For Immediate Release EYE SPY RENEWED YOUTH Breakthrough formula wields ‘intelligent proteins’ against visible aging XX December 2010 – Scientific research overcomes the ravages of time once again, as the YOUTH EYE™ COMPLEX utilises breakthrough ‘intelligent proteins’ to reduce under-eye wrinkles, puffiness and dark circles within hours and produce dramatic improvement within days, an effect that is maintained longterm. The YOUTH EYE™ COMPLEX, another innovative product from scientifically advanced global luxury skincare brand iS CLINICAL®, uses a proprietary formula of key ingredients to rapidly smooth and hydrate the delicate skin around the eye area, improving skin firmness and elasticity, and providing powerful antioxidant protection. As a result, the fine skin around the eye is strengthened and thickened. Employing a three-prong strategy The clinically proven YOUTH EYE™ COMPLEX uses a three-prong strategy that regenerates damaged skin cells for a rejuvenated look, strengthening skin to help it resist damage and increasing collagen production for an anti-aging effect. This breakthrough product was developed based on a delicate yet extremely powerful proprietary formula that utilises ‘intelligent proteins’ to combat the signs of aging at a cellular level, targeting damaged sites and helping to regenerate skin. It contains no alpha or beta hydroxyl acids, working on a purely regenerative basis, rebuilding skin structure from a cellular level, while providing protection. The YOUTH EYE™ COMPLEX strengthens the skin structure and helps it better resist damage by encouraging the formation of collagen and elastin. Hydrolysed proteins targets cells that need repair and catalyse direct formation of new collagen, making the delicate under eye skin stronger, while at the same time, powerful peptides, key growth factors and potent antioxidants rapidly reduce wrinkles, puffiness, and dark under-eye circles to keep skin moist, smooth and protected all day long. The cream’s anti-aging function is also helped by the collagen production, and simultaneously inhibits the destruction of proteins that weaken the skin. Clinically proven to work In just three hours, the YOUTH EYE™ COMPLEX smoothes and plumps the fine lines and wrinkles in the eye area, giving you a youthful new look. Your skin appears less puffy, less distended and more hydrated. In the long-term, wrinkles and dark under-eye circles are greatly reduced, as increased continuous collagen and elastin synthesis rebuild and strengthens skin structure, while melanin synthesis is inhibited. Who should use the YOUTH EYE™ COMPLEX? The YOUTH EYE™ COMPLEX is recommended for improving the condition of skin aged or damaged by sunlight exposure, dark under-eye circles, under-eye puffiness, thin skin or skin with poor elasticity, and periorbital wrinkles (commonly known as crow’s feet). It is suitable for both pre-procedure and post-procedure patients (after skin has re-epithelialised). The YOUTH EYE™ COMPLEX is available in 15ml at RM458 from selected medical and aesthetic centres only. For more information on the YOUTH EYE™ COMPLEX, please contact Ms Ivy Lim of Innomed Sdn Bhd at 03-7956 9198 or email sales_my@innomed.com.my. Information on the YOUTH EYE™ COMPLEX is also available at www.isclinical.com. About iS CLINICAL® iS CLINICAL®, the exclusive global brand by INNOVATIVE SKINCARE®, is a scientifically advanced grouping of luxury skincare products. Bridging the gap between science and beauty, INNOVATIVE SKINCARE® is dedicated to producing innovative, highly effective, clinicallyvalidated skincare products that deliver dramatic, physiological improvements to the skin. About Innomed Established in 1984, Innomed is the sole distributor of a wide range of branded medical and surgical equipment in Singapore, Malaysia, Indonesia and Vietnam. The assortment of brand names represented by Innomed offer equipment that covers a wide field of applications in plastic, reconstructive & cosmetic surgery, dermatology, ENT, ophthalmology, general surgery, urology, and obstetrics & gynaecology. Leading products on Innomed’s portfolio include laser equipment with a breakthrough approach for repairing aging and sun-damaged skin, as well as a minimally invasive surgical solution for long-term weight loss. Innomed aims to be a leader in providing the medical profession and consumers alike with innovative medical products and services, which are technologically advanced and of supreme quality, led and backed by professional and specialised information and service. Innomed, headquartered in Singapore, has subsidiary offices in Kuala Lumpur, Jakarta, Hanoi and Ho Chi Minh City. This release is disseminated by Rantau PR Sdn Bhd on behalf of Innomed Sdn Bhd. Media Contact: Julia Nicholas Account Director Rantau PR Sdn Bhd Tel: 03-7955 7269 Fax: 03-7954 2278 Christina Quek-Chandran General Manager Innomed Sdn Bhd Tel: 03-7956 9198 Fax: 03-7968 5580 Email: julia@rantaupr.com.my Email: christina.quek@innomed.com.my The YOUTH EYE™ COMPLEX’s Key ingredients The YOUTH EYE™ COMPLEX’s intelligent peptides and proteins, primarily Pseudoalteromonas Ferment Extract (a glycoprotein from the Antarctic Sea), hydrolysed wheat proteins and hydrolysed soy proteins, are clinically proven to target damaged skin areas for regeneration. The extract encourages collagen synthesis and protects collagen via matrix metalloproteinase (MMP) effects, strengthening the skin to reduce puffiness. Meanwhile, the hydrolysed wheat proteins and hydrolysed soy proteins boost collagen synthesis, standardise fibril (tiny molecular fibre) diameter and spacing, and inhibit the destruction of enzymes. Glycosaminoglycans (a type of sugar derived from red marine algae), helps strengthen skin by triggering the collagen replenishment cycle, helping to create healthy cells. Collagen is responsible for skin strength and elasticity, and its degradation leads to wrinkles that accompany aging. The presence of healthy and plentiful collagen molecules increases skin firmness, elasticity and resistance to stress and bagging. The proprietary Copper Tripeptide-1 HGF Growth Factor is a small peptide chain that encourages and directs cell maturation and development. It promotes the healing of wrinkles and stretch marks, and healthy skin cell growth. Acetyl Octapeptide-3 reduces the depth of wrinkles caused by muscle contractions associated with facial expressions by intercepting neuromuscular transmission. Dipotassium Glycyrrhizate (licorice root extract) is an antioxidant that possesses anti-inflammatory, anti-irritant and wound healing properties, soothing the skin at all times. Hyaluronic acid microspheres attract and bind the skin’s natural moisture in the epidermis. They act like tiny sponges to increase cellular hydration, absorbing and expanding, and filling in wrinkles. Botanically derived, the acid has the ability to attract and bind up to 1800 times its molecular weight in water. The YOUTH EYE™ COMPLEX’s proprietary blend of potent botanical antioxidants, including Vitamins A, C, E, B5 and Centella Asiatica extract (pegaga in Malay), protect and encourage cellular integrity, collagen synthesis and improved cellular health. The pro-vitamins are necessary for healthy skin metabolic function and help lessen dark under-eye circles, while the Centella Asiatica extract (containing Asiaticoside, Asiatic acid and Madecassic acid) is a potent antioxidant that stimulates collagen synthesis and improves micro circulation, capillary flow and vascular tone. It also promotes wound healing and the reduction of scar tissue.