Media Contact: Inez Be/HKA, Inc.
(714) 426-0444; inez@hkamarcom.com
www.WonderlandBakery.com
The Fairytale-Come-True Story of Wonderland Bakery
The story of Wonderland Bakery is as sweet and satisfying as the delectable, award-winning
creations that are winning the specialty bakery legions of fans in Southern California and
beyond.
The Wonderland story is just two years old, but already the young company is spreading its
wings. A second successful location, a seasonal store called Wonderland Bakery Adventure,
delighted shoppers at the prestigious South Coast Plaza in Costa Mesa, Calif., for the 2007
holiday season. And a new Wonderland Adventure Collection debuted, starring the animated,
plush Allyson Wonderland Bear by GUND.
Many older, seasoned companies vie for coveted spots at South Coast Plaza, the premiere
shopping destination on the West Coast, but Wonderland Bakery has become such a popular
and well-known company, in so little time, that it was given the green light to continue
spreading its “Wonderlicious" reputation for holiday shoppers.
Founders and mother-daughter team Sondra and Allyson Ames have truly “Wonderized” the
Wonderland brand – having planned the retail concept for two years previous to the original
bakery’s opening in Newport Beach in fall 2005. The Wonderland team has taken the brand
from sparkling logo to comprehensive fairytale theme, complete with a group of fantastical
characters that set the stage for a very memorable brand that ignites all the senses. Having
outgrown its five-year business plan in a mere two years, Wonderland Bakery is determining
future expansion plans, which include appointing a Board of Advisors to help steer the
company to even greater successes.
In addition to the Southern California retail location, Wonderland products are available to a
nationwide audience via the Web site, www.WonderlandBakery.com. Most of the delicious
baked goods can be shipped nationwide and the exclusive Wonderland Adventure Collection
is also available online for purchase and shipping.
The original, unique bakery is bursting with tasty cupcakes, cakes, cookies and other desserts,
and its shelves are stacked with whimsical gifts. Newport Beach has declared Wonderland
Bakery its "Official Sweet Ambassador’’ and creator of the city’s official cookie, cupcake and
cake.
But there’s more to Wonderland than a growing number of accolades and tempting treats. The
bakery, with its sugar-coated interior of sparkling rainbow hues, flowing chocolate fountain,
The Fairytale-Come-True Story of Wonderland Bakery
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and the comforting aroma of freshly baked goods, embodies the story of a loving mother and
daughter whose close ties at home have developed into a thriving bond at work. Sondra and
Allyson work and live out their dream at Wonderland Bakery, where the key ingredient is love.
Chef Allyson Ames, 22, began cooking breakfast for her mother when Allyson was only five.
The Newport Beach girl’s prodigious culinary skills blossomed, and by the time she was a
teen, Allyson was named Best Young Chef in America.
As Allyson was racking up praise as a serious culinary professional, her mother, Sondra, was
establishing herself as a successful business woman as well as a philanthropist with a
particular focus on empowering women and children.
Wanting to help make her daughter’s dream of owning her own bakery a reality, Sondra Ames
threw her business smarts and marketing prowess into the Wonderland Bakery concept full
time, spending two years with Allyson conceptualizing, planning and designing the gourmet
destination spot. Allyson whipped up a dazzling array of baked goods, crafting exquisitely
creative confections that have to be seen – and tasted – to be believed.
Today, Allyson works with a team of talented chefs to create their own eye-popping goodies
and to bake custom creations for customers. Allyson’s designer delicacies have won her many
well-known fans, including NBA Lakers star Kobe Bryant and Linkin Park’s lead vocalist,
Chester Bennington. The bakery has been nicknamed, "Bakery to the Stars.”
Still, it’s a true team effort at Wonderland Bakery, with Allyson and Sondra Ames proving that
with talent, love and lots of hard work, any dream can become possible. By always staying
true to their commitment to provide excellent customer service and never compromise on
quality, they have truly reaped the benefits.
With the introduction of their Wonderland Adventure Collection, they’re inviting aspiring young
chefs everywhere to get in on all the fun. The new Collection launched with its star: the soft
and cuddly Allyson Wonderland Bear by GUND. The bear is an adorable, animated talking
bear that is winning the hearts of little girls everywhere. This beautiful, cream-colored plush
bear tells the dream-come-true story of Chef Allyson Ames. Wonderland Bakery is proud to be
a part of the first-ever animated bear partnership with GUND, one of America’s 50 most
recognizable brands.
Accompanying the release of Allyson Wonderland Bear is a beautifully illustrated children’s
book, Wonderlicious, that tells the story of Allyson, her mother and the creation of Wonderland
Bakery. Both are tucked in a collectible, easy to carry, peek-a-boo castle tote.
The Wonderland Adventure line also includes a Wonderland Cook Book for kids, a porcelain
tea party set by Department 56, Mommy and Me aprons, “Haute & Tasty Fashion” kids’
clothing with a sweet edge, bake sets and other whimsical and imaginative gifts
for young chefs and lovers of whimsy.
Wonderland Bakery also provides a gift concierge service, special event planning, a corporate
giving program and even private parties for kids to design their own cupcakes and cookies.
Come join all the fun at Wonderland Bakery – online at www.WonderlandBakery.com and toll
free at 1-888-WB-Cookie.
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