IV TRANSNATIONAL EVENT Processes leading to multidisciplinary SKILLS and COMPETENCES 2 THE CREATIVE SpIN’s IV TRANSNATIONAL EVENT TOOK PLACE IN BOLOGNA ON 26-28 MARCH 2014. IT FOCUSED ON INNOVATIVE PROCESSES LEADING TO MULTIDISCIPLINARY COMPETENCES AND SKILLS. IN BOLOGNA, DRAFT LOCAL ACTION PLANS WERE ALSO PRESENTED AND DISCUSSED USING THE DE BONO SIX THINKING HATS METHODS. The Creative SpIN project IVth Transnational Event Creative SpIN aims at identifying the best tools and methods to stimulate creative spillovers. It will do that led by the so called “3 Ps”: Partners will test new PROCESSES, experiment new learning methods to grow creative PEOPLE, as well as by identifying a number of key PROJECTS, which will act as “demonstrators” of creative spillovers. The fourth Transnational Event (TE) focused on multidisciplinary competences and skills (PEOPLE). Creative spillovers The 3Ps will be “explored” through activities to be carried out both at the local and transnational level, with focus on a number of sectors of common interest for partners, namely: - Urban Development/Energy Manufacturing ICT/R&D Tourism Health Education The City of Bologna proposed a full programme of events over 3 days comprising visits of known companies (e.g. Ducati and Lamborghini), initiatives to preserve heritage in a creative way (Vecchia Scuola Bolognese on tortellini), activities with elite educational establishments practicing multidisciplinarity (Collegio Superiore), a visit to a large culture industry fair (the Children’s Book Fair) and interventions at political, business, academic and administrative levels (Bologna City Council, Emilia Romagna Region and University of Bologna). The city also shared with participants the culture and lifestyle of the place in cooking, aesthetics and architecture (the fabulous Palazzo d’Accursio). The programme was set up by the Economic and City Promotion Department of Bologna under the leadership of the Head Mauro Felicori. Agenda of the IVth Transnational Event on ‘SPILLOVER’ & PEOPLE, Bologna, Italy 3 Wednesday 26th March VENUE: Fabbrica e Museo Ducati - via Antonio Cavalieri Ducati 3 11.00 am – 13.30 pm Study Visit: Ducati museum, factory and laboratory Fisica in Moto VENUE: Bologna Fiere (Entrance - Viale Aldo Moro or Piazza Costituzione) VENUE: Children's Book Fair, Sala Melodia, Centro Servizi, Blocco B - Piazza della Costituzione 6 2.00 pm - 2.30 pm LUNCH BREAK 2.30 am – 4.00 pm Special Event: The publishing sector and the creative spillover effect A discussion with Philippe Kern 4.00 pm – 6.30 pm Study Visit: Children's Book Fair and Expopixel 7.30 pm – 9.30 pm WELCOME DINNER VENUE: Cappella Tremlett, Palazzo Re Enzo - Piazza Nettuno 1 9.30 pm - 10.00 pm Special Event: Inaugurazione 'Clorofilla' interactive installation of Wonderactive Thursday 27th March VENUE: Cappella Farnese, Palazzo d'Accursio – Piazza Maggiore, 6 9.30 am – 10.30 am Welcome in Bologna 9.30 am – 9.45 am Welcome Speech Virginio Merola (Mayor of Bologna) 9.45 am – 10.10 am Knowledge transfer as a tool for development Patrizio Bianchi (Deputy Mayor to Education, Training, University, Reserch and Labour, Region Emilia-Romagna) 10.10 am – 10.30 am Industrial development in the capital of culture Ivano Dionigi (Dean of University of Bologna) 10.30 am – 10.55 am COFFEE BREAK VENUE: Lapidario del Museo Civico Medievale – Via Manzoni 4 11.00 am - 12.20 am "Breaking the silos" Collegio Superiore Model Chair: Mauro Felicori (Head of the Economic Development and City Promotion Department – Municipality of Bologna) 11.00 am - 11.10 am The interdisciplinary course to break down silos of knowledge Luca Ciotti (Dean of the Collegio Superiore) 11.10 am - 11.20 am Program and life at Collegio Superiore Angela Velkova (Student of the Collegio Superiore) 11.20 am – 11.30 am My life after the Collegio Superiore Paolo Bailo (President of the Alumni Association of the Collegio Superiore) 11.30 am - 12.20 pm Informal network meeting with the students – speed dating 4 VENUE: Vecchia Scuola Bolognese, Via Galliera 11 12.30 pm - 1.00 pm Study Visit: Vecchia Scuola Bolognese 1.00pm - 2.00 pm LUNCH VENUE: Atelier, Urban Center - Piazza Nettuno 3 2.00 pm - 4.15 pm Creative SpIN Project LAPs - For Partner City Coordinators and LSGs members 2.00 pm - 2.20 pm WP 3: IMPACT ON LOCAL POLICIES AND PRACTICES Philippe Kern and Denise Barrett Presentation