Annie Oakley Perfumery Introduces Fragrance Made for Horses
Headliner: Introducing the first-ever line of natural fragrances & oils made for horses to sniff
Ligonier, Indiana, October 8, 2009 – Annie Oakley Perfumery, a leader in the development and sale of
organic perfumes and oils for the western enthusiast, recently launched a line of products specifically
made for horses. The Journeys™ collection includes three
products for use as natural horse training tools to prevent
anxiety, calm nerves, and gain focus of the horse. The
“For training sessions, Journeys
products all contain a unique Calming Lavender™
develops a horse’s focus and
fragrance, and include:
attention, negating the need
 Calming Lavender Muzzle Oil Rub™ - to rub
for the handler to use harsher
onto the horse’s muzzle before riding or
training methods.”
training
 Calming Lavender Ranch & Stall Spray™ for spraying blankets, training areas, and
trailers
 Calming Lavender Pure Essential Oil™ - for rubbing into reins, tack, and saddles
Annie Oakley Perfumery was inspired to create the Journeys™ line after hearing from vets, farriers,
owners, and trainers, all looking for supplements to calm horses so they could feel and perform better.
According to Elizabeth Graves, owner of Shades of Oak LLC, and nationally renowned equine clinician,
trainer, judge, and author, “Journeys is a great tool to use for a horse when traveling in a trailer, riding in
new and unfamiliar areas, or during stressful situations. The horse creates an association with the
lavender scent that he already knows and can associate with good experiences.”
Graves adds, “For training sessions, Journeys develops a horse’s focus and attention, negating the need
for the handler to use harsher training methods. It is an amazingly effective tool.”
Lavender has long been regarded by professional horseman as an effective natural tool for calming
horses. Annie Oakley created an organic blend of lavender essential oils for horses, using the oil
clinically proven to be the #1 most effective natural product for training and calming horses. And while
most things that are good for you don’t always taste or smell good, horses seem to love the scent.
According to Graves, “my horse takes it up each nostril separately, literally moving his head to do this.
It’s one of my favorite healthy horse treats and sure beats sugar cubes!”
“I have always created products using only all-natural ingredients,” says Renee Gabet, Founder and
President of Annie Oakley. “It seemed a perfect fit to create a line of products for horses and riders
using the finest organic lavender oil blend. “
“For horseman, nothing could be better than training a horse in the gentlest, most effective way. For
retailers, I believe they will see incredible interest and sales for Journeys. Nothing else like it exists.
Offering a fragrance for horses is a true first and a major new market opportunity for anyone who sells
to horse owners and riders,” Gabet adds.
Annie Oakley Perfumery, founded in 1980, has created natural organic essential oils, fragrances, and
bath and body products for over 25 years. Ms. Gabet studies and works with the top global herbalists,
aromatherapists, universities, and perfumers to create, manufacture, and market unique oils and
fragrances.
Contact Info - Renee Gabet, Annie Oakley Perfumery, 1-800-922-6643,
PublicRelations@AnnieOakley.com
Technorati Tags –“horse fragrance” “essential oil for horses” “calming horse supplement” “nervous
horse” “equine natural training tool” “horse treat” “horse calming massage oil” lavender
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