A REPORT ON INTERNSHIP AT
HINDUSTAN COCA-COLA BEVERAGES PVT. LTD
Submitting in partial fulfillment of the requirements
for the Award of the Degree of
BACHELOR OF BUSINESS MANAGEMENT
By
MANISH S
13MG1209
Under the Guidance of
Prof. C.Surendranath Reddy
KRISTU JAYANTI COLLEGE (AUTONOMOUS)
K.NARAYANPURA, KOTHANUR POST
BANGALORE-560077
2014-2015
CERTIFICATE FROM THE GUIDE
This is to certify that this internship work at Hindustan Coca-Cola Beverages Pvt. Ltd,
Bangalore is based on an original study conducted by Manish S with register number
13MG1209 of 4th semester BBM under my guidance.
This internship has not formed the basis for the award of any degree/ diploma by any
university.
Place:
Date:
Name of the Guide
CERTIFICATE FROM THE COLLEGE
This is to certify that this internship work at Hindustan Coca-Cola Beverages Pvt. Ltd,
Bangalore is based on an original study conducted by Manish S with register number
13MG1209 of 4th semester BBM under the guidance of Prof. C.Surendranath Reddy
This internship has not formed the basis for the award of any degree/ diploma any
university.
Head of the Department
Principal
Place:
place:
Date:
Date:
DECLARATION
I Manish S hereby declare that this internship work at Hindustan Coca-Cola Beverages
Pvt. Ltd, Bangalore is based on the original study conducted by me under the guidance of
Prof. C.Surendranath Reddy
This has not been submitted earlier for the award of any other degree/diploma from any
University.
Place:
Date:
Reg. no:
Student Name
ACKNOWLEDGEMENT
You should acknowledge the help and assistance of your principal, teachers and external
people.
TABLE OF CONTENTS
S.No
Content
01
Introduction
02
Company Profile
03
Organisation Structure
04
Functional departments
05
Best Practices
06
Learning Outcome
07
Conclusion
INTRODUCTION
Page No
I have selected Coca Cola as the organisation for my internship during this summer. I have
approached the plant manager to request for the permission to do internship. The plant
manager was convinced with my explanation and gave permission to do internship.
Hindustan Coca-Cola Beverages Pvt. Ltd., Zonal Office of Coca Cola Pvt. Ltd. Located in
Bidadi Industrial Area, Bangalore. It was a two weeks internship starting from 4th May, 2015
to 18th May, 2015. Working Days: Monday to Saturday and timings from 9 am to 5 pm. But I
stayed back in office along with my mentor till 7pm on certain occasions.
During the period of my internship, I have visited all the departments in processing unit of
Coca Cola. I have interacted with people working in different departments like purchase,
cleaning, filling, warehouse, transportation, human resource, finance and legal cell for the
purpose of study and understanding the practices.
Mr.Murugesh, the plant manager took me to Mr. Ranjan, my mentor on the first day for the
induction program. The supervisor explained me about the activities of the plant, rules and
regulations, policies and major departments.
The second day onwards my internship started with observing the facilities and practices of
the plant. My internship started with understanding the basic production function and it went
on with observing and learning the functions of departments like purchase, cleaning, safety,
filling, warehouse, human resources, finance and transportation.
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta,
Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer
and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly
400 beverage brands.
Now operating in more than 200 countries and producing nearly 400 brands, the Coca-Cola
system has successfully applied a simple formula on a global scale: “Provide a moment of
refreshment for a small amount of money- a billion times a day.”
The Coca-Cola Company and its network of bottlers comprise the most sophisticated and
pervasive production and distribution system in the world. More than anything, that system is
dedicated to people working long and hard to sell the products manufactured by the