about Local Action Plan Philippe Kern 4.45 pm - 6.45 pm 2.20 pm - 4.15 pm Comparison of LAPs and discussion 10’ per City LAP using “De Bono hats” 4.15 pm – 4.45 pm COFFEE BREAK Creative SpIN Project Management and Administration Session For Partner City Coordinators (LSGs members attendance is optional) 4.45 pm – 5.30 pm WP 1: Project Coordination- Philippe Kern and Denise Barrett The URBACT Mid Term Review Exercise: ● Self Assessment Analysis: Presentation of Key Issues - Philippe ● Group discussion and actions for the final submission to URBACT (24 4 2014) External Expertise Budget: ● Work Package 4 Dissemination Plan - Options ● Work Package 1 Mid Term Review - Options ● Work Package 1 Lead Partner Thematic Expert - Options 5.30 pm – 6.00 pm WP 2: Transnational Exchange and Learning - Denise Barrett Future Transnational Seminars: ● Rotterdam Outline - Chantal ● Kortrijk Outline - Frans ● Site Visit Options - Philippe/Denise. 6.00 pm – 6.15 pm WP 4: Communication and Dissemination - Denise Barrett ● Update - Communications Budget Commission ● Discussion (drawn from key issues identified in the Semester 1&2 Progress Reports and Mid Term Review Self Assessments) 6.15pm - 6.30pm Questions & Answers - moderated by Philippe Kern 6.30pm - 6.40pm Concluding Remarks - Denise Barrett 6.40pm - 6.45pm Arrangements for the evening - Silvia Porretta VENUE: Urban Center – Piazza Nettuno 3 6.45pm – 7.00pm Special Event: Ri///flux - Preview VENUE: Hotel I Portici, Via dell'Indipendenza 69 9.00 pm – 11.30 pm LUNAR DINNER Friday 28th March 5 VENUE: Aula Magna, Regione Emilia-Romagna - Viale Aldo Moro 30 9.00 am - 10.45 pm Creative spillover for a local development A survey on the influence of arts on the economic and industrial development Open workshop on manufacturing, arts and creative spillover 9.00 am – 09.15 am Smart specialization strategy and creative industries Silvano Bertini (Economic Development, Industrial Research and Technology Innovation Department - Emilia Romagna Region) 9.15 am – 9.30 am From the creator to the creative: building new identities in the CCIs era Giorgia Boldrini (Economic Developement and City Promotion Department Municipality of Bologna) 9.30 am – 9.45 am Design and self-production: the paradigm of the maker Elena Formia (Industrial Product Design, Architecture Department University of Bologna) 9.45 am – 10.00 am Visible and invisible links between art and everyday life Walter Guadagnini (Department of Photography - Accademy of Fine Arts of Bologna) 10.00 am – 10.15 am Artworks, cultural value, material culture Giacomo Manzoli (Department of The Arts - University of Bologna) 10.15 am – 10.30 am Fashion: material culture for creativity and economic development Nicoletta Giusti (Management Department - University of Bologna) 10.45 am – 11.30 am COFFEE BREAK VENUE: M.A.S.T - Via della Speranza 42 12.00 pm - 1.00 pm Study Visit: M.A.S.T Foundation (Manufacturing, Arts, Experimentations and Technology) 1.30pm - 2.30 pm LUNCH VENUE: Lamborghini – via Modena 10, Sant'Agata Bolognese 2.30 pm - 5.00 pm - Study Visit: Lamborghini VENUE: Cantina Bentivoglio – via Mascarella 4/B 8.00pm – 10.00pm – Dinner and Regional wine tasting Saturday 29th March VENUE: Certosa di Bologna, via della Certosa 18 9.30 am – 11.30 am Study Visit: Certosa Cemetery VENUE: Meloncello – Via Porrettana 1 11.45 am – 1.30 pm Study Visit: San Luca Porticoes and #unpassopersanluca - Porticoes 1.30 pm – 2.30 pm LUNCH 2.30 pm – 3.30 pm Study Visit: San Luca Porticoes and #unpassopersanluca – Sanctuary WORKING SESSIONS 6 First day – 26th March The activities were kicked-off by the visit to the Ducati museum and factory. The visit included the presentation of “Fisica in Moto”, an interactive physic laboratory aimed at high school children. The idea is to present science and technology from a more attractive angle to young people and apply physics learning in relation to manufacturing. The physic lab coordinator was employed by Ducati, working with 25 schools across Bologna. The coordinator used technology to engender elements of competition in learning. - Creative spillover projects are difficult to progress because of bureaucratic complexities, which results in a sense of ‘running in mud’. - Cultural industries are not necessarily more innovative, but cultural industries are more used to manage talents, whilst industry is more comfortable