honors cancer survivors [anyone ever diagnosed with cancer] and remembers those
lost to the disease; and
WHEREAS, money raised during the American Cancer Society Relay For Life of
[COMMUNITY] helps support research, education, advocacy, and patient services; and
WHEREAS, Relay For Life helps fund more than $100 million in cancer research each
year; and
NOW THEREFORE BE IT RESOLVED, that I, [NAME], [TITLE] of [COMMUNITY], do
hereby proclaim [DATES] as,
"RELAY FOR LIFE DAYS [OR WEEK]"
in [COMMUNITY] and encourage citizens to participate in the American Cancer Society
Relay For Life of [COMMUNITY] at the [LOCATION] on [DATE].
113
Consent to Take Photos of Individuals or Groups at American Cancer Society
Events
The American Cancer Society recommends that consent forms be collected when
taking photos of individuals or groups at American Cancer Society events/activities. This
is especially important if we plan to use the photos again in publications, online
activities, presentations, promotions, etc.
We have also created a sign that can be posted at registration tables and in strategic
locations at Society events or activities. We recommend posting several copies for
attendees to see.
A photo consent form and sign are included on the following two pages.
114
STANDARD INDIVIDUAL PHOTO CONSENT AND RELEASE FORM
I hereby irrevocably grant to American Cancer Society, Inc., its legal representatives or assigns and those
acting under its permission and upon its authority, or those for whom American Cancer Society, Inc. is acting,
the absolute right and permission to record my likeness and/or voice on film or digital recording device,
testimonial (written words), tape or videotape, to edit or change or alter such recording(s) at its sole discretion
and to copyright and/or use such recording(s) in which I may be included in whole or in part or composite or
distorted in character or form, or reproductions thereof in color or otherwise for art, advertising, trade or any
other lawful purpose whatsoever in any media throughout the world, in perpetuity.
It is also my understanding that I will receive no compensation for my likeness or testimonial.
I hereby waive any right that I may have to inspect and/or approve the finished product or the advertising copy
that may be used in connection therewith or the use to which it may be applied.
I hereby release, discharge and agree to save harmless the American Cancer Society, Inc., and its employees
or agents, legal representatives or assigns, and all persons acting under its permission or upon its authority or
for whom its is acting, from any liability by virtue of any blurring distortion, alteration optical illusion of use in
composite form, whether intentional or otherwise, that may occur or be produced in the making of such
recording(s) or in any processing tending towards the completion of the finished product.
I hereby warrant that I am of full age and have every right to contract in my own name in the above regard. I
state FURTHER that I have read the above AUTHORIZATION and release prior to its execution, and that I am
fully familiar with the contents thereof.
[ ] Adult -18 or older [ ] Youth - Signature from parent or guardian mandatory*
NAME (Please print): ____________________________________________________
HOME ADDRESS:_______________________________________________________
CITY/STATE/ZIP:_______________________________________________________
AREA CODE & PHONE #: ________________________________________________
EMAIL:________________________________________________________________
*SIGNATURE (Adult Parent or Guardian only):________________________________
WITNESS:____________________________________________________________
DESCRIPTION OF PHOTO OR SETTING ___________________________________
115
IMPORTANT
This American Cancer Society activity is being photographed or recorded for
future use by the Society.
By remaining at this activity, you grant the American Cancer Society permission
to use or reproduce your image or likeness without the right of inspection or
compensation.
EVENT NAME:
DATE:
116