Company. This unique worldwide system has made The Coca-Cola Company the world’s
premier soft-drink enterprise. From Boston to Beijing, from Montreal to Moscow, Coca-Cola,
more than any other consumer product, has brought pleasure to thirsty consumers around the
globe. For more than 115 years, Coca-Cola has created a special moment of pleasure for
hundreds of millions of people every day.
COMPANY PROFILE
About Coca Cola:
Coca-Cola was first introduced by John Syth Pemberton, a pharmacist, in the year 1886 in
Atlanta, Georgia when he concocted caramel-colored syrup in a three-legged brass kettle in
his backyard. He first “distributed” the product by carrying it in a jug down the street to
Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain.
Carbonated water was teamed with the new syrup, whether by accident or otherwise,
producing a drink that was proclaimed “delicious and refreshing”, a theme that continues to
echo today wherever Coca-Cola is enjoyed.
Dr. Pemberton’s partner and book-keeper, Frank M. Robinson, suggested the name and
penned “Coca-Cola” in the unique flowing script that is famous worldwide even today. He
suggested that “the two Cs would look well in advertising.” The first newspaper ad for CocaCola soon appeared in The Atlanta Journal, inviting thirsty citizens to try “the new and
popular soda fountain drink.” Hand-painted oil cloth signs reading “Coca-Cola” appeared on
store awnings, with the suggestions “Drink” added to inform passersby that the new beverage
was for soda fountain refreshment.
By the year 1886, sales of Coca-Cola averaged nine drinks per day. The first year, Dr.
Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs. Red has been a
distinctive color associated with the soft drink ever since. For his efforts, Dr. Pemberton
grossed $50 and spent $73.96 on advertising. Dr. Pemberton never realized the potential of
the beverage he created. He gradually sold portions of his business to various partners and,
just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler, an
entrepreneur from Atlanta. By the year 1891, Mr. Candler proceeded to buy additional rights
and acquire complete ownership and control of the Coca-Cola business. Within four years,
his merchandising flair had helped expand consumption of Coca-Cola to every state and
territory after which he liquidated his pharmaceutical business and focused his full attention
on the soft drink. With his brother, John S. Candler, John Pemberton’s former partner Frank
Robinson and two other associates, Mr. Candler formed a Georgia corporation named the
Coca-Cola Company. The trademark “Coca-Cola,” used in the marketplace since 1886, was
registered in the United States Patent Office on January 31, 1893.
The business continued to grow, and in 1894, the first syrup manufacturing plant outside
Atlanta was opened in Dallas, Texas. Others were opened in Chicago, Illinois, and Los
Angeles, California, the following year. In 1895, three years after The Coca-Cola Company’s
incorporation, Mr. Candler announced in his annual report to share owners that “Coca-Cola is
now drunk in every state and territory in the United States.”
As demand for Coca-Cola increased, the Company quickly outgrew its facilities. A new
building erected in 1898 was the first headquarters building devoted exclusively to the
production of syrup and the management of the business. In the year 1919, the Coca-Cola
Company was sold to a group of investors for $25 million. Robert W. Woodruff became the
President of the Company in the year 1923 and his more than sixty years of leadership took
the business to unsurpassed heights of commercial success, making Coca-Cola one of the
most recognized and valued brands around the world.
About Hindustan Coca-Cola Beverages Pvt. Ltd
Coca-Cola was the leading soft drink brand in India until 1977, when it left rather than
reveals its formula to the Government and reduces its equity stake as required under the