with standardised process; - Writers and publishers can help develop narratives on brands; - In Rotterdam, there is an example of art production where a urban planner and a real estate work together to make a building site more attractive for renting (www.enterthemothership.com) - Spillovers have been experimented with doctors and publishers, to offer to one year old children their first book. - A bank has been working with a publisher to award a prize for storytelling to immigrants’ children. - Writers can also collaborate with publishers to generate more attractive household appliance guides. Ducati believe that helping the students enjoy their experience, helped create connections between school and the wider economy. In the afternoon, participants attended the Bologna Children’s Book Fair, the largest book fair for children in the world. A debate took place on “The Publishing Sector and the Creative Spillover Effect”. The format was an interactive panel discussion with representatives of the publishing sectors (Carlo Galluci, Emilio Varra and Piero di Domenico) and Creative SpIN partners introduced by Mauro Felicori and moderated by Philippe Kern who first presented the concept to publishers. Learning points Whilst the debate started with puzzlement and skepticism over the question of creative spillovers, publishers were rapidly able to give examples of spillovers in their activities. All rights reserved by Incredibol! - l'Innovazione Creativa di Bologna The outcome of the debate can be summarised as follows: - There is wealth of culture and creativity in Italy, but this isn’t sufficiently mobilised to create economic prosperity. It was felt that publishers should work on opening new avenues, as traditional retail approaches would not necessarily make the business easier, especially for local language books and publishers with limited promotional budgets. It is also important that independents act more collectively, to create scales that will help mitigate the market constraints above. To help spillovers it was also suggested to support projects to develop “in” businesses (although the problem is that business is complex because of regulations, traditions, funding, bureaucracy...). Technology represents an opportunity to reach out in a different way, provided licensing issues are addressed and smaller publishers are not excluded from the digital market. 7 At the end of this debate, participants were taken to visit the Bologna Children’s Book Fair and met the award winners of the Incredibol project. This is funded by the city of Bologna to help young creative startups. Second day – 27 March th 1. Welcoming d’Accursio addresses at Palazzo Virginio Merola - Mayor of Bologna Mr. Merola welcomed the participants and highlighted the initiatives of the city in the spirit of Creative SpIN such as the Incredibol projects but also other initiatives to foster entrepreneurship and innovation. The city is the place of the oldest university in Europe (founded in 1088) with 87,000 students. He insisted on the need to develop interactions between manufacturing industries and the creative sector to support innovation. Patrizio Bianchi - Deputy Mayor of Education, training, university, research and labour of the Region Emilia Romagna The Deputy Mayor Bianchi presented the concept of innovation as the result of group efforts. Culture is the expression of the collective and therefore it plays a significant role in innovation. “We have to review structures and establish transnational relations between different countries and different realities or competences”, he said. New technology is an accelerator but represents also a danger. The expression “surfing” the web highlights the fact that surfing leads to sinking. Surfing is not creating. Therefore, personal relationship cannot be eliminated and the city is a central place to foster international relationships. Mr. Bianchi took the example of the music industry: with the digital revolution and the end of CD sales, the industry had to reestablish the personal relationship through life performances. In the personal relationship, cities play an essential role. There are two meaning for the word “city”: 1. Urbs (Latin) – buildings and streets 2. Polis (Greek) – citizens’ participation to take part to political life Today cities host exchange and transfer knowledge tools much more than