Contact: Prio, Inc. pr@priosolutions.com Prio VMS / Video Management Suite Named 2010 Mobile Excellence Award “Technology Breakthrough” Finalist Innovative enterprise software enables mobile video content and service providers to proactively and rapidly optimize video performance and detect issues with powerful, scalable solution Overland Park, Kans. – October 26, 2010 – Prio, Inc. (www.priosolutions.com), innovative developers of enterprise software solutions for business intelligence and analytics, today announced the Prio VMS / Video Management Suite has been named as a finalist for the 2010 Mobile Excellence Awards. Prio VMS is a comprehensive set of customizable video analysis components, designed to facilitate business-critical insights to network video traffic and quality, with unprecedented speed. Prio VMS provides the analytics that service and content providers require today to fully manage the rapid growth of video data on the network. By analyzing the data – from what content is being watched and when it is being watched, to the quality of the video being presented – Prio VMS ensures consumers enjoy quality mobile video, and enables content and service providers to optimize and monetize the mobile video experience. “Mobile video is growing exponentially, and meeting consumers’ expectations of the highest quality mobile video experiences is paramount in continuing to fuel this growth,” said Chuck Vanasse, CEO of Prio. “Providing the proactive, timely evaluation required to support increased mobile video traffic on the network, Prio VMS leverages our team’s experience delivering performance sensitive applications in real-time computing networks.” Enabled by Prio’s business intelligence software platform, Prio VMS analyzes a wide variety of video formats, network performance, and bandwidth rates with video capable devices. Prio VMS performs countless IP-video technical evaluations and quality measurements, video session analysis, frame size analysis and usage reporting tracking. The Prio VMS leverages the Prio software solution approach of “rapid prototyping,” which incorporates building scalability upfront in every design as a blueprint fundamental. This creative design philosophy reduces the development interval from ideation to implementation. Using this upfront planning and consideration allows the Prio VMS to scale while maintaining its performance benefits. 7101 College Blvd. • Suite 735 • Overland Park, KS 66210 Page 2 Prio, Inc. – Mobile Excellence Awards Prio VMS provides mobile video service and content providers with: • Key network video quality analysis tools– With the highly sensitive nature of streaming video data and the magnitude of customer experiences, Prio VMS provides carriers the tools to understand video network performance and its impact on consumers’ video experience, and to manage high volumes of revenue settlement data. • Actionable business intelligence for large volumes of data – Prio VMS supports the most critical business intelligence needs, from data acquisition, video packet and stream analysis to comprehensive dashboard displays of impairments and performance metrics. • Faster time to benefit – Prio VMS interrogates network video performance to quickly reveal video delivery issues. It provides key analysis and insights into video customers’ viewing experiences – an imperative for content owners, distributors, aggregators and carriers. The 2010 MEA winners will be announced at Paramount Studios in Los Angeles, CA on December 6, 2010 before industry luminaries, influencers and leaders from all sectors of the mobile ecosystem – entertainment, media, technology and brands. About Mobile Excellence Awards The coveted Mobile Excellence Awards gives recognition to the best in mobile entertainment, including media, marketing and technology once a year in front of the industry’s biggest influencers, movers and shakers. The MEAs honor excellence in achievements of mobile entertainment from start-ups to applications, to studios, including interactive media, film, television, music, games, agencies, and high-tech, brands and more. The MEAs honor the best of the best from all walks of the mobile entertainment ecosystem at the most prestigious and influential event of the year. For more information, please go to www.mobilexawards.com. About Prio, Inc. Prio, Inc. (www.priosolutions.com) develops innovative enterprise software solutions that provide client organizations with unprecedented access to business-critical data for intelligence, analytics and reporting, with never-before-seen speed. Built on a dynamic and powerful core platform that serves as a network and business analytics engine, Prio’s custom software solutions offer rapid deployment and speed-to-value for optimizing and monetizing operations. # # #