Foreign Regulation Act (FERA) which governed the operations of foreign companies in
India. Coca-Cola re-entered the Indian market on 26th October 1993 after a gap of 16 years,
with its launch in Agra. An agreement with the Parle Group gave the Company instant
ownership of the top soft drink brands of the nation. With access to 53 of Parle’s plants and a
well set bottling network, an excellent base for rapid introduction of the Company’s
International brands was formed. The Coca-Cola Company acquired soft drink brands like
Thumps Up, Goldspot, Limca, Maaza, which were floated by Parle, as these products had
achieved a strong consumer base and formed a strong brand image in Indian market during
the re-entry of Coca-Cola in 1993.Thus these products became a part of range of products of
the Coca-Cola Company.
In the new liberalized and deregulated environment in 1993, Coca-Cola made its re-entry into
India through its 100% owned subsidiary, HCCBPL, the Indian bottling arm of the CocaCola Company. However, this was based on numerous commitments and stipulations which
the Company agreed to implement in due course. One such major commitment was that, the
Hindustan Coca-Cola Holdings would divest 49% of its shareholding in favor of resident
shareholders by June 2002.
Coca-Cola is made up of 7000 local employees, 500 managers, over 60 manufacturing
locations, 27 Company Owned Bottling Operations (COBO), 17 Franchisee Owned Bottling
Operations (FOBO) and a network of 29 Contract Packers that facilitate the manufacture
process of a range of products for the company. It also has a supporting distribution network
consisting of 700,000 retail outlets and 8000 distributors. Almost all goods and services
required to cater to the Indian market are made locally, with help of technology and skills
within the Company. The complexity of the Indian market is reflected in the distribution fleet
which includes different modes of distribution, from 10-tonne trucks to open-bay three
wheelers that can navigate through narrow alleyways of Indian cities and trademarked
tricycles and pushcarts.
“Think local, act local”, is the mantra that Coca-Cola follows, with punch lines like “Life ho
to aisi” for Urban India and “Thanda Matlab Coca-Cola” for Rural India. This resulted in a
37% growth rate in rural India visa-vie 24% growth seen in urban India. Between 2001 and
2003, the per capita consumption of cold drinks doubled due to the launch of the new
packaging of 200 ml returnable glass bottles which were made available at a price of Rs.5 per
bottle.
ORGANISATION STRUCTURE
Organisation structure of Coca Cola in India:
Chief Executive Officer
Vice President Supply Chain
Chief Finance Officer
Human R esource Director
Vice President BSG
Regional Vice President (North)
Regional Vice President
(Central)
Organization Structure of the Sales Department in HCCBPL:
AGM/AO
D
Plant
Manager
Route to
Market
Human
Resourc
e
Manager
General
Sales
Manager
Finance
Manager
Area
Sales
Manager
Channel
Manager
Sales
Executiv
e
Market
Develop
er
Distribut
ors
And
Salesmen
Area
Capabilit
y
Manager
Marketin
g
Key
Accounts
Sales
Trainers
FUNCTIONAL DEPARTMENTS
Production Department:
The manufacturing unit of HCCBPL, situated at Bidadi, is the third largest plant and one of
the bottling operations owned by the company. The Plant has one PET line which has the
capacity of yielding 209 bottles, per minute, two RGB (Returnable glass bottles) lines which
yields 600 bottles per minute each and one Juice line which yield 155 bottles per minute. It
caters to the whole of South Karnataka through a network of more than 80 distributors. There
are three depots in Bangalore; North Depot, East Depot and Mega Depot.
M an uf a c t u r i ng P l a nt , B i d a di
S al e s a n d D i s t r i b ut i o n O p e r at i o n s
D i s t r i b u t or s
O ut l e t s
Manufacturing process at HCCBPL
O ut l e t s
The manufacturing of the products of Coca-Cola involves the following steps:

Water is received from the River Cauvery and it passes through the water treatment
plant, further passing through the sand filter and the activated carbon filter, so as to
attain pure cleansed water.

In the syrup room, the concentrate received from another bottling plant situated at
Pune, is blended with the sugar syrup

Once both the water and the final syrup are ready, they are both mixed together and
sent to the carbonator section where Carbon Dioxide is added to the mixture to form
the final product.

On the other hand, simultaneously, the returnable glass bottles are depalletized,
inspected and washed for the purpose of filling in the final product in it. This step
does not take place in the PET bottle line as the bottles once used are disposed.

The product is finally filled in the bottles, crowned (in case of RGB)/ capped (in case
of PET bottles), labeled and cased in order to be sent into the warehouse for
distribution.
Distribution Department
It appoints distributors and establishes a distribution network, processes approved sale orders
and prepares invoices, arranges logistics and ship products, co-ordinates with distributors for
collections and monitors distribution stocks and their set-up.
HCCBPL has a wide and well managed network of salesmen appointed for taking up the
responsibility of distribution of products to diverse parts of the cities. The distribution
channels are constructed in such a way that the demand of customers is fulfilled at the right
place and the right time when it is needed by them.
A typical distribution chain at HCCBPL would be:
Production --- Plant Warehouse --- Depot Warehouse --- Distribution Warehouse --Retail Stock --- Retail Shelf --- Consumer
The customers of the Company are divided into different categories and different routes, and
every salesman is assigned to one particular route, which is to be followed by him on a daily
basis. A detailed and well organized distribution system contributes to the efficiency of the
salesmen. It also leads to low costs, higher sales and higher efficiency thereby leading to
higher profits to the firm.
The various routes formulated by HCCBPL for distribution of products are as follows:

Key Accounts: The customers in this category collectively contribute a large chunk
of the total sales of the Company. It basically consists of organizations that buy
large quantities of a product in one single transaction. The Company provides goods
to these customers on credit, payments being made by them after a certain period of
time i.e. either a month of half a month.
Examples: Clubs, fine dine restaurants, hotels, Corporate houses etc.

Future Consumption: This route consists of outlets of Coca-Cola products,
wherein a considerable amount of stock is kept in order to use for future
consumption. The stock does not exhaust within a day or two, instead as and when
required stocks are stacked up by them so as to avoid shortage or non-availability of
the product.
Examples: Departmental stores, Super markets etc.

Immediate Consumption: The outlets in this route are those which require stocks
on a daily basis. The stocks of products in these outlets are not stored for future use
instead, are exhausted on the same day and might run a little into the next day i.e.
the products are consumed at a fast pace.
Examples: Small sized bars and restaurants, educational institutions etc.

General: Under this route, all the outlets that come in a particular area or an area
along with its neighbouring areas are catered to. The consumption period is not
taken into consideration in this particular route.
Finance Department
It checks credit limits and approves sales orders in compliance with the credit policy followed
by the firm, records collections from distributors, periodically reconciles outstanding
balances from distributors, obtains balance confirmation from distributors and follows up
outstanding balances.
Shipping or Warehousing Department
It dispatches goods as per approved by order, ensures that stocks are dispatched on a FIFO
basis, ensures physical control over load out area and updates warehouse stock records in a
timely manner.
TYPES OF PRODUCTS
1. Coca Cola
The world’s favorite drink.The world’s most valuable brand.The most recognizable word
across the world after OK. Coca –Cola has a truly remarkable heritage from a humble
beginning in 1886, it is now the flagship brand of the largest manufacturer, marketer and
distributor of non- alcoholic beverages in the world.
2. Thums up
It is a leading sparkling soft drink and most trusted brand in India. Originally introduced in
1977, Thums up was acquired by the Coca Cola Company in 1993.This brand known for its
strong, fizzy taste and its confident, mature and uniquely masculine attitude.
3. Sprite
Sprite is global leader in the lemon line category, is the largest sparkling beverage brand in
India. Launched in 1999, Sprite with its cut thru perspective has managed to be a true teen
4. Fanta
Fanta has entered in Indian market in the year 1993.Fanta stands for its vibrant color,
tempting taste and tingling bubbles
5. Limca
Born in 1971,Limca has remained unchallenged as the No. 1 sparkling Drink in the cloudy
lemon segment. The main point in the brand is the “Freshness”.
6. Pulpy Orange
The company developed a process that eliminated 80 % of the water in orange juice forming
a frozen concentrate that when reconstituted created orange juice.
Available in 400 ml,1 L and 1.25 L and also in PET pack size.
7. Maaza
Mango. It is a fruit associated with good times like no other. It’s called the king o fruits.
8. Kinley
Kinley water understands the importance and value of the life giving fore. Kinley water
comes with the assurance of safety from the Coca-Cola Company. Coca-Cola introduced
Kinley with reverse osmosis along with latest technology.Available in 500ml,100ml in PET.
9. Georgia Gold
Introduced in 2004,the Georgia gold of tea and coffee beverage is perfect solution for the
office and restaurant needs!It is available at quick service restaurant, Cinemas, Airports and
in Coporates across all major matros in India.
Hot Bevarges : Espresso, Americano, Cappucino, Caffe Latte, Machaccino , Hot chocolate,
Cardamom Tea
Cold Bevarages: Iced Teas,Cold Coffee
BEST PRACTICES