industries. Urbs need to turn into polis by developing citizens’ trust and confidence. Only cities that turn into polis will be successful in the future. Ivano Dionigi - Dean of University of Bologna University is the place where new knowledge is established. Scientists can no longer ignore history, culture and needs to anticipate social needs. It is about overcoming boundaries between places and knowledge. The Dean referred to Steve Job, who illustrates the “Renaissance engineer” concept. The University is about fostering the alliance of different knowledge to develop new profiles that are aware of the past, to confront the challenges of the future. The University has to overcome boundaries of specialisation and invent new professional profiles. Humanists have to help scientists to better pose questions. This is the reason why the University has launched a new MSc in Innovation and Arts and Culture (GIOCA) already more than ten years ago. The word “economy” needs to be rediscovered and given its true full dimension. However, the dialogue between art and industry is challenging. The Dean called for “craftsmanship knowledge” and the implementation of new strategy for economic growth through creativity. 2. Collegio Superiore – University of Bologna The Collegio Superiore is part of the Institute of Advanced Studies - devoted to research - and welcomes master students selected on merit-based criteria. These are required to maintain a high level of performance to remain at the Collegio. The Director Luca Ciotti, (Professor of Astro Physics), explained that the Collegio is a laboratory of excellence, introducing new kinds of didactic at university. The best students - around 87 (out of 87.000 students in total at the University of Bologna) - are at the Collegio. They are offered interdisciplinary courses from the best professors. For instance, academic hours are mixed with seminars on differential geometry, philosophy, and history or particles physics. Interdisciplinarity is fostered through lectures on different subjects. However, no specific courses on creativity and interdisplinarity are offered. The idea is to reflect on different themes through different specialties to open the minds of students. Speed dating exercise with Collegio Superiore’s students on ‘breaking silos’. 8 Creative SpIN members were invited to rapid meetings (5 minutes each) with 6 students of the Collegio from different disciplines (law, business, mathematics, sociology, linguistic) to address innovation stimulation in relation to various thematic: education, tourism, healthcare, manufacturing, urban development and R&D. How to innovate through the breaking of silos? Process: 2 Creative SpIN members questioned students in turn in relation to their own assigned economic sector topic. developing general culture in the first years of university to develop polyvalence and open the minds. - Learning through games and apps should be a priority in the young age to develop curiosity to learn and concentration. The most important is to raise curiosity as curiosity will lead to intelligence. Healthcare: Get students to do social works in the hospital; - Use apps to measure patients’ health - Develop digital medical records. Tourism: Use capital city sites to signpost/redirect tourists to second cities (e.g. Birmingham in the UK, Rotterdam in the NL) to discover the authentic (as opposed to the global). Position second cities more actively in terms of cost/benefits, e.g. accommodation, fee’s, general cost of living. Use Urban Games to collect data as part of fun, social activity. The following ideas emerged from the speed dating process: Education: Valorise craftsmanship: in the Renaissance, artists became intellectuals. Manual skills should go hand in hand with intellectual abilities. - - Skope (Macedonia) has set up a factory of knowledge - the basis is for private companies to work with students on real life projects through open innovation processes. The idea is to get interdisciplinary responses on given challenges involving graphic designers, fashion designers, economist, linguists and lawyers from the “factory”. Provide compulsory interdisciplinary course – example: learn about “forgery” from the point of view of philology, medicine or law. - Education should not be too specialised – provide everybody scientific skills for instance to students in