Marketing
a brand noun
a type of product made by a particular company:
What brand of soap do you usually buy?
launch verb
to introduce a new product, with advertising and publicity:
We plan to launch the new product next month.
a consumer noun
a person who buys goods or services:
The rise in transport cost will mean higher prices for the consumer.
an end user noun
the person who buys and uses a product, as opposed to someone who buys then sells the products:
The new software makes the system easier for the end user.
market research noun
collecting and processing of information about customers - how they feel about a product and why they will or
will not use a product or service:
Market research shows that there is demand for another large supermarket in the area.
public relations noun
creating and maintaining a good image with your customers and the public:
After the recent scandal, the company has started a new advertising campaign to help improve public relations
Brand identity noun
How a company wants the consumer to see its product. The company may want the customer to see the
product as a luxury item or perhaps a cheaper item.
Brand image noun
How a company's product is perceived (seen) by the consumer.
Banner ad noun
An advertisement seen on the internet, often in the form of a rectangle at the top of an internet page. It has a
large headline and sometimes moving or flashing colours and images.
They placed a banner ad at the top of each page.
Circulation noun
About a newspaper or magazine - the average number of copies distributed. For billboards and posters
outdoors - the number of people who will potentially see it.
The magazine has a weekly circulation of 50,000 copies.
Cost per inquiry (CPI) noun
The financial cost of getting one person to inquire (ask) about your product or service. This term is used in
direct response advertising.
The advertisement cost us $1000. As a result, we had 200 calls from customers, so CPI was $5.
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Direct mail noun
Marketing leaflets or letters sent directly to customers or potential customers via the postal service.
We used direct mail to inform our customers about our new special offer.
We sent it by direct mail.
Macromarketing noun
When a company adapts itself (changes the product, price, image, etc.) because of changes in the market and
in the industry.
in www.speakspeak.com
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