DISTRIBUTION NETWORK: The Company has a strong and reliable distribution
network. The network is formed on the basis of the time of consumption and the
amount of sales yielded by a particular customer in one transaction. It has a
distribution network consisting of a number of efficient salesmen, 700,000 retail
outlets and 8000 distributors. The distribution fleet includes different modes of
distribution, from 10-tonne trucks to open-bay three wheelers that can navigate
through narrow alleyways of Indian cities and trademarked tricycles and pushcarts.

STRONG BRANDS: The products produced and marketed by the Company have a
strong brand image. People all around the world recognize the brands marketed by the
Company. Strong brand names like Sprite, Fanta, Limca, Thums Up and Maaza add
up to the brand name of the Coca-Cola Company as a whole. The red and white CocaCola is one of the very few things that are recognized by people all over the world.
Coca-Cola has been named the world's top brand for a fourth consecutive year in a
survey by consultancy Interbrand. It was estimated that the Coca-Cola brand was
worth $70.45billion.

LOW COST OF OPERATIONS: The production, marketing and distribution
systems are very efficient due to forward planning and maintenance of consistency of
operations which minimizes wastage of both time and resources leads to lowering of
costs.
LEARNING OUTCOME
As I expected a serious environment was prevailed most of the times. Everyone with whom I
came across in the Office and the ones I interacted with were very friendly including the
security personnel and the pantry person.
I have learned about the manufacturing process of Coca Cola, the quality standards, methods
followed to maintain the premises, labour practices, packing procedures, distribution system
and safety measures taken by the company.
My mentor Mr. Ranjan is a really jovial and helpful person. I was never turned back
whenever I failed to understand anything or needed any help. He used to pause his work and
help me out before resuming back to his work again.
It is worth mentioning in this context that I had nice experience as an intern at this Zonal
Office and my mentor made sure that I had no problems and that I was able to do my work
diligently and perfectly.
There have been instances when my mentor has asked me to change a major chunk of the
work done by me but he never failed to appreciate the good stuffs in it. I have also often
engaged in discussions about my career with him
CONCLUSION
COKE is most popular amongst its users mainly because of its TASTE, BRAND NAME,
INNOVATIVENESS Thus it should focus on good taste so that it can capture the major part
of the market. In today’s scenario, customer is the king because he has got various choices
around him. If you are not capable of providing him the desired result he will definitely
switch over to the other provider. Therefore to survive in this cutthroat competition, you need
to be the best. Customer is no more loyal in today’s scenario, so you need to be always on
your toes. We feel that there is cutthroat competition between COKE & PEPSI so to be on
top of mind of the customers they need to do something outstanding every time.
The best thing that consumers like about the Coca cola brand is their promotions and
availability. Suggestions are given by the consumers to improve the quality of the product
and to reduce price of its different packaging.
Because of increasing health awareness, some consumers do not like drinking sparkling
drinks and prefer juice drinks.
Coca Cola is more famous for its sparkling drinks. In the previous few years it has come up
with juice drinks, energy drinks, tea and coffee. Some of these products are popular among
consumers whereas the rest still have to be accepted by the consumers.