humanities. - We should reduce the amount of learning – why studying criminal law if you are not going to be a penalist? More time should rather be spent on Manufacturing: the added value of creativity is more evident in marketing and promotion processes than in manufacturing processes. There should be QR codes on packaging to identify manufacturers. Urban Development: at the creative incubator of Ljubljana, citizens are invited to community and free dinners. Public space can be used in a similar way to promote social cohesion through cultural activities. R&D: - - 9 Make visual artists and scientists work together so that scientists can better communicate the results of their research; Set up competition for artists within R&D departments to select the best artist to help visualise the results of research. Outcome: very good ideas very often generated by obviously very bright students. However, time was lacking to make the most of the interaction. There was little time to discuss the outcome and take stock of the experience. 3. - Insufficient definition of the LAPs’ goal and objectives; - Policy recommendations putting emphasis on CCIs (to build capacities) rather than on creative spillovers; - Insufficient identification of bottlenecks that require to be addressed through policy action in order to enable spillovers; - Need to identify a political champion to carry the LAP in the future; - Sometimes, the lack of description of the local creative assets capable of being mobilised to enable creative spillovers and fulfill objectives. LAP Session In the afternoon, there was a long session on Local Action Plan. Philippe Kern made a presentation on the LAP and proposed elements of drafting and structuring to help members of Creative SpIN. 3 LAPs (Bologna, Rotterdam and Birmingham) were subject to peer review that was done in two different ways: 1. Peer review amongst members and with the Lead Expert to provide constructive comments following the presentation; 2. Peer review by using the De Bono Six Thinking Hats Method: six hats were distributed to the participants. Each one represented a different way of thinking (based on facts, creativity, benefits, cautions, feelings and process). The Bologna’s LAP was subject to this exercise. Interestingly, Rotterdam has commissioned a researcher to highlight 3 cases of creative spillovers, which will include and analyse of key the processes used. Dinner took place at the Eden Theater in the Hotel “I Portici”. The Lunar dinner was inspired by The Lunar Society of Birmingham which was a dinner club of prominent intellectuals and industrialists, including: Erasmus Darwin, James Watt and Matthew Boulton, who met regularly between 1750 and 1830. All rights reserved by Incredibol! - l'Innovazione Creativa di Bologna Learning: 30 minutes were not enough to give depth to the De Bono exercise, but it was useful in term of introducing the concept to partners and generate interactions. The peer review showed the following: This was the opportunity of the members of the Creative SpIN to mingle with more than 60 guests from the Bologna business and artistic community to discuss informally about relationship between art and industry. The event was moderated by Mauro Felicori – Head of the Economic and City Promotion Department of the City of Bologna. Delegates considered the following questions: - Does Art Love Industry? Are futurists a footnote of history or are they forward looking? 10 - Are past and tradition an obstacle to the development of new ideas? - Does Industry love art? - Is there more creativity in Science, technology or the Arts? Third day – 28 March th Series of intervention at the headquarters of the Region Emilia-Romagna Silvano Bertini – Responsible Creative Economy Regione Emilia Romagna, Presentation on Smart Specialisation Strategy The regional authority believes that art and creativity provide jobs and support innovation. “We want to take initiatives to promote CCIs”, Silvano Bertini said. He then continued “We are focusing on creative resources and foster enterprises. This is now part of the region’s smart specialization strategy (2014-2020)”. The region’s economy relies on manufacturing. The regional authority now wants new businesses with high content of skills and knowledge to emerge such as CCIs. The role of CCIs is to diversify the regional economy, involve new