13768 Trost Trail, Savage, MN 55378
952-851-7992 (W) or 952-854-6980
ron@mnbeef.org
Ronald F. Eustice
Experience
Minnesota Beef Council, Bloomington, MN
Executive Director (1990 to Present)
Directs and administers all promotion, research and education programs on behalf of 18
thousand beef and dairy producers for Minnesota's $ 1 billion beef industry. Manages $1.6
million in annual beef check off assessments and invests these funds in research, promotion,
consumer education and public relations/issues management programs.
Special Accomplishments:
 Positioned Minnesota as a nationally respected leader in cooperation with diet and
health professionals to emphasize the role of lean beef in a healthy diet.
 Implemented highly successful Beef Quality Assurance (BQA) education and
certification program that has served as model for similar programs in several states
 Brought Minnesota to national prominence in the area of food safety especially in the
use of food irradiation to reduce or eliminate harmful bacteria.
 Successfully implemented issues management/public relations strategies to enhance
the image of the beef industry and livestock production.
Land O’ Lakes, Arden Hills, MN
International Marketing Director (1984 to 1990)
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Directed international sales of field seeds, animal feeds and dairy cattle to customers
worldwide (1984-86). Major markets included Indonesia, Venezuela, Japan, Mexico,
Ecuador, Costa Rica, Honduras, Italy, France and Turkey.
Directed technology transfer and farmer training programs for extension advisors and
farmers affiliated with a twelve thousand head dairy cattle project at Salatiga, Central
Java, Indonesia (1987-90).
Minnesota Holstein Association, St. Cloud, MN
Executive Secretary (1982 – 1984)
 Management of 2500 member state cattle association. Supervised all activities
including monthly magazine, membership expansion, consignment sale selection,
private treaty cattle marketing and legislative activities. Membership increased by 20%
and annual cattle sales went from zero to over 2000 head annually valued at over $2
million.
American Breeders Service, DeForest, WI
Director International Marketing (1977-1982)
 Overseas marketing of bovine genetics (frozen semen) to extensive customer base in Europe
and Africa. Sales volume increased four-fold and market share tripled during the 5 year
period American Breeders Service received the "Presidents E Award" in 1981 from the USDA
for excellence in exporting.
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Experience
Carnation Company
Artificial Insemination & Genetic Programs Product Manager,
Carnation de Mexico—Mexico City, Mexico (1970-72)
 Firmly established large semen marketing/dairy herd improvement program in Mexico.
Conducted numerous training programs in Spanish for farmers and veterinarians.
 Authored artificial insemination manual in Spanish and other publications.
Director of International Marketing (1972-74)
Carnation Company, Genetics Division—Hughson, CA
 Managed worldwide semen marketing efforts. Export sales accounted for 35 to 40% of total
sales volume.
General Manager (1975-77)
Carnation Company, Genetics Division—Hughson, CA
 Chief executive officer for Carnation’s Genetics Division. Responsible for administration,
management of domestic and overseas marketing, and all aspects of semen production and
marketing, embryo transfer and genetic improvement programs for Carnation Company’s
Genetic Division.
Education
University of Minnesota, Minneapolis, MN
 Bachelor of Arts, Major, Agricultural Journalism; Minor: Animal Science
Century University, Albuquerque, NM
 Masters Degree – International Business Administration
Professional Memberships
Listed in International Who's Who of Professionals (1996)
Minnesota State Cattlemen's Association
National Cattlemen's Beef Association
Minnesota Holstein Association
Farmamerica Board of Directors
Minnesota Foundation for Responsible Animal Care (MnFRAC)-Founding member
Awards & Recognition
Ronald Eustice has received several honors, including the Minnesota Honorary Future
Farmer (FFA) Degree (1999), Distinguished Service Award, MN Foundation for
Responsible Animal Care (2000), Honorary American Farmer Degree from National FFA
(2001), MN Dept of Ag Excellence in Food Safety Award (2002) and Southern MN Ag
Ambassador of the Year Award (2004) and University of Minnesota Extension Service
“Friend of Agriculture” Award (2007). In 2008 he was inducted into the Minnesota Livestock
Breeders Association Hall of Fame.
Publications
He is also an author or co-author of about 100 articles in technical and trade journals on subjects
relating to food safety, quality assurance and other food industry topics.
Speaking Engagements
Ronald Eustice has been invited by international agencies, foreign governments and
professional organizations to conduct educational activities and workshops about food safety
and irradiation of meats and produce in more than 30 states, 3 Canadian provinces as well as
Argentina, Brazil, India, Korea, Spain, Peru, Thailand and Uruguay.
Other
 Member University of Minnesota Dairy Cattle Judging Team (1965 & 1966) (National
Champion Team;
 Member University of Minnesota General Livestock Judging Team (1967)
 International 4-H Youth Exchange (IFYE) delegate to Uruguay (1967-68)
 Ronald Eustice is fluent in Spanish, German, Indonesian, French as well as having a working
knowledge of Italian and Portuguese.
Updated July 2010