players, link to urban dimension (a priority of Structural Funds), create a new urban economy and contribute to social changes (inspired by northern Europe). CCIs and cultural institutions are important as they carry out innovative activities. Bertini suggested that management of these institutions should be reviewed so as to make them contribute more to the economic and social life of the city. There are other challenges to be faced: passing from preservation to innovation, make people aware of the economic potential of this sector and matching humanistic and expressive competencies with technology and ICT as well as management skills. In the 2014-2020 phase, Emilia-Romagna Region will use the ERDF and ESF to further develop new business networks and support learning and training. A new programme will be rolled out aiming at encouraging transversality. The focus will be organic growth of CCIs. Cooperate more at international level is also an objective. Giorgia Boldrini – Administrator Economic Development Department of City of Bologna, “From the Creator to the Creative” There are new behaviours – collaboration, cocreation, open innovation, cross sectoral innovation, social innovation, etc. - rooted in old structures. Universities, art academies, public administration and training institutions have problems at adapting to new ways of acting and working. CCIs can help. However, new challenges also exist for CCIs: preservation of diversity, balancing economic and social value or making ICT a means to an end (tool rather than a goal – it should be content based). New instruments should be used to face such challenges, from public-private alliances, to intersectoral approaches, adaptation of support schemes, flexibility and development of horizontal partnerships. Otherwise, the risk is to treat creativity only as a buzzword. Heterogeneity and “over simplification” of the sector (circus vs. ICT) is another threat. Elena Formia – Industrial Product Design, Architecture Department, University of Bologna New forms of craftsmanship and solitary production concepts are rising: how to design training pathways for these new professionals? Elena Formia insisted on the need to create new paths based on openness, creativity and flexibility. There were then further interventions from Walter Guadagnini from the Academy of Fine Arts, Giacomo Manzoli and Nicoletta Giusti from the University of Bologna on art, creative industries and economic development1. Site visit at M.A.S.T. Foundation Participants where then invited to visit the M.A.S.T. (Manufacturing, Arts, Experimentations and 2 Technology) , a foundation focusing on art, technology and innovation to support creativity and entrepreneurship. The Foundation was founded by the businesswoman Isabella Seragnoli, unique shareholder of COESIA, a global group of companies of industrial solutions based on innovation, with headquarters in Bologna. Inaugurated in October 2013, the M.A.S.T. has just started its activities developed in five main spaces: 1 Exhibition gallery Cafeteria Creative nursery (for employees’ children) Video streaming of the conference : http://videocenter.lepida.it/videos/video/891/ 2 http://mast.org/en - 11 Technology academy Wellness centre Creative SpIN members visited an art exhibition looking into manufacturing mechanics and processes. The group was also introduced to the creative nursery, a colorful space featuring a very beautiful design. Teaching methods are inspired by the Reggio Emilia Approach, an innovative educational philosophy focused on creativity and freedom of expression. After lunch we were taken to visit the Lamborghini factory, to understand the research undertaken by the company to reduce CO2 emission, the importance of design and its inextricable relationship to science and technology. One of the 17 designers working at Lamborghini is in charge of the colour strategy of the company. Conclusions and outcome of the IVth Creative SpIN Transnational Event The scale and scope of the Bologna programme was enormous and varied. The effort made in the detail was incredible, from the hand printed delegate badges and brochures, to the range of bespoke site visits offered. This resulted in many interesting events and experiences. There was sense that there had been too many events and presentations, which affected the length of time for more detailed interactions. The Creative SpIN Team had drawn together many senior representatives from industry, academia and the Local Authority politicians and administrators. The De Bono peer review and the Speed dating exercise with students from the Collegio Superiore were probably the most pertinent experiences, in so far as we tested new processes of interaction. Naturally Bologna took the opportunity to show how creative the city is as well as its authentic and international dimension. In relation to Creative SpIN, the event showed that it was difficult to engage with the local manufacturing industries on creative spillovers. We missed an event where those manufacturers would explain their skepticism in the processes managed by the city of Bologna to encourage such spillover. The city should have shared its problems in its intermediation between manufacturing and the CCIs and break silos. We met the different stakeholders but we did not experience the meeting of the different set of minds. This was maybe a lost of opportunity to engage with a reluctant sector. We however felt a great political ambition to support creative spillovers and important awareness at the highest political level (which was perfectly well mobilised for the event). This should boost the prospect of the future Local Action Plan. For more information, please contact Denise Barrett @ Birmingham City Council: denise.barrett@birmingham.gov.uk APPENDIX – List of participants Creative SpIN Partners 12 Birmingham Denise Barrett – Birmingham City Council, Lead Partner Essen Bologna Ekaterina Baskakova – City of Bologna Silvia Porretta – City of Bologna Matteo Turricchia – Progetto Incredibol!, City of Bologna Luigi Virgolin Municipality of Bologna Peddis Anika Ellwart – City of Essen, ℅ Atelierhaus Mons Stéphane Maucci – Head of the Mayor’s Cabinet, City of Mons Nicola de Palma – City of Mons Košice Michal Hladký – Košice 2013 and Institute for Creative Economy Kortrijk Frans Van Den Bossche – City of Kortrijk Óbidos Miguel Silvestre, Coordenador - Economia da Criatividade e Inovação, Óbidos Criativa EEM Ricardo Cardoso ULSG Children's Lisa Book Fair Pellegrino Daniele Campagnoli Nino Giordano Marco Tavarnesi Alessandro Palmaccio Marco Nardini Ines Ivkovic Philippe Kern - Managing Director at KEA, Creative SpIN’s Lead Expert Valentina Montalto – Lead Expert’s assistant Livio Talozzi Michele Pio di Pasquale Federico La Piccirella Alessandro Fabbri All the fruit All the fruit publishing services INUIT INUIT OTAGO MINIMESS WONDERACTIVE WONDERACTIVE WONDERACTIVE WONDERACTIVE Welcome in Bologna, March 27 Speakers Children's Book Fair, March 26 Company Gallucci editore Hamelin Bottega Finzioni RENBOOKS Special event in Cappella Santa Maria dei carcerati, March 26 Speakers and other participants Workshop Name Speakers Carlo Gallucci Emilia Varrà Piero Di Domenico Audience Jessica Pinotti Stephen Cheetham Emanuela Vita Cristiano FRUIT ExpoPixel Diletta MUSEUM RELOADED Pignedoli Alice Giorgetti G-COM Rotterdam Chantal Olffers, Senior Policy Advisor - Creative Industries at City of Rotterdam Saskia Kagchel, USLG Jeroen Everraert, ULSG Tallin Marie Kanarik - Tallinn Creative Hub / Kultuurikatel FRUIT Audience Virginio Merola Patrizio Bianchi Mayor of Bologna Deputy Mayor to Education, Training, University, Research and Labour of EmiliaRomagna Region Ivano Dionigi Dean of University of Bologna Patrizia Municipality of Bologna Minghetti Elisa La Stefani Gagliardi Pier Paolo Corriere di Bologna Velonà Collegio Superiore, March 27 Luca Ciotti Dean of Collegio Paolo Bailo 13 Angela Velkova Alessandro Calzolari Lorena Gazzotti Lorenzo Campioni Marco Galaverni Superiore President of the Alumni Association of the Collegio Superiore Student of Collegio Superiore Student of Collegio Superiore Student of Collegio Superiore Student of Collegio Superiore Student of Collegio Superiore Vecchia Scuola Bolognese, March 27 Alessandra Spisni Founder and owner of La Vecchia Scuola Bolognese Special event: Ri///flux, March 27 Valentina Ri///flux Urbinati Eugenio Ri///flux Vannoni Leila Ri///flux Sadagholvaad Lunar Dinner, Hotel I Portici, March 27 1 Stephane Maucci 2 Nicola De Palma 3 Marie Kanarik 4 Chantel Olffers 5 Saskia Kagchel 6 Jeroen Everraert 7 Michal Hladky 8 Frans Van Den Bossche 9 Denise Barrett 10 Philippe Kern 11 Valentina Montalto 12 Anika Ellwart 13 Miguel Silvestre 14 Ricardo Cardoso 15 Mauro Felicori Partner Creative SpIN Partner Creative SpIN Partner Creative SpIN Partner Creative SpIN Partner Creative SpIN Partner Creative SpIN Partner Creative SpIN Partner Creative SpIN Partner Creative SpIN Partner Creative SpIN Partner Creative SpIN Partner Creative SpIN Partner Creative SpIN Partner Creative SpIN Staff Municipality of Bologna 16 Silvia Porretta Staff Municipality of Bologna 17 Manuela Staff Municipality of Marsano Bologna 18 Marco Rullo 19 Ekaterina Baskakova 20 Chiara Gandini 21 Matteo Turricchia 22 Roberta Arpigliano 23 Virginia Carolfi 24 Gianluca Vignaroli 25 Walter Guadagnini 26 Giovanna Trombetti 27 Milena Mussi 28 Massimo Iosa Ghini 29 Susanna Quadrelli 30 Massimo Cuffiani 31 Enrica Serrani 32 Giorgia Olivieri 33 Claudio Mancini 34 Roberto Calari 35 Stefano Brugnara 36 Federica Benatti 37 Francesco Capizzi 38 Loris Cristofori 39 Lucia Mazzoni 40 Filippo Cappelletti 41 Raffaella Pellegrino 42 Massimiliano Gollini 43 Elisa Cavani 44 Marco Gambula 45 Katia Bocchi 46 Erika Morri 47 Elena Vai 48 Carlotta Bandiera 49 Andrea Sartori 50 Livio Talozzi 51 Luca Giusti 52 Robin Luis Fernandez 53 Giorgia Palmirani 54 Giacomo Staff Municipality of Bologna Staff Municipality of Bologna Staff Municipality of Bologna Staff Municipality of Bologna Staff Municipality of Bologna Staff Municipality of Bologna Local Support Group Local Support Group Local Support Group Local Support Group Local Support Group Local Support Group Local Support Group Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Stakeholder Beccari 55 Francesca Faruolo 56 Stefano Follador 57 Nicoletta Tranquillo 58 Valentina Resente 59 Lucia Colombari 60 Pierluigi Molteni 61 Franco Bianchini 62 Antonella Guidazzoli 14 Stakeholder Stakeholder audience Stakeholder MAST Foundation, March 28 Paola Lanzarini Corporate Social Responsability Manager, Coesia Group Stakeholder Stakeholder Stakeholder Stakeholder Silvano Bertini Economic Development, Industrial Research and Technology Innovation Department – Emilia Romagna Regiona Giorgia Economic Development Boldrini and City Promotion Department Municipality of Bologna Elena Formia Industrial Product Design, Architecture Department – University of Bologna Walter Department of Guadagnini Photography – Academy of Fine Arts of Bologna Giacomo Department of the Arts – Manzoli University of Bologna Nicoletta Management Giusti Department – University of Bologna Michela Rossi Valentina Pironi Marcella Montanari Fabrizio Latrofa Jeniffer Colombari Giada Calvano Silvia lolli Eugenio Sibona researcher Stakeholder Open workshop on manufacturing, arts and creative spillover, Emilia-Romagna Region, March 28 speakers Simonetta Raimondi Comune di Ravenna Artifici Largà Università di Bologna Osservatorio dello spettacolo Università di Bologna Startupper #wcap San Luca Porticoes and #unpassopersanluca Virginia Carolfi GINGER Incredibol! winners who have contributed to the event but were not present in the days of the meeting Massimo Pastore Anonima Impressori (realization of the badge for the meeting) Veronica Anonima Impressori Bassini (realization of the badge for the meeting) Luca Lattuga Anonima Impressori (realization of the badge for the meeting) Roberto Anonima Impressori Malpensa (realization of the badge for the meeting) Francesco Rossi Night Created Design (the bench that was exposed at the Lunar Dinner, March 27) Alice Cappelli Les Libellules (the children dresses which were exposed at the Lunar Dinner, March 27) Paola Parenti Les Libellules (the children dresses which were exposed at the Lunar Dinner, March 27) Isabelle Les Libellules (the Guignand children dresses which were exposed at the Lunar Dinner, March 27) ANNEX - .ppt “Creative SpIN – LAP” presentation by Philippe Kern 15 16 17 18 19 20 21 22 23 URBACT is a European exchange and learning programme promoting sustainable urban development. It enables cities to work together to develop solutions to major urban challenges, reaffirming the key role they play in facing increasingly complex societal challenges. It helps them to develop pragmatic solutions that are new and sustainable, and that integrate economic, social and environmental dimensions. It enables cities to share good practices and lessons learned with all professionals involved in urban policy throughout Europe. URBACT is 181 cities, 29 countries, and 5,